{"id":818567,"date":"2022-11-23T06:00:43","date_gmt":"2022-11-23T06:00:43","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818551\/"},"modified":"2022-11-23T06:01:21","modified_gmt":"2022-11-23T06:01:21","slug":"jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\/","title":{"rendered":"Jak skonfigurowa\u0107 GA4 \u2014 Google Analytics 4 z Shopify Store?"},"content":{"rendered":"

<\/head>Google niedawno og\u0142osi\u0142, \u017ce ukochany Google Analytics <\/a><\/strong>wersja Universal Analytics przestanie dzia\u0142a\u0107 do czerwca 2023 r. Co wi\u0119cej, mi\u0142o\u015bnicy UA uwa\u017caj\u0105 t\u0119 wiadomo\u015b\u0107 za szokuj\u0105c\u0105, poniewa\u017c Google udost\u0119pni\u0142 aktualizacj\u0119. Poniewa\u017c nie b\u0119dzie mo\u017cna przenie\u015b\u0107 danych Universal Analytics do Google Analytics w wersji 4.\ufffdDlatego konieczne staje si\u0119 zrozumienie przep\u0142ywu pracy GA4 na zasadzie priorytetu i rozpocz\u0119cie zbierania nowych danych dla Twojej firmy. Chocia\u017c GA4 jest uwa\u017cane przez Google za ogromn\u0105 aktualizacj\u0119, pytanie brzmi: jakie nowe funkcje znajdziesz w GA4?<\/span><\/p>\n

Dlatego w poni\u017cszym artykule starali\u015bmy si\u0119 zatuszowa\u0107 bitw\u0119 GA4 vs UA, a tak\u017ce przewodnik krok po kroku, jak po\u0142\u0105czy\u0107 GA4 ze sklepem Shopify. Zacznijmy od<\/span> przewagi GA4 nad Google Universal Analytics.<\/p>\n

Zalety GA4 w por\u00f3wnaniu z Google Universal Analytics<\/b><\/h2>\n

\"przewagi<\/p>\n

R\u00f3\u017cnica interfejsu:<\/h3>\n

Je\u015bli znasz GA3 (Universal Analytics), mo\u017cesz zauwa\u017cy\u0107 r\u00f3\u017cne modyfikacje w interfejsie GA4. Wi\u0119kszo\u015b\u0107 opcji zosta\u0142a zast\u0105piona lub usuni\u0119ta w najnowszej aktualizacji Google Analytics.\"zdarzenie<\/a><\/p>\n

Ponadto, w Google Analitycs wersja 4<\/a><\/strong> raporty s\u0105 generowane tylko wtedy, gdy ustawisz a zdarzenie \u015bledzenia<\/a><\/strong> za to samo. Innym powodem r\u00f3\u017cnic w interfejsie i raportowaniu w por\u00f3wnaniu z UA jest to, \u017ce GA4 jest rozwijany w Firebase Analytics.<\/span><\/p>\n

Konfiguracja strumienia danych:<\/h3>\n

Jedn\u0105 z g\u0142\u00f3wnych r\u00f3\u017cnic, kt\u00f3re odr\u00f3\u017cniaj\u0105 GA4 od wersji Universal Analytics jest to, \u017ce u\u017cytkownicy nie dostan\u0105 opcji tworzenia widok\u00f3w w Google Analytics w wersji 4.<\/span><\/p>\n

Gdzie w obecnej wersji GA3 u\u017cytkownicy Analytics dostaj\u0105 opcj\u0119 tworzenia widok\u00f3w do analizy zachowa\u0144 klient\u00f3w.<\/span><\/p>\n

Ponadto jedn\u0105 z g\u0142\u00f3wnych funkcji dodanych przez Google w aktualizacji GA4 jest mo\u017cliwo\u015b\u0107 tworzenia strumieni danych w swoich aplikacjach i witrynach internetowych.<\/span><\/p>\n

\u015aledzenie zdarze\u0144:<\/strong><\/h3>\n

W przypadku \u015bledzenia zdarze\u0144 Google Analytics 4 zapewnia wi\u0119ksz\u0105 elastyczno\u015b\u0107 ni\u017c Universal Analytics. Gdzie w wersjach GA3 u\u017cytkownicy mieli mo\u017cliwo\u015b\u0107 tworzenia zdarze\u0144 w formacie kategoria-dzia\u0142ania-etykieta-warto\u015b\u0107.<\/span><\/p>\n

Z drugiej strony, w ostatniej aktualizacji u\u017cytkownicy GA4 b\u0119d\u0105 mogli teraz tworzy\u0107 wydarzenia z samymi nazwami wydarze\u0144 i parametrami wydarze\u0144.<\/span><\/p>\n

Interfejs wydarzenia GA4:<\/strong><\/h2>\n

\"Ga4-interfejs-zdarze\u0144\"<\/a><\/p>\n

Tak wi\u0119c, Google Analytics<\/a><\/strong> udost\u0119pnia opcje \u015bledzenia automatycznych kolekcji, rozszerzonych zdarze\u0144 pomiarowych, zalecanych zdarze\u0144 i zdarze\u0144 niestandardowych. Co wi\u0119cej, je\u015bli chcesz sprawdzi\u0107 automatycznie zebrane i ulepszone zdarzenie pomiarowe, nie b\u0119dziesz musia\u0142 nawet dotyka\u0107 swoich kod\u00f3w. Poniewa\u017c nast\u0119puj\u0105ce szczeg\u00f3\u0142y s\u0105 pobierane automatycznie.<\/span><\/p>\n

Jedynym warunkiem koniecznym do dzia\u0142ania jest zainstalowanie pliku gtag.js zaimplementowanego z Mened\u017cera tag\u00f3w Google lub bezpo\u015brednio. <\/span>To jest kilka <\/span>r\u00f3\u017cnic, kt\u00f3re zauwa\u017cysz w wersji GA4. Ponadto uwa\u017ca si\u0119, \u017ce u\u017cytkownicy znajd\u0105 nowe strumienie danych i u\u017cyteczno\u015bci za pomoc\u0105 wersji GA4.<\/span><\/p>\n

Nasz nast\u0119pny punkt dyskusji dotyczy sposobu integracji GA4 z Shopify. Przed zainicjowaniem integracji nale\u017cy wzi\u0105\u0107 pod uwag\u0119 kilka kwestii. Na przyk\u0142ad ca\u0142y proces integracji b\u0119dzie zale\u017ca\u0142 od wersji Shopify, kt\u00f3rej u\u017cywasz na ko\u0144cu.<\/span><\/p>\n

Na przyk\u0142ad sprzedawcy Shopify Plus maj\u0105 mo\u017cliwo\u015b\u0107 umieszczenia Mened\u017cera tag\u00f3w Google na wszystkich stronach witryny. W tym strona kasy internetowej. Z drugiej strony, je\u015bli nie korzystasz z wersji Shopify Plus, mo\u017cesz doda\u0107 kod \u015bledzenia na wszystkich stronach z wyj\u0105tkiem strony kasy.<\/span><\/p>\n

Tak wi\u0119c, aby zintegrowa\u0107 Google Analytics 4 ze standardowym sklepem internetowym Shopify, b\u0119dziesz musia\u0142 wykona\u0107 poni\u017csze kroki.<\/span><\/p>\n

Krok 1: <\/span>Wklej kod \u015bledzenia w pliku theme.liquid:<\/span><\/h3>\n

Aby wykona\u0107 pierwszy krok, przejd\u017a do sklepu internetowego. We wszystkich wy\u015bwietlonych opcjach wybierz Motywy. Tam znajdziesz motywy. P\u0142ynny plik. Wszystko, co musisz zrobi\u0107, to wklei\u0107 kod \u015bledzenia mi\u0119dzy tagami head. B\u0119dziesz tak\u017ce musia\u0142 zmieni\u0107 instancje G-Example za pomoc\u0105 swojego identyfikatora pomiaru (znajd\u017a to samo w strumieniu danych GA4).<\/span><\/p>\n

\"step-1-integrating-google-analytics-4-with-your-standard-shopify-online-shop\"<\/a><\/p>\n

Krok 2: <\/span>Dodaj kod do strony potwierdzenia zam\u00f3wienia:<\/span><\/h3>\n

Po wykonaniu pierwszego kroku przychodzi czas na nast\u0119pny. W nast\u0119pnym kroku musisz odwiedzi\u0107 poni\u017csz\u0105 \u015bcie\u017ck\u0119 w swoim sklepie Shopify. Ustawienia>>Zam\u00f3wienie>>Strona stanu zam\u00f3wienia>>Dodatkowe skrypty.<\/span><\/p>\n

\"step-2-integrating-google-analytics-4-with-your-standard-shopify-online-shop\"<\/a><\/p>\n

Krok 3<\/span>: Usu\u0144 Shopify jako skierowanie w GA4:<\/span><\/h3>\n

Po wykonaniu pierwszego i drugiego kroku znajdziesz prac\u0119 wykonan\u0105. Co wi\u0119cej, je\u015bli nie chcesz wy\u015bwietla\u0107 stron kasy Shopify jako skierowania w swoich raportach, b\u0119dziesz musia\u0142 je wy\u0142\u0105czy\u0107.<\/span><\/p>\n

Aby skorzysta\u0107 z poni\u017cszej opcji, b\u0119dziesz potrzebowa\u0107 wizyty GA4. Na pulpicie nawigacyjnym Google Analytics 4. Przejd\u017a do strumienia danych>>Wi\u0119cej ustawie\u0144 tagowania>>Lista niechcianych skierowa\u0144.<\/span><\/p>\n

Na wy\u015bwietlonej stronie wystarczy wpisa\u0107 myshopify.com.<\/span><\/p>\n

Na ko\u0144cu,<\/span><\/h2>\n

Dodaj\u0105c GA4 do swojej witryny za pomoc\u0105 powy\u017cszego udost\u0119pnionego kodu, b\u0119dziesz musia\u0142 zmieni\u0107 s\u0142owo kluczowe G-EXAMPLE na sw\u00f3j identyfikator pomiaru. Ponadto, je\u015bli u\u017cywasz UA na swojej stronie internetowej i planujesz przej\u015b\u0107 na GA4, tera\u017aniejszo\u015b\u0107 jest w\u0142a\u015bciwym momentem.<\/span><\/p>\n

Nie tylko dlatego, \u017ce us\u0142ugi s\u0105 mniej skomplikowane, ale tak\u017ce dlatego, \u017ce nie b\u0119dziesz m\u00f3g\u0142 przenie\u015b\u0107 swoich danych UA do GA4.<\/span>Ponadto, je\u015bli chcesz, aby\u015bmy zaj\u0119li si\u0119 tym procesem, mo\u017cesz wys\u0142a\u0107 do nas wiadomo\u015b\u0107 e-mail na nasz adres Zesp\u00f3\u0142 Knowbanda<\/a><\/strong> pod adresem support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google niedawno og\u0142osi\u0142, \u017ce ukochany Google Analytics wersja Universal Analytics przestanie dzia\u0142a\u0107 do czerwca 2023 r. Co wi\u0119cej, mi\u0142o\u015bnicy UA uwa\u017caj\u0105 t\u0119 wiadomo\u015b\u0107 za szokuj\u0105c\u0105, poniewa\u017c Google udost\u0119pni\u0142 aktualizacj\u0119. Poniewa\u017c nie b\u0119dzie mo\u017cna przenie\u015b\u0107 danych Universal Analytics do Google Analytics w wersji 4.\ufffdDlatego konieczne staje si\u0119 zrozumienie przep\u0142ywu pracy GA4 na zasadzie priorytetu i rozpocz\u0119cie […]<\/p>\n","protected":false},"author":2,"featured_media":818559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[30386,30418,30412,30415,30414,30413,30416,30417],"class_list":["post-818567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-ga4","tag-ga4-kontra-ua","tag-google-analitycs-4","tag-google-analytics-uniwersalny","tag-google-analytics-wersja-4","tag-identyfikator-pomiaru","tag-meneder-tag-google","tag-wersja-ga4"],"acf":[],"yoast_head":"\nJak skonfigurowa\u0107 GA4 \u2014 Google Analytics 4 z Shopify Store? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-skonfigurowa\u0107-ga4-\u2014-google-analytics-4-z-shopify-store\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak skonfigurowa\u0107 GA4 \u2014 Google Analytics 4 z Shopify Store? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google niedawno og\u0142osi\u0142, \u017ce ukochany Google Analytics wersja Universal Analytics przestanie dzia\u0142a\u0107 do czerwca 2023 r. Co wi\u0119cej, mi\u0142o\u015bnicy UA uwa\u017caj\u0105 t\u0119 wiadomo\u015b\u0107 za szokuj\u0105c\u0105, poniewa\u017c Google udost\u0119pni\u0142 aktualizacj\u0119. Poniewa\u017c nie b\u0119dzie mo\u017cna przenie\u015b\u0107 danych Universal Analytics do Google Analytics w wersji 4.\ufffdDlatego konieczne staje si\u0119 zrozumienie przep\u0142ywu pracy GA4 na zasadzie priorytetu i rozpocz\u0119cie […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-skonfigurowa\u0107-ga4-\u2014-google-analytics-4-z-shopify-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T06:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-23T06:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-Set-UP-GA4-Google-Analytics-4-with-Shopify-Store.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Jak skonfigurowa\u0107 GA4 \u2014 Google Analytics 4 z Shopify Store?\",\"datePublished\":\"2022-11-23T06:00:43+00:00\",\"dateModified\":\"2022-11-23T06:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\\\/\"},\"wordCount\":848,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/How-to-Set-UP-GA4-Google-Analytics-4-with-Shopify-Store.jpg\",\"keywords\":[\"GA4\",\"GA4 kontra UA\",\"Google Analitycs 4\",\"Google Analytics uniwersalny\",\"Google Analytics wersja 4\",\"identyfikator pomiaru\",\"Mened\u017cer Tag Google\",\"Wersja GA4\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-skonfigurowa%c4%87-ga4-%e2%80%94-google-analytics-4-z-shopify-store\\\/\",\"name\":\"Jak skonfigurowa\u0107 GA4 \u2014 Google Analytics 4 z Shopify Store? 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