{"id":818769,"date":"2022-12-21T10:45:11","date_gmt":"2022-12-21T10:45:11","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818754\/"},"modified":"2026-08-10T13:21:33","modified_gmt":"2026-08-10T13:21:33","slug":"typowe-problemy-z-kt%c3%b3rymi-boryka-si%c4%99-ka%c5%bcdy-biznes-e-commerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/typowe-problemy-z-kt%c3%b3rymi-boryka-si%c4%99-ka%c5%bcdy-biznes-e-commerce\/","title":{"rendered":"Typowe problemy, z kt\u00f3rymi boryka si\u0119 ka\u017cdy biznes e-commerce"},"content":{"rendered":"

<\/head>Ka\u017cda firma internetowa napotyka wzloty i upadki na swojej drodze do sukcesu. Dlatego od pierwszego dnia administratorzy sklep\u00f3w eCommerce staj\u0105 si\u0119 nie lada zadaniem, aby zapewni\u0107 sobie miejsce na rynku.\ufffdPonadto ze wzgl\u0119du na du\u017c\u0105 konkurencj\u0119 i ogromn\u0105 liczb\u0119 kupc\u00f3w. Niekt\u00f3re typowe problemy pojawiaj\u0105 si\u0119 podczas rozpoczynania dzia\u0142alno\u015bci eCommerce.<\/span><\/p>\n

<\/iframe><\/p>\nW poni\u017cszym artykule starali\u015bmy si\u0119 zaw\u0119zi\u0107 niekt\u00f3re typowe problemy wraz z rozwi\u0105zaniami, aby pom\u00f3c naszej spo\u0142eczno\u015bci sprzedawc\u00f3w e-commerce. Ale zanim zaczniemy od tego samego, porozmawiajmy o przyczynach, kt\u00f3re powoduj\u0105 te problemy.<\/span><\/p>\n<h2>Powody, kt\u00f3re wp\u0142ywaj\u0105 na rozw\u00f3j handlu elektronicznego<\/strong><\/h2>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818760 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg\" alt=\"powody-kt\u00f3re-wp\u0142ywaj\u0105-na-biznes-internetowy\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\nJe\u015bli m\u00f3wimy o przyczynach, kt\u00f3re staj\u0105 si\u0119 przeszkodami na drodze do biznesu internetowego, jest ich wiele. Albo firma mo\u017ce stan\u0105\u0107 w obliczu zawrotnego wzrostu z powodu SEO, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-ui\/\">do\u015bwiadczenie w witrynie<\/a><\/strong>, albo co\u015b innego. Ale g\u0142\u00f3wn\u0105 przyczyn\u0105, kt\u00f3ra uniemo\u017cliwia klientom sk\u0142adanie zam\u00f3wie\u0144 w Twoim sklepie eCommerce, jest konkurencja rynkowa.<\/span><\/p>\nW dzisiejszych czasach prawie ka\u017cda firma offline zaczyna swoj\u0105 dzia\u0142alno\u015b\u0107 online. Z tego samego powodu klienci maj\u0105 teraz do wyboru wiele r\u00f3\u017cnych stron internetowych, z kt\u00f3rych mog\u0105 wybiera\u0107 produkty.<\/span><\/p>\nPonadto ryzykujesz, \u017ce Twoja firma eCommerce zostanie wci\u0105gni\u0119ta w wy\u015bcig szczur\u00f3w z tego samego powodu. Zacznijmy wi\u0119c od typowych problem\u00f3w i rozwi\u0105za\u0144, kt\u00f3re mog\u0105 pom\u00f3c Twojej firmie wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji rynkowej i rozwija\u0107.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818759 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce.jpg\" alt=\"powody, kt\u00f3re-wp\u0142ywaj\u0105-na-rozw\u00f3j-e-commerce\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3>Mniejszy ruch klient\u00f3w:<\/h3>\nJednym z g\u0142\u00f3wnych problem\u00f3w, kt\u00f3re uniemo\u017cliwiaj\u0105 sprzeda\u017c, jest mniejsza liczba odwiedzaj\u0105cych ni\u017c oczekiwano w Twojej firmie internetowej. Teraz mog\u0105 istnie\u0107 r\u00f3\u017cne przyczyny tego samego. Albo nie masz dobrego rankingu w wyszukiwarkach, albo nie u\u017cywasz wystarczaj\u0105cej liczby platform do reklamowania swojej firmy.<\/span><\/p>\nW ten spos\u00f3b, aby zdoby\u0107 wi\u0119cej klient\u00f3w na stronie internetowej, mo\u017cesz zwi\u0119kszy\u0107 SEO swojego sklepu eCommerce. Opr\u00f3cz tego, je\u015bli szukasz innego godnego organicznego sposobu, mo\u017cesz r\u00f3wnie\u017c skorzysta\u0107 z marketingu w mediach spo\u0142eczno\u015bciowych.<\/span><\/p>\nCo wi\u0119cej, je\u015bli chcesz wyda\u0107 troch\u0119 dolar\u00f3w, mo\u017cesz r\u00f3wnie\u017c skorzysta\u0107 z p\u0142atnego marketingu.<\/span><\/p>\nPonadto, je\u015bli jeste\u015b sprzedawc\u0105 internetowym PrestaShop, tzw <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/affiliate-referral-program-helps-online-businesses\/\">Dodatek partnerski i polecaj\u0105cy<\/a><\/strong> przez Knowband to jeden z najlepszych sposob\u00f3w na zdobycie wi\u0119kszej liczby klient\u00f3w przy pomocy istniej\u0105cych.<\/span><\/p>\n<h3>Odwiedzaj\u0105cy nie s\u0105 przekszta\u0142cani w klient\u00f3w:<\/strong><\/h3>\nDrugim problemem, z kt\u00f3rym boryka si\u0119 prawie ka\u017cdy biznes internetowy, jest to, \u017ce odwiedzaj\u0105cy wchodz\u0105 na stron\u0119, ale nie sk\u0142adaj\u0105 zam\u00f3wienia. Mo\u017ce si\u0119 tak zdarzy\u0107, poniewa\u017c albo Twoja witryna eCommerce nie jest w stanie zaimponowa\u0107 odwiedzaj\u0105cym, albo masz d\u0142ugi proces.<\/span><\/p>\nTak wi\u0119c, aby broni\u0107 nast\u0119puj\u0105cej sprawy, mo\u017cesz ulepszy\u0107 korzystanie z witryny PrestaShop lub sklepu eCommerce za pomoc\u0105 wtyczek Knowband. Mo\u017cesz pokaza\u0107 np <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-spin-and-win\">wyskakuj\u0105ce okienko Zakr\u0119\u0107 i wygraj<\/a><\/strong> odwiedzaj\u0105cym Tw\u00f3j sklep na stronie g\u0142\u00f3wnej.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-816662 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png\" alt=\"zakr\u0119\u0107 i wygraj recenzj\u0119\" width=\"800\" height=\"2086\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-115x300.png 115w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-768x2003.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-393x1024.png 393w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\nCo wi\u0119cej, mo\u017cesz w zaskakuj\u0105cy spos\u00f3b usprawni\u0107 proces realizacji transakcji w swoim sklepie PrestaShop, udost\u0119pniaj\u0105c wszystkie niezb\u0119dne informacje na jednej stronie.<\/span><\/p>\nDlatego konieczne jest oferowanie odwiedzaj\u0105cym odpowiedniej i bogatej obs\u0142ugi witryny.<\/span> <\/span><\/p>\n<h3>Porzucone w\u00f3zki:<\/strong><\/h3>\nGdy klient doda co\u015b do koszyka i opu\u015bci witryn\u0119 przed potwierdzeniem zam\u00f3wienia, m\u00f3wimy o porzuceniu koszyka. Co wi\u0119cej, porzucanie koszyka jest jednym z powod\u00f3w, kt\u00f3re drastycznie zmniejszaj\u0105 sprzeda\u017c.<\/span><\/p>\nAby rozwi\u0105za\u0107 nast\u0119puj\u0105cy problem, klienci musz\u0105 otrzymywa\u0107 przypomnienia o dalszych dzia\u0142aniach. W Knowband oferujemy wtyczk\u0119 przypominaj\u0105c\u0105 o opuszczonym koszyku dla OpenCart i <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-abandoned-cart\">PrestaShop <\/a><\/strong>Platformy eCommerce.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818761\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg\" alt=\"porzucone-koszyki-funkcje-by-Knowband\" width=\"1200\" height=\"1392\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-259x300.jpg 259w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-768x891.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-883x1024.jpg 883w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\nPoza tym, je\u015bli ju\u017c uruchomi\u0142e\u015b sw\u00f3j<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reasons-why-your-ecommerce-business-needs-a-mobile-app\/\"> Aplikacje mobilne na Androida i iOS<\/a><\/strong>, mo\u017cesz r\u00f3wnie\u017c skorzysta\u0107 z powiadomie\u0144 push, aby zaanga\u017cowa\u0107 swoich klient\u00f3w.<\/span><\/p>\n<h3>Niski RCR (wska\u017anik powracaj\u0105cych klient\u00f3w):<\/strong><\/h3>\nCzasami klienci zamawiaj\u0105 ze strony internetowej po raz pierwszy i nie sk\u0142adaj\u0105 kolejnych zam\u00f3wie\u0144<\/span>Jest to jeden z problem\u00f3w, kt\u00f3re drastycznie wp\u0142ywaj\u0105 na sprzeda\u017c. Dlatego tak samo wa\u017cne jak pozyskanie nowych klient\u00f3w jest zamiana klient\u00f3w jednorazowych w sta\u0142ych.<\/span><\/p>\nW tym samym celu sprzedawcy eCommerce stosuj\u0105 r\u00f3\u017cne taktyki, aby przyci\u0105gn\u0105\u0107 obecnych klient\u00f3w. <\/span>Ponadto inni g\u0142\u00f3wni gracze, tacy jak Amazon i Flipkart, oferuj\u0105 klientom punkty lojalno\u015bciowe na podstawie ich zakup\u00f3w. Punkty lojalno\u015bciowe nie tylko przyci\u0105gaj\u0105 klient\u00f3w do ponownego zakupu, ale tak\u017ce motywuj\u0105 ich do regularnego sprawdzania strony internetowej w poszukiwaniu atrakcyjnych ofert.<\/span><\/p>\nTak wi\u0119c, je\u015bli jeste\u015b administratorem sklepu OpenCart, PrestaShop lub Magento 2, mo\u017cesz r\u00f3wnie\u017c rzuci\u0107 okiem na <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-customer-loyalty-programs\/\">Rozszerzenie punkt\u00f3w lojalno\u015bciowych<\/a><\/strong> oferowane przez Knowband.<\/span><\/p>\n<h2>Na ko\u0144cu,<\/strong><\/h2>\nChocia\u017c rozpocz\u0119cie biznesu online jest troch\u0119 trudne do zgryzienia, ale tylko wtedy, gdy nie planujesz skutecznie. Co wi\u0119cej, przy pomocy rozs\u0105dnych strategii i pracy mo\u017cna \u0142atwo zarz\u0105dza\u0107 swoj\u0105 dzia\u0142alno\u015bci\u0105 eCommerce na rynku. Dlatego w poni\u017cszym artykule starali\u015bmy si\u0119 om\u00f3wi\u0107 niekt\u00f3re z typowych problem\u00f3w wraz z rozwi\u0105zaniami.<\/span><\/p>\nW przypadku pyta\u0144 lub sugestii prosimy o kontakt pod adresem support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Ka\u017cda firma internetowa napotyka wzloty i upadki na swojej drodze do sukcesu. Dlatego od pierwszego dnia administratorzy sklep\u00f3w eCommerce staj\u0105 si\u0119 nie lada zadaniem, aby zapewni\u0107 sobie miejsce na rynku.\ufffdPonadto ze wzgl\u0119du na du\u017c\u0105 konkurencj\u0119 i ogromn\u0105 liczb\u0119 kupc\u00f3w. Niekt\u00f3re typowe problemy pojawiaj\u0105 si\u0119 podczas rozpoczynania dzia\u0142alno\u015bci eCommerce. W poni\u017cszym artykule starali\u015bmy si\u0119 zaw\u0119zi\u0107 niekt\u00f3re […]<\/p>\n","protected":false},"author":2,"featured_media":818757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[30484,4604,12775,30720,4561,30721],"class_list":["post-818769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-biznes-e-commerce","tag-platformy-ecommerce","tag-porzucenie-koszyka","tag-rozszerzenie-punktw-lojalnociowych","tag-sklep-e-commerce","tag-sprzedawcy-e-commerce"],"acf":[],"yoast_head":"\n<title>Typowe problemy, z kt\u00f3rymi boryka si\u0119 ka\u017cdy biznes e-commerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/typowe-problemy-z-kt\u00f3rymi-boryka-si\u0119-ka\u017cdy-biznes-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typowe problemy, z kt\u00f3rymi boryka si\u0119 ka\u017cdy biznes e-commerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Ka\u017cda firma internetowa napotyka wzloty i upadki na swojej drodze do sukcesu. Dlatego od pierwszego dnia administratorzy sklep\u00f3w eCommerce staj\u0105 si\u0119 nie lada zadaniem, aby zapewni\u0107 sobie miejsce na rynku.\ufffdPonadto ze wzgl\u0119du na du\u017c\u0105 konkurencj\u0119 i ogromn\u0105 liczb\u0119 kupc\u00f3w. Niekt\u00f3re typowe problemy pojawiaj\u0105 si\u0119 podczas rozpoczynania dzia\u0142alno\u015bci eCommerce. 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