{"id":19508,"date":"2015-11-26T00:00:00","date_gmt":"2015-11-26T00:00:00","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=218"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-10-11T09:17:33","slug":"uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\/","title":{"rendered":"Uma viagem pela pista da mem\u00f3ria da palavra-chave &quot;N\u00e3o fornecido&quot;"},"content":{"rendered":"<p style=\"text-align: justify;\">&quot;A ignor\u00e2ncia \u00e9 um pecado&quot;<\/p>\n<p style=\"text-align: justify;\">&quot;N\u00e3o fornecido&quot;<\/p>\n<p style=\"text-align: justify;\"><strong>Classifica\u00e7\u00e3o do tr\u00e1fego online<\/strong><\/p>\n<p style=\"text-align: justify;\">Para direcionar o tr\u00e1fego para seu site, dois tipos de campanhas de refer\u00eancia de palavras-chave s\u00e3o utilizados por empresas on-line. Eles podem ser classificados como palavras-chave org\u00e2nicas e palavras-chave pagas. Deixe-nos inform\u00e1-lo sobre os dois.<\/p>\n<p style=\"text-align: justify;\"><strong>Palavras-chave org\u00e2nicas<\/strong> Estas s\u00e3o as palavras-chave usadas por seus clientes-alvo para chegar ao seu site espec\u00edfico, clicando em um dos resultados da pesquisa org\u00e2nica de v\u00e1rios mecanismos de pesquisa, como <a href=\"https:\/\/www.google.com\" target=\"_blank\" rel=\"nofollow\">google<\/a>,  <a href=\"https:\/\/www.yahoo.com\" target=\"_blank\" rel=\"nofollow\">Yahoo<\/a>,  <a href=\"https:\/\/www.bing.com\" target=\"_blank\" rel=\"nofollow\">Bing<\/a> e outros.<\/p>\n<p style=\"text-align: justify;\"><strong>Palavras-chave pagas<\/strong> Estes consistem em v\u00e1rios an\u00fancios PPC, an\u00fancios de m\u00eddia social e outros meios pagos que trouxeram clientes em seu site espec\u00edfico. Embora, as empresas tenham que pagar uma quantia fixa espec\u00edfica para esse tipo de estrat\u00e9gia de aquisi\u00e7\u00e3o de clientes, mas esse \u00e9 um m\u00e9todo muito confi\u00e1vel em termos de obter alto tr\u00e1fego para seu site.<\/p>\n<p style=\"text-align: justify;\"><strong>Representa\u00e7\u00e3o de palavras-chave org\u00e2nicas em <a href=\"https:\/\/www.google.co.in\/analytics\/\" target=\"_blank\" rel=\"nofollow\">ferramentas do Google Analytics<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/image\/data\/Representation Of Organic Keywords On Google Analytics Tools.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.knowband.com\/image\/data\/Representation Of Organic Keywords On Google Analytics Tools.jpg\" alt=\"Representa\u00e7\u00e3o de palavras-chave org\u00e2nicas nas ferramentas do Google Analytics | Banda de conhecimento\" width=\"650\" height=\"293\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">O Google Analytics \u00e9 uma maneira mais inteligente de obter informa\u00e7\u00f5es valiosas sobre o tr\u00e1fego de entrada em seu site. Ele fornece informa\u00e7\u00f5es detalhadas completas sobre a natureza do tr\u00e1fego de entrada, a origem do tr\u00e1fego de entrada, seja ele org\u00e2nico ou pago, usado pelos clientes enquanto navega e outros dados cruciais. De acordo com uma recente altera\u00e7\u00e3o do Google em 8 de janeiro, 2015, houve uma pequena mudan\u00e7a na representa\u00e7\u00e3o das &quot;palavras-chave org\u00e2nicas&quot;<\/p>\n<p style=\"text-align: justify;\">&#8211; Clique na guia &quot;Aquisi\u00e7\u00f5es&quot; na tela da sua ferramenta do Google Analytics.<\/p>\n<p style=\"text-align: justify;\">&#8211; Agora, clique na guia &quot;Campanhas&quot; localizada na parte inferior da guia &quot;Aquisi\u00e7\u00f5es&quot;.<\/p>\n<p style=\"text-align: justify;\">&#8211; Na guia &quot;Campanhas&quot;, voc\u00ea encontrar\u00e1 a op\u00e7\u00e3o &quot;Palavras-chave org\u00e2nicas&quot;.<\/p>\n<p style=\"text-align: justify;\"><strong>Escondendo de &quot;n\u00e3o fornecido&quot;<\/strong><\/p>\n<p style=\"text-align: justify;\">No dia 18 de outubro, 2011, o Google fez um grande an\u00fancio de que, a partir de ent\u00e3o, os termos de pesquisa usados \u200b\u200bpara o pouso em um determinado site n\u00e3o seriam passados \u200b\u200bpara o site de destino. Em vez disso, todas essas visitas seriam agora agrupadas na forma de &quot;n\u00e3o fornecidas&quot;<\/p>\n<p style=\"text-align: justify;\"><strong>Efeito da atualiza\u00e7\u00e3o do beija-flor no SEO<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/image\/data\/Effect Of The Hummingbird Update On Seo.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.knowband.com\/image\/data\/Effect Of The Hummingbird Update On Seo.jpg\" alt=\"Efeito da atualiza\u00e7\u00e3o Hummingbird em Seo | Banda de conhecimento\" width=\"555\" height=\"230\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Algoritmo Hummingbird do Google foi lan\u00e7ado em agosto, 2013 e mudou toda a face da ind\u00fastria de SEO. \u00c9 um novo algoritmo completo que consiste em mais de 200 fatores que podem ter um impacto tremendo no ranking do site e nos resultados dos mecanismos de busca. Esse algoritmo foi criado com foco nos dispositivos m\u00f3veis e para tornar os resultados de SEO mais otimizados para dispositivos m\u00f3veis. Devido \u00e0 adi\u00e7\u00e3o de &quot;pesquisa de conversa\u00e7\u00e3o&quot;<\/p>\n<p style=\"text-align: justify;\">Contanto que voc\u00ea seja aben\u00e7oado com os servi\u00e7os de bons editores e escritores de conte\u00fado, voc\u00ea n\u00e3o precisa de um motivo para p\u00e2nico, pois o foco do SEO mudou da palavra-chave recheio para o significado sem\u00e2ntico do seu conte\u00fado escrito. Al\u00e9m disso, est\u00e1 trabalhando para tornar os resultados da pesquisa mais eficazes para a pesquisa baseada em voz. Alguns dos v\u00e1rios recursos introduzidos por este algoritmo Hummingbird s\u00e3o:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Uso das palavras-chave de cauda longa para os resultados da pesquisa.<\/li>\n<li style=\"text-align: justify;\">Concentre-se no conte\u00fado baseado em sem\u00e2ntica em vez de conte\u00fado recheado de palavra-chave simples.<\/li>\n<li style=\"text-align: justify;\">Introdu\u00e7\u00e3o do recurso de gr\u00e1fico de conhecimento para fornecer informa\u00e7\u00f5es breves sobre um t\u00f3pico sem clicar nos resultados da pesquisa.<\/li>\n<li style=\"text-align: justify;\">Dando mais \u00eanfase \u00e0s imagens atraentes, v\u00eddeos e elementos visuais em seu conte\u00fado para aumentar seu apelo sem\u00e2ntico.<\/li>\n<li style=\"text-align: justify;\">Fazendo uso de processamento de linguagem natural e recurso de intelig\u00eancia artificial.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Altera\u00e7\u00f5es ocorridas na ferramenta do Google Analytics <\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/image\/data\/Absence Of Not Provided Keywords On Earlier Google Analytics Tool.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.knowband.com\/image\/data\/Absence Of Not Provided Keywords On Earlier Google Analytics Tool.jpg\" alt=\"Aus\u00eancia de palavras-chave n\u00e3o fornecidas na ferramenta Google Analytics | Knowand\" width=\"650\" height=\"293\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Para obter informa\u00e7\u00f5es eficazes sobre o tr\u00e1fego do site que chega ao seu site, voc\u00ea precisa acompanhar a atividade anal\u00edtica do seu site, clicando na op\u00e7\u00e3o da p\u00e1gina de destino da sua ferramenta do Google Analytics. Vamos entender isso com a imagem abaixo.<\/p>\n<p style=\"text-align: justify;\">De acordo com a imagem acima, os profissionais de SEO foram anteriormente clueless sobre o impacto de &quot;n\u00e3o fornecido&quot;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/image\/data\/Changed Google Analytics Dashboard Has Given Attention To Not Provided Keywords.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"width: 650px; height: 293px;\" src=\"https:\/\/www.knowband.com\/image\/data\/Changed Google Analytics Dashboard Has Given Attention To Not Provided Keywords.jpg\" alt=\"Painel de controle do Google Analytics alterado deu aten\u00e7\u00e3o \u00e0s palavras-chave n\u00e3o fornecidas | Banda de conhecimento\" width=\"650\" height=\"293\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Na imagem mostrada acima, foi observado que, desde o 20 de novembro, 2015, o Google come\u00e7ou a fornecer informa\u00e7\u00f5es sobre &quot;n\u00e3o fornecido&quot; <a href=\"https:\/\/www.knowband.com\/blog\/opencart-blog\/boost-conversion-rates-for-your-site-with-this-one-page-checkout-module\/\" target=\"_blank\">taxas de convers\u00e3o<\/a>.? One can easily see the traffic statistics that has generated out of the &#8220;not provided&#8221;? keywords (np) on various pages of their website and it has opened new doors of keyword targeting and content marketing.<\/p>\n<p style=\"text-align: justify;\">Ent\u00e3o, fique ligado conosco e receba atualiza\u00e7\u00f5es constantes sobre &quot;n\u00e3o fornecido&quot;<\/p>\n<p><strong>Gostou disso? Voc\u00ea tamb\u00e9m vai gostar disso<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/magento-blog\/google-analytics-enhanced-ecommerce-extension-for-magento\/\" target=\"_blank\">Com\u00e9rcio eletr\u00f4nico avan\u00e7ado do Google Analytics para Magento<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/magento-tutorials\/set-google-analytics\/\" target=\"_blank\">Como definir o Google Analytics no Magento<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/use-google-analytics-tracking-shopping-cart-abandonment\/\" target=\"_blank\">Como usar o Google Analytics para acompanhar o abandono do carrinho de compras?<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.009s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&quot;A ignor\u00e2ncia \u00e9 um pecado&quot; &quot;N\u00e3o fornecido&quot; Classifica\u00e7\u00e3o do tr\u00e1fego online Para direcionar o tr\u00e1fego para seu site, dois tipos de campanhas de refer\u00eancia de palavras-chave s\u00e3o utilizados por empresas on-line. Eles podem ser classificados como palavras-chave org\u00e2nicas e palavras-chave pagas. Deixe-nos inform\u00e1-lo sobre os dois. Palavras-chave org\u00e2nicas Estas s\u00e3o as palavras-chave usadas por seus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3232],"tags":[],"class_list":["post-19508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-eletronico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uma viagem pela pista da mem\u00f3ria da palavra-chave &quot;N\u00e3o fornecido&quot; - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/uma-viagem-pela-pista-da-mem\u00f3ria-da-palavra-chave-n\u00e3o-fornecido\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uma viagem pela pista da mem\u00f3ria da palavra-chave &quot;N\u00e3o fornecido&quot; - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"&quot;A ignor\u00e2ncia \u00e9 um pecado&quot; &quot;N\u00e3o fornecido&quot; Classifica\u00e7\u00e3o do tr\u00e1fego online Para direcionar o tr\u00e1fego para seu site, dois tipos de campanhas de refer\u00eancia de palavras-chave s\u00e3o utilizados por empresas on-line. Eles podem ser classificados como palavras-chave org\u00e2nicas e palavras-chave pagas. Deixe-nos inform\u00e1-lo sobre os dois. Palavras-chave org\u00e2nicas Estas s\u00e3o as palavras-chave usadas por seus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pt-br\/comercio-eletronico\/uma-viagem-pela-pista-da-mem\u00f3ria-da-palavra-chave-n\u00e3o-fornecido\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-11T09:17:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/09\/Insight-About-Not-Provided-Keywords-On-Google-Analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"293\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/81a9f6410791bd28706e8027b984012b\"},\"headline\":\"Uma viagem pela pista da mem\u00f3ria da palavra-chave &quot;N\u00e3o fornecido&quot;\",\"datePublished\":\"2015-11-26T00:00:00+00:00\",\"dateModified\":\"2017-10-11T09:17:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\\\/\"},\"wordCount\":835,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/Insight-About-Not-Provided-Keywords-On-Google-Analytics.jpg\",\"articleSection\":[\"Com\u00e9rcio eletr\u00f4nico\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pt-br\\\/comercio-eletronico\\\/uma-viagem-pela-pista-da-mem%c3%b3ria-da-palavra-chave-n%c3%a3o-fornecido\\\/\",\"name\":\"Uma viagem pela pista da mem\u00f3ria da palavra-chave &quot;N\u00e3o fornecido&quot; 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