{"id":819249,"date":"2023-02-13T12:11:32","date_gmt":"2023-02-13T12:11:32","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819234\/"},"modified":"2023-02-13T19:31:22","modified_gmt":"2023-02-13T19:31:22","slug":"jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\/","title":{"rendered":"Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy Google AdWords a AdSense?"},"content":{"rendered":"

<\/head><\/p>\n

Google AdWords<\/b><\/h2>\n

Google AdWords, jedno z najwi\u0119kszych miejsc reklamy internetowej, pomaga firmom rozwija\u0107 si\u0119, \u0142\u0105cz\u0105c si\u0119 z klientami na ca\u0142ym \u015bwiecie. Jest to internetowa sie\u0107 reklamowa typu pay-per-click (PPC), kt\u00f3ra umo\u017cliwia w\u0142a\u015bcicielom firm umieszczanie reklam na stronie wynik\u00f3w wyszukiwania Google. Firmy p\u0142ac\u0105 za to, aby ich reklamy pojawia\u0142y si\u0119 jako pierwsze na stronie wynik\u00f3w wyszukiwania na podstawie s\u0142\u00f3w kluczowych, na kt\u00f3re chc\u0105 kierowa\u0107 reklamy. Poniewa\u017c reklama PPC nap\u0119dza witryn\u0119, musisz p\u0142aci\u0107 tylko wtedy, gdy odwiedzaj\u0105cy trafi na Twoj\u0105 reklam\u0119. W ustawieniach przypominaj\u0105cych aukcje klikni\u0119cia umo\u017cliwiaj\u0105 zakupy za pomoc\u0105 Google AdWords. Licytant, kt\u00f3ry zaoferowa\u0142 najwy\u017csz\u0105 cen\u0119, nie musi jednak wygra\u0107 aukcji. Dodatkowo, Google<\/a><\/strong> bierze pod uwag\u0119 wynik jako\u015bci, aby upewni\u0107 si\u0119, \u017ce odwiedzaj\u0105cy, kt\u00f3rzy klikaj\u0105 reklamy, maj\u0105 najlepsze wra\u017cenia.<\/p>\n

Google AdSense<\/b><\/h2>\n

Z pomoc\u0105 Google AdSense mo\u017cesz zarabia\u0107 na tre\u015bciach online, w tym na blogach, stronach internetowych i filmach w YouTube. Otrzymasz cz\u0119\u015b\u0107 pieni\u0119dzy, umieszczaj\u0105c reklamy w swojej witrynie lub kanale. Klienci p\u0142ac\u0105 za promowanie si\u0119 za jej po\u015brednictwem. Wy\u015bwietlaj\u0105c odpowiednie reklamy, firma mo\u017ce na nich zarabia\u0107. Google oferuje dwie r\u00f3\u017cne platformy reklamowe, AdWords i AdSense, kt\u00f3re maj\u0105 zupe\u0142nie inne cele. R\u00f3\u017cnica mi\u0119dzy nimi jest poni\u017cej. Co wi\u0119cej, u\u017cytkownicy cz\u0119sto myl\u0105 si\u0119 mi\u0119dzy nimi.<\/p>\n

Google\ufffd<\/b>U\u017cytkownicy AdSense i AdWords<\/b><\/h2>\n

AdWords jest przeznaczony dla reklamodawc\u00f3w, a AdSense dla wydawc\u00f3w, co jest g\u0142\u00f3wn\u0105 r\u00f3\u017cnic\u0105 mi\u0119dzy nimi. Firmy i marketerzy<\/a><\/strong> mog\u0105 reklamowa\u0107 si\u0119 w sieci Google dzi\u0119ki AdWords (wyszukiwarka, display itp.). Wydawcy to g\u0142\u00f3wnie osoby fizyczne, kt\u00f3re posiadaj\u0105 stron\u0119 internetow\u0105 i s\u0105 sk\u0142onne pobiera\u0107 op\u0142aty za powierzchni\u0119 reklamow\u0105. Skupiaj\u0105 si\u0119 przede wszystkim na tworzenie sp\u00f3jnych tre\u015bci<\/a><\/strong> (w przeciwie\u0144stwie do sprzeda\u017cy produkt\u00f3w i us\u0142ug). Wydawca mo\u017ce zawiera\u0107 witryn\u0119 internetow\u0105. AdSense to platforma, kt\u00f3ra umo\u017cliwia w\u0142a\u015bcicielom witryn akceptowanie reklam graficznych w zamian za op\u0142at\u0119, podobnie jak w przypadku sieci reklamowej lub sieci wyszukiwania, gdzie u\u017cytkownicy Google Advertising p\u0142ac\u0105 za wy\u015bwietlanie reklam graficznych w witrynach w ca\u0142ym internecie. To tak\u017ce co\u015b wi\u0119cej ni\u017c tylko wy\u015bwietlanie reklam. W zale\u017cno\u015bci od tre\u015bci i ogl\u0105daj\u0105cych j\u0105 odbiorc\u00f3w AdSense dodaje reklamy displayowe i tekstowe do Twojej witryny. AdSense umo\u017cliwia zmian\u0119 wygl\u0105du i umiejscowienia reklam w Twojej witrynie, dzi\u0119ki czemu nie tracisz ca\u0142kowicie kontroli.<\/p>\n

P\u0142atno\u015b\u0107 otrzymana przez w\u0142a\u015bcicieli witryn i firmy<\/b><\/h2>\n

\"P\u0142atno\u015b\u0107<\/a><\/p>\n

Korzystanie z AdWords do zakupu reklam Google i AdSense do sprzeda\u017cy powierzchni reklamowej Google to druga istotna r\u00f3\u017cnica mi\u0119dzy nimi. AdWords to us\u0142uga, kt\u00f3ra umo\u017cliwia firmom p\u0142acenie Google za wy\u015bwietlanie ich reklam w sieci wyszukiwania i reklamowej Google. Ponadto w zamian za rezygnacj\u0119 z cennego miejsca w witrynie na miejsca docelowe AdWords, Google p\u0142aci w\u0142a\u015bcicielom witryn za pomoc\u0105 programu AdSense. Zgodnie z bud\u017cetem kampanii, u\u017cytkownicy AdWords zap\u0142ac\u0105 Google okre\u015blon\u0105 kwot\u0119. Wy\u015bwietlaj\u0105c odpowiednie Google AdWords i reklamy, AdSense umo\u017cliwia wydawcom zarabia\u0107 na swoich stronach internetowych.<\/a><\/strong> Odwiedzaj\u0105cy, kt\u00f3rzy klikaj\u0105 w reklam\u0119, p\u0142ac\u0105 wydawcom.<\/p>\n

Procedura konfiguracji dla AdWords i AdSense<\/b><\/h2>\n

\"Procedura<\/a><\/p>\n

Procedura rejestracji w tych platformach reklamowych jest r\u00f3\u017cna. Zanim zaczniesz z nich korzysta\u0107, musisz utworzy\u0107 osobne konta dla AdWords i AdSense. Mo\u017cesz zacz\u0105\u0107 reklamowa\u0107 si\u0119 w AdWords w ci\u0105gu kilku minut od rejestracji. Po zako\u0144czeniu konfiguracji b\u0119dziesz m\u00f3g\u0142 zacz\u0105\u0107 generowa\u0107 kampanie i wy\u015bwietla\u0107 reklamy w sieci reklamowej Google. Jednak rejestruj\u0105c si\u0119 w AdSense, b\u0119dziesz musia\u0142 poda\u0107 Google troch\u0119 dodatkowych informacji o swojej witrynie. Ponadto b\u0119dziesz potrzebowa\u0107 wi\u0119cej informacji dotycz\u0105cych konfiguracji AdSense, takich jak adres URL Twojej witryny, j\u0119zyk, typ konta itp. \u0141atwo\u015b\u0107 instalacji i pe\u0142na automatyzacja po skonfigurowaniu to g\u0142\u00f3wne zalety AdSense. Google musi najpierw zatwierdzi\u0107 Twoj\u0105 witryn\u0119 do korzystania z AdSense. Po zako\u0144czeniu konfiguracji Google automatycznie wy\u015bwietli najbardziej odpowiednie i atrakcyjne reklamy. Korzystanie z AdSense jest bezp\u0142atne, co stanowi dodatkow\u0105 zalet\u0119.<\/p>\n

Na ko\u0144cu<\/b><\/h2>\n

Pragniemy poinformowa\u0107, \u017ce zar\u00f3wno AdWords, jak i AdSense s\u0105 bardzo korzystne na sw\u00f3j spos\u00f3b. Ich u\u017cycie i opis s\u0105 ju\u017c obecne w tym artykule. Ponadto, przegl\u0105daj\u0105c ten artyku\u0142, mo\u017cesz zdecydowa\u0107, kt\u00f3rego u\u017cy\u0107. Poza tym chcemy Ci\u0119 poinformowa\u0107, \u017ce w przypadku jakichkolwiek w\u0105tpliwo\u015bci lub problem\u00f3w zwi\u0105zanych z naszym modu\u0142em mo\u017cesz skontaktowa\u0107 si\u0119 z nami pod adresem support@knowband.com. Poza tym, je\u015bli masz wszelkie dostosowania wymagania<\/a><\/strong>t, kt\u00f3ra jest specyficzna dla biznesu, pomo\u017cemy Ci w tym r\u00f3wnie\u017c. Ponadto, aby doda\u0107 dowoln\u0105 funkcjonalno\u015b\u0107 do naszego modu\u0142u, mo\u017cesz r\u00f3wnie\u017c zwr\u00f3ci\u0107 si\u0119 do nas, a my z przyjemno\u015bci\u0105 Ci w tym pomo\u017cemy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google AdWords Google AdWords, jedno z najwi\u0119kszych miejsc reklamy internetowej, pomaga firmom rozwija\u0107 si\u0119, \u0142\u0105cz\u0105c si\u0119 z klientami na ca\u0142ym \u015bwiecie. Jest to internetowa sie\u0107 reklamowa typu pay-per-click (PPC), kt\u00f3ra umo\u017cliwia w\u0142a\u015bcicielom firm umieszczanie reklam na stronie wynik\u00f3w wyszukiwania Google. Firmy p\u0142ac\u0105 za to, aby ich reklamy pojawia\u0142y si\u0119 jako pierwsze na stronie wynik\u00f3w wyszukiwania […]<\/p>\n","protected":false},"author":2,"featured_media":819236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[31249,8840,31250,31257],"class_list":["post-819249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-google-adsense","tag-google-adwords","tag-pay-per-click-ppc","tag-reklama-google"],"acf":[],"yoast_head":"\nJakie s\u0105 r\u00f3\u017cnice mi\u0119dzy Google AdWords a AdSense? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jakie-s\u0105-r\u00f3\u017cnice-mi\u0119dzy-google-adwords-a-adsense\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy Google AdWords a AdSense? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google AdWords Google AdWords, jedno z najwi\u0119kszych miejsc reklamy internetowej, pomaga firmom rozwija\u0107 si\u0119, \u0142\u0105cz\u0105c si\u0119 z klientami na ca\u0142ym \u015bwiecie. 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Firmy p\u0142ac\u0105 za to, aby ich reklamy pojawia\u0142y si\u0119 jako pierwsze na stronie wynik\u00f3w wyszukiwania […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jakie-s\u0105-r\u00f3\u017cnice-mi\u0119dzy-google-adwords-a-adsense\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T12:11:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T19:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-Are-the-Differences-Between.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy Google AdWords a AdSense?\",\"datePublished\":\"2023-02-13T12:11:32+00:00\",\"dateModified\":\"2023-02-13T19:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\\\/\"},\"wordCount\":829,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/What-Are-the-Differences-Between.png\",\"keywords\":[\"Google AdSense\",\"Google Adwords\",\"pay-per-click (PPC)\",\"Reklama Google\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jakie-s%c4%85-r%c3%b3%c5%bcnice-mi%c4%99dzy-google-adwords-a-adsense\\\/\",\"name\":\"Jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy Google AdWords a AdSense? 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