{"id":19904,"date":"2017-07-26T09:17:32","date_gmt":"2017-07-26T09:17:32","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=6954\/"},"modified":"2018-11-09T17:30:04","modified_gmt":"2018-11-09T07:00:04","slug":"como-usar-o-google-analytics-para-acompanhar-o-abandono-do-carrinho-de-compras","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-usar-o-google-analytics-para-acompanhar-o-abandono-do-carrinho-de-compras\/","title":{"rendered":"Como usar o Google Analytics para acompanhar o abandono do carrinho de compras?"},"content":{"rendered":"<p>O Google Analytics \u00e9 uma solu\u00e7\u00e3o definitiva do Google para ajud\u00e1-lo em quase todos os problemas da sua loja. A partir do tr\u00e1fego do website, do Google AdWords, do mecanismo de pesquisa otimizado para otimizar a taxa de convers\u00e3o, voc\u00ea pode ver o uso do Google Analytics em todos os lugares. Neste artigo, veremos como voc\u00ea pode definir um funil de convers\u00e3o no Google Analytics. Isso n\u00e3o apenas ajudar\u00e1 voc\u00ea a saber como e quando os visitantes retornar\u00e3o de sua loja, mas tamb\u00e9m a medir a taxa de abandono de carrinho em um per\u00edodo de tempo.<\/p>\n<h2>Funil e o objetivo<\/h2>\n<p>Para acompanhar o abandono do carrinho de compras na sua loja, voc\u00ea precisar\u00e1 configurar dois relat\u00f3rios para sua loja:<\/p>\n<ul>\n<li>Um objetivo e<\/li>\n<li>Um funil<\/li>\n<\/ul>\n<h3>Objetivo<\/h3>\n<p>Normalmente, o objetivo \u00e9 um URL, uma p\u00e1gina, uma hora ou um CTA onde voc\u00ea deseja que seus clientes visitem ou cliquem e voc\u00ea tem um objetivo de convers\u00e3o com esse objetivo. Por exemplo, aqui nosso objetivo \u00e9 acompanhar o abandono do carrinho de compras, de modo que adicionaremos a meta como &#8220;P\u00e1gina de agradecimento&#8221; ou a &#8220;p\u00e1gina de confirma\u00e7\u00e3o do pedido&#8221;. Se os visitantes chegarem \u00e0 p\u00e1gina de agradecimento, isso significa que ele concluiu o processo de compra e voc\u00ea tem uma convers\u00e3o bem-sucedida agora. Ent\u00e3o o objetivo \u00e9 ver se um cliente chega a essa p\u00e1gina.<\/p>\n<h3>Funil<\/h3>\n<p>Um funil \u00e9 um caminho que os visitantes levam para alcan\u00e7ar o objetivo. Por exemplo, nem todo visitante que sai do site sem uma compra \u00e9 um desistente do carrinho. Somente esses clientes ser\u00e3o considerados para rastreamento de abandono de carrinho de compras, que adicionam um produto ao carrinho e saem do site sem fazer o check-out. Assim, nosso funil incluir\u00e1 as p\u00e1ginas como &#8220;p\u00e1gina do carrinho&#8221; e &#8220;p\u00e1gina de check-out&#8221;.<\/p>\n<h2>Google Analytics: configurar o funil do carrinho de compras<\/h2>\n<p><strong>&#8211; <\/strong> Fa\u00e7a login na sua conta do Google Analytics.<\/p>\n<p><strong>&#8211; <\/strong> Ap\u00f3s o login, clique no <strong>administrador<\/strong> aba<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture6.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6955 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture6-300x85.jpg\" alt=\"Panorama Audience\" width=\"579\" height=\"164\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture6-300x85.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture6.jpg 500w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/a><\/p>\n<p><strong>&#8211; <\/strong> Selecione seu perfil e clique no <strong>Metas<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture7-1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6956 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture7-1-300x220.jpg\" alt=\"Configura\u00e7\u00f5es de metas\" width=\"408\" height=\"299\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture7-1-300x220.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture7-1.jpg 441w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/a><\/p>\n<p><strong>&#8211; <\/strong> Clique no <strong>+ NOVO OBJETIVO<\/strong> bot\u00e3o para definir um novo objetivo.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture8.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6957 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture8-300x146.jpg\" alt=\"Novo objetivo\" width=\"427\" height=\"208\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture8-300x146.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture8.jpg 441w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/a><\/p>\n<p><strong>&#8211; <\/strong> Na configura\u00e7\u00e3o da meta, selecione <strong>personalizadas<\/strong> e clique no <strong>Continuar<\/strong> bot\u00e3o.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture9.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6958 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture9-300x171.jpg\" alt=\"Estabelecimento de metas\" width=\"413\" height=\"235\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture9-300x171.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture9.jpg 441w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><\/a><\/p>\n<p><strong>&#8211; <\/strong> Na pr\u00f3xima p\u00e1gina, voc\u00ea ser\u00e1 solicitado a configurar sua descri\u00e7\u00e3o da meta e o tipo de meta. Aqui estamos estabelecendo a meta para a nossa p\u00e1gina de sucesso de pedidos, ent\u00e3o eu vou <strong>Nome<\/strong> como &#8220;Pedido conclu\u00eddo&#8221;. Vou escolher o <strong>Tipo<\/strong> como o<strong> &#8220;Destino&#8221;<\/strong> como \u00e9 um URL que quero adicionar. Clique <strong>Continuar<\/strong> depois de fazer a configura\u00e7\u00e3o conforme explicado.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture10.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6959 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture10-300x265.jpg\" alt=\"Descri\u00e7\u00e3o do objetivo\" width=\"357\" height=\"315\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture10-300x265.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture10.jpg 441w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/a><\/p>\n<p><strong>&#8211; <\/strong> Na pr\u00f3xima p\u00e1gina, voc\u00ea precisar\u00e1 inserir o URL do seu destino. Como queremos adicionar a p\u00e1gina de sucesso do pedido no destino, inseriremos seu URL no mesmo.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture11-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6960 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture11-1-300x74.png\" alt=\"Detalhes da meta\" width=\"503\" height=\"124\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture11-1-300x74.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture11-1.png 500w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/a><\/p>\n<p><strong>Observe:<\/strong> Se o URL da sua p\u00e1gina de agradecimento for est\u00e1tico e n\u00e3o contiver valores din\u00e2micos, mantenha-o como &#8220;<strong>Igual a<\/strong>&#8220;. Enquanto se o seu URL contiver um valor din\u00e2mico no final, voc\u00ea deve selecionar&#8221; <strong>Come\u00e7a com<\/strong>&#8220;op\u00e7\u00e3o. Use destino igual a se o URL \u00e9 algo como isto:<\/p>\n<p><strong>&#8220;www.example.com\/checkout\/thankyou&#8221;<\/strong><\/p>\n<p>Use destination Begins With se URL for algo assim:<\/p>\n<p><strong>&#8220;www.example.com\/checkout\/thankyouid=12234&#8221;<\/strong><\/p>\n<p><strong>&#8211; <\/strong> Agora, ligue o <strong>Funil<\/strong> op\u00e7\u00e3o. Aqui voc\u00ea precisar\u00e1 inserir todas as URLs ou etapas que levam o cliente \u00e0 p\u00e1gina de agradecimento. Digite todos os passos intermedi\u00e1rios \/ URL a partir do carrinho de compras at\u00e9 a p\u00e1gina de agradecimento. Colocou o &#8220;<strong>Exigido<\/strong>&#8220;op\u00e7\u00e3o para o primeiro URL no funil como&#8221;<strong>NO<\/strong>&#8220;. Voc\u00ea provavelmente precisaria fazer uma compra de teste em sua loja e anotar todas as URLs importantes que voc\u00ea deseja acompanhar no processo. Por enquanto, estou adicionando essas duas URLs fict\u00edcias:<\/p>\n<ul>\n<li>P\u00e1gina do carrinho (URL-example.com\/checkout\/cart\/)<\/li>\n<li>P\u00e1gina de check-out (URL-example.com\/checkout\/onepage\/)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture12.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6961 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture12-300x121.jpg\" alt=\"Funil\" width=\"464\" height=\"187\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture12-300x121.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture12.jpg 674w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<p><strong>&#8211; <\/strong> Depois de adicionar todos os URLs no funil, clique em &#8220;<strong>Economize<\/strong>&#8220;para salvar seu novo objetivo.<\/p>\n<p><strong>&#8211; <\/strong> O Google Analytics come\u00e7ar\u00e1 a coletar os dados do seu funil de venda nas pr\u00f3ximas 24 horas.<\/p>\n<p><strong>&#8211; <\/strong> Para ver o seu relat\u00f3rio de funil, v\u00e1 para &#8220;<strong>Convers\u00f5es<\/strong>&#8220;tab e depois <strong>Objetivos &gt;&gt; Visualiza\u00e7\u00e3o do funil<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture13.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6962 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture13-197x300.jpg\" alt=\"Google Analytics\" width=\"217\" height=\"330\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture13-197x300.jpg 197w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture13.jpg 228w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/a><\/p>\n<p>A visualiza\u00e7\u00e3o do funil ser\u00e1 parecida com a configura\u00e7\u00e3o do seu funil:<\/p>\n<h2><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture14.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6963\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture14-300x220.jpg\" alt=\"Comportamento de compras\" width=\"518\" height=\"380\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture14-300x220.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture14-768x564.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/07\/Picture14.jpg 1006w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/a><\/h2>\n<h2>Uma solu\u00e7\u00e3o f\u00e1cil<\/h2>\n<p>O Google Analytics sempre tem um tesouro de informa\u00e7\u00f5es para sua loja de com\u00e9rcio eletr\u00f4nico. No entanto, n\u00e3o \u00e9 t\u00e3o f\u00e1cil configurar os ambientes de rastreamento corretos. Especialmente quando voc\u00ea n\u00e3o \u00e9 proficiente com isso, voc\u00ea ter\u00e1 dificuldade em ler os relat\u00f3rios. Com a experi\u00eancia, voc\u00ea se tornar\u00e1 um usu\u00e1rio experiente e o Google Analytics fluir\u00e1 como manteiga para voc\u00ea. Por enquanto, conv\u00e9m dar uma olhada em uma alternativa mais especializada e mais f\u00e1cil de acompanhar os abandonos de carrinho em sua loja. Se ent\u00e3o, <a href=\"https:\/\/www.knowband.com\/prestashop-abandoned-cart\" target=\"_blank\">Abandonar extens\u00e3o de carrinho para PrestaShop<\/a>, <a href=\"https:\/\/www.knowband.com\/magento-abandonedcart\" target=\"_blank\">Magento<\/a> de <a href=\"https:\/\/www.knowband.com\/opencart-abandoned-cart\" target=\"_blank\">OpenCart<\/a> poderia ser uma \u00f3tima op\u00e7\u00e3o para voc\u00ea. Voc\u00ea pode querer experimentar a demonstra\u00e7\u00e3o gratuita dessas extens\u00f5es.<\/p>\n<h2 id=\"how-to-convert-the-abandoned-cart-into-leads\">Como converter o carrinho abandonado em leads?<\/h2>\n<p>De acordo com especialistas e analistas de ferramentas anal\u00edticas, \u201c\u00a0<em>Se a sua taxa de abandono do carrinho de compras for X%, voc\u00ea n\u00e3o est\u00e1 realmente perdendo X% de suas vendas<\/em>\u00a0\u201d.\u00a0Se voc\u00ea fizer uma an\u00e1lise mais detalhada, ver\u00e1 que, na verdade, apenas 30% a 40% dos clientes que abandonam acessam seu site com inten\u00e7\u00e3o de compra.\u00a0Assim, voc\u00ea pode pelo menos obter essas muitas convers\u00f5es, se n\u00e3o 100%.\u00a0Discutidos abaixo est\u00e3o algumas corre\u00e7\u00f5es r\u00e1pidas que podem ajud\u00e1-lo a cuidar dos carros abandonados.<\/p>\n<h3 id=\"find-the-exact-pitfalls\">Encontre as armadilhas exatas<\/h3>\n<p>O Google Analytics fornece uma vis\u00e3o melhor do comportamento de abandono dos visitantes da loja.\u00a0Al\u00e9m dos n\u00fameros, voc\u00ea pode descobrir o local exato de onde eles sa\u00edram do site.\u00a0Aprofunde um pouco mais e veja os locais do site que est\u00e3o tendo taxas de rejei\u00e7\u00e3o mais altas.\u00a0Verifique os aspectos nas \u00e1reas que n\u00e3o est\u00e3o motivando os visitantes a ir mais longe.\u00a0Pegue os compradores antes que eles saiam da porta.\u00a0Otimize as \u00e1reas de dor dos seus clientes e fa\u00e7a com que fiquem por mais tempo.<\/p>\n<h3 id=\"go-for-retargeting\">V\u00e1 para retargeting<\/h3>\n<p>Os m\u00e9todos de redirecionamento, como e-mail marketing, notifica\u00e7\u00e3o por push, SMSs e outros, podem soar convencionais, mas s\u00e3o uma forma eficaz de trazer os poss\u00edveis clientes de volta \u00e0 loja.\u00a0O envio de e-mails personalizados e acompanhamentos regulares ajudaram muitas lojas a atingir sua meta.\u00a0Em vez de aderir ao formato gen\u00e9rico do email, envie seus emails personalizados.<\/p>\n<h3 id=\"offer-reasons-for-conversion\">Oferecer motivos para convers\u00e3o<\/h3>\n<p>Veja os produtos que os visitantes salvaram em seu carrinho e ofere\u00e7a descontos sobre esses produtos espec\u00edficos.\u00a0Notifica\u00e7\u00f5es push podem realmente ajudar se voc\u00ea estiver usando aplicativos m\u00f3veis de com\u00e9rcio eletr\u00f4nico.\u00a0Notific\u00e1-los sempre que seu carrinho estiver \u00e0 venda.\u00a0Isso pode dar a eles motivos convincentes para retornar \u00e0 sua loja e fazer os pedidos.<\/p>\n<h3 id=\"boost-the-session-time\">Aumente o tempo da sess\u00e3o<\/h3>\n<p>N\u00e3o \u00e9 novidade que quanto mais tempo os visitantes gastarem em seu site, maiores ser\u00e3o as chances de convers\u00e3o.\u00a0\u00c9 quando os pop-ups de sa\u00edda podem ajud\u00e1-lo.\u00a0No entanto, os popups de sa\u00edda s\u00e3o considerados irritantes pelos compradores on-line.\u00a0Voc\u00ea pode usar alguns pop-ups gamificados na inten\u00e7\u00e3o de sa\u00edda dos clientes, em vez dos pop-ups convencionais.\u00a0Os pop-ups\u00a0<a href=\"https:\/\/www.knowband.com\/prestashop-spin-and-win\" target=\"_blank\">Spin e Win<\/a>\u00a0da Knowband\u00a0<a href=\"https:\/\/www.knowband.com\/prestashop-spin-and-win\" target=\"_blank\">para Prestashop<\/a>\u00a0,\u00a0<a href=\"https:\/\/www.knowband.com\/magento-spin-and-win\" target=\"_blank\">Magento<\/a>\u00a0,\u00a0<a href=\"https:\/\/www.knowband.com\/magento-2-spin-and-win\" target=\"_blank\">Magento 2<\/a>\u00a0,\u00a0<a href=\"https:\/\/www.knowband.com\/opencart-spin-and-win\" target=\"_blank\">OpenCart<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.knowband.com\/woocommerce-spin-and-win\" target=\"_blank\">WooCommerce<\/a>\u00a0s\u00e3o uma das maneiras de reduzir a taxa de rejei\u00e7\u00e3o do site sem incomodar os clientes.<\/p>\n<p>Por enquanto, conv\u00e9m dar uma olhada em uma alternativa mais especializada e mais f\u00e1cil de acompanhar os abandonos de carrinho em sua loja.\u00a0Se sim, a\u00a0<a href=\"https:\/\/www.knowband.com\/prestashop-abandoned-cart\" target=\"_blank\">extens\u00e3o Abandon cart para PrestaShop<\/a>\u00a0,\u00a0<a href=\"https:\/\/www.knowband.com\/magento-abandonedcart\" target=\"_blank\">Magento<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.knowband.com\/opencart-abandoned-cart\" target=\"_blank\">OpenCart<\/a>\u00a0pode ser uma \u00f3tima op\u00e7\u00e3o para voc\u00ea.\u00a0Voc\u00ea pode querer experimentar a demonstra\u00e7\u00e3o gratuita dessas extens\u00f5es.<\/p>\n<ul>\n<li>Essa extens\u00e3o ajuda voc\u00ea a rastrear todos os carrinhos abandonados em sua loja e a enviar automaticamente lembretes em s\u00e9rie aos respectivos clientes.<\/li>\n<li>Este n\u00e3o \u00e9 apenas um rastreador de carrinho abandonado, mas tamb\u00e9m uma ferramenta de recupera\u00e7\u00e3o autom\u00e1tica de carrinho abandonada, usando as seguintes instru\u00e7\u00f5es.<\/li>\n<li>Os acompanhamentos autom\u00e1ticos ser\u00e3o feitos periodicamente por email.\u00a0Esses e-mails podem consistir em um simples lembrete simples ou uma oferta para o cliente incentiv\u00e1-lo a concluir a finaliza\u00e7\u00e3o da compra.<\/li>\n<li>H\u00e1 tamb\u00e9m um bot\u00e3o de checkout direto no e-mail que levar\u00e1 automaticamente o cliente \u00e0 p\u00e1gina de checkout com todos os produtos no carrinho j\u00e1 adicionados.<\/li>\n<\/ul>\n<p>Confira a descri\u00e7\u00e3o do m\u00f3dulo para mais detalhes e demonstra\u00e7\u00e3o ao vivo gr\u00e1tis.<\/p>\n<div style=\"width: 50%; margin: 0 auto; text-align: center;\"><a class=\"btn btn-default\" title=\"Ir para demonstra\u00e7\u00e3o de carrinho abandonado\" href=\"https:\/\/www.knowband.com\/prestashop-abandoned-cart\" target=\"_blank\">Ir para demonstra\u00e7\u00e3o de carrinho abandonado<\/a><\/div>\n<p><strong>Gostou disso? Voc\u00ea tamb\u00e9m vai gostar disso<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/a-prestashop-plugin-to-divert-abandoned-carts-towards-conversions\/\" target=\"_blank\">Um m\u00f3dulo PrestaShop para desviar carrinhos abandonados para convers\u00f5es<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/checkout-plugins-for-reducing-shopping-car-abandonments-and-better-conversions\/\" target=\"_blank\">M\u00f3dulo de check-out para reduzir os abandono de carrinhos de compras e as melhores convers\u00f5es<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/get-your-abandoned-customers-back-to-your-ecommerce-store-with-this-prestashop-plugin\/\" target=\"_blank\">Receba seus clientes abandonados de volta \u00e0 sua loja de com\u00e9rcio eletr\u00f4nico com este plugin Prestashop<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/prestashop-abandoned-cart-module-for-a-high-converting-prestashop-store\/\" target=\"_blank\">PrestaShop Abandoned Cart Module para maior convers\u00e3o na sua loja PrestaShop<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/user-manual\/prestashop-abandon-cart-serial-reminders\/\" target=\"_blank\">Lembretes de s\u00e9rie do carrinho abandonado Prestashop &#8211; Manual do usu\u00e1rio<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.015s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google Analytics \u00e9 uma solu\u00e7\u00e3o definitiva do Google para ajud\u00e1-lo em quase todos os problemas da sua loja. A partir do tr\u00e1fego do website, do Google AdWords, do mecanismo de pesquisa otimizado para otimizar a taxa de convers\u00e3o, voc\u00ea pode ver o uso do Google Analytics em todos os lugares. 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