{"id":19783,"date":"2017-01-10T09:56:21","date_gmt":"2017-01-10T09:56:21","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=2909"},"modified":"2017-10-11T22:37:56","modified_gmt":"2017-10-11T13:07:56","slug":"como-escrever-um-e-mail-de-carrinho-abandonado-para-clientes-rejeitados","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-escrever-um-e-mail-de-carrinho-abandonado-para-clientes-rejeitados\/","title":{"rendered":"Como escrever um e-mail de carrinho abandonado para clientes rejeitados?"},"content":{"rendered":"<p>Empresas on-line normalmente florescem com as taxas de convers\u00e3o decentes no site. Para qualquer site de com\u00e9rcio eletr\u00f4nico, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-avoid-cart-abandonment-on-an-ecommerce-store\/\" target=\"_blank\">abandono do carrinho de compras<\/a> vem como uma grande amea\u00e7a \u00e0 efici\u00eancia regular do site. Desvios sazonais nas vendas podem ser ignorados como um tremor regular nas vendas, mas n\u00e3o se pode simplesmente descartar o crescente n\u00famero de carrinhos abandonados em seu site de com\u00e9rcio eletr\u00f4nico. Para lidar com o abandono do carrinho de compras, as empresas implantam v\u00e1rios m\u00f3dulos e extens\u00f5es de carrinho abandonados que ajudam o propriet\u00e1rio do site a recuperar as vendas perdidas. Essas extens\u00f5es de carrinho abandonadas funcionam rastreando os carrinhos e os clientes e notificando o propriet\u00e1rio do site sempre que o carrinho \u00e9 abandonado pelos usu\u00e1rios. E-mails desempenham um grande papel no trabalho de tais extens\u00f5es de carrinho abandonadas. Os e-mails enviados pelo cron ou manualmente pelo administrador do site permitem que o site se comunique com os usu\u00e1rios e os reconquiste. No entanto, n\u00e3o se pode simplesmente enviar qualquer tipo de email para os clientes. S\u00e3o e-mails espec\u00edficos cuja convers\u00e3o depende diretamente da redu\u00e7\u00e3o do carrinho abandonado em suas lojas. Esses emails incluem:<\/p>\n<ul>\n<li>E-mail de confirma\u00e7\u00e3o para os clientes sempre que uma conta \u00e9 criada.<\/li>\n<li>E-mail de notifica\u00e7\u00e3o para os clientes, alertando-os sobre os procedimentos de execu\u00e7\u00e3o de uma determinada tarefa, por exemplo, como resgatar um cupom ou um voucher.<\/li>\n<li>E-mails de confirma\u00e7\u00e3o para o evento especial, como vendas em flash.<\/li>\n<li>E-mails de notifica\u00e7\u00e3o de listas de espera.<\/li>\n<li>E-mails para notificar sobre os carrinhos salvos em sua conta.<\/li>\n<li>Mensagens de carrinho abandonadas sem ofertas e descontos.<\/li>\n<li>Qualquer outro e-mail que afeta diretamente as taxas de convers\u00e3o.<\/li>\n<\/ul>\n<p>Se falamos em impedir o abandono de carrinho de compras em sua loja, a maioria dos sites de com\u00e9rcio eletr\u00f4nico se concentra nos e-mails de carrinho abandonados. Simplesmente, esses e-mails incluem um recurso do site de com\u00e9rcio eletr\u00f4nico para concluir uma compra iniciada pelo usu\u00e1rio. Para facilitar a convers\u00e3o desses e-mails, voc\u00ea pode incluir algumas ofertas ou descontos n\u00e3o resist\u00edveis para concluir a compra. No entanto, concentrar-se apenas em converter o carrinho abandonado existente n\u00e3o seria suficiente para impedir os futuros abandono.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2911 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2.png\" alt=\"como-escrever-um-abandonado-carrinho-email-para-clientes-devolvidos2 | KnowBand\" width=\"527\" height=\"612\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2.png 527w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2-258x300.png 258w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<p>Ao escrever este tipo de mensagens, certifique-se de permanecer no t\u00f3pico e diga apenas o que \u00e9 necess\u00e1rio para ser transmitido. N\u00e3o esque\u00e7a de personalizar a mensagem para que o email n\u00e3o acabe na pasta de spam. Por exemplo, um email que consiste em uma notifica\u00e7\u00e3o sobre a cria\u00e7\u00e3o de uma conta deve consistir nos detalhes do cliente com as informa\u00e7\u00f5es da conta e um link direto para a conta do usu\u00e1rio. Outro exemplo \u00e9 que um e-mail de carrinho salvo deve incluir os detalhes do produto com uma imagem do produto, pre\u00e7o claro e quantidade do produto. [id = &quot;anexo_2910&quot; align = &quot;aligncenter&quot; width = &quot;478&quot;]<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2910\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3.png\" alt=\"como-escrever-um-abandonado-carrinho-email-para-clientes-devolvidos3 | KnowBand\" width=\"478\" height=\"509\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3.png 478w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3-282x300.png 282w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/a> Um e-mail de carrinho abandonado facilmente acess\u00edvel consiste em alguns elementos b\u00e1sicos [\/ caption] Eu segui essas dicas na minha <a href=\"https:\/\/www.knowband.com\/opencart-abandoned-cart\" target=\"_blank\">OpenCart abandonou e-mails de carrinhos<\/a> e eles sempre trabalharam para mim. Acho que essas dicas n\u00e3o est\u00e3o limitadas aos carrinhos abandonados do OpenCart, mas voc\u00ea pode us\u00e1-lo para qualquer um dos sites de com\u00e9rcio eletr\u00f4nico.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Linha de assunto n\u00edtido<\/strong><\/h2>\n<p>Os e-mails devem ser claramente identificados com sua linha de assunto e o usu\u00e1rio deve ser capaz de adivinhar o tipo de e-mail em apenas uma \u00fanica olhada na linha de assunto.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Personaliza\u00e7\u00e3o e ao ponto<\/strong><\/h2>\n<p>Cada mensagem deve especificar claramente sua finalidade. Para fazer isso, os e-mails devem permanecer no t\u00f3pico e usar os links ao fornecer detalhes excessivos. Um e-mail indicando o objetivo espec\u00edfico do cliente seria mais bem-sucedido.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Marketing espec\u00edfico<\/strong><\/h2>\n<p>Se voc\u00ea estiver confiando em cupons ou vouchers para atrair os clientes, verifique se os cupons est\u00e3o especificamente implantados para o grupo espec\u00edfico de clientes e produtos. Por exemplo, em meus e-mails de carrinho abandonados do OpenCart, concentro-me nos clientes de um grupo espec\u00edfico de produtos e distribuo os cupons apenas para esse produto em particular. Isso far\u00e1 com que o cliente se sinta honrado com um cupom exclusivo.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Ofere\u00e7a somente quando for necess\u00e1rio<\/strong><\/h2>\n<p>Quando tenho que lidar com carrinhos abandonados do OpenCart no meu site, n\u00e3o trato todos os e-mails com o cupom ou voucher. Devemos entender que, para qualquer tipo de site de e-commerce, o poder de barganha com os clientes \u00e9 quase nulo. Isso faz com que suas margens de lucro ao m\u00e1ximo sem bater a cabe\u00e7a com os clientes de barganha. Assim, fornecer ofertas e descontos em todos os outros e-mails permitir\u00e1 que os clientes saibam o quanto voc\u00ea est\u00e1 desesperado. Al\u00e9m disso, ir\u00e1 degradar o valor de seus descontos j\u00e1 fornecidos. Ent\u00e3o, \u00e9 melhor se voc\u00ea focar na necessidade de cupons apenas quando for necess\u00e1rio.<\/p>\n<p><strong>Gostou disso? Voc\u00ea tamb\u00e9m vai gostar disso<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-checkout-optimization-can-reduce-abandoned-carts-boost-sales\/\" target=\"_blank\">Otimiza\u00e7\u00e3o do 5 Checkout que pode reduzir os carros abandonados e impulsionar as vendas<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-tips-to-avoid-abandoned-carts-and-win-conversions-through-emails\/\" target=\"_blank\">5 Dicas para evitar carrinhos abandonados e ganhar convers\u00f5es por meio de emails<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-avoid-cart-abandonment-on-an-ecommerce-store\/\" target=\"_blank\">Como evitar o abandono de carrinho em uma loja de com\u00e9rcio eletr\u00f4nico?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/use-google-analytics-tracking-shopping-cart-abandonment\/\" target=\"_blank\">Como usar o Google Analytics para acompanhar o abandono do carrinho de compras?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/abandon-cart-customers-perspective-cart-abandonment\/\" target=\"_blank\">Por que eles abandonam o carrinho? Perspectiva de um cliente sobre o abandono de carrinho<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.006s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresas on-line normalmente florescem com as taxas de convers\u00e3o decentes no site. Para qualquer site de com\u00e9rcio eletr\u00f4nico, abandono do carrinho de compras vem como uma grande amea\u00e7a \u00e0 efici\u00eancia regular do site. Desvios sazonais nas vendas podem ser ignorados como um tremor regular nas vendas, mas n\u00e3o se pode simplesmente descartar o crescente n\u00famero [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[],"class_list":["post-19783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como escrever um e-mail de carrinho abandonado para clientes rejeitados? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-escrever-um-e-mail-de-carrinho-abandonado-para-clientes-rejeitados\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como escrever um e-mail de carrinho abandonado para clientes rejeitados? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Empresas on-line normalmente florescem com as taxas de convers\u00e3o decentes no site. 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