{"id":806877,"date":"2020-06-04T07:02:22","date_gmt":"2020-06-04T07:02:22","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805438\/"},"modified":"2026-08-10T12:12:22","modified_gmt":"2026-08-10T12:12:22","slug":"role-of-voice-search-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/role-of-voice-search-in-ecommerce\/","title":{"rendered":"Role of Voice Search in eCommerce"},"content":{"rendered":"

<\/head>Wraz z codziennym post\u0119pem technologicznym zakupy online sta\u0142y si\u0119 zbyt wygodne. Wyszukiwanie g\u0142osowe sta\u0142o si\u0119 kolejn\u0105 wielk\u0105 rzecz\u0105 w bran\u017cy. Wraz z popularno\u015bci\u0105 oprogramowania g\u0142osowego, takiego jak Siri firmy Apple, Asystent Google, Amazon Echo i Alexa oraz Cortona, wyszukiwanie g\u0142osowe wyznaczy\u0142o trend. Ludzie przystosowali si\u0119 do wyszukiwania g\u0142osowego i zapoznali si\u0119 z nim. Marki r\u00f3wnie\u017c skorzysta\u0142y z tej okazji, aby zapewni\u0107 konsumentom bezproblemowe zakupy.<\/p>\n

Statystyki wyszukiwania g\u0142osowego<\/h2>\n

Comscore<\/a> informuje, \u017ce do 2020 r. prawie 50% wyszukiwa\u0144 b\u0119dzie polega\u0142o na wyszukiwaniu g\u0142osowym. Google stwierdzi\u0142 r\u00f3wnie\u017c, \u017ce 2 na 10 wyszukiwa\u0144 odbywa si\u0119 za pomoc\u0105 g\u0142osu, a oczekuje si\u0119, \u017ce liczba ta wzro\u015bnie w nadchodz\u0105cych latach. Raporty r\u00f3wnie\u017c to sugeruj\u0105 Szacuje si\u0119, \u017ce zakupy g\u0142osowe zarobi\u0105 40 miliard\u00f3w dolar\u00f3w do 2022 roku<\/a>.<\/p>\n

Wp\u0142yw wyszukiwania g\u0142osowego na handel elektroniczny<\/h2>\n

Wyszukiwanie g\u0142osowe zach\u0119ci\u0142o do szybkiego wyszukiwania, dlatego ludzie bardzo cz\u0119sto u\u017cywaj\u0105 polece\u0144 g\u0142osowych do wyszukiwania na komputerach stacjonarnych, telefonach kom\u00f3rkowych i tabletach. Po prostu m\u00f3wi\u0105, a asystent g\u0142osowy pomaga im w wyszukiwaniu. Czy to nie jest niesamowite? Nie musisz otwiera\u0107 strony internetowej ani aplikacji, wpisywa\u0107 nazw\u0119 produktu, a nast\u0119pnie wyszukiwa\u0107. Mo\u017cesz po prostu powiadomi\u0107 asystenta, czego szukasz, a on przedstawi Ci po\u017c\u0105dane wyniki wyszukiwania. Wiele witryn eCommerce ma r\u00f3wnie\u017c w\u0142\u0105czon\u0105 opcj\u0119 wyszukiwania g\u0142osowego w pasku wyszukiwania, dzi\u0119ki czemu kupuj\u0105cy mog\u0105 wyszukiwa\u0107 produkty lub kategorie w witrynie za pomoc\u0105 polecenia g\u0142osowego. Je\u015bli chcesz r\u00f3wnie\u017c doda\u0107 opcj\u0119 wyszukiwania g\u0142osowego na swojej stronie, mo\u017cesz zapozna\u0107 si\u0119 z nasz\u0105 Modu\u0142 wyszukiwania g\u0142osowego<\/strong> umieszcza mikrofon w polu wyszukiwania, daj\u0105c u\u017cytkownikom mo\u017cliwo\u015b\u0107 wyszukiwania g\u0142osowego. Modu\u0142 jest obecnie dost\u0119pny dla PrestaShop<\/a> i wkr\u00f3tce b\u0119dzie dost\u0119pny dla Magento<\/a> , jak r\u00f3wnie\u017c.<\/p>\n

Jak zoptymalizowa\u0107 witryn\u0119 eCommerce pod k\u0105tem wyszukiwania g\u0142osowego?<\/h2>\n

Aby upewni\u0107 si\u0119, \u017ce wyszukiwarka w Twojej witrynie dostarcza trafne wyniki podczas wyszukiwania g\u0142osowego, a zakupy konsument\u00f3w nie s\u0105 utrudnione, rozwa\u017c nast\u0119puj\u0105ce kluczowe punkty.<\/p>\n

1. D\u0142ugie s\u0142owa kluczowe<\/h3>\n

Wyszukiwanie g\u0142osowe nie powinno by\u0107 optymalizowane tylko dla ma\u0142ych s\u0142\u00f3w kluczowych; musi r\u00f3wnie\u017c wzi\u0105\u0107 pod uwag\u0119 s\u0142owa kluczowe z d\u0142ugiego ogona. Wyszukiwanie g\u0142osowe r\u00f3\u017cni si\u0119 od wyszukiwania typu. Kiedy ludzie u\u017cywaj\u0105 polece\u0144 g\u0142osowych, zwykle u\u017cywaj\u0105 s\u0142\u00f3w kluczowych z d\u0142ugim ogonem, aby uzyska\u0107 dok\u0142adne wyniki. Pami\u0119taj wi\u0119c o tym, aby by\u0142o skuteczne. Ale w tym celu wa\u017cne jest, aby zrozumie\u0107 zwyczaje konsument\u00f3w dotycz\u0105ce sposobu wyszukiwania.<\/p>\n

2. Pytania<\/h3>\n

\"pytania\"<\/a><\/p>\n

Najcz\u0119stszym zastosowaniem wyszukiwania g\u0142osowego jest zadawanie pyta\u0144. Ludzie rozpoczynaj\u0105 wyszukiwanie od tego, dlaczego, co, gdzie, kt\u00f3re, u\u017cywaj\u0105c polece\u0144 g\u0142osowych, co nie jest tak powszechne, gdy je wpisuj\u0105. Na przyk\u0142ad, je\u015bli u\u017cytkownik chce wyszuka\u0107 smartfony poni\u017cej 200 USD, po prostu wyszuka, wpisuj\u0105c \u201esmartfony poni\u017cej 200 USD\u201d, podczas gdy w przypadku tego samego wyszukiwania za pomoc\u0105 polece\u0144 g\u0142osowych u\u017cytkownik zapyta: \u201eJakie s\u0105 najlepsze smartfony poni\u017cej 200 USD?\u201d Widzisz r\u00f3\u017cnic\u0119 w podej\u015bciu? Jest tam sugerowana optymalizacja witryny pod k\u0105tem pyta\u0144. Tego rodzaju zapytania g\u0142osowe gwa\u0142townie wzros\u0142y w ostatnim czasie.<\/p>\n

3. J\u0119zyk naturalny<\/h3>\n

Twoja witryna eCommerce powinna by\u0107 zoptymalizowana pod k\u0105tem zrozumienia i przetwarzania prostego i prostego j\u0119zyka angielskiego u\u017cywanego przez ludzi. Dodaj kilka popularnych termin\u00f3w, tytu\u0142\u00f3w produkt\u00f3w w j\u0119zyku naturalnym, kt\u00f3rych ludzie u\u017cywaj\u0105 podczas wyszukiwania g\u0142osowego, aby wyszukiwarka mog\u0142a \u0142atwo zrozumie\u0107, co mia\u0142 na my\u015bli u\u017cytkownik.<\/p>\n

4. Wyszukiwanie lokalne<\/h3>\n

\"wyszukiwanie<\/a><\/p>\n

Wyszukiwanie g\u0142osowe s\u0142u\u017cy g\u0142\u00f3wnie do znalezienia pobliskich rzeczy, takich jak najlepsze szpitale kardiologiczne w pobli\u017cu, najlepsze restauracje w pobli\u017cu, najlepsze sklepy AC w \u200b\u200bpobli\u017cu itp., Kt\u00f3re mo\u017cemy r\u00f3wnie\u017c okre\u015bli\u0107 jako wyszukiwania lokalne. Upewnij si\u0119, \u017ce Twoja firma jest wymieniona w Google i zoptymalizowana pod k\u0105tem wyszukiwania g\u0142osowego, aby mog\u0142a by\u0107 wy\u015bwietlana lokalnie w wynikach wyszukiwania za ka\u017cdym razem, gdy zostanie przeprowadzone podobne wyszukiwanie.<\/p>\n

Final Thoughts<\/h2>\n

Wyszukiwanie g\u0142osowe to przysz\u0142o\u015b\u0107 eCommerce. Ludziom wygodniej jest wchodzi\u0107 w interakcje z wyszukiwarkami za pomoc\u0105 g\u0142osu, a nie pisania. Sztuczna inteligencja jest na tyle zaawansowana, \u017ce \u200b\u200bw najbli\u017cszych latach poziom dok\u0142adno\u015bci wyszukiwania g\u0142osowego b\u0119dzie bardzo wysoki i b\u0119dzie silnie dominowa\u0142 nad wszystkimi innymi. To ca\u0142kowicie zmieni spos\u00f3b robienia zakup\u00f3w online. Opr\u00f3cz wyszukiwania g\u0142osowego powiniene\u015b r\u00f3wnie\u017c skupi\u0107 si\u0119 na wyszukiwaniu obraz\u00f3w. Dodaj opcj\u0119 wyszukiwania obraz\u00f3w w swojej witrynie internetowej, aby u\u017cytkownicy, kt\u00f3rzy nie podadz\u0105 nazwy produktu i chc\u0105 mie\u0107 podobny produkt, mog\u0105 znale\u017a\u0107 powi\u0105zane wyniki, je\u015bli takie istniej\u0105, po przes\u0142aniu obrazu. Jest to mo\u017cliwe dzi\u0119ki naszemu modu\u0142owi wyszukiwania grafiki, kt\u00f3ry jest dost\u0119pny dla PrestaShop<\/a> i OpenCart<\/a>. Je\u015bli wi\u0119c chcesz doda\u0107 funkcj\u0119 wyszukiwania obraz\u00f3w r\u00f3wnie\u017c do swojej witryny, mo\u017cesz rozwa\u017cy\u0107 skorzystanie z pomocy tego modu\u0142u. Aby uzyska\u0107 pomoc dotycz\u0105c\u0105 modu\u0142u, mo\u017cesz skontaktowa\u0107 si\u0119 z nami pod adresem support@knowband.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wraz z codziennym post\u0119pem technologicznym zakupy online sta\u0142y si\u0119 zbyt wygodne. Wyszukiwanie g\u0142osowe sta\u0142o si\u0119 kolejn\u0105 wielk\u0105 rzecz\u0105 w bran\u017cy. Wraz z popularno\u015bci\u0105 oprogramowania g\u0142osowego, takiego jak Siri firmy Apple, Asystent Google, Amazon Echo i Alexa oraz Cortona, wyszukiwanie g\u0142osowe wyznaczy\u0142o trend. Ludzie przystosowali si\u0119 do wyszukiwania g\u0142osowego i zapoznali si\u0119 z nim. Marki r\u00f3wnie\u017c […]<\/p>\n","protected":false},"author":26,"featured_media":805439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[2298],"class_list":["post-806877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl"],"acf":[],"yoast_head":"\nRole of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/role-of-voice-search-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Wraz z codziennym post\u0119pem technologicznym zakupy online sta\u0142y si\u0119 zbyt wygodne. 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