Jak zbudowa\u0107 program polecania klient\u00f3w? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-zbudowa\u0107-program-polecania-klient\u00f3w\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zbudowa\u0107 program polecania klient\u00f3w? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Program polece\u0144, taktyka marketingu szeptanego wykorzystywana do motywowania klient\u00f3w do popierania Twojej marki. 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G\u0142\u00f3wnym celem lub celem programu polecaj\u0105cego jest przyci\u0105gni\u0119cie nowych lead\u00f3w do Twojego biznesu […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-zbudowa\u0107-program-polecania-klient\u00f3w\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T15:43:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T15:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/01\/How-to-Build-a-Customer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayushi Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayushi Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\"},\"author\":{\"name\":\"Ayushi Sharma\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/d3152996d950df7d0802ef4fb836e184\"},\"headline\":\"Jak zbudowa\u0107 program polecania klient\u00f3w?\",\"datePublished\":\"2022-01-20T15:43:06+00:00\",\"dateModified\":\"2022-01-20T15:45:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/How-to-Build-a-Customer.jpg\",\"keywords\":[\"Dodatek do programu partnerskiego i polecaj\u0105cego Prestashop\",\"Modu\u0142 polecania klient\u00f3w Magento 2\",\"Rozszerzenie programu partnerskiego Magento\",\"Rozszerzenie programu partnerskiego OpenCart\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\",\"name\":\"Jak zbudowa\u0107 program polecania klient\u00f3w? 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{"id":815106,"date":"2022-01-20T15:43:06","date_gmt":"2022-01-20T15:43:06","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=815091\/"},"modified":"2022-01-20T15:45:43","modified_gmt":"2022-01-20T15:45:43","slug":"jak-zbudowa%c4%87-program-polecania-klient%c3%b3w","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\/","title":{"rendered":"Jak zbudowa\u0107 program polecania klient\u00f3w?"},"content":{"rendered":"

<\/head>Program polece\u0144, taktyka marketingu szeptanego wykorzystywana do motywowania klient\u00f3w do popierania Twojej marki. Zamiast pisa\u0107 recenzje online lub przesy\u0142a\u0107 ankiety z opiniami klient\u00f3w, korzystaj z program\u00f3w polecaj\u0105cych, poniewa\u017c programy te pozwol\u0105 klientom dzieli\u0107 si\u0119 do\u015bwiadczeniem marki zar\u00f3wno z partnerami, jak i znajomymi.<\/span><\/p>\n

$\"program$ <\/a><\/p>\n

G\u0142\u00f3wnym celem lub celem programu polecaj\u0105cego jest przyci\u0105gni\u0119cie nowych lead\u00f3w do Twojego biznesu eCommerce. Jednak nie tylko sprowadzasz kogokolwiek. Poza tym program polece\u0144 u\u0142atwia marketingowi i zespo\u0142owi sprzeda\u017cy zaanga\u017cowanie klient\u00f3w, poniewa\u017c te potencjalni klienci s\u0105 dobrzy dla Twojej firmy. Opr\u00f3cz tego znaj\u0105 oni Twoj\u0105 firm\u0119, a tak\u017ce jej reputacj\u0119. Program polece\u0144 mo\u017ce zwi\u0119kszy\u0107 zadowolenie klient\u00f3w, poniewa\u017c zostali poleceni przez kogo\u015b, kogo znaj\u0105. Kiedy wi\u0119c wiarygodny zas\u00f3b m\u00f3wi o Twojej firmie, budowany jest czynnik zaufania, kt\u00f3ry ma dobry wp\u0142yw na Tw\u00f3j biznes eCommerce.\ufffd<\/span><\/p>\n

Jak stworzy\u0107 program polecaj\u0105cy klient\u00f3w?<\/span><\/h2>\n
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\n
Zacznij od szablon\u00f3w polece\u0144 klient\u00f3w<\/span><\/h3>\n<\/li>\n<\/ul>\n
Szablony s\u0105 ogromn\u0105 pomoc\u0105 w tym procesie, niezale\u017cnie od tego, czy jeste\u015b jednoosobow\u0105 maszyn\u0105 polecaj\u0105c\u0105 klient\u00f3w, czy cz\u0119\u015bci\u0105 wieloosobowego zespo\u0142u polecaj\u0105cego. Ponadto szablony skierowa\u0144 dostosowane do g\u0142osu i tonu Twojej marki. Mo\u017cesz u\u017cy\u0107 tych bezp\u0142atnych szablon\u00f3w polece\u0144, aby utworzy\u0107 bank wiadomo\u015bci e-mail z pro\u015bb\u0105 o polecenie, wiadomo\u015bci e-mail z dalszymi poleceniami, a nawet kopi\u0119 spo\u0142eczno\u015bciow\u0105 dotycz\u0105c\u0105 programu polece\u0144 firmy.<\/span><\/p>\n
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\n
Zdecyduj o swoich celach\ufffd<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Przed wybraniem programu polecaj\u0105cego w\u0142a\u015bciciele sklep\u00f3w eCommerce powinni rozwa\u017cy\u0107, co zamierzaj\u0105 zyska\u0107 dzi\u0119ki temu programowi polecania. Czy chcesz uwzgl\u0119dni\u0107 w r\u00f3wnaniu retencj\u0119? Czy pracujesz w dziedzinie, kt\u00f3ra wymaga du\u017cego zaanga\u017cowania w budowanie zaufania? Kiedy ju\u017c zdecydujesz, jakie s\u0105 Twoje cele, mo\u017cesz je wyra\u017anie zdefiniowa\u0107.\ufffd<\/span><\/p>\n
\n
\n
Badaj coraz wi\u0119cej<\/span><\/h3>\n<\/li>\n<\/ul>\n
Dobra znajomo\u015b\u0107 rynku pomo\u017ce Ci rozwija\u0107 si\u0119 lepiej i szybciej. Podobnie wiedza o tym, w jaki spos\u00f3b skierowania trafiaj\u0105 do Twojej firmy, mo\u017ce by\u0107 pomocna dla Twojej firmy e-commerce.\ufffd<\/span>Ocena, gdzie i w jaki spos\u00f3b rekomendacje docieraj\u0105 do Twojej firmy \ufffd lub czy w og\u00f3le trafiaj\u0105 do Twojej firmy \ufffd to doskona\u0142e miejsce do rozpocz\u0119cia. W tym miejscu powiniene\u015b wprowadzi\u0107 marketing, zarz\u0105dzanie sprzeda\u017c\u0105 i wsparcie \u2014 wszystkich, kt\u00f3rzy s\u0105 odpowiedzialni za tworzenie relacji z klientami \u2014 w celu przeanalizowania, jak radzili sobie z poleceniami w przesz\u0142o\u015bci. W ten spos\u00f3b uzyskasz wyobra\u017cenie o swojej aktualnej lokalizacji.<\/span><\/p>\n
Polecani klienci maj\u0105 o 16% wy\u017csz\u0105 warto\u015b\u0107 \u017cycia w por\u00f3wnaniu do klient\u00f3w niepolecanych. Dlatego warto wykona\u0107 arytmetyk\u0119, aby zobaczy\u0107, ile pieni\u0119dzy mog\u0105 przynie\u015b\u0107 polecenia i odpowiednio dostosowa\u0107 bud\u017cet marketingowy.<\/span><\/p>\n
$\"Program$ <\/a><\/p>\n
\n
\n
Zidentyfikuj klienta \u201eDobre dopasowanie\u201d do firmy<\/span><\/h3>\n<\/li>\n<\/ul>\n
Znajd\u017a idealn\u0105 klientel\u0119, zanim nak\u0142onisz klient\u00f3w do poproszenia o referencje. Zamiast po prostu wpisywa\u0107 nazwiska, aby otrzyma\u0107 nagrod\u0119 w programie, obecni klienci b\u0119d\u0105 sugerowa\u0107 potencjalnych klient\u00f3w, kt\u00f3rzy kupuj\u0105 w Twojej firmie.<\/span><\/p>\n
Wyra\u017anie widoczne wyja\u015bnienia w programach polecaj\u0105cych klient\u00f3w. Je\u015bli na przyk\u0142ad masz formularz do wype\u0142nienia przez klient\u00f3w, po prawej stronie na pocz\u0105tku formularza opisz, kt\u00f3ry klient jest \u201edobrze dopasowany\u201d. Przypominamy uczestnikom, \u017ce szukasz konkretnych os\u00f3b, kt\u00f3re potrzebuj\u0105 Twojego produktu, a nie tylko przyjaciela, kt\u00f3ry mo\u017ce by\u0107 zainteresowany Twoj\u0105 firm\u0105.<\/span><\/p>\n
\n
\n
Wymie\u0144 mo\u017cliwe \u017ar\u00f3d\u0142a skierowa\u0144<\/span><\/h3>\n<\/li>\n<\/ul>\n
B\u0119dziemy nazywa\u0107 tych ludzi adwokatami. Kto\u015b, z kim jeste\u015b teraz po\u0142\u0105czony lub z kt\u00f3rym by\u0142e\u015b wcze\u015bniej po\u0142\u0105czony. Dlatego zacznij od stworzenia ich listy. Na tej li\u015bcie mog\u0105 znale\u017a\u0107 si\u0119 klienci, poprzedni klienci, jeszcze niezamkni\u0119ci potencjalni klienci, liderzy bran\u017cy, dostawcy itd. Na pocz\u0105tek zapewni ci to solidne podstawy.<\/span><\/p>\n
$\"Program$ <\/a><\/p>\n
Funkcjonalno\u015b\u0107 programu polece\u0144<\/span><\/h2>\n
W programie polece\u0144 odwiedzaj\u0105cy lub klienci polecaj\u0105 Twoje przedmioty znajomym lub cz\u0142onkom rodziny. W zamian nagradzasz ich premi\u0105 za polecenie w przypadku, gdy osoby sugerowane przez konsument\u00f3w dokonaj\u0105 zakupu w Twoim sklepie. Ponadto konsument ma mo\u017cliwo\u015b\u0107 udost\u0119pnienia \u0142\u0105cza do produktu lub kodu kuponu.<\/span><\/p>\n
Marketing afiliacyjny i marketing polecaj\u0105cy \u2013 czy s\u0105 r\u00f3\u017cne?<\/span><\/h2>\n
Marketing afiliacyjny i polecaj\u0105cy nie r\u00f3\u017cni\u0105 si\u0119 du\u017cymi r\u00f3\u017cnicami. Obie techniki pomagaj\u0105 sprzedawcom internetowym promowa\u0107 ich mark\u0119, a tak\u017ce generowa\u0107 sprzeda\u017c poprzez dostarczanie zach\u0119t dla podmiot\u00f3w stowarzyszonych; proces jest inny. Co wi\u0119cej, jedn\u0105 z cech odr\u00f3\u017cniaj\u0105cych marketing afiliacyjny od marketingu rekomendacji jest to, \u017ce marketing afiliacyjny skupia si\u0119 na nagradzaniu obecnych klient\u00f3w za polecanie Twoich produkt\u00f3w innym. Natomiast koncentracja na nagradzaniu obecnych konsument\u00f3w za polecanie Twoich produkt\u00f3w innym jest tym, czym jest marketing polecaj\u0105cy.<\/span><\/p>\n
Knowband oferuje modu\u0142y Affiliate i Referral Marketing dla r\u00f3\u017cnych platform eCommerce. Dlatego mo\u017cesz zainstalowa\u0107 modu\u0142 w zale\u017cno\u015bci od platformy, z kt\u00f3rej korzystasz w swojej dzia\u0142alno\u015bci eCommerce. <\/span><\/p>\n
Dodatek do programu partnerskiego i polecaj\u0105cego Prestashop<\/a><\/p>\n
Rozszerzenie programu partnerskiego Opencart\ufffd<\/a><\/p>\n
Modu\u0142 polecania klient\u00f3w Magento 2<\/a><\/p>\n
Rozszerzenie programu partnerskiego Magento<\/a><\/p>\n
Aby uzyska\u0107 pomoc, napisz do nas na adres support@knowband.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Program polece\u0144, taktyka marketingu szeptanego wykorzystywana do motywowania klient\u00f3w do popierania Twojej marki. Zamiast pisa\u0107 recenzje online lub przesy\u0142a\u0107 ankiety z opiniami klient\u00f3w, korzystaj z program\u00f3w polecaj\u0105cych, poniewa\u017c programy te pozwol\u0105 klientom dzieli\u0107 si\u0119 do\u015bwiadczeniem marki zar\u00f3wno z partnerami, jak i znajomymi. G\u0142\u00f3wnym celem lub celem programu polecaj\u0105cego jest przyci\u0105gni\u0119cie nowych lead\u00f3w do Twojego biznesu […]<\/p>\n","protected":false},"author":34,"featured_media":815100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[26148,26149,11980,26150],"class_list":["post-815106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-dodatek-do-programu-partnerskiego-i-polecajcego-prestashop","tag-modu-polecania-klientw-magento-2","tag-rozszerzenie-programu-partnerskiego-magento","tag-rozszerzenie-programu-partnerskiego-opencart"],"acf":[],"yoast_head":"\nJak zbudowa\u0107 program polecania klient\u00f3w? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-zbudowa\u0107-program-polecania-klient\u00f3w\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zbudowa\u0107 program polecania klient\u00f3w? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Program polece\u0144, taktyka marketingu szeptanego wykorzystywana do motywowania klient\u00f3w do popierania Twojej marki. Zamiast pisa\u0107 recenzje online lub przesy\u0142a\u0107 ankiety z opiniami klient\u00f3w, korzystaj z program\u00f3w polecaj\u0105cych, poniewa\u017c programy te pozwol\u0105 klientom dzieli\u0107 si\u0119 do\u015bwiadczeniem marki zar\u00f3wno z partnerami, jak i znajomymi. G\u0142\u00f3wnym celem lub celem programu polecaj\u0105cego jest przyci\u0105gni\u0119cie nowych lead\u00f3w do Twojego biznesu […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-zbudowa\u0107-program-polecania-klient\u00f3w\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T15:43:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T15:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/01\/How-to-Build-a-Customer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayushi Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayushi Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\"},\"author\":{\"name\":\"Ayushi Sharma\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/d3152996d950df7d0802ef4fb836e184\"},\"headline\":\"Jak zbudowa\u0107 program polecania klient\u00f3w?\",\"datePublished\":\"2022-01-20T15:43:06+00:00\",\"dateModified\":\"2022-01-20T15:45:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/How-to-Build-a-Customer.jpg\",\"keywords\":[\"Dodatek do programu partnerskiego i polecaj\u0105cego Prestashop\",\"Modu\u0142 polecania klient\u00f3w Magento 2\",\"Rozszerzenie programu partnerskiego Magento\",\"Rozszerzenie programu partnerskiego OpenCart\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/jak-zbudowa%c4%87-program-polecania-klient%c3%b3w\\\/\",\"name\":\"Jak zbudowa\u0107 program polecania klient\u00f3w? 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