<\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Ten artyku\u0142 zawiera sugestie dotycz\u0105ce modu\u0142\u00f3w Prestashop, kt\u00f3re s\u0105 bardzo pomocne w zwi\u0119kszeniu konwersji. Udowodniono, \u017ce integracja i u\u017cycie wtyczki Prestashop, je\u015bli jest wykonane poprawnie, mo\u017ce przynie\u015b\u0107 najlepsze mo\u017cliwe rezultaty<\/span><\/p>\n<h2><b>Co to jest wsp\u00f3\u0142czynnik konwersji?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Odsetek odwiedzaj\u0105cych, kt\u00f3rzy klikn\u0119li Twoj\u0105 witryn\u0119 e-commerce lub stron\u0119 docelow\u0105, kt\u00f3ra dokonywa\u0142a konwersji lub wykona\u0142a po\u017c\u0105dan\u0105 czynno\u015b\u0107, wynosi <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-conversions\/\">wsp\u00f3\u0142czynnik konwersji e-commerce<\/a><\/strong>. Dzia\u0142ania powoduj\u0105ce konwersj\u0119 mo\u017cna podzieli\u0107 na kilka kategorii, takich jak klikni\u0119cie linku w Twojej witrynie, wype\u0142nienie ankiety lub formularza, dodanie produkt\u00f3w do koszyka online, subskrypcja us\u0142ugi lub subskrypcja biuletynu e-mailowego.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cz\u0119\u015b\u0107 zakup\u00f3w online organizacji, kt\u00f3ra skutkuje sprzeda\u017c\u0105, to procent wsp\u00f3\u0142czynnika konwersji. Podziel ca\u0142kowit\u0105 liczb\u0119 konwersji przez ca\u0142kowit\u0105 liczb\u0119 odwiedzaj\u0105cych PrestaShop dla Twojej firmy e-commerce, a nast\u0119pnie pomn\u00f3\u017c wynik przez 100, aby znale\u017a\u0107 wsp\u00f3\u0142czynnik konwersji. Mo\u017cesz zast\u0105pi\u0107 liczb\u0119 odwiedzaj\u0105cych \u015bredni wsp\u00f3\u0142czynnik konwersji podczas obliczania wsp\u00f3\u0142czynnika konwersji.<\/span><\/p>\n<h2><b>Metody zwi\u0119kszania wsp\u00f3\u0142czynnika konwersji sklepu\ufffdPrestaShop<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818984 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites.png\" alt=\"Metody zwi\u0119kszania wsp\u00f3\u0142czynnika konwersji sklepu PrestaShop\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Methods-of-Boosting-the-Conversion-Rate-of-Websites-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>1. Darmowa dostawa<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Przy ka\u017cdej transakcji bezp\u0142atna wysy\u0142ka jest bonusem powitalnym. Z bada\u0144 wynika, \u017ce \u200b\u200bznaczna cz\u0119\u015b\u0107 kupuj\u0105cych wybiera sklep z dostaw\u0105. PrestaShop<strong><a href=\"https:\/\/www.knowband.com\/pl\/prestashop-free-shipping-manager\">Darmowa dostawa <\/a><\/strong>to jeden z najlepszych sposob\u00f3w na zwi\u0119kszenie wsp\u00f3\u0142czynnika konwersji<\/span><span style=\"font-weight: 400;\">Mo\u017cna to osi\u0105gn\u0105\u0107, wliczaj\u0105c koszt dostawy w koszt towaru i u\u017cywaj\u0105c do tego celu r\u00f3\u017cnych bezp\u0142atnych wtyczek Prestashop do mened\u017cera wysy\u0142ek. Na przyk\u0142ad bezp\u0142atna dostawa przy zakupach powy\u017cej okre\u015blonej kwoty pozwala u\u017cytkownikom kupowa\u0107 bez wahania. Dzi\u0119ki takiemu podej\u015bciu klienci b\u0119d\u0105 mieli inspiracj\u0119 do robienia zakup\u00f3w w Twojej witrynie. Tak wi\u0119c wtyczka darmowego mened\u017cera wysy\u0142ek Prestashop jest bardzo wa\u017cna dla sukcesu sklepu.<\/span><\/p>\n<h3><b>2. Pop-upy<\/b><\/h3>\n<p>Przyci\u0105gaj\u0105cy wzrok charakter okien pop-up kusi u\u017cytkownik\u00f3w serwisu do klikni\u0119cia lub podj\u0119cia okre\u015blonych dzia\u0142a\u0144. Jest to narz\u0119dzie przydatne do wyd\u0142u\u017cenia czasu przebywania odwiedzaj\u0105cych na stronie internetowej. Ponadto bardzo przydatne jest oferowanie rabat\u00f3w lub bezp\u0142atnej dostawy za przeprowadzenie ma\u0142ej ankiety i nie tylko. Ulepszenie wyskakuj\u0105cego okienka wtyczki Prestashop jest mo\u017cliwe zar\u00f3wno pod wzgl\u0119dem wygl\u0105du, jak i zawarto\u015bci. Ponadto s\u0142u\u017cy jako subtelna zach\u0119ta dla odwiedzaj\u0105cych do pozostania na stronie. Prze\u0142adowanie wyskakuj\u0105cych okienek wyj\u015bciowych na stronie internetowej nie powinno mie\u0107 miejsca za wszelk\u0105 cen\u0119 i powinno znajdowa\u0107 si\u0119 na stronie internetowej, aby oferowa\u0107 oferty. Wyskakuj\u0105ce okno wyj\u015bcia Prestashop najlepiej zwi\u0119ksza konwersj\u0119 sklepu.<\/p>\n<h3><b>3. Sprawdzi\u0107<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818985 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout.png\" alt=\"Zwi\u0119ksz konwersj\u0119 w sklepie PrestaShop \u2013 kasa\" width=\"760\" height=\"414\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout-300x163.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/Increase-PrestaShop-Store-Conversion-Checkout-750x410.png 750w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Wzrost wsp\u00f3\u0142czynnik\u00f3w konwersji jest mo\u017cliwy dzi\u0119ki ulepszeniom metody p\u0142atno\u015bci i unikaniu domy\u015blnych d\u0142ugich kas. Spowoduje to mniejsz\u0105 liczb\u0119 porzuconych koszyk\u00f3w i wi\u0119ksz\u0105 liczb\u0119 konwersji. Strona p\u0142atno\u015bci powinna by\u0107 przyjazna dla u\u017cytkownika, responsywna i wywa\u017cona pod wzgl\u0119dem stylu i formatu. Prestashop <strong><a href=\"https:\/\/www.knowband.com\/pl\/prestashop-one-page-supercheckout\">kasa za jedn\u0105 stron\u0119<\/a> <\/strong><\/span><span style=\"font-weight: 400;\">modu\u0142 jest \u0142atwy do zarejestrowania i oferuje pe\u0142ne dostosowanie uk\u0142adu. Jest najlepszy i najbardziej wyr\u00f3\u017cniaj\u0105cy si\u0119, poniewa\u017c akceptuje szereg metod p\u0142atno\u015bci i opcji wysy\u0142ki. Liczba motyw\u00f3w jest kompatybilna z najnowsz\u0105 wersj\u0105 modu\u0142u Prestashop One Page Checkout. Single-Page Checkout w Prestashop przyspiesza proces, poprawiaj\u0105c stron\u0119 kasy. Poni\u017cej przedstawiono niekt\u00f3re cechy skutecznej metody p\u0142atno\u015bci:<\/span><\/p>\n<h3><b>Szybka rejestracja za pomoc\u0105 medi\u00f3w spo\u0142eczno\u015bciowych:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nowa moda na logowanie to \u201e<strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-social-login\/\">login spo\u0142eczny<\/a><\/strong>,,\ufffd<\/span><span style=\"font-weight: 400;\">co znacznie zwi\u0119ksza liczb\u0119 rejestracji. Facebook i Google s\u0105 dost\u0119pne jako alternatywne opcje logowania spo\u0142eczno\u015bciowego za po\u015brednictwem jednostronicowej wtyczki kasy Prestashop. Oszcz\u0119dzaj\u0105c czas, w\u0142a\u015bciciel sklepu otrzymuje pe\u0142niejsze informacje.<\/span><\/p>\n<h3><b>Kasa go\u015bci:<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818987 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1.jpg\" alt=\"Knowband funkcje kasy na jednej stronie\" width=\"1200\" height=\"933\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1-300x233.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1-768x597.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/01\/OPC-1-1024x796.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ten jednostronicowy modu\u0142 kasy Prestashop zawiera opcj\u0119 kasy go\u015bcia. Dzi\u0119ki tej funkcji klienci nie b\u0119d\u0105 musieli traci\u0107 czasu na wype\u0142nianie d\u0142ugiego formularza rejestracyjnego. Zamiast pozostawia\u0107 pusty koszyk, je\u015bli konsument zdecyduje si\u0119 nie logowa\u0107, mo\u017ce doko\u0144czy\u0107 kas\u0119 jako go\u015b\u0107. Klient mo\u017ce przej\u015b\u0107 do kasy je\u017celi wcze\u015bniej zarejestrowa\u0142 si\u0119 w sklepie.<\/span><\/p>\n<h3><b>Wy\u015bwietl informacje o produkcie i zaktualizuj sw\u00f3j koszyk:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pola koszyka, podobnie jak pole kasy, mo\u017cna dostosowa\u0107. Dzi\u0119ki jednostronicowej kasie Prestashop mo\u017cesz okre\u015bli\u0107, kt\u00f3re elementy koszyka maj\u0105 by\u0107 widoczne dla klient\u00f3w. Administrator mo\u017ce usun\u0105\u0107 wpisy kupon\u00f3w ze strony Koszyka. Na przyk\u0142ad nie ma wielu p\u00f3l, kt\u00f3re s\u0105 \u0142atwo widoczne zar\u00f3wno dla zarejestrowanych u\u017cytkownik\u00f3w, jak i odwiedzaj\u0105cych.<\/span><\/p>\n<h3><strong>4.\ufffd<\/strong><b>Rozdawanie darmowych gad\u017cet\u00f3w<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Klienci uwielbiaj\u0105 otrzymywa\u0107 fizyczne prezenty, a je\u015bli otrzymuj\u0105 je za darmo, to sprawia, \u017ce \u200b\u200bwracaj\u0105 po wi\u0119cej. Prezenty s\u0105 dla odwiedzaj\u0105cych po zakupie okre\u015blonej ustalonej kwoty. Funkcja prezent\u00f3w <strong><a href=\"https:\/\/www.knowband.com\/pl\/prestashop-gift-the-product\">Prestashop podaruj produkt<\/a><\/strong> Wtyczka jest bardzo przydatna w takich przypadkach, poniewa\u017c zapewnia prezenty w zale\u017cno\u015bci od r\u00f3\u017cnych warunk\u00f3w. U\u017cytkownicy administrator\u00f3w e-commerce mog\u0105 skonfigurowa\u0107 modu\u0142 prezent\u00f3w Prestashop w celu zwi\u0119kszenia wsp\u00f3\u0142czynnik\u00f3w konwersji. Nale\u017cy zauwa\u017cy\u0107, \u017ce je\u015bli u\u017cytkownicy widz\u0105, \u017ce prezenty s\u0105 w sprzeda\u017cy, to zwykle kupuj\u0105 tak\u0105 kwot\u0119. Wdro\u017cenie dodatku Prestashop Free goodies to jeden z najlepszych pomys\u0142\u00f3w na zwi\u0119kszenie konwersji do wdro\u017cenia w sklepach eCommerce.<\/span><\/p>\n<h2><b>Owijanie It Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">W tym artykule om\u00f3wili\u015bmy, jak zwi\u0119kszy\u0107 liczb\u0119 konwersji w sklepie eCommerce. Mamy inne sprawdzone metody zwi\u0119kszania konwersji w witrynach eCommerce <strong><a href=\"https:\/\/www.knowband.com\/prestashop-plugins\">Wtyczki PrestaShop<\/a><\/strong>. Ponadto, je\u015bli chcesz pozna\u0107 wi\u0119cej metod, skontaktuj si\u0119 z nami pod adresem support@knowband.com. Daj nam zna\u0107, je\u015bli potrzebujesz <strong><a href=\"https:\/\/www.knowband.com\/hire-us\">niestandardowe rozwi\u0105zania<\/a> <\/strong><\/span><span style=\"font-weight: 400;\">dla Twojej firmy lub zwi\u0105zane z naszymi modu\u0142ami Prestashop. Jeste\u015bmy tutaj, aby pom\u00f3c Ci w przypadku jakichkolwiek w\u0105tpliwo\u015bci lub problem\u00f3w zwi\u0105zanych z naszymi modu\u0142ami Prestashop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nasze codzienne \u017cycie kr\u0119ci si\u0119 teraz g\u0142\u00f3wnie wok\u00f3\u0142 e-commerce. Sprzedawcy internetowi odnotowuj\u0105 dzienny wzrost zakup\u00f3w klient\u00f3w. Tworzenie witryny e-commerce nie jest ju\u017c trudnym zadaniem ze wzgl\u0119du na wiele w\u00f3zki na zakupy jakie s\u0105 obecnie dost\u0119pne na rynku. W mi\u0119dzyczasie ro\u015bnie znaczenie mierzenia skuteczno\u015bci witryny, poniewa\u017c sprzedawcy internetowi coraz bardziej ze sob\u0105 konkuruj\u0105.Najwi\u0119kszym wyzwaniem dla ka\u017cdej […]<\/p>\n","protected":false},"author":2,"featured_media":818983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3257],"tags":[4125,31029,47,4246],"class_list":["post-818994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-pl","tag-moduy-prestashop","tag-platforma-prestashop","tag-prestashop","tag-sklep-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zwi\u0119kszy\u0107 konwersj\u0119 sklepu PrestaShop? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/prestashop-pl\/jak-zwi\u0119kszy\u0107-konwersj\u0119-sklepu-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zwi\u0119kszy\u0107 konwersj\u0119 sklepu PrestaShop? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Nasze codzienne \u017cycie kr\u0119ci si\u0119 teraz g\u0142\u00f3wnie wok\u00f3\u0142 e-commerce. 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