{"id":808386,"date":"2020-12-16T00:29:05","date_gmt":"2020-12-16T00:29:05","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=808206\/"},"modified":"2026-08-10T12:28:32","modified_gmt":"2026-08-10T12:28:32","slug":"jak-doda%c4%87-i-zarz%c4%85dza%c4%87-sklepem-na-facebooku-aby-rozwin%c4%85%c4%87-swoj%c4%85-firm%c4%99","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-doda%c4%87-i-zarz%c4%85dza%c4%87-sklepem-na-facebooku-aby-rozwin%c4%85%c4%87-swoj%c4%85-firm%c4%99\/","title":{"rendered":"Jak doda\u0107 i zarz\u0105dza\u0107 sklepem na Facebooku, aby rozwin\u0105\u0107 swoj\u0105 firm\u0119?"},"content":{"rendered":"<p><html lang=\"pl\"><head><meta charset=\"utf-8\"><\/head><body>Najbardziej pal\u0105cym pytaniem dla eCommerce jest to, na ilu platformach powinni zacz\u0105\u0107 sprzedawa\u0107? Oczywi\u015bcie, je\u015bli si\u0119 rozwijasz, musisz zacz\u0105\u0107 sprzedawa\u0107 na r\u00f3\u017cnych platformach, takich jak Amazon, ETSY itp.   Facebook jest najpopularniejsz\u0105 platform\u0105 i sieci\u0105 spo\u0142eczno\u015bciow\u0105 z najwi\u0119ksz\u0105 liczb\u0105 u\u017cytkownik\u00f3w na ca\u0142ym \u015bwiecie. Dlaczego wi\u0119c nie zacz\u0105\u0107 sprzedawa\u0107 na Facebooku? Facebook wprowadzi\u0142 <a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Sklep na Facebooku dla ma\u0142ych firm<\/a> po kryzysach COVID i kwitnie! Niedawno Facebook doda\u0142 do niego funkcj\u0119 Facebook Page Shop, kt\u00f3ra mo\u017ce w najbli\u017cszej przysz\u0142o\u015bci rz\u0105dzi\u0107 rynkiem dla ma\u0142ych firm. Nowy interfejs Facebooka jest przejrzysty i ma du\u017co pustej przestrzeni w trybie dziennym i nocnym. Jest jednak krytykowany, poniewa\u017c ustawienia s\u0105 do\u015b\u0107 trudne w nawigacji; ponadto wiele os\u00f3b nazywa to koszmarem! Aby poradzi\u0107 sobie z konkurencj\u0105, musisz wiedzie\u0107, jak korzysta\u0107 z najnowszej wersji i skorzysta\u0107 z jej popularno\u015bci jako handlowca biznesowego eCommerce. Troch\u0119 wysi\u0142ku zaj\u0119\u0142o mi nawigowanie i zrozumienie funkcjonalno\u015bci Facebook Page Shop. Teraz podziel\u0119 si\u0119 wszystkim, co musisz wiedzie\u0107.<\/p>\n<h1>Co to jest Facebook Page Shop?<\/h1>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-808210\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop.png\" alt=\"czym-jest-sklep-na-facebooku\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/11\/What-is-Facebook-Page-Shop-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Sklep na Facebooku umo\u017cliwia firmie sprzeda\u017c fizycznych produkt\u00f3w za po\u015brednictwem platformy Facebook Marketplace poprzez utworzenie sklepu na stronie biznesowej. Ten sklep najlepiej s\u0142u\u017cy sprzedawcom, reklamodawcom w handlu detalicznym i e-commerce. Facebook poleci\u0142 go firmom sprzedaj\u0105cym ubrania, akcesoria, wyposa\u017cenie domu oraz artyku\u0142y dla niemowl\u0105t i dzieci. Ale sklep ze stron\u0105 na Facebooku mo\u017ce by\u0107 r\u00f3wnie\u017c u\u017cywany przez inne firmy, aby przyci\u0105gn\u0105\u0107 wi\u0119cej u\u017cytkownik\u00f3w na Facebooku. Pomaga ci pozna\u0107 potencjalnych klient\u00f3w, tworzy\u0107 wi\u0119zi i wi\u0105za\u0107 towary z ich sieci\u0105. Ponadto, zalety r\u00f3\u017cnych funkcji oferowanych przez Page Shop mo\u017cna wykorzysta\u0107, aby pom\u00f3c Ci rozwin\u0105\u0107 firm\u0119 i skierowa\u0107 kupuj\u0105cych do Twojej witryny oraz zwi\u0119kszy\u0107 sprzeda\u017c.<\/p>\n<h1>Kto mo\u017ce tworzy\u0107 i dodawa\u0107 produkty w sklepie na Facebooku?<\/h1>\n<p>Ka\u017cdy sprzedawca, kt\u00f3ry ma stron\u0119 biznesow\u0105 na Facebooku i jest administratorem tej strony, mo\u017ce \u0142atwo utworzy\u0107 lub doda\u0107 sklep na Facebooku.<\/p>\n<h3>G\u0142\u00f3wne wymagania dotycz\u0105ce sprzeda\u017cy na Facebooku Page Shop to:<\/h3>\n<ul>\n<li>Musisz sprzeda\u0107 produkt fizyczny<\/li>\n<li>Musisz zgodzi\u0107 si\u0119 z regulaminem handlowca na Facebooku<\/li>\n<\/ul>\n<h3>Sprzedawca mo\u017ce dodawa\u0107 produkty na dwa sposoby:<\/h3>\n<ul>\n<li>W Twoim katalogu, kt\u00f3ry jest po\u0142\u0105czony z Twoim Page Shop i zawiera Twoje towary<\/li>\n<li>Na Twojej stronie <strong>Sklep<\/strong> Zak\u0142adka<\/li>\n<\/ul>\n<p>Przewodnik krok po kroku dotycz\u0105cy dodawania produkt\u00f3w jest wyja\u015bniony na oficjalnym dokumencie <a href=\"https:\/\/www.facebook.com\/business\/help\/529846727168849?id=206236483305742\">Centrum pomocy dla firm na Facebooku<\/a> strona.<\/p>\n<h2>Lista produkt\u00f3w na rynku Facebook nie mo\u017ce by\u0107 prostsza:<\/h2>\n<p>Je\u015bli napotkasz problemy z zarz\u0105dzaniem istniej\u0105cym rynkiem na Facebooku i rejestrowaniem produkt\u00f3w, mo\u017ce pom\u00f3c modu\u0142 Knowband FB-store. Rozszerzenie sklepu na Facebooku pomaga w integracji <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-fb-store\">PrestaShop<\/a> i <a href=\"https:\/\/www.knowband.com\/magento-fb-store\">Magento 2<\/a> z \u0142atwo\u015bci\u0105 robi zakupy na Facebooku Marketplace. Mo\u017cesz rozpocz\u0105\u0107 sprzeda\u017c bezpo\u015brednio na kanale Facebooka<a href=\"https:\/\/-\ufffdhttps:\/\/help.shopify.com\/en\/manual\/online-sales-channels\/facebook\/setup\"> \u0142\u0105czenie Twojego Shopify<\/a> sklep.<\/p>\n<h1>Zalety sprzeda\u017cy w Page Shop<\/h1>\n<p><strong>W zale\u017cno\u015bci od Twojej lokalizacji, Facebook Page Shop ma r\u00f3\u017cne funkcje. Niekt\u00f3re z dodatkowych korzy\u015bci ze sprzeda\u017cy w Facebook Page Shop i Facebook Marketplace s\u0105 wymienione poni\u017cej:<\/strong><\/p>\n<ul>\n<li><strong>Dodaj tyle produkt\u00f3w, ile chcesz<\/strong>: Po pierwsze, nie musisz przesy\u0142a\u0107 listy produkt\u00f3w w inne miejsce i nie ma ogranicze\u0144 co do liczby produkt\u00f3w, kt\u00f3re mo\u017cesz doda\u0107.<\/li>\n<li><strong>Dostosuj zapasy produkt\u00f3w<\/strong>: Mo\u017cesz uporz\u0105dkowa\u0107 swoje produkty w r\u00f3\u017cne kolekcje, aby klienci mogli przeszukiwa\u0107 Tw\u00f3j sklep wed\u0142ug kategorii na stronie na Facebooku.<\/li>\n<li><strong>Komunikuj si\u0119 z klientami:<\/strong> Klienci mog\u0105 wysy\u0142a\u0107 pytania na Twoj\u0105 stron\u0119.<\/li>\n<li><strong>Uzyskaj statystyki<\/strong>: W przypadku ka\u017cdego przedmiotu zobaczysz oceny i recenzje klient\u00f3w, klikni\u0119cia na strony oraz \u015bledzenie transakcji.<\/li>\n<\/ul>\n<p>Je\u015bli korzystasz z mened\u017cera handlu, Facebook umo\u017cliwia skonfigurowanie strony p\u0142atno\u015bci. Czy to nie jest niesamowite! Nie musisz nawigowa\u0107 po swoich klientach po p\u0142atno\u015bci, ale klienci mog\u0105 dokonywa\u0107 transakcji bezpo\u015brednio <a href=\"https:\/\/www.facebook.com\/business\/help\/2509359009104717?id=533228987210412&amp;recommended_by=238403573454149\">Sklep na Facebooku<\/a>.<\/p>\n<h1>Inne oferowane funkcje, kt\u00f3rym nie mo\u017cna si\u0119 oprze\u0107:<\/h1>\n<p>Aby zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki i popularno\u015b\u0107, sklep Facebook Page Shop powinien wygl\u0105da\u0107 zach\u0119caj\u0105co i atrakcyjnie dla u\u017cytkownik\u00f3w. Aby to zrobi\u0107, musisz go wystylizowa\u0107, uzupe\u0142ni\u0107 i w\u0142o\u017cy\u0107 dodatkowy wysi\u0142ek w obs\u0142ug\u0119 klient\u00f3w. Gdy to osi\u0105gniesz, mo\u017cesz udost\u0119pni\u0107 swoim klientom link do strony Facebooka.<\/p>\n<ul>\n<li>Facebook Page Shop jest \u0142atwy do dostosowania i konfiguracji. Ty te\u017c mo\u017cesz <a href=\"https:\/\/www.facebook.com\/business\/help\/322066208996135\">zmieni\u0107 styl strony sklepu<\/a> aby wygl\u0105da\u0142 bardziej atrakcyjnie.<\/li>\n<li>Commerce Manager od Facebooka mo\u017ce pom\u00f3c w skonfigurowaniu sklepu na Facebooku. Zapewnia spersonalizowan\u0105 cyfrow\u0105 witryn\u0119 sklepow\u0105 do wystawiania i sprzedawania produkt\u00f3w na FB i IG.<\/li>\n<li>Produkty i kolekcje produkt\u00f3w mo\u017cna dodawa\u0107 lub usuwa\u0107 ze sklepu Page Shop.<\/li>\n<li>Po zako\u0144czeniu konfiguracji zakup\u00f3w w sklepie mo\u017cesz utworzy\u0107 niestandardow\u0105 grup\u0119 odbiorc\u00f3w zakup\u00f3w. Na przyk\u0142ad mo\u017cesz utworzy\u0107 osob\u0119, kt\u00f3ra ju\u017c robi\u0142a zakupy lub ma przedmioty w koszyku itp.<\/li>\n<li>Mo\u017cesz usun\u0105\u0107 lub ukry\u0107 sklep na Facebooku w kilku prostych krokach.<\/li>\n<\/ul>\n<p>Platforma ma wiele do zaoferowania, ale najwa\u017cniejsze jest to, jak z niej korzystasz.<\/p>\n<h1>Zako\u0144czy\u0107:<\/h1>\n<p>Sklep na Facebooku ma wiele kusz\u0105cych funkcji, kt\u00f3re pozwol\u0105 rozwin\u0105\u0107 Twoj\u0105 ma\u0142\u0105 firm\u0119 i zwi\u0119kszy\u0107 baz\u0119 klient\u00f3w. Wystarczy mie\u0107 stron\u0119 biznesow\u0105 iw kilku prostych krokach mo\u017cesz stworzy\u0107 Facebook Page Shop na najwi\u0119kszej na \u015bwiecie platformie medi\u00f3w spo\u0142eczno\u015bciowych z najwi\u0119ksz\u0105 baz\u0105 u\u017cytkownik\u00f3w. Ta my\u015bl jest jeszcze bardziej kusz\u0105ca! Je\u015bli chcesz wynie\u015b\u0107 sw\u00f3j biznes eCommerce na wielkie wy\u017cyny, Facebook Marketplace jest najlepszym wyborem dla niekt\u00f3rych firm. A je\u015bli nie jest dla Ciebie najlepszy, nadal pomo\u017ce Ci si\u0119 rozwija\u0107. Stw\u00f3rz sw\u00f3j sklep na Facebooku ju\u017c dzi\u015b i zabierz si\u0119 do pracy.<\/p>\n<p><strong>Zalecane lektury:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/online-hyperlocal-delivery-business-model-complete-guide-food-grocery-marketplace\/\">Model biznesowy dostarczania hiperlokalnego online | Kompletny przewodnik po rynku \u017cywno\u015bci i artyku\u0142\u00f3w spo\u017cywczych<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-marketplace-sell\/\">Witryna eCommerce czy Marketplace? Gdzie sprzedawa\u0107?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/prestashop-facebook-shop\/\">Dodatek do sklepu PrestaShop na Facebooku<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Najbardziej pal\u0105cym pytaniem dla eCommerce jest to, na ilu platformach powinni zacz\u0105\u0107 sprzedawa\u0107? Oczywi\u015bcie, je\u015bli si\u0119 rozwijasz, musisz zacz\u0105\u0107 sprzedawa\u0107 na r\u00f3\u017cnych platformach, takich jak Amazon, ETSY itp. Facebook jest najpopularniejsz\u0105 platform\u0105 i sieci\u0105 spo\u0142eczno\u015bciow\u0105 z najwi\u0119ksz\u0105 liczb\u0105 u\u017cytkownik\u00f3w na ca\u0142ym \u015bwiecie. Dlaczego wi\u0119c nie zacz\u0105\u0107 sprzedawa\u0107 na Facebooku? Facebook wprowadzi\u0142 Sklep na Facebooku dla [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":808209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[75,9133,1035,22790,22802,22803,8858,13222,9075,9140],"class_list":["post-808386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-facebook","tag-facebook-sdk","tag-ios-app","tag-mark-zuckerberg","tag-sklepy-na-facebooku","tag-sklepy-na-instagramie","tag-tutorial","tag-utwrz-aplikacj-na-facebooku","tag-wskazwki-ios","tag-zaloguj-z-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak doda\u0107 i zarz\u0105dza\u0107 sklepem na Facebooku, aby rozwin\u0105\u0107 swoj\u0105 firm\u0119? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-doda\u0107-i-zarz\u0105dza\u0107-sklepem-na-facebooku-aby-rozwin\u0105\u0107-swoj\u0105-firm\u0119\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak doda\u0107 i zarz\u0105dza\u0107 sklepem na Facebooku, aby rozwin\u0105\u0107 swoj\u0105 firm\u0119? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Najbardziej pal\u0105cym pytaniem dla eCommerce jest to, na ilu platformach powinni zacz\u0105\u0107 sprzedawa\u0107? 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