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{"id":815147,"date":"2022-01-25T14:24:46","date_gmt":"2022-01-25T14:24:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=815134\/"},"modified":"2026-08-10T13:06:05","modified_gmt":"2026-08-10T13:06:05","slug":"jak-wa%c5%bcny-jest-program-lojalno%c5%9bciowy-ecommerce-dla-sklepu-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-wa%c5%bcny-jest-program-lojalno%c5%9bciowy-ecommerce-dla-sklepu-ecommerce\/","title":{"rendered":"Jak wa\u017cny jest program lojalno\u015bciowy eCommerce dla sklepu eCommerce?"},"content":{"rendered":"

<\/head>Chcesz zach\u0119ci\u0107 klient\u00f3w do zakup\u00f3w w Twoim sklepie? Program lojalno\u015bciowy eCommerce robi to za Ciebie. Program lojalno\u015bciowy eCommerce pomaga w motywowaniu klient\u00f3w do wielokrotnych zakup\u00f3w w Twoim sklepie internetowym poprzez nagradzanie ich. Gratisy, rabaty, kupony lub zwrot pieni\u0119dzy, wszystkie te rzeczy mog\u0105 by\u0107 wykorzystane jako nagrody. Jednym z najlepszych przyk\u0142ad\u00f3w programu lojalno\u015bciowego eCommerce jest program Starbucks Rewards, kt\u00f3ry pozwala klientom zdobywa\u0107 gwiazdki, a za ka\u017cdego wydanego dolara kupuj\u0105cy mo\u017ce zdoby\u0107 jedn\u0105 gwiazdk\u0119. Po 60 gwiazdkach klienci otrzymaj\u0105 darmowy nap\u00f3j lub kawa\u0142ek ciasta. <\/span><\/p>\n

Na tym blogu postaramy si\u0119 zrozumie\u0107 \u2013 co sprawia, \u017ce \u200b\u200bten program jest wa\u017cny i jakie korzy\u015bci z niego p\u0142yn\u0105.<\/span><\/p>\n

Lojalno\u015b\u0107 klienta \u2013 co sprawia, \u017ce \u200b\u200bjest tak wa\u017cna?<\/span><\/strong><\/h2>\n
Czy mniejsze firmy powinny skupi\u0107 si\u0119 na pozyskiwaniu nowych klient\u00f3w? czy raczej powinni skupi\u0107 si\u0119 na ju\u017c istniej\u0105cych i upewni\u0107 si\u0119, \u017ce b\u0119d\u0105 wraca\u0107 raz za razem? Oto niekt\u00f3re z pyta\u0144, kt\u00f3re mog\u0105 zdezorientowa\u0107 pocz\u0105tkuj\u0105cych w\u0142a\u015bcicieli firm. Je\u015bli jeste\u015b jednym z tych obiecuj\u0105cych w\u0142a\u015bcicieli eCommerce i nie masz pewno\u015bci, czy powiniene\u015b skupi\u0107 si\u0119 na pozyskiwaniu, czy utrzymaniu, oto dlaczego licz\u0105 si\u0119 oba typy kupuj\u0105cych \u2013 istniej\u0105cy i lojalny kupuj\u0105cy.\ufffd<\/span><\/p>\n
$\"Program$ <\/a><\/p>\n
Utrzymanie to skuteczny spos\u00f3b na rozw\u00f3j firmy, a lojalno\u015b\u0107 klient\u00f3w jest jego g\u0142\u00f3wn\u0105 cz\u0119\u015bci\u0105. Jak wynika z bada\u0144, 75% klient\u00f3w zmieni\u0142o marki w celu uzyskania lepszego programu lojalno\u015bciowego, podczas gdy 52% klient\u00f3w b\u0119dzie traktowa\u0107 priorytetowo i robi\u0107 zakupy u marek, kt\u00f3re maj\u0105 na koncie punkty i nagrody.<\/span><\/p>\n
Jak korzystny jest program lojalno\u015bciowy eCommerce?<\/span><\/strong><\/h2>\n
Program lojalno\u015bciowy eCommerce pochodzi z<\/span> <\/span><\/strong>znacz\u0105ce zalety, kt\u00f3re pomog\u0105 Twojemu sklepowi eCommerce si\u0119 rozwija\u0107. Oto zalety programu.<\/span><\/p>\n
\n
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Wyniki Programu lojalno\u015bciowego eCommerce zwi\u0119kszaj\u0105 retencj\u0119 klient\u00f3w<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Jednym z g\u0142\u00f3wnych powod\u00f3w korzystania z programu lojalno\u015bciowego eCommerce jest to, \u017ce zwi\u0119ksza on retencj\u0119 klient\u00f3w. Obecni klienci uwielbiaj\u0105 by\u0107 nagradzani za wi\u0119cej zakup\u00f3w. Co wi\u0119cej, w\u015br\u00f3d firm, kt\u00f3re prowadz\u0105 programy lojalno\u015bciowe w sklepach eCommerce, wed\u0142ug bada\u0144 81% kupuj\u0105cych pozostaje lojalnych wobec takich towarzyszy. Z drugiej strony 69% kupuj\u0105cych twierdzi, \u017ce wybiera sprzedawc\u00f3w na podstawie lojalno\u015bci klient\u00f3w i zdobytych nagr\u00f3d.<\/span><\/p>\n
Dlatego takie badania dowiod\u0142y, \u017ce programy lojalno\u015bciowe uwielbiaj\u0105 mo\u017cliwo\u015b\u0107 otrzymywania nagr\u00f3d, a tak\u017ce mog\u0105 osi\u0105ga\u0107 cz\u0119ste konwersje. Co wi\u0119cej, jest bardziej prawdopodobne, \u017ce pozostan\u0105 w Twojej firmie i unikn\u0105 przej\u015bcia na konkurencj\u0119, gdy klienci zdob\u0119d\u0105 punkty i awansuj\u0105.<\/span><\/p>\n
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Wybierz program lojalno\u015bciowy eCommerce, je\u015bli szukasz wy\u017cszej sprzeda\u017cy<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Program lojalno\u015bciowy eCommerce jest zalecany dla handlowc\u00f3w, kt\u00f3rzy szukaj\u0105 wy\u017cszej sprzeda\u017cy. Zwi\u0119kszenie lojalno\u015bci klient\u00f3w jest bardzo proste. Co wi\u0119cej, program ten pozwala nawet w\u0142a\u015bcicielom sklep\u00f3w nagradza\u0107 swoich klient\u00f3w przez ca\u0142e \u017cycie, pozostaj\u0105c lojalnymi wobec ich firmy. Im wi\u0119cej klient\u00f3w zatrzymasz, tym bardziej rozwinie si\u0119 Twoja firma. <\/span><\/p>\n
Wed\u0142ug interesuj\u0105cego badania 5% wzrost retencji klient\u00f3w mo\u017ce zwi\u0119kszy\u0107 zyski firmy od 25% do 125%. Co wi\u0119cej, 81% kupuj\u0105cych uwa\u017ca, \u017ce \u200b\u200bprogram lojalno\u015bciowy jest bardziej sk\u0142onny do kontynuowania zakup\u00f3w pod mark\u0105. 62% klient\u00f3w mobilnych w USA twierdzi, \u017ce program lojalno\u015bciowy zwi\u0119kszy liczb\u0119 wizyt w sklepach stacjonarnych.<\/span><\/p>\n
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Programy lojalno\u015bciowe eCommerce oferuj\u0105 przyjazn\u0105 dla bud\u017cetu strategi\u0119 sprzeda\u017cy i marketingu<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Programy lojalno\u015bciowe eCommerce oferuj\u0105 przyjazn\u0105 dla bud\u017cetu sprzeda\u017c, a tak\u017ce skuteczn\u0105 strategi\u0119 marketingow\u0105. Co wi\u0119cej, je\u015bli por\u00f3wnamy pozyskiwanie klient\u00f3w i utrzymanie obecnych klient\u00f3w, pozyskiwanie klient\u00f3w jest oko\u0142o pi\u0119\u0107 razy dro\u017csze ni\u017c utrzymanie dotychczasowych klient\u00f3w. Aby wi\u0119c natychmiast przyci\u0105gn\u0105\u0107 obecnych klient\u00f3w, korzystaj z program\u00f3w lojalno\u015bciowych. Dzi\u0119ki odpowiedniemu oprogramowaniu do nagradzania lojalno\u015bciowego i zoptymalizowanej zawarto\u015bci jest r\u00f3wnie\u017c bardzo \u0142atwe w zarz\u0105dzaniu.<\/span><\/p>\n
$\"6-rabat-740x740\"$ <\/a><\/p>\n
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Pomaga utrzyma\u0107 obecnych klient\u00f3w <\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Lojalni konsumenci wydaj\u0105 \u015brednio o 67% wi\u0119cej ni\u017c nowi konsumenci. To jest statystyka nie do pomini\u0119cia. Jednocze\u015bnie pozyskiwanie klient\u00f3w mo\u017ce kosztowa\u0107 co najmniej pi\u0119\u0107 razy wi\u0119cej ni\u017c utrzymanie dotychczasowych klient\u00f3w. Aby wi\u0119c mie\u0107 pozytywny wp\u0142yw na sw\u00f3j biznes, mo\u017cesz zastosowa\u0107 ten pomys\u0142. Co wi\u0119cej, cz\u0142onkowie programu lojalno\u015bciowego mog\u0105 wnie\u015b\u0107 wi\u0119ksz\u0105 warto\u015b\u0107 do Twojej firmy w trudnych czasach. <\/span><\/p>\n
Dlaczego warto wybra\u0107 modu\u0142y Knowband?<\/span><\/h2>\n
Knowband s\u0142ynie z oferowania jednych z najlepszych wtyczek do system\u00f3w eCommerce. Dzi\u0119ki wieloletniemu do\u015bwiadczeniu z witrynami eCommerce Knowband wie, co dzia\u0142a najlepiej dla sprzedawc\u00f3w, a co nie. Wraz z wydajnymi wtyczkami dla r\u00f3\u017cnych platform eCommerce, takich jak Opencart, Prestashop, Magento i Magento 2, Knowband oferuje najbardziej wydajne wsparcie posprzeda\u017cowe.<\/span><\/p>\n
\n
Modu\u0142 punkt\u00f3w lojalno\u015bciowych PrestaShop<\/a> <\/span><\/li>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Opencart <\/span><\/a><\/li>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Magento<\/span><\/a><\/li>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Magento 2<\/span><\/a><\/li>\n<\/ul>\n
Modu\u0142 punkt\u00f3w lojalno\u015bciowych PrestaShop\ufffd<\/span><\/strong><\/h3>\n
Modu\u0142 jest korzystny dla w\u0142a\u015bcicieli sklep\u00f3w Prestashop, poniewa\u017c umo\u017cliwia administratorowi udzielanie klientom kredytu sklepowego za okre\u015blone dzia\u0142ania. Niekt\u00f3re dzia\u0142ania obejmuj\u0105: Nowe zam\u00f3wienie, Zarejestruj si\u0119 w sklepie itp.<\/span><\/p>\n
$\"2$ <\/a><\/span><\/p>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Opencart <\/span><\/strong><\/h3>\n
Pozwalaj\u0105c administratorowi na zapewnianie swoim klientom punkt\u00f3w lojalno\u015bciowych lub kredyt\u00f3w sklepowych, Knowband oferuje rozszerzenie punkt\u00f3w lojalno\u015bciowych Opencart. Ponadto rozszerzenie to umo\u017cliwia klientom skorzystanie z kolejnego zakupu w sklepie w formie rabatu.<\/span><\/p>\n
$\"zasady-punkt\u00f3w$ <\/a><\/p>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Magento<\/span><\/strong><\/h3>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Magento umo\u017cliwia sprzedawcom internetowym zapewnianie punkt\u00f3w lojalno\u015bciowych w okre\u015blonych wydarzeniach. Zdarzenia szczeg\u00f3lne obejmuj\u0105 now\u0105 rejestracj\u0119, pierwsze zam\u00f3wienie, zam\u00f3wienie okre\u015blonego produktu lub produkt\u00f3w o okre\u015blonej ilo\u015bci.<\/span><\/p>\n
$\"3-sekcja-konta-interfejsu-frontowego-740x740\"$ <\/a><\/p>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Magento 2<\/span><\/strong><\/h3>\n
Rozszerzenie punkt\u00f3w lojalno\u015bciowych Magento 2 umo\u017cliwia administratorowi online zapewnianie punkt\u00f3w lojalno\u015bciowych kupuj\u0105cym online. Punkty lojalno\u015bciowe mo\u017cna oferowa\u0107 kupuj\u0105cym online podczas r\u00f3\u017cnych wydarze\u0144. Na przyk\u0142ad nowa rejestracja, pierwsze zam\u00f3wienie, zakup okre\u015blonego produktu, zam\u00f3wienie produktu z okre\u015blonej kategorii i z\u0142o\u017cenie zam\u00f3wienia na okre\u015blon\u0105 kwot\u0119 lub wi\u0119cej. <\/span><\/p>\n
$\"1-punkty$ <\/a><\/p>\n
Ostatnia uwaga:<\/span><\/strong><\/h2>\n
Kiedy programy lojalno\u015bciowe nios\u0105 ze sob\u0105 tak wiele korzy\u015bci, by\u0142oby wspaniale rozpocz\u0105\u0107 je dla swojej firmy ju\u017c dzi\u015b. Z pomoc\u0105 modu\u0142\u00f3w Knowband mo\u017cesz u\u0142atwi\u0107 ten proces i przenie\u015b\u0107 swoj\u0105 firm\u0119 na wy\u017cszy poziom.<\/span><\/p>\n
Poniewa\u017c Knowband oferuje klientom skuteczne wsparcie posprzeda\u017cowe, zach\u0119camy do napisania do nas na adres support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Chcesz zach\u0119ci\u0107 klient\u00f3w do zakup\u00f3w w Twoim sklepie? Program lojalno\u015bciowy eCommerce robi to za Ciebie. Program lojalno\u015bciowy eCommerce pomaga w motywowaniu klient\u00f3w do wielokrotnych zakup\u00f3w w Twoim sklepie internetowym poprzez nagradzanie ich. Gratisy, rabaty, kupony lub zwrot pieni\u0119dzy, wszystkie te rzeczy mog\u0105 by\u0107 wykorzystane jako nagrody. Jednym z najlepszych przyk\u0142ad\u00f3w programu lojalno\u015bciowego eCommerce jest program […]<\/p>\n","protected":false},"author":34,"featured_media":815142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[26166,26165,17416,20445,19139],"class_list":["post-815147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-modu-punktw-lojalnociowych-prestashop","tag-program-lojalnociowy-ecommerce","tag-rozszerzenie-punktw-lojalnociowych-magento","tag-rozszerzenie-punktw-lojalnociowych-magento-2","tag-rozszerzenie-punktw-lojalnociowych-opencart"],"acf":[],"yoast_head":"\nJak wa\u017cny jest program lojalno\u015bciowy eCommerce dla sklepu eCommerce? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-wa\u017cny-jest-program-lojalno\u015bciowy-ecommerce-dla-sklepu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak wa\u017cny jest program lojalno\u015bciowy eCommerce dla sklepu eCommerce? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Chcesz zach\u0119ci\u0107 klient\u00f3w do zakup\u00f3w w Twoim sklepie? Program lojalno\u015bciowy eCommerce robi to za Ciebie. Program lojalno\u015bciowy eCommerce pomaga w motywowaniu klient\u00f3w do wielokrotnych zakup\u00f3w w Twoim sklepie internetowym poprzez nagradzanie ich. Gratisy, rabaty, kupony lub zwrot pieni\u0119dzy, wszystkie te rzeczy mog\u0105 by\u0107 wykorzystane jako nagrody. 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