{"id":821944,"date":"2024-04-05T11:47:31","date_gmt":"2024-04-05T11:47:31","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=821934\/"},"modified":"2024-04-24T09:52:13","modified_gmt":"2024-04-24T09:52:13","slug":"wa%c5%bcny-alert-google-wycofuje-universal-analytics","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/bez-kategorii\/wa%c5%bcny-alert-google-wycofuje-universal-analytics\/","title":{"rendered":"Wa\u017cny alert od Knowband: Google wycofuje Universal Analytics!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google wzywa u\u017cytkownik\u00f3w do szybkiego przej\u015bcia na Google Analytics 4 (GA4), aby unikn\u0105\u0107 utraty cennych danych. W miar\u0119 ewolucji krajobrazu cyfrowego firma Google og\u0142osi\u0142a plan zaprzestania \u015bwiadczenia wszystkich us\u0142ug Universal Analytics (UA) i interfejs\u00f3w programowania aplikacji (API) do 1 lipca. Co wi\u0119cej, posuni\u0119cie to oznacza kluczow\u0105 zmian\u0119 w kierunku <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\"><span style=\"font-weight: 400;\">Google Analytics 4 (GA4)<\/span><\/a><span style=\"font-weight: 400;\">, co oznacza koniec dost\u0119pu do us\u0142ug UA zar\u00f3wno za po\u015brednictwem interfejsu Google Analytics, jak i jego interfejs\u00f3w API, pocz\u0105wszy od lipca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W przypadku u\u017cytkownik\u00f3w, kt\u00f3rzy nie przyj\u0119li jeszcze GA4, Google podkre\u015bla pilno\u015b\u0107 migracji.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Przej\u015bcie to nie tylko konieczno\u015b\u0107 techniczna, ale szansa na wykorzystanie bardziej zaawansowanych mo\u017cliwo\u015bci analitycznych oferowanych przez GA4. W przeciwie\u0144stwie do swojego poprzednika, GA4 koncentruje si\u0119 na gromadzeniu danych zgodnych z zasad\u0105 prywatno\u015bci i oferuje bardziej intuicyjny interfejs u\u017cytkownika, ulepszone modele uczenia maszynowego i mo\u017cliwo\u015bci \u015bledzenia na wielu platformach. Co wi\u0119cej, funkcje te maj\u0105 na celu zapewnienie g\u0142\u0119bszego wgl\u0105du w zachowania u\u017cytkownik\u00f3w i popraw\u0119 dok\u0142adno\u015bci decyzji opartych na danych.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Dlaczego natychmiastowe dzia\u0142anie jest niezb\u0119dne!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dane s\u0105 jednym z najwa\u017cniejszych zasob\u00f3w witryny internetowej. Z tego samego powodu konieczna staje si\u0119 ich ochrona.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Op\u00f3\u017anienie procesu migracji niesie ze sob\u0105 znaczne ryzyko utraty danych, co mo\u017ce nieodwracalnie wp\u0142yn\u0105\u0107 na skuteczno\u015b\u0107 strategii marketingowych i efektywno\u015b\u0107 kampanii. Dlatego, aby u\u0142atwi\u0107 p\u0142ynne przej\u015bcie, Google udost\u0119pni\u0142 kompleksowy przewodnik po migracji zawieraj\u0105cy instrukcje krok po kroku.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Techniki przechowywania danych!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zachowanie danych historycznych jest niezwykle istotne. <\/span><a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=14090456\"><span style=\"font-weight: 400;\">Centrum pomocy Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> szczeg\u00f3\u0142owo opisuje kilka metod eksportowania danych z us\u0142ug UA. W przypadku os\u00f3b korzystaj\u0105cych z us\u0142ug Universal Analytics 360 i chc\u0105cych eksportowa\u0107 dane historyczne za pomoc\u0105 BigQuery konieczne jest natychmiastowe rozpocz\u0119cie tego procesu. Po przej\u015bciu wyeksportowane dane b\u0119d\u0105 nadal dost\u0119pne w BigQuery, co zapewni ci\u0105g\u0142o\u015b\u0107 analizy danych i raportowania.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Zrozumienie zmian:<\/span><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-821937 size-full\" title=\"Zrozumienie zmian w Google Analytics 4 | Knowband\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\" alt=\"Zrozumienie zmian w Google Analytics 4 | Knowband\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">\u015aledzenie konwersji: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zaprzestanie korzystania z UA spowoduje zatrzymanie \u015bledzenia nowych konwersji. Mo\u017ce to znacz\u0105co wp\u0142yn\u0105\u0107 na optymalizacj\u0119 kampanii reklamowych, szczeg\u00f3lnie tych korzystaj\u0105cych ze strategii Google Smart Bidding.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Listy odbiorc\u00f3w:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wraz z zamkni\u0119ciem Universal Analytics niestandardowe listy odbiorc\u00f3w u\u017cywane do targetowania w kampaniach reklamowych stan\u0105 si\u0119 niedost\u0119pne, co mo\u017ce zmniejszy\u0107 skuteczno\u015b\u0107 kampanii. Mo\u017cesz jednak uzyska\u0107 dost\u0119p do bardziej zaawansowanych funkcji w GA4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integracja API:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Po UA \u017c\u0105dania API zwi\u0105zane z Universal Analytics nie b\u0119d\u0105 przetwarzane. Obejmuje to \u017c\u0105dania usuni\u0119cia danych za po\u015brednictwem interfejsu User Deletion API, wp\u0142ywaj\u0105ce na funkcjonalno\u015b\u0107 narz\u0119dzi analitycznych, takich jak Looker Studio.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analiza atrybucji:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wycofanie projekt\u00f3w atrybucji w Google Analytics uwydatnia potrzeb\u0119 dostosowania przez marketer\u00f3w swoich modeli atrybucji w GA4. Zapewni ci\u0105g\u0142e zrozumienie punkt\u00f3w kontaktu z klientem i \u015bcie\u017cek konwersji.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Na ko\u0144cu!<\/span><\/h2>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611?hl=en\"><span style=\"font-weight: 400;\">Przej\u015bcie na GA4<\/span><\/a><span style=\"font-weight: 400;\"> to nie tylko obowi\u0105zkowa zmiana, ale szansa na wykorzystanie zaawansowanych analiz, kt\u00f3re mog\u0105 prowadzi\u0107 do bardziej zr\u00f3\u017cnicowanych i skutecznych decyzji marketingowych. Wszechstronne funkcje GA4, zaprojektowane z my\u015bl\u0105 o spe\u0142nieniu wymaga\u0144 \u015brodowiska cyfrowego, w kt\u00f3rym najwa\u017cniejsza jest prywatno\u015b\u0107, oferuj\u0105 firmom narz\u0119dzia umo\u017cliwiaj\u0105ce prosperowanie w coraz bardziej konkurencyjnej przestrzeni online.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google wzywa u\u017cytkownik\u00f3w do szybkiego przej\u015bcia na Google Analytics 4 (GA4), aby unikn\u0105\u0107 utraty cennych danych. W miar\u0119 ewolucji krajobrazu cyfrowego firma Google og\u0142osi\u0142a plan zaprzestania \u015bwiadczenia wszystkich us\u0142ug Universal Analytics (UA) i interfejs\u00f3w programowania aplikacji (API) do 1 lipca. Co wi\u0119cej, posuni\u0119cie to oznacza kluczow\u0105 zmian\u0119 w kierunku Google Analytics 4 (GA4), co oznacza [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":821995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[32852],"tags":[30386,30412,620,30416,33783,33784,33782,30417],"class_list":["post-821944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","tag-ga4","tag-google-analitycs-4","tag-google-analytics","tag-meneder-tag-google","tag-migracja-danych","tag-przejcie-do-analityki","tag-uniwersalne-analytics","tag-wersja-ga4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wa\u017cny alert od Knowband: Google wycofuje Universal Analytics! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/bez-kategorii\/wa\u017cny-alert-google-wycofuje-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wa\u017cny alert od Knowband: Google wycofuje Universal Analytics! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google wzywa u\u017cytkownik\u00f3w do szybkiego przej\u015bcia na Google Analytics 4 (GA4), aby unikn\u0105\u0107 utraty cennych danych. W miar\u0119 ewolucji krajobrazu cyfrowego firma Google og\u0142osi\u0142a plan zaprzestania \u015bwiadczenia wszystkich us\u0142ug Universal Analytics (UA) i interfejs\u00f3w programowania aplikacji (API) do 1 lipca. 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