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Ontem, 2nd novembro, 2016 foi um grande dia para propriet\u00e1rios de sites de com\u00e9rcio eletr\u00f4nico Magento<\/a> Com\u00e9rcio e Acquia<\/a> anunciou sua parceria para oferecer uma rica experi\u00eancia digital aos clientes. Essa integra\u00e7\u00e3o \u00e9 uma grande novidade para os propriet\u00e1rios de sites Magento, pois permite que eles controlem a jornada do cliente fornecendo experi\u00eancias personalizadas ricas em conte\u00fado. Essa colabora\u00e7\u00e3o ajudar\u00e1 os propriet\u00e1rios de lojas de com\u00e9rcio eletr\u00f4nico a aproveitar os melhores servi\u00e7os de gerenciamento e personaliza\u00e7\u00e3o de conte\u00fado junto com o diversas funcionalidades do Magento eCommerce. A import\u00e2ncia da personaliza\u00e7\u00e3o no eCommerce pode ser entendida a partir da declara\u00e7\u00e3o de Tom Erickson, CEO da Acquia como<\/p>\n “O com\u00e9rcio como n\u00f3s conhecemos mudou, e o imperativo emergiu para que marcas e comerciantes forne\u00e7am experi\u00eancias poderosas e personalizadas”<\/em>. Ele afirmou ainda que “Acquia e Magento combinam os melhores atributos de desenvolvimento de c\u00f3digo aberto – agilidade, velocidade, inova\u00e7\u00e3o e seguran\u00e7a. Juntos, estamos colocando o poder de volta nas m\u00e3os de comerciantes e marcas para permitir que eles controlem cada pixel da experi\u00eancia em todo o viagem do cliente.”<\/em><\/p><\/blockquote>\n The coming together of Magento and Acquia is one of the good things that has happened in the eCommerce industry in the recent times. Take a quick look below to understand how it can be of great help in the present eCommerce scenario.<\/p>\n This partnership has helped in providing context based real time experiences to customers<\/a> irrespective of the device or channel used by them.<\/p>\n With this collaboration, it is now easy to implement and manage the content-rich eCommerce experiences for any store.<\/p>\n Now, the marketing team can work more closely with the merchants to offer a detailed content-rich digital experiences and help in merchandising activities.<\/p>\n This business collaboration has offered a wide range of flexibility to numerous eCommerce sites to fulfill any market conditions and expectations.<\/p>\n To get a better insight about this partnership in terms of eCommerce, check out this statement of Mark Lavelle, CEO of Magento Commerce<\/p>\n “At the heart of this partnership is a shared open-source heritage and vision for delivering on next-generation commerce and customer experiences that are unprecedented for the industry.”<\/em> He further elaborated that “The combined power of our respective technologies and our thriving global ecosystems will allow our customers to drive unbridled innovation, engage consumers like never before, and pave the way for the commerce experiences of tomorrow.”<\/em><\/p><\/blockquote>\n For ensuring a better Magento eCommerce experience, Acquia and Magento have integrated the Drupal CMS<\/a> with Acquia Lift solutions to deliver personalized eCommerce solutions to customers. It can help in bringing content, commerce, and context at one place for simplifying the customer journey. Some of the companies that are working to utilize this new business collaboration are MRM\/\/McCann and Optaros, Third & Grove, Born Group, Inviqa, and HS2.<\/p>\n This collaboration was announced by Acquia Chief Product Officer, Chris Stone and CEO of Magento, Mark Lavelle at the Acquia Engage, which is an annual customer conference. For more details about this business collaboration, check out this liga\u00e7\u00e3o<\/a>.<\/p>\n In case, you wish to add desired Extens\u00f5es Magento<\/a> on your eCommerce site, you need to visit our Loja de conhecimento<\/a>. The company also provides customized servi\u00e7os de desenvolvimento de plugins eCommerce<\/a> para Magento<\/a>, OpenCart<\/a>e PrestaShop<\/a> plataformas.<\/p>\n<\/div>\nImpact of this business collaboration on B2B and B2C merchants<\/strong><\/h2>\n
Offers wide scale personalization-<\/strong><\/h3>\n
Improves decision making process-<\/strong><\/h3>\n
Enhanced authority to marketers-<\/strong><\/h3>\n
Great flexibility-<\/strong><\/h3>\n