{"id":19746,"date":"2016-11-24T14:21:02","date_gmt":"2016-11-24T14:21:02","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=1965"},"modified":"2022-08-13T12:01:14","modified_gmt":"2022-03-03T12:41:43","slug":"como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\/","title":{"rendered":"Como o fim de semana da Black Friday de 2016 \u00e9 um grande evento para varejistas e compradores?"},"content":{"rendered":"<p><html lang=\"pt\"><head><meta charset=\"utf-8\"><\/head><body><\/p>\n<p style=\"text-align: justify;\" class=\"gt-block\">Entusiastas de compras em todo o mundo est\u00e3o sempre procurando raz\u00f5es para satisfazer seu desejo de comprar. Os clientes americanos testemunharam grandes promo\u00e7\u00f5es e ofertas de compras no rec\u00e9m-conclu\u00eddo Dia de A\u00e7\u00e3o de Gra\u00e7as. Mais uma vez, os compradores est\u00e3o recebendo novos motivos para se animar com este <a href=\"https:\/\/en.wikipedia.org\/wiki\/Black_Friday_(shopping)\" target=\"_blank\" rel=\"nofollow\">Black Friday final de semana<\/a> que est\u00e1 ao virar da esquina.<\/p>\n<p style=\"text-align: justify;\" class=\"gt-block\">O pr\u00f3ximo fim de semana \u00e9 definitivamente um jackpot para os compradores globais, pois grandes ofertas e vendas est\u00e3o prestes a come\u00e7ar e continuar\u00e3o at\u00e9 o pr\u00f3ximo Ano Novo de 2017. Al\u00e9m da Black Friday, h\u00e1 outro mega evento chamado <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cyber_Monday\" target=\"_blank\">Cyber \u200b\u200bMonday<\/a> que vai ainda mais <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-can-you-boost-ecommerce-conversions-with-your-site-deals\/\" target=\"_blank\">impulsionar as compras online<\/a> para lojas online. A seguir, para complementar este mimo de compras, haver\u00e1 um m\u00eas de celebra\u00e7\u00e3o de Natal e Hanukkah que atrair\u00e1 milh\u00f5es de clientes, <a href=\"https:\/\/www.mockingfish.com\/resources\/ecommerce-conversion-optimization\" target=\"_blank\">Taxas de convers\u00e3o de com\u00e9rcio eletr\u00f4nico<\/a>, e vendas. Vamos explorar mais sobre o fim de semana da Black Friday e outras previs\u00f5es de feriados com a ajuda de dados estat\u00edsticos fornecidos por <a href=\"https:\/\/www.slideshare.net\/adobe\/2016-holiday-shopping-predictions\" target=\"_blank\">Adobe Digital Insights<\/a> e <a href=\"https:\/\/www.experticity.com\/blog\/2016\/11\/15\/study-retail-associates-are-your-most-powerful-influencers-during-black-friday-and-the-holidays\/\" target=\"_blank\">Experi\u00eancia<\/a>.<\/p>\n<ul style=\"text-align: justify;\">\n<li>A Black Friday de 2016 dever\u00e1 ser muito maior do que nunca. De acordo com uma estimativa, as vendas devem ultrapassar US $ 3 bilh\u00f5es, o que representa um aumento de 11.5% em rela\u00e7\u00e3o \u00e0s vendas da Black Friday do ano passado.<\/li>\n<li>O pr\u00f3ximo evento programado para a Black Friday, tamb\u00e9m conhecido como Cyber \u200b\u200bMonday, tamb\u00e9m dever\u00e1 ter vendas superiores a US$ 3 bilh\u00f5es, o que representa um aumento de 9.4% em rela\u00e7\u00e3o \u00e0s vendas do ano passado.<\/li>\n<li>Este ano de 2016 ver\u00e1 5% dos clientes gerando cerca de 35% da receita.<\/li>\n<li>As vendas do fim de semana da Black Friday de 2016 testemunhar\u00e3o 25% dos principais produtos vendidos, o que representa um crescimento de 11% em rela\u00e7\u00e3o ao ano passado e totalizando US$ 91.6 bilh\u00f5es.<\/li>\n<li>Espera-se que 2016 seja um grande ano para o varejo, j\u00e1 que as vendas do feriado chegar\u00e3o a US$ 91.6 bilh\u00f5es, o que representa um aumento de 11% em rela\u00e7\u00e3o ao ano passado.<\/li>\n<li>Com base na popularidade das men\u00e7\u00f5es sociais, os cinco principais presentes de fim de ano para esta temporada de festas ser\u00e3o Pok\u00e9mon Sun\/Moon, Barbie, Legos, Oculus e PlayStation VR.<\/li>\n<li>Esta temporada de f\u00e9rias de 2016 emergir\u00e1 como um vencedor claro para a REI em termos de sua base de clientes e funcion\u00e1rios. Os clientes ficar\u00e3o satisfeitos com as emocionantes ofertas de compras, enquanto os funcion\u00e1rios ter\u00e3o um dia de folga que, juntos, representar\u00e3o maiores vendas e taxas de convers\u00e3o para a empresa.<\/li>\n<li>Uma das maiores redes de varejo, <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\">Walmart<\/a> aumentar\u00e1 os sal\u00e1rios de seus funcion\u00e1rios e alcan\u00e7ar\u00e1 o retorno sobre o investimento (ROI) em termos de vendas abundantes e engajamento do cliente.<\/li>\n<li>O maior benefici\u00e1rio desta temporada de f\u00e9rias ser\u00e3o os associados de varejo, pois 94% das pessoas falam sobre seus amigos e familiares sobre ofertas e ofertas atraentes. Esta ser\u00e1 definitivamente uma boa brisa para shoppings, shopping centers e clientes na \u00cdndia que s\u00e3o realmente atingidos pelos recentes <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-is-demonetization-affecting-the-ecommerce-and-other-business-sectors\/\" target=\"_blank\">unidade de desmonetiza\u00e7\u00e3o<\/a>.<\/li>\n<\/ul>\n<p>[Caption id = &#8220;attachment_1966&#8221; align = &#8220;aligncenter&#8221; width = &#8220;643&#8221;]<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/11\/Picture11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1966\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/11\/Picture11.png\" alt=\"Como o fim de semana da Black Friday de 2016 \u00e9 um grande evento para varejistas e compradores 2 | KnowBand\" width=\"643\" height=\"327\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/11\/Picture11.png 643w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/11\/Picture11-300x153.png 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a> A Amazon est\u00e1 aproveitando ao m\u00e1ximo as vendas desta temporada de f\u00e9rias com suas vendas Lightning.[\/caption]<\/p>\n<p style=\"text-align: justify;\" class=\"gt-block\">Para dar aplausos aos seus clientes globais em todo o mundo, <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> iniciou as vendas da Black Friday 12 dias antes, a partir de 14 de novembro, com suas emocionantes ofertas rel\u00e2mpago. Seu site global est\u00e1 mostrando atraentes ofertas de compras em v\u00e1rias categorias, como eletr\u00f4nicos, livros, brinquedos, roupas, equipamentos esportivos, cuidados pessoais, cuidados domiciliares e outros departamentos.<\/p>\n<h3 style=\"text-align: justify;\">Dicas finais<\/h3>\n<p style=\"text-align: justify;\" class=\"gt-block\">\u00c9 importante mostrar as ofertas e ofertas de compras empolgantes semelhantes em sua loja de com\u00e9rcio eletr\u00f4nico para permanecer em sincronia com a pr\u00f3xima temporada de festas. Abaste\u00e7a o invent\u00e1rio da sua loja online e melhore a funcionalidade do seu <a href=\"https:\/\/www.knowband.com\/magento-plugins\" target=\"_blank\">Magento<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-plugins\" target=\"_blank\">OpenCart<\/a>, <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\" target=\"_blank\">PrestaShop<\/a>, Shopify, WooCommerce e outras lojas baseadas em plataforma com recursos carregados <a href=\"https:\/\/www.knowband.com\/\">extens\u00f5es de e-commerce<\/a>. Esta pr\u00f3xima temporada de f\u00e9rias \u00e9 sua chance de aumentar suas vendas de produtos e taxas de convers\u00e3o de com\u00e9rcio eletr\u00f4nico.<\/p>\n<p><strong>Hist\u00f3rias relacionadas:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/5-quickfire-prestashop-addons-can-boost-conversions\/\" target=\"_blank\">5 Quickfire Prestashop Addons que podem impulsionar suas convers\u00f5es<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/5-solid-evidence-facebook-store-can-double-conversions\/\" target=\"_blank\">5 Evid\u00eancias s\u00f3lidas que uma loja do Facebook pode dobrar suas convers\u00f5es<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-tips-to-avoid-abandoned-carts-and-win-conversions-through-emails\/\" target=\"_blank\">5 dicas para evitar carrinhos abandonados e ganhar convers\u00f5es atrav\u00e9s de e-mails<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/shopify\/5-ways-exit-popup-can-help-boost-ecommerce-conversions\/\" target=\"_blank\">5 maneiras de sair do pop-up podem ajudar a aumentar suas convers\u00f5es de com\u00e9rcio eletr\u00f4nico<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/5-ways-prestashop-spin-win-module-can-boost-conversions\/\" target=\"_blank\">5 maneiras de o m\u00f3dulo Prestashop Spin &amp; Win aumentar suas convers\u00f5es<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Entusiastas de compras em todo o mundo est\u00e3o sempre procurando raz\u00f5es para satisfazer seu desejo de comprar. Os clientes americanos testemunharam grandes promo\u00e7\u00f5es e ofertas de compras no rec\u00e9m-conclu\u00eddo Dia de A\u00e7\u00e3o de Gra\u00e7as. Mais uma vez, os compradores est\u00e3o recebendo novos motivos para se animar com este Black Friday final de semana que est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[],"class_list":["post-19746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o fim de semana da Black Friday de 2016 \u00e9 um grande evento para varejistas e compradores? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-o-fim-de-semana-da-2016-black-friday-\u00e9-um-grande-evento-para-varejistas-e-compradores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o fim de semana da Black Friday de 2016 \u00e9 um grande evento para varejistas e compradores? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Entusiastas de compras em todo o mundo est\u00e3o sempre procurando raz\u00f5es para satisfazer seu desejo de comprar. Os clientes americanos testemunharam grandes promo\u00e7\u00f5es e ofertas de compras no rec\u00e9m-conclu\u00eddo Dia de A\u00e7\u00e3o de Gra\u00e7as. Mais uma vez, os compradores est\u00e3o recebendo novos motivos para se animar com este Black Friday final de semana que est\u00e1 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/como-o-fim-de-semana-da-2016-black-friday-\u00e9-um-grande-evento-para-varejistas-e-compradores\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T14:21:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-03T12:41:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/11\/Black-Friday1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Como o fim de semana da Black Friday de 2016 \u00e9 um grande evento para varejistas e compradores?\",\"datePublished\":\"2016-11-24T14:21:02+00:00\",\"dateModified\":\"2022-03-03T12:41:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\\\/\"},\"wordCount\":785,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Black-Friday1.jpg\",\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/como-o-fim-de-semana-da-2016-black-friday-%c3%a9-um-grande-evento-para-varejistas-e-compradores\\\/\",\"name\":\"Como o fim de semana da Black Friday de 2016 \u00e9 um grande evento para varejistas e compradores? 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