{"id":19834,"date":"2017-03-10T13:07:50","date_gmt":"2017-03-10T13:07:50","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=3735"},"modified":"2018-04-05T21:49:21","modified_gmt":"2018-04-05T12:19:21","slug":"como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\/","title":{"rendered":"Como adquirir listas de e-mail relevantes por meio do PrestaShop MailChimp Integrator Addon?"},"content":{"rendered":"<p>Para os propriet\u00e1rios de lojas de com\u00e9rcio eletr\u00f4nico, os e-mails t\u00eam sido uma maneira eficaz de adquirir clientes. V\u00e1rios comerciantes consideram os e-mails como uma ferramenta suficiente para alcan\u00e7ar facilmente seus clientes em potencial. Embora fosse um hype que <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-drive-ecommerce-conversions-through-email-marketing\/\">e-mail marketing<\/a> tem sido morto h\u00e1 anos, continua a ser um activo extremamente valioso para pequenos e start-ups propriet\u00e1rios de empresas.<\/p>\n<p style=\"text-align: justify;\">Falando sobre start-ups de e-commerce e neg\u00f3cios de pequena escala, o PrestaShop \u00e9 uma das plataformas mais populares entre eles. Um grande n\u00famero de start-ups de eCommerce, de pequena e m\u00e9dia escala <a href=\"https:\/\/www.knowband.com\/blog\/magento-blog\/3-essential-features-your-ecommerce-store-needs-for-sure\/\">empresas de com\u00e9rcio eletr\u00f4nico<\/a> j\u00e1 est\u00e3o balan\u00e7ando seus caminhos na plataforma PrestaShop. Ent\u00e3o, vamos aproveitar esta oportunidade para esclarecer algumas dicas que podem ser usadas para adquirir listas de e-mail relevantes em um <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\">Loja PrestaShop<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>A instala\u00e7\u00e3o de um <a href=\"https:\/\/www.knowband.com\/prestashop-mailigen-mailchimp-integrator\">Integrador do PrestaShop MailChimp<\/a><\/strong>&#8211; A instala\u00e7\u00e3o padr\u00e3o do PrestaShop n\u00e3o gerencia as funcionalidades de captura de e-mail. Voc\u00ea pode ver os IDs de e-mail e outros detalhes dos clientes somente se eles fizerem um pedido com sucesso em sua loja ou se j\u00e1 estiverem registrados em seu site PrestaShop. Assim, a \u00fanica maneira de introduzir uma funcionalidade de captura de e-mail \u00e9 instalar um m\u00f3dulo PrestaShop que usa agentes de captura de e-mail para criar uma lista de e-mails em sua loja.<\/p>\n<p style=\"text-align: justify;\">No mesmo caminho, o MailChimp \u00e9 um conhecido agente de captura de email marketing e email que \u00e9 usado pelos comerciantes em todo o mundo online. Ent\u00e3o, seria uma \u00f3tima id\u00e9ia integrar um addon integrador PrestaShop MailChimp para executar essa funcionalidade \u00fatil.<\/p>\n<p style=\"text-align: justify;\"><strong>Use os formul\u00e1rios em seu site para capturar dados de e-mail<\/strong>-Os dados de email que coletamos de diferentes fontes e plataformas podem nem sempre ser \u00fateis. Na maioria dos casos, eles acabam na pasta de spam do destinat\u00e1rio. \u00c9 um caso certo de que eles acabam em spam porque os dados de e-mail podem nem sempre ser relevantes para o que voc\u00ea oferece.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3737\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/03\/2-2.jpeg\" alt=\"Formul\u00e1rio de assinatura de boletim\" width=\"826\" height=\"365\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/03\/2-2.jpeg 826w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/03\/2-2-300x133.jpeg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/03\/2-2-768x339.jpeg 768w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Em contraste com isso, os dados de um e-mail coletados diretamente dos visitantes em seu site s\u00e3o mais relevantes e t\u00eam maiores chances de convers\u00e3o. Voc\u00ea pode usar o seu complemento integrador PrestaShop MailChimp para capturar os IDs de email de diferentes formul\u00e1rios em seu site. Um exemplo dos formul\u00e1rios que podem ser usados \u200b\u200bs\u00e3o:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Formul\u00e1rio de registro de conta<\/li>\n<li style=\"text-align: justify;\">Formul\u00e1rio de check-out do h\u00f3spede<\/li>\n<li style=\"text-align: justify;\">Forma de endere\u00e7o<\/li>\n<li style=\"text-align: justify;\">Formul\u00e1rio de assinatura de boletim<\/li>\n<li style=\"text-align: justify;\">Downloads gr\u00e1tis-formul\u00e1rio<\/li>\n<li style=\"text-align: justify;\">Formul\u00e1rio de registro de evento<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Use o recurso de captura de e-mail autom\u00e1tico do addon integrador do PrestaShop MailChimp<\/strong>&#8211; Qualquer integrador efetivo do PrestaShop MailChimp tem uma capacidade \u00fanica de capturar e enviar os IDs de e-mail para a lista do MailChimp assim que um usu\u00e1rio insere seu ID de e-mail no campo de e-mail e cria um formul\u00e1rio l\u00e1. Ao desfocar, queremos dizer que ele sincroniza o ID de e-mail do cliente automaticamente assim que o usu\u00e1rio sai do campo Endere\u00e7o de e-mail. Agora que os campos de email s\u00e3o usados \u200b\u200bem muitos tipos de formul\u00e1rios em seu site (listados acima), voc\u00ea pode usar esses formul\u00e1rios com sabedoria para criar seus pr\u00f3prios dados de email que consistem em usu\u00e1rios mais relevantes. A captura de dados de e-mail a partir do seu pr\u00f3prio site garante que seja um usu\u00e1rio relevante que possa estar interessado em uma empresa com voc\u00ea.<\/p>\n<p style=\"text-align: justify;\"><strong>Finalmente,<\/strong><\/p>\n<p style=\"text-align: justify;\">Existem v\u00e1rios agentes de captura de email, como MailChimp e Mailigen, que podem ser usados \u200b\u200bpara o seu prop\u00f3sito. Voc\u00ea precisar\u00e1 primeiro ter uma assinatura desses agentes para us\u00e1-los em seu site. Avan\u00e7ando com os agentes, voc\u00ea precisar\u00e1 de um <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\">M\u00f3dulo PrestaShop<\/a> que pode executar as fun\u00e7\u00f5es listadas acima para voc\u00ea. <a href=\"https:\/\/www.knowband.com\/blog\/user-manual\/prestashop-mailigen-mailchimp-integrator-module\/\"><strong>M\u00f3dulo Prestashop Mailigen e MailChimp Integrator<\/strong><\/a> \u00e9 uma escolha inteligente se voc\u00ea estiver procurando preparar uma enorme lista de e-mail com muitos dos c\u00f3digos de e-mail relevantes. Mailigen e MailChimp Integrator \u00e9 um m\u00f3dulo Prestashop que permite ao administrador inscrever clientes nas listas Mailigen e MailChimp. Consequentemente sincroniza o Id do email do cliente \u00e0s contas Mailigen e MailChimp. Ele possui um recurso de sincroniza\u00e7\u00e3o inteligente que captura e sincroniza o ID de e-mail do cliente automaticamente assim que ele sai do campo Endere\u00e7o de e-mail.<\/p>\n<p><!-- delivered by GTranslate v4.8.4 in 0.006s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para os propriet\u00e1rios de lojas de com\u00e9rcio eletr\u00f4nico, os e-mails t\u00eam sido uma maneira eficaz de adquirir clientes. V\u00e1rios comerciantes consideram os e-mails como uma ferramenta suficiente para alcan\u00e7ar facilmente seus clientes em potencial. Embora fosse um hype que e-mail marketing tem sido morto h\u00e1 anos, continua a ser um activo extremamente valioso para pequenos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3271],"tags":[],"class_list":["post-19834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como adquirir listas de e-mail relevantes por meio do PrestaShop MailChimp Integrator Addon? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como adquirir listas de e-mail relevantes por meio do PrestaShop MailChimp Integrator Addon? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Para os propriet\u00e1rios de lojas de com\u00e9rcio eletr\u00f4nico, os e-mails t\u00eam sido uma maneira eficaz de adquirir clientes. V\u00e1rios comerciantes consideram os e-mails como uma ferramenta suficiente para alcan\u00e7ar facilmente seus clientes em potencial. Embora fosse um hype que e-mail marketing tem sido morto h\u00e1 anos, continua a ser um activo extremamente valioso para pequenos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/prestashop-pt-br\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-10T13:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-05T12:19:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/03\/How-to-acquire-relevant-email-lists-through-PrestaShop-MailChimp-Integrator-Addon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"755\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/prestashop-pt-br\\\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/prestashop-pt-br\\\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Como adquirir listas de e-mail relevantes por meio do PrestaShop MailChimp Integrator Addon?\",\"datePublished\":\"2017-03-10T13:07:50+00:00\",\"dateModified\":\"2018-04-05T12:19:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/prestashop-pt-br\\\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\\\/\"},\"wordCount\":749,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/prestashop-pt-br\\\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/How-to-acquire-relevant-email-lists-through-PrestaShop-MailChimp-Integrator-Addon.jpg\",\"articleSection\":[\"Prestashop\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/prestashop-pt-br\\\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/prestashop-pt-br\\\/como-adquirir-listas-de-e-mail-relevantes-por-meio-do-prestashop-mailchimp-integrator-addon\\\/\",\"name\":\"Como adquirir listas de e-mail relevantes por meio do PrestaShop MailChimp Integrator Addon? 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