{"id":82297,"date":"2019-08-05T05:22:54","date_gmt":"2019-08-05T05:22:54","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=82165\/"},"modified":"2026-08-10T11:10:16","modified_gmt":"2026-08-10T11:10:16","slug":"a-complete-guide-to-instagram-shopping","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/a-complete-guide-to-instagram-shopping\/","title":{"rendered":"A complete guide to Instagram Shopping"},"content":{"rendered":"<p>Zgodnie ze statystykami zebranymi przez <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"nofollow\">HootSuite<\/a>, 1 miliard ludzi u\u017cywa Instagramu co miesi\u0105c i dooko\u0142a <a href=\"https:\/\/www.facebook.com\/business\/instagram\/shopping\" target=\"_blank\" rel=\"nofollow\">130 milion\u00f3w<\/a> U\u017cytkownicy Instagramu wybieraj\u0105 post na zakupy. Marki u\u017cywaj\u0105 post\u00f3w handlowych Instagram, aby zaprezentowa\u0107 swoje produkty i zwi\u0119kszy\u0107 sprzeda\u017c. Sklep Instagram pozwala u\u017cytkownikom Instagrama poszuka\u0107 po\u017c\u0105danego produktu, odwiedzaj\u0105c stron\u0119 marki. Produkty s\u0105 oznaczane na obrazach, a u\u017cytkownicy s\u0105 przekierowywani na stron\u0119 internetow\u0105, aby doko\u0144czy\u0107 realizacj\u0119 transakcji. W rzeczywisto\u015bci z <a href=\"https:\/\/instagram-press.com\/blog\/2019\/03\/19\/instagram-checkout\/\" target=\"_blank\" rel=\"nofollow\">Najnowsza funkcja kasy na Instagramie<\/a>, ludzie mog\u0105 teraz kupowa\u0107 produkty bezpo\u015brednio z Instagramu bez konieczno\u015bci zamykania aplikacji lub przekierowywania do oryginalnego sklepu. Dzi\u0119ki postom na zakupy w Instagramie mo\u017cesz u\u015bwiadomi\u0107 swoim zwolennikom swoje produkty i poprowadzi\u0107 ich w kierunku \u0142atwego zakupu. Upewnij si\u0119, \u017ce efektywnie korzystasz z koszt\u00f3w zakup\u00f3w na Instagramie, co oznacza wykorzystanie wysokiej jako\u015bci zdj\u0119\u0107 produkt\u00f3w, atrakcyjnych napis\u00f3w, odpowiednich hashtag\u00f3w i idealnie dopasowanego czasu sprzeda\u017cy. W tym artykule przedstawi\u0119 przewodnik po ustawianiu sklepu Instagram, zapoznasz si\u0119 z dodawaniem tag\u00f3w produkt\u00f3w do post\u00f3w na Instagramie i dowiesz si\u0119, jak zwi\u0119kszy\u0107 sprzeda\u017c dzi\u0119ki postom na zakupy w Instagramie.<\/p>\n<h2>Czym s\u0105 posty na Instagram Shopping?<\/h2>\n<p>Post na zakupy na Instagramie zawiera tagi produkt\u00f3w, kt\u00f3re u\u0142atwiaj\u0105 u\u017cytkownikom Instagrama przegl\u0105danie tych produkt\u00f3w i dokonywanie zakup\u00f3w. Sprawiaj\u0105, \u017ce \u015bcie\u017cka zakup\u00f3w jest \u0142atwa dla zwolennik\u00f3w. Wielu sprzedawc\u00f3w e-commerce nawet zintegrowa\u0142o swoje konto biznesowe Instagram na swojej stronie internetowej i stworzy\u0142o podobny rodzaj sklepu Instagram. KnowBand oferuje rozszerzenie Galerii Sklepu Instagram, kt\u00f3re pobiera obrazy z konta Instagram lub hashtagi Instagram w sklepie eCommerce i pomaga po\u0142\u0105czy\u0107 produkty sklepu z pobran\u0105 zawarto\u015bci\u0105 Instagram. Rozszerzenie jest obecnie dost\u0119pne dla OpenCart, Magento i Magento 2. Sprawd\u017a je.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-instagram-shop-gallery\" target=\"_blank\">Rozszerzenie OpenCart Instagram Shop Gallery<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-instagram-shop-gallery\" target=\"_blank\">Rozszerzenie Magento Instagram Shop Gallery<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-instagram-shop-gallery\" target=\"_blank\">Rozszerzenie Magento 2 Instagram Shop Gallery<\/a><\/p>\n<h2>Jak za\u0142o\u017cy\u0107 sklep Instagram?<\/h2>\n<p>Musisz przej\u015b\u0107 kilka krok\u00f3w, zanim b\u0119dziesz m\u00f3g\u0142 udost\u0119pni\u0107 post kuponowy. 1. Instagram zatwierdzi\u0142 <a href=\"https:\/\/business.instagram.com\/a\/shopping-setup-guide\" target=\"_blank\" rel=\"nofollow\">Kraje 46<\/a> skorzysta\u0107 z funkcji zakup\u00f3w na Instagramie. Dlatego twoja lokalizacja powinna znajdowa\u0107 si\u0119 w tych 46. 2. Musisz mie\u0107 profil biznesowy na Instagramie, kt\u00f3ry sprzedaje produkty fizyczne. 3. Tw\u00f3j profil biznesowy na Instagramie musi by\u0107 powi\u0105zany z katalogiem Facebook dla Twoich produkt\u00f3w. Aby utworzy\u0107 katalog swoich produkt\u00f3w, musisz doda\u0107 sekcj\u0119 Sklepu do swojej strony na Facebooku. Nast\u0119pnie przejd\u017a do konta mened\u017cera firmy, utw\u00f3rz nowe lub dodaj istniej\u0105cy katalog, kt\u00f3rego chcesz u\u017cywa\u0107 do zakup\u00f3w na Instagramie. Je\u015bli jeste\u015b w\u0142a\u015bcicielem sklepu PrestaShop lub Magento, mo\u017cesz skorzysta\u0107 z pomocy <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-fb-store\" target=\"_blank\">Dodatek do sklepu FB PrestaShop<\/a> i <a href=\"https:\/\/www.knowband.com\/magento-fb-store\" target=\"_blank\">Rozszerzenie sklepu Magento FB<\/a> odpowiednio, aby otworzy\u0107 sklep na Facebooku. 4. Po wykonaniu wszystkich krok\u00f3w Instagram przejrzy Twoje konto. Mo\u017ce to potrwa\u0107 kilka dni. 5. Po zatwierdzeniu konta mo\u017cesz zacz\u0105\u0107 dodawa\u0107 tagi produkt\u00f3w do swoich post\u00f3w na Instagramie.<\/p>\n<h2>Jak doda\u0107 tagi produkt\u00f3w do post\u00f3w na Instagramie?<\/h2>\n<p>Proces dodawania tag\u00f3w produkt\u00f3w do post\u00f3w na Instagramie jest bardzo prosty. Wystarczy wybra\u0107 zdj\u0119cie, napisa\u0107 podpis, u\u017cy\u0107 odpowiednich hashtag\u00f3w. Gdy sko\u0144czysz, zobaczysz opcj\u0119 \u201eOznacz produkty\u201d. Teraz wyszukaj nazw\u0119 produktu, kt\u00f3r\u0105 chcesz oznaczy\u0107 w swoim po\u015bcie, i dodaj j\u0105. Mo\u017cesz doda\u0107 do taga 5 tagi. Po zako\u0144czeniu mo\u017cesz udost\u0119pni\u0107 sw\u00f3j pierwszy post na Instagramie.<\/p>\n<h2>Jak zwi\u0119kszy\u0107 sprzeda\u017c dzi\u0119ki postom na zakupy w Instagramie?<\/h2>\n<h3>1. U\u017cyj wysokiej jako\u015bci zdj\u0119\u0107<\/h3>\n<p>Jako\u015b\u0107 twoich zdj\u0119\u0107 decyduje o zainteresowaniu u\u017cytkownika produktami. Bez wzgl\u0119du na to, jak niesamowity jest Tw\u00f3j produkt, z\u0142ej jako\u015bci obraz nie zach\u0119ci u\u017cytkownika do zakupu. Uzyskaj sesj\u0119 zdj\u0119ciow\u0105 od profesjonalnego fotografa, aby uzyska\u0107 niesamowit\u0105 reakcj\u0119 obserwuj\u0105cych.<\/p>\n<h3>2. U\u017cyj poprawnych hasztag\u00f3w<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/hastag.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-82215 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/hastag.jpg\" alt=\"hashtags\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/hastag.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/hastag-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Zoptymalizuj swoje posty na Instagramie, u\u017cywaj\u0105c odpowiednich hashtag\u00f3w, kt\u00f3re jasno definiuj\u0105 Twoje produkty, tak aby ludzie, kt\u00f3rzy zaczn\u0105 szuka\u0107 tego terminu, pojawili si\u0119 w wynikach wyszukiwania. Daje to szeroki, organiczny zasi\u0119g do Twoich post\u00f3w na Instagramie. Opr\u00f3cz tego, gdy u\u017cytkownik pod\u0105\u017ca za hashtagiem, zwi\u0119ksza si\u0119 widoczno\u015b\u0107 produktu. Wi\u0119ksza widoczno\u015b\u0107 stwarza wi\u0119ksze szanse na sprzeda\u017c.<\/p>\n<h3>3. Upewnij si\u0119, \u017ce tagi s\u0105 do\u0142\u0105czone do odpowiednich produkt\u00f3w<\/h3>\n<p>Do\u0142\u0105czanie nieodpowiednich tag\u00f3w do produkt\u00f3w mo\u017ce wprowadza\u0107 w b\u0142\u0105d Twoich obserwator\u00f3w i pozostawia\u0107 z\u0142e wra\u017cenie. Mo\u017ce z\u0142ama\u0107 wiarygodno\u015b\u0107.<\/p>\n<h3>4. U\u017cyj historii Instagram, aby zwi\u0119kszy\u0107 zaanga\u017cowanie u\u017cytkownik\u00f3w<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/Use-Instagram-stories-to-increase-user-engagement.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-82216\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/Use-Instagram-stories-to-increase-user-engagement.jpg\" alt=\"-instagram-historie-\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/Use-Instagram-stories-to-increase-user-engagement.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/08\/Use-Instagram-stories-to-increase-user-engagement-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Historie Instagram to najnowszy trend. Marki wykorzystuj\u0105 historie, aby przyci\u0105gn\u0105\u0107 uwag\u0119 zwolennik\u00f3w. Historia na Instagramie zapewnia, \u017ce \u200b\u200bTwoi obserwatorzy nie przegapi\u0105 \u017cadnego wa\u017cnego og\u0142oszenia, je\u015bli w przypadku pomini\u0119cia posta.<\/p>\n<h2>Wnioski<\/h2>\n<p>Instagram jest obecnie jedn\u0105 z najbardziej anga\u017cuj\u0105cych sieci spo\u0142eczno\u015bciowych dla u\u017cytkownik\u00f3w. Marki nie powinny ignorowa\u0107 jego popularno\u015bci. Posty zakupowe Instagram wygl\u0105daj\u0105 obiecuj\u0105co, aby dotrze\u0107 do potencjalnych klient\u00f3w. Takie funkcje zapewniaj\u0105 firmom doskona\u0142\u0105 okazj\u0119 do przyci\u0105gni\u0119cia u\u017cytkownik\u00f3w Instagrama i przekszta\u0142cenia ich w potencjalnych nabywc\u00f3w. Utw\u00f3rz r\u00f3wnie\u017c sekcj\u0119 Sklepu Instagram w swoim sklepie internetowym. Dzia\u0142a to dobrze przy pobieraniu tre\u015bci generowanych przez u\u017cytkownik\u00f3w za pomoc\u0105 Hashtag\u00f3w i zwi\u0119ksza \u015bwiadomo\u015b\u0107 marki, je\u015bli prowadzisz kampani\u0119 marketingow\u0105.<script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:true, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 27ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zgodnie ze statystykami zebranymi przez HootSuite, 1 miliard ludzi u\u017cywa Instagramu co miesi\u0105c i dooko\u0142a 130 milion\u00f3w U\u017cytkownicy Instagramu wybieraj\u0105 post na zakupy. Marki u\u017cywaj\u0105 post\u00f3w handlowych Instagram, aby zaprezentowa\u0107 swoje produkty i zwi\u0119kszy\u0107 sprzeda\u017c. Sklep Instagram pozwala u\u017cytkownikom Instagrama poszuka\u0107 po\u017c\u0105danego produktu, odwiedzaj\u0105c stron\u0119 marki. Produkty s\u0105 oznaczane na obrazach, a u\u017cytkownicy s\u0105 przekierowywani [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":82202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[15530,14055,14050,15531,16509,15193,15197,958,14084,15428,15529],"class_list":["post-82297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-galeria-sklepu-na-instagramie","tag-kupuj-w-swoim-module-galerii-na-instagramie","tag-magento-2-rozszerzenie-galerii-sklepw-instagram","tag-magento-fb-store","tag-opencart-rozszerzenie-galerii-sklepu-instagram","tag-opencart-rozszerzenie-instagram-shop","tag-prestashop-fb-store","tag-rozszerzenie-magento-instagram-shop-gallery","tag-sklep-instagram","tag-zakupy-na-instagramie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A complete guide to Instagram Shopping - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/a-complete-guide-to-instagram-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A complete guide to Instagram Shopping - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Zgodnie ze statystykami zebranymi przez HootSuite, 1 miliard ludzi u\u017cywa Instagramu co miesi\u0105c i dooko\u0142a 130 milion\u00f3w U\u017cytkownicy Instagramu wybieraj\u0105 post na zakupy. 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