{"id":819526,"date":"2023-03-17T06:59:06","date_gmt":"2023-03-17T06:59:06","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819501\/"},"modified":"2026-08-10T13:25:58","modified_gmt":"2026-08-10T13:25:58","slug":"jakie-s%c4%85-najlepsze-metody-zwi%c4%99kszania-rentowno%c5%9bci-witryny-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jakie-s%c4%85-najlepsze-metody-zwi%c4%99kszania-rentowno%c5%9bci-witryny-ecommerce\/","title":{"rendered":"Jakie s\u0105 najlepsze metody zwi\u0119kszania rentowno\u015bci witryny eCommerce?"},"content":{"rendered":"<p><html lang=\"pl\"><head><meta charset=\"utf-8\"><\/head><body>Aby prowadzi\u0107 dochodowy biznes, bardzo wa\u017cna jest dobra obecno\u015b\u0107 w Internecie. Klienci chc\u0105, aby strony internetowe by\u0142y \u0142atwe w nawigacji i intuicyjne. Wa\u017cne jest, aby zapewni\u0107 klientom m.in <strong><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/some-supporting-prestashop-plugins-for-a-seamless-checkout-experience-part-2\/\">bezproblemowe przegl\u0105danie<\/a><\/strong>, a opr\u00f3cz tych r\u00f3\u017cnych korzy\u015bci i ofert, inne powinny by\u0107 r\u00f3wnie\u017c obecne.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Dm2fgZW3qmQ\" width=\"660\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Przy tak du\u017cej konkurencji na rynku eCommerce bardzo trudno jest ustali\u0107 swoj\u0105 pozycj\u0119. Aby mie\u0107 dobr\u0105 i ugruntowan\u0105 stron\u0119 internetow\u0105, bardzo wa\u017cne jest, aby zaimplementowa\u0107 w niej kilka punkt\u00f3w, kt\u00f3re s\u0105 niezb\u0119dne dla udanej witryny.<\/p>\n<h3><b>Zwi\u0119ksz zaanga\u017cowanie klient\u00f3w<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819509 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/some-points-implemented-in-the-website-that-are-essential-for-a-successful-website.png\" alt=\"niekt\u00f3re-punkty-zaimplementowane-w-witrynie-kt\u00f3re-s\u0105-niezb\u0119dne-dla-sukcesu-strony\" width=\"760\" height=\"474\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/some-points-implemented-in-the-website-that-are-essential-for-a-successful-website.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/some-points-implemented-in-the-website-that-are-essential-for-a-successful-website-300x187.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bardzo wa\u017cne jest zwi\u0119kszenie zaanga\u017cowania klient\u00f3w na stronie. Je\u015bli klienci sp\u0119dzaj\u0105 wi\u0119cej czasu na stronie, istnieje wi\u0119ksza szansa, \u017ce \u200b\u200bdokonaj\u0105 zakupu, je\u015bli b\u0119d\u0105 przegl\u0105da\u0107 j\u0105 przez d\u0142u\u017cszy czas. Dost\u0119pny jest wyskakuj\u0105cy modu\u0142 wyj\u015bciowy, kt\u00f3ry mo\u017ce <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increase-user-engagement\/\">zwi\u0119kszy\u0107 zaanga\u017cowanie klient\u00f3w <\/a><\/strong>na stronie internetowej. Gdy tylko klient spr\u00f3buje wyj\u015b\u0107 z przegl\u0105darki, pojawi si\u0119 wyskakuj\u0105ce okienko z ofertami dla u\u017cytkownika. U\u017cytkownicy ch\u0119tnie skorzystaj\u0105 z rabat\u00f3w i b\u0119d\u0105 kontynuowa\u0107 zakupy w serwisie. Zwi\u0119kszy to ich zaanga\u017cowanie i zwi\u0119kszy baz\u0119 klient\u00f3w. Dzi\u0119ki wyskakuj\u0105cemu okienku z zamiarem wyj\u015bcia u\u017cytkownicy sp\u0119dzaj\u0105 wi\u0119cej czasu i ostatecznie dokonuj\u0105 zakupu, co skutkuje zyskiem dla witryny eCommerce.<\/span><\/p>\n<h3><b>Zam\u00f3wienie Page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kasa jest bardzo wa\u017cn\u0105 cz\u0119\u015bci\u0105 witryny eCommerce, poniewa\u017c bez niej zakup nie jest kompletny. Dobra integracja kasy jest niezb\u0119dna do prawid\u0142owego funkcjonowania ka\u017cdego sklepu internetowego. Klienci nie s\u0105 zadowoleni z d\u0142ugiego procesu realizacji transakcji. U\u017cytkownicy powinni mie\u0107 \u0142atwy czas na uko\u0144czenie procedury kasy i czu\u0107 si\u0119 przy tym swobodnie. Kupuj\u0105cy online mog\u0105 szybko i \u0142atwo sfinalizowa\u0107 zakupy za pomoc\u0105 naszej wtyczki do realizacji transakcji w jednym kroku. z <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/one-page-checkout-ecommerce-stores-one-stop-solution-issues\/\">wtyczka kasy na jednej stronie<\/a><\/strong>, u\u017cytkownicy mog\u0105 \u0142atwo dokona\u0107 p\u0142atno\u015bci, poniewa\u017c wszystkie informacje znajduj\u0105 si\u0119 na jednej stronie. <\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/OPC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819100\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/OPC.jpg\" alt=\"opinie klient\u00f3w na temat One page Checkout firmy Knowband\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/OPC.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/OPC-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Domy\u015blny proces realizacji transakcji wymaga przejrzenia kilku stron, co jest denerwuj\u0105ce. Ze wzgl\u0119du na niech\u0119\u0107 klient\u00f3w do d\u0142ugich, przeci\u0105gaj\u0105cych si\u0119 kas, zdarza si\u0119, \u017ce porzucaj\u0105 koszyki. Jednostronicowa kasa skutecznie zapobiega takim problemom, co wida\u0107 po opiniach klient\u00f3w.<\/span><\/p>\n<h3><b>Dodatek do \u015bledzenia wiadomo\u015bci e-mail<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Aby rozwi\u0105za\u0107 problem porzucania koszyka przez u\u017cytkownik\u00f3w, przydatna jest wtyczka \u015bledzenia wiadomo\u015bci e-mail. Modu\u0142 porzuconego koszyka jest aktywowany, gdy u\u017cytkownik doda element do koszyka, a nast\u0119pnie usunie go z dowolnego powodu. Jednym z najwi\u0119kszych problem\u00f3w, z jakim borykaj\u0105 si\u0119 firmy e-commerce, jest porzucanie koszyka. Ta wtyczka pomaga zwi\u0119kszy\u0107 konwersj\u0119 koszyka i zmniejszy\u0107 porzucanie koszyka, a tym samym odzyska\u0107 utracon\u0105 sprzeda\u017c. U\u017cywaj\u0105c <strong><a href=\"https:\/\/www.knowband.com\/pl\/prestashop-abandoned-cart\">modu\u0142 porzuconych koszyk\u00f3w,<\/a><\/strong> mo\u017cemy wys\u0142a\u0107 klientom kilka e-maili uzupe\u0142niaj\u0105cych, je\u015bli zostawi\u0105 produkty w swoich koszykach. Istniej\u0105 dwie odmiany tych e-maili uzupe\u0142niaj\u0105cych: te ze zni\u017ckami i te bez zni\u017cek. Ta kusz\u0105ca oferta sk\u0142oni klient\u00f3w do zako\u0144czenia zakup\u00f3w. Wysy\u0142amy im przypomnienia, gdy zapomn\u0105 doko\u0144czy\u0107 zakup, aby pami\u0119tali o doko\u0144czeniu zakupu.<\/span><\/p>\n<h3><b>Wyskakuj\u0105ce okienko z subskrypcj\u0105 gry<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/Gamified.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819508 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/Gamified.png\" alt=\"Wyskakuj\u0105ce okienko z subskrypcj\u0105 gry\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/Gamified.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/03\/Gamified-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Wyskakuj\u0105ce okienko subskrypcji e-mail pomaga zwi\u0119kszy\u0107 zar\u00f3wno sprzeda\u017c, jak i liczb\u0119 subskrybent\u00f3w witryny. Klienci s\u0105 przekonani do zapisania si\u0119 na list\u0119 e-mailow\u0105 za pomoc\u0105 tego \u201e<strong><a href=\"https:\/\/www.knowband.com\/pl\/prestashop-spin-and-win\">zakr\u0119\u0107 i wygraj<\/a><\/strong>\u201d, kt\u00f3ra oferuje im prezenty lub kody rabatowe. Poniewa\u017c b\u0119d\u0105 otrzymywa\u0107 nagrody za kr\u0119cenie ko\u0142em, u\u017cytkownicy ch\u0119tnie kr\u0119c\u0105 nim w nadziei na otrzymanie darmowych nagr\u00f3d. U\u017cywaj\u0105c tej zgrywalizowanej wtyczki do subskrybowania witryny, u\u017cytkownicy subskrybuj\u0105 j\u0105 bez wahania podczas otrzymywania prezent\u00f3w. W przeciwie\u0144stwie do innych wyskakuj\u0105cych okienek subskrypcji, kt\u00f3re irytuj\u0105 klient\u00f3w, modu\u0142y Spin i Win tego nie robi\u0105, poniewa\u017c nie przypominaj\u0105 innych wyskakuj\u0105cych okienek subskrypcji. Ponadto klienci s\u0105 zach\u0119cani do rejestracji w Internecie sklep.<\/span><\/p>\n<h3><b>Darmowej dostawy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Wsp\u00f3\u0142czynnik konwersji ma du\u017cy wp\u0142yw na ca\u0142kowity koszt koszyka. Bezp\u0142atna wysy\u0142ka jest oferowana klientom dla ich zam\u00f3wie\u0144, gdy <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/free-shipping\/\">darmowa wtyczka mened\u017cera wysy\u0142ek <\/a><\/strong>jest w\u0142\u0105czony. Kiedy klienci zdadz\u0105 sobie spraw\u0119, \u017ce kupuj\u0105c dodatkowe produkty, mog\u0105 obni\u017cy\u0107 koszty wysy\u0142ki, s\u0105 bardziej sk\u0142onni doda\u0107 wi\u0119cej produkt\u00f3w do koszyka. Warunki zapewnienia klientom darmowej wysy\u0142ki s\u0105 konfigurowalne w module darmowej wysy\u0142ki. Kiedy witryna e-commerce oferuje bezp\u0142atn\u0105 dostaw\u0119, ludzie ch\u0119tnie dokonuj\u0105 zakupu i s\u0105 bardziej sk\u0142onni do powrotu w celu dokonania dodatkowych zakup\u00f3w.<\/span><\/p>\n<h2><b>Owijanie It Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">W tym artykule om\u00f3wili\u015bmy r\u00f3\u017cne implementacje, kt\u00f3re mo\u017cemy wykona\u0107, aby ulepszy\u0107 witryn\u0119. W przypadku jakichkolwiek w\u0105tpliwo\u015bci lub problem\u00f3w zwi\u0105zanych z naszym modu\u0142em, mo\u017cesz skontaktowa\u0107 si\u0119 z nami pod adresem <\/span><span style=\"font-weight: 400;\">support@knowband.com<\/span><span style=\"font-weight: 400;\">. Pomagamy r\u00f3wnie\u017c w niestandardowych rozwi\u0105zaniach zgodnie z Twoimi wymaganiami. Mo\u017cemy r\u00f3wnie\u017c doda\u0107 funkcj\u0119 do modu\u0142u lub zmodyfikowa\u0107 modu\u0142 w zale\u017cno\u015bci od wymaga\u0144 biznesowych. Daj nam zna\u0107, aby\u015bmy mogli pom\u00f3c Ci spe\u0142ni\u0107 Twoje wymagania.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aby prowadzi\u0107 dochodowy biznes, bardzo wa\u017cna jest dobra obecno\u015b\u0107 w Internecie. Klienci chc\u0105, aby strony internetowe by\u0142y \u0142atwe w nawigacji i intuicyjne. Wa\u017cne jest, aby zapewni\u0107 klientom m.in bezproblemowe przegl\u0105danie, a opr\u00f3cz tych r\u00f3\u017cnych korzy\u015bci i ofert, inne powinny by\u0107 r\u00f3wnie\u017c obecne. Przy tak du\u017cej konkurencji na rynku eCommerce bardzo trudno jest ustali\u0107 swoj\u0105 pozycj\u0119. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":819507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[31499,29876,31500,12775,11767,11269,19282],"class_list":["post-819526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-darmowy-meneder-wysyki","tag-jednostronicowa-wtyczka-do-kasy","tag-kasa-jednoetapowa","tag-porzucenie-koszyka","tag-porzucony-koszyk","tag-wyskakujce-okienko-subskrypcji-e-mail","tag-zaangaowanie-klienta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jakie s\u0105 najlepsze metody zwi\u0119kszania rentowno\u015bci witryny eCommerce? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jakie-s\u0105-najlepsze-metody-zwi\u0119kszania-rentowno\u015bci-witryny-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jakie s\u0105 najlepsze metody zwi\u0119kszania rentowno\u015bci witryny eCommerce? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Aby prowadzi\u0107 dochodowy biznes, bardzo wa\u017cna jest dobra obecno\u015b\u0107 w Internecie. 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