{"id":806913,"date":"2020-06-10T06:59:40","date_gmt":"2020-06-10T06:59:40","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805545\/"},"modified":"2020-06-10T16:29:40","modified_gmt":"2020-06-10T06:59:40","slug":"wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\/","title":{"rendered":"Wzrost zmiany eCommerce podczas kryzysu COVID-19"},"content":{"rendered":"<p>Mimo \u017ce operacje eCommerce mog\u0105 nie przebiega\u0107 tak p\u0142ynnie, jak gdyby nie pandemia COVID-19, blokada doprowadzi\u0142a do przeniesienia sklep\u00f3w stacjonarnych do handlu detalicznego online. Obecny kryzys utrudni\u0142 przetrwanie wi\u0119kszo\u015bci firm, zw\u0142aszcza firmom offline. Wiele firm zosta\u0142o zamkni\u0119tych na sta\u0142e, a niekt\u00f3re tymczasowo. Musia\u0142o si\u0119 to sta\u0107, poniewa\u017c ludzie zostali poproszeni o pozostanie w pomieszczeniach. Ostatecznie ta globalna pandemia przyspieszy\u0142a rozw\u00f3j bran\u017cy eCommerce. Handel elektroniczny szybko si\u0119 rozwija.<\/p>\n<p><strong>Mo\u017cesz polubi\u0107:<\/strong> <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/why-offline-business-must-have-online-presence\/\" target=\"_blank\">7 powod\u00f3w, dla kt\u00f3rych Twoja firma offline musi mie\u0107 obecno\u015b\u0107 online<\/a><\/p>\n<p>COVID-19 wywar\u0142 r\u00f3wnie\u017c ogromny wp\u0142yw na nawyki zakupowe konsument\u00f3w i pozostanie niezmieniony przez d\u0142ugi czas. Badania sugeruj\u0105, \u017ce odk\u0105d koronawirus przekszta\u0142ci\u0142 si\u0119 w globaln\u0105 pandemi\u0119, zakupy online odnotowa\u0142y wzrost o prawie 25-80% w\u015br\u00f3d konsument\u00f3w, kt\u00f3rzy kupuj\u0105 50% lub wi\u0119cej produkt\u00f3w robi\u0105c zakupy online. A nawet je\u015bli pandemia minie, co 6 na 10 konsument\u00f3w prawdopodobnie b\u0119dzie kontynuowa\u0107 zakupy w Internecie. Poniewa\u017c blokada nieco si\u0119 zmniejszy\u0142a w wielu krajach, popyt na nieistotne przedmioty dotkn\u0105\u0142 nieba. Rzu\u0107my okiem na tweeta od Jean-Michela Lemieux, CTO Shopify.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805546 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" alt=\"tweet przez shopify cto\" width=\"600\" height=\"721\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png 600w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss-250x300.png 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Liczba kupc\u00f3w (nowych domen) zdobytych przez Shopify na swojej platformie w pierwszym kwartale tego roku b\u0119dzie dla Ciebie zaskoczeniem. Prawie 70 tys. Nowych domen zosta\u0142o zarejestrowanych w Shopify w lutym i marcu, czyli wi\u0119cej ni\u017c w ca\u0142ym 2018 roku. Po przeprowadzeniu ankiety w\u015br\u00f3d konsument\u00f3w z Wielkiej Brytanii, Francji i Niemiec; trzech najwi\u0119kszych internetowych rynk\u00f3w detalicznych w Europie, stwierdzono, \u017ce je\u015bli detali\u015bci przyjm\u0105 model eCommerce, b\u0119d\u0105 mieli doskona\u0142\u0105 okazj\u0119 do wyj\u015bcia z obecnego kryzysu, gdy ludzie pozb\u0119d\u0105 si\u0119 pandemii COVID-19. Badanie wykaza\u0142o r\u00f3wnie\u017c, \u017ce oko\u0142o 80% konsument\u00f3w prawdopodobnie wr\u00f3ci do zakup\u00f3w online za zb\u0119dne towary w nast\u0119pnej po\u0142owie roku.<\/p>\n<h2>Zmiana w ruchu eCommerce<\/h2>\n<p>Statista udost\u0119pni\u0142 plik <a href=\"https:\/\/www.statista.com\/statistics\/1106866\/online-shopping-all-sector-change-in-traffic-corona-virus-france\/\" target=\"_blank\">raport<\/a> nat\u0119\u017cenia ruchu we wszystkich sektorach eCommerce po wybuchu koronawirusa we Francji. Od maja 2016 r. Najwi\u0119kszy spadek odnotowano w dziale podr\u00f3\u017cy i turystyki, a nast\u0119pnie w bran\u017cy motoryzacyjnej. Apteki internetowe s\u0105 \u015bwiadkami najwi\u0119kszego wzrostu ruchu.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805547 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" alt=\"dzia\u0142alno\u015b\u0107 w zakresie rozwoju e-commerce statista\" width=\"1209\" height=\"648\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png 1209w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-300x161.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-768x412.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-1024x549.png 1024w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><\/a><\/p>\n<p>Mo\u017cesz r\u00f3wnie\u017c przyjrze\u0107 si\u0119 kursowi transakcji w tym samym okresie <a href=\"https:\/\/www.statista.com\/statistics\/1104108\/online-shopping-change-in-transaction-rate-traffic-corona-virus-france\/\" target=\"_blank\">tutaj<\/a>. SEMrush opublikowa\u0142 r\u00f3wnie\u017c szczeg\u00f3\u0142owe informacje o ruchu zwi\u0105zanym z wyszukiwaniem, w kt\u00f3rym stwierdzono, \u017ce pierwsze\u0144stwo maj\u0105 \u201eKsi\u0105\u017cki i literatura\u201d, a nast\u0119pnie \u201eHobby i rozrywka\u201d, \u201eLudzie i spo\u0142ecze\u0144stwo\u201d itd. W\u015br\u00f3d towar\u00f3w odnotowano szczytowy wzrost liczby wyszukiwa\u0144 papieru toaletowego. W kategoriach produkt\u00f3w serwisu eBay najwi\u0119ksz\u0105 liczb\u0119 wyszukiwa\u0144 mia\u0142y kupony na karty podarunkowe.<\/p>\n<p><strong>Przeczytaj tak\u017ce:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/covid-19-impact-ecommerce-businesses\/\" target=\"_blank\">COVID-19 i jego wp\u0142yw na firmy eCommerce<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-covid-19-affected-online-shopping-behaviour-ecommerce-sales\/\" target=\"_blank\">Jak COVID-19 wp\u0142yn\u0105\u0142 na zachowanie zakup\u00f3w online i sprzeda\u017c e-commerce?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/email-marketing-covid-19\/\" target=\"_blank\">5 porad dotycz\u0105cych marketingu e-mailowego podczas pandemii COVID-19<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/retain-customers-amid-coronavirus-outbreak\/\" target=\"_blank\">Jak zatrzyma\u0107 klient\u00f3w w zwi\u0105zku z epidemi\u0105 wirusa Coronavirus?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mimo \u017ce operacje eCommerce mog\u0105 nie przebiega\u0107 tak p\u0142ynnie, jak gdyby nie pandemia COVID-19, blokada doprowadzi\u0142a do przeniesienia sklep\u00f3w stacjonarnych do handlu detalicznego online. Obecny kryzys utrudni\u0142 przetrwanie wi\u0119kszo\u015bci firm, zw\u0142aszcza firmom offline. Wiele firm zosta\u0142o zamkni\u0119tych na sta\u0142e, a niekt\u00f3re tymczasowo. Musia\u0142o si\u0119 to sta\u0107, poniewa\u017c ludzie zostali poproszeni o pozostanie w pomieszczeniach. Ostatecznie [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":805548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[2298],"class_list":["post-806913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wzrost zmiany eCommerce podczas kryzysu COVID-19 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wzrost zmiany eCommerce podczas kryzysu COVID-19 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Mimo \u017ce operacje eCommerce mog\u0105 nie przebiega\u0107 tak p\u0142ynnie, jak gdyby nie pandemia COVID-19, blokada doprowadzi\u0142a do przeniesienia sklep\u00f3w stacjonarnych do handlu detalicznego online. Obecny kryzys utrudni\u0142 przetrwanie wi\u0119kszo\u015bci firm, zw\u0142aszcza firmom offline. Wiele firm zosta\u0142o zamkni\u0119tych na sta\u0142e, a niekt\u00f3re tymczasowo. Musia\u0142o si\u0119 to sta\u0107, poniewa\u017c ludzie zostali poproszeni o pozostanie w pomieszczeniach. Ostatecznie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T06:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Increase-in-the-eCommerce-shift-during-COVID-19-crisis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Wzrost zmiany eCommerce podczas kryzysu COVID-19\",\"datePublished\":\"2020-06-10T06:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\\\/\"},\"wordCount\":488,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Increase-in-the-eCommerce-shift-during-COVID-19-crisis.png\",\"keywords\":[\"\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/wzrost-zmiany-ecommerce-podczas-kryzysu-covid-19\\\/\",\"name\":\"Wzrost zmiany eCommerce podczas kryzysu COVID-19 - 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Obecny kryzys utrudni\u0142 przetrwanie wi\u0119kszo\u015bci firm, zw\u0142aszcza firmom offline. Wiele firm zosta\u0142o zamkni\u0119tych na sta\u0142e, a niekt\u00f3re tymczasowo. Musia\u0142o si\u0119 to sta\u0107, poniewa\u017c ludzie zostali poproszeni o pozostanie w pomieszczeniach. 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