{"id":813269,"date":"2021-06-23T13:32:39","date_gmt":"2021-06-23T13:32:39","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=813258\/"},"modified":"2026-08-10T12:52:33","modified_gmt":"2026-08-10T12:52:33","slug":"facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/aktualnosci\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\/","title":{"rendered":"Facebook wprowadza dla sklep\u00f3w WhatsApp i inne aktualizacje dotycz\u0105ce handlu"},"content":{"rendered":"<p><html lang=\"pl\"><head><meta charset=\"utf-8\"><\/head><body>Facebook wdra\u017ca funkcj\u0119 \u201eSklep\u201d w komunikatorach WhatsApp i Facebook Marketplace. W ostatnim po\u015bcie na Facebooku Mark Zukerberg wspomnia\u0142 o nadchodz\u0105cych nowych narz\u0119dziach handlowych. Najnowsze aktualizacje dotycz\u0105 Facebooka, Instagrama i WhatsApp, kt\u00f3re pomog\u0105 firmom uczyni\u0107 zakupy wygodniejszymi. Om\u00f3wili\u015bmy wszystkie nadchodz\u0105ce funkcje najcz\u0119\u015bciej u\u017cywanych platform medi\u00f3w spo\u0142eczno\u015bciowych. Przeczytaj to!<\/p>\n<h3>Funkcja sklepu WhatsApp<\/h3>\n<p>Wkr\u00f3tce przed dokonaniem zakupu b\u0119dziesz mie\u0107 mo\u017cliwo\u015b\u0107 przegl\u0105dania sklepu na WhatsApp i interakcji z firm\u0105.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813259\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\" alt=\"WhatsApp-sklepy-facebook-aktualno\u015bci\" width=\"890\" height=\"816\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-300x275.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-768x704.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<h3>Sklepy na Marketplace<\/h3>\n<p>W Stanach Zjednoczonych gigant medi\u00f3w spo\u0142eczno\u015bciowych umo\u017cliwi dodawanie produkt\u00f3w Shops do Marketplace. B\u0119dzie to okazja, poniewa\u017c Facebook odwiedza co miesi\u0105c ponad miliard os\u00f3b. Planuj\u0105 znie\u015b\u0107 op\u0142aty dla sprzedawc\u00f3w biznesowych do czerwca 1 r. Wielka wiadomo\u015b\u0107 dla ma\u0142ych firm!<\/p>\n<h3>Spersonalizowane reklamy sklepu na Facebooku<\/h3>\n<p>Facebook i Instagram sta\u0142y si\u0119 platformami brandingu osobistego dla tw\u00f3rc\u00f3w tre\u015bci i marketer\u00f3w cyfrowych. Ludzie wy\u015bwietlaj\u0105 reklamy w\u015br\u00f3d docelowych odbiorc\u00f3w. Firmy chc\u0105 zapewnia\u0107 p\u0142ynne i odpowiednie zakupy, a tak\u017ce chc\u0105 oferowa\u0107 zakupy tak spersonalizowane, jak Tw\u00f3j kana\u0142 informacyjny. Dlatego Facebook uruchamia reklamy sklep\u00f3w, kt\u00f3re dostarczaj\u0105 <strong>spersonalizowana reklama<\/strong> <strong>do\u015bwiadczenia<\/strong> na podstawie historii zakup\u00f3w ludzi.<\/p>\n<h3>Rozszerzono funkcj\u0119 wypr\u00f3bowania AR<\/h3>\n<p>Handel idzie w parze z technologi\u0105. Wraz z wdro\u017ceniem AR i wirtualnej rzeczywisto\u015bci, sektor eCommerce widzi wiele nowych dodatk\u00f3w w stylu marketingu i brandingu. Facebook inwestuje w immersyjne technologie, takie jak rozszerzona rzeczywisto\u015b\u0107 i sztuczna inteligencja, kt\u00f3re b\u0119d\u0105 stanowi\u0107 podstaw\u0119 przysz\u0142ych zakup\u00f3w online.<\/p>\n<h3>Spersonalizowane do\u015bwiadczenie<\/h3>\n<p>U\u017cytkownicy robi\u0105cy zakupy na firmowej stronie Instagrama do udost\u0119pniania zdj\u0119\u0107 b\u0119d\u0105 mogli klika\u0107 towary i identyfikowa\u0107 por\u00f3wnywalne produkty w Sklepach za pomoc\u0105 techniki sztucznej inteligencji zwanej \u201ewyszukiwaniem wizualnym\u201d, kt\u00f3ra zostanie przetestowana w nadchodz\u0105cych miesi\u0105cach.<\/p>\n<ul>\n<li>Wirtualne wyszukiwanie<\/li>\n<\/ul>\n<p>Wed\u0142ug Zuckerberga u\u017cytkownicy b\u0119d\u0105 mogli korzysta\u0107 z tego wyszukiwania z poziomu aplikacji lub z w\u0142asnych rolek aparatu. Dzi\u0119ki AR pomog\u0105 u\u017cytkownikom wyobrazi\u0107 sobie produkty przed dokonaniem zakupu. <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-image-search\">Zastanawiasz si\u0119, jak doda\u0107 t\u0119 funkcj\u0119 do swojego sklepu?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813260\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\" alt=\"instagram-wizualne-search-facebook-nowy\" width=\"890\" height=\"593\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<ul>\n<li>Recenzja i ocena dla Instagram Business<\/li>\n<\/ul>\n<p>W nadchodz\u0105cych miesi\u0105cach Facebook b\u0119dzie dodawa\u0107 oceny i recenzje do produkt\u00f3w w Sklepach na Instagramie.<\/p>\n<ul>\n<li>Jeden sklep na ka\u017cd\u0105 platform\u0119<\/li>\n<\/ul>\n<p>Firmy musz\u0105 tylko raz stworzy\u0107 sw\u00f3j sklep, aby dzia\u0142a\u0142 na Facebooku, Instagramie i WhatsApp. Sprawd\u017a szczeg\u00f3\u0142y na oficjalnej platformie &#8211; <a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\">Kliknij tutaj<\/a>.<\/p>\n<p><strong>Modu\u0142y eCommerce zwi\u0119kszaj\u0105ce zaanga\u017cowanie klient\u00f3w<\/strong><\/p>\n<p><strong>Stw\u00f3rz sklep na Facebook Fan Page<\/strong><br \/>\nKnowband oferuje modu\u0142 sklepu na Facebooku dla <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-fb-store\">PrestaShop<\/a> Platformy &amp; Magento, kt\u00f3re pozwalaj\u0105 w\u0142a\u015bcicielom sklep\u00f3w synchronizowa\u0107 produkty ze sklepu ze sklepem na Facebooku. Odwiedzaj\u0105cy stron\u0119 na Facebooku mog\u0105 przegl\u0105da\u0107 produkty na Facebooku. Ten modu\u0142 pomaga zautomatyzowa\u0107 tworzenie listy produkt\u00f3w i aktualizowa\u0107 stan zapas\u00f3w bez dodatkowych wysi\u0142k\u00f3w.<\/p>\n<p><strong>Udost\u0119pniaj i wygrywaj zni\u017ck\u0119 na Facebooku<\/strong><br \/>\nZach\u0119\u0107 klient\u00f3w do udost\u0119pniania produkt\u00f3w na Facebooku, aby wygra\u0107 specjalne rabaty. Kod kuponu rabatowego mo\u017cna wykorzysta\u0107 do dokonania zakupu w sklepie. Ten modu\u0142 jest dost\u0119pny dla <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-facebook-share-and-win-discount\">PrestaShop<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-share-and-win-discount\">OpenCart<\/a> platformy.<\/p>\n<p><strong>Szukaj wed\u0142ug obrazu:<\/strong><br \/>\nPozw\u00f3l klientom wyszukiwa\u0107 produkty wed\u0142ug obrazu. Wyszukiwanie wizualne pomaga klientom w \u0142atwym znajdowaniu produkt\u00f3w i poprawia komfort u\u017cytkowania. Modu\u0142 wyszukiwania grafiki jest dost\u0119pny dla <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-image-search\">PrestaShop<\/a>   <a href=\"https:\/\/www.knowband.com\/opencart-image-search\">OpenCart<\/a> platformy.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To mo\u017ce Ci\u0119 zainteresowa\u0107:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/add-manage-facebook-page-shop-expand-business\/\">Jak doda\u0107 i zarz\u0105dza\u0107 sklepem na Facebooku, aby rozwin\u0105\u0107 swoj\u0105 firm\u0119?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increasing-followers-and-engagement-on-instagram\/\">Przewodnik po zdobywaniu wi\u0119kszej liczby obserwuj\u0105cych i zwi\u0119kszaniu zaanga\u017cowania na Instagramie<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/tutorials\/use-instagram-reels-business-marketing\/\">Jak korzysta\u0107 z nowo wprowadzonych b\u0119bn\u00f3w Instagrama w marketingu biznesowym<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook wdra\u017ca funkcj\u0119 \u201eSklep\u201d w komunikatorach WhatsApp i Facebook Marketplace. W ostatnim po\u015bcie na Facebooku Mark Zukerberg wspomnia\u0142 o nadchodz\u0105cych nowych narz\u0119dziach handlowych. Najnowsze aktualizacje dotycz\u0105 Facebooka, Instagrama i WhatsApp, kt\u00f3re pomog\u0105 firmom uczyni\u0107 zakupy wygodniejszymi. Om\u00f3wili\u015bmy wszystkie nadchodz\u0105ce funkcje najcz\u0119\u015bciej u\u017cywanych platform medi\u00f3w spo\u0142eczno\u015bciowych. Przeczytaj to! Funkcja sklepu WhatsApp Wkr\u00f3tce przed dokonaniem zakupu b\u0119dziesz [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":813261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3255],"tags":[],"class_list":["post-813269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook wprowadza dla sklep\u00f3w WhatsApp i inne aktualizacje dotycz\u0105ce handlu - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/aktualnosci\/facebook-wprowadza-dla-sklep\u00f3w-whatsapp-i-inne-aktualizacje-dotycz\u0105ce-handlu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook wprowadza dla sklep\u00f3w WhatsApp i inne aktualizacje dotycz\u0105ce handlu - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook wdra\u017ca funkcj\u0119 \u201eSklep\u201d w komunikatorach WhatsApp i Facebook Marketplace. W ostatnim po\u015bcie na Facebooku Mark Zukerberg wspomnia\u0142 o nadchodz\u0105cych nowych narz\u0119dziach handlowych. Najnowsze aktualizacje dotycz\u0105 Facebooka, Instagrama i WhatsApp, kt\u00f3re pomog\u0105 firmom uczyni\u0107 zakupy wygodniejszymi. Om\u00f3wili\u015bmy wszystkie nadchodz\u0105ce funkcje najcz\u0119\u015bciej u\u017cywanych platform medi\u00f3w spo\u0142eczno\u015bciowych. Przeczytaj to! Funkcja sklepu WhatsApp Wkr\u00f3tce przed dokonaniem zakupu b\u0119dziesz [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/aktualnosci\/facebook-wprowadza-dla-sklep\u00f3w-whatsapp-i-inne-aktualizacje-dotycz\u0105ce-handlu\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T13:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T12:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Facebook-is-expanding-to-WhatsApp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishakha Nathani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishakha Nathani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\\\/\"},\"author\":{\"name\":\"Vishakha Nathani\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/01d659ead37f3e6a5c3b134ee8b48c21\"},\"headline\":\"Facebook wprowadza dla sklep\u00f3w WhatsApp i inne aktualizacje dotycz\u0105ce handlu\",\"datePublished\":\"2021-06-23T13:32:39+00:00\",\"dateModified\":\"2026-08-10T12:52:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\\\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Facebook-is-expanding-to-WhatsApp.png\",\"articleSection\":[\"Aktualno\u015bci\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/facebook-wprowadza-dla-sklep%c3%b3w-whatsapp-i-inne-aktualizacje-dotycz%c4%85ce-handlu\\\/\",\"name\":\"Facebook wprowadza dla sklep\u00f3w WhatsApp i inne aktualizacje dotycz\u0105ce handlu - 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