{"id":806195,"date":"2020-08-20T14:15:55","date_gmt":"2020-08-20T14:15:55","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806185\/"},"modified":"2020-09-22T04:14:43","modified_gmt":"2020-08-21T04:04:44","slug":"9-checkout-conversion-killers-driving-buyers-away","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/9-checkout-conversion-killers-driving-buyers-away\/","title":{"rendered":"9 zab\u00f3jc\u00f3w konwersji do kasy, kt\u00f3re odstraszaj\u0105 kupuj\u0105cych"},"content":{"rendered":"

W\u0142a\u015bciciel sklepu eCommerce obserwuje maksymalne porzucenie koszyka, gdy kupuj\u0105cy dotrze do strony kasy. Jakie czynniki s\u0105 odpowiedzialne za porzucanie koszyka i zabijanie konwersji? M\u00f3wi\u0105c o statystykach, zaobserwowano, \u017ce sze\u015b\u0107dziesi\u0105t dziewi\u0119\u0107 na sto os\u00f3b porzuci\u0142o sw\u00f3j w\u00f3zek na stronie kasy.<\/p>\n

\"masz<\/a><\/p>\n

Twoje posty na blogu lub strony produkt\u00f3w mog\u0105 by\u0107 odwiedzane przez wielu u\u017cytkownik\u00f3w. Ale czy daj\u0105 ci jakie\u015b interesy? Je\u015bli nie, poni\u017cej znajduje si\u0119 9 najcz\u0119stszych zab\u00f3jc\u00f3w konwersji przy kasach, kt\u00f3re odstraszaj\u0105 Twoich klient\u00f3w.<\/p>\n

1.???? Mandatory Registration during Checkout:<\/h1>\n

Zmuszanie klient\u00f3w do za\u0142o\u017cenia konta przed sfinalizowaniem transakcji mo\u017ce spowodowa\u0107 utrat\u0119 konwersji. Dlatego upewnij si\u0119, \u017ce Twoja witryna zawsze pozwala klientom robi\u0107 zakupy jako odwiedzaj\u0105cy bez konieczno\u015bci rejestracji. Mo\u017cesz zapewni\u0107 im mo\u017cliwo\u015b\u0107 p\u0142atno\u015bci dla go\u015bci lub opcj\u0119 logowania spo\u0142eczno\u015bciowego, co u\u0142atwi im to bez zajmowania du\u017co czasu.<\/p>\n

2.???? Long and complicated Process:<\/h1>\n

Nie ma nic bardziej irytuj\u0105cego ni\u017c wype\u0142nianie bardzo d\u0142ugich formularzy ze skomplikowanymi polami przed dokonaniem zakupu. Przesta\u0144 zach\u0119ca\u0107 konsument\u00f3w do kupowania dodatkowych przedmiot\u00f3w za pomoc\u0105 wyskakuj\u0105cych okienek. Czasami przerywaj\u0105 proces p\u0142atno\u015bci i powoduj\u0105 wi\u0119cej szk\u00f3d ni\u017c po\u017cytku. Uczy\u0144 wi\u0119c sw\u00f3j formularz rejestracyjny prostym i szybkim. Upewnij si\u0119, \u017ce zawieraj\u0105 one odpowiednie listy rozwijane, przyciski opcji i wskazanie opcjonalnych informacji. Co najwa\u017cniejsze, trzymaj etykiety p\u00f3l, aby konsumenci mogli szybko wype\u0142ni\u0107 to, czego potrzebuj\u0105.<\/p>\n

3.???? Lacking or Weak Product Details:<\/h1>\n

To tylko wulgaryzmy! Jak sobie wyobra\u017casz kogo\u015b kupuj\u0105cego od Ciebie, gdy nie masz przekonuj\u0105cego, dok\u0142adnego wyja\u015bnienia produktu. Zapomnij o tym. Zakupy online s\u0105 jak bezosobowa czynno\u015b\u0107. Najlepszym sposobem na przekonanie klienta do zakupu s\u0105 s\u0142owa i niesamowite zdj\u0119cia! Zacznij umieszcza\u0107 urzekaj\u0105ce obrazy w opisie produktu, aby nie zniech\u0119ca\u0107 klient\u00f3w.<\/p>\n

4.???? Never-ending loading time:<\/h1>\n

\"nieko\u0144cz\u0105cy<\/a><\/p>\n

Lubisz czeka\u0107 na kogo\u015b lub na co\u015b? Ani Ty, ani Twoi klienci nie chcieliby\u015bcie tego. Zoptymalizuj stron\u0119 p\u0142atno\u015bci pod k\u0105tem szybko\u015bci. Przeanalizuj i odetnij dodatkowe pola i grafik\u0119 ze strony, kt\u00f3re mog\u0105 by\u0107 zab\u00f3jc\u0105 konwersji. D\u0142ugi czas \u0142adowania zdemotywuje Twojego klienta i zach\u0119ci go do opuszczenia serwisu.<\/p>\n

5.???? Lack of payment options:<\/h1>\n

Mo\u017cesz poda\u0107 kilka opcji p\u0142atno\u015bci ju\u017c dost\u0119pnych przy kasie. Spos\u00f3b p\u0142atno\u015bci jest niezb\u0119dnym elementem, na kt\u00f3rym nale\u017cy si\u0119 skupi\u0107. Na konkurencyjnym rynku musisz mie\u0107 opcj\u0119 p\u0142atno\u015bci online, ale posiadanie wielu tryb\u00f3w mo\u017ce by\u0107 korzystne. Mo\u017cesz umie\u015bci\u0107 kilka typowych bezpiecznych opcji p\u0142atno\u015bci na swojej stronie p\u0142atno\u015bci. Bramki p\u0142atnicze zapewniaj\u0105 szyfrowanie, aby zapewni\u0107 bezpiecze\u0144stwo danych klienta. Zapewnia im bardziej usprawnione i wygodniejsze wra\u017cenia <\/p>\n

6.???? Not being mobile-responsive:<\/h1>\n

\"nie<\/a><\/p>\n

Coraz wi\u0119cej transakcji online odbywa si\u0119 na urz\u0105dzeniach mobilnych. Niemal bez wzgl\u0119du na spos\u00f3b spojrzenia na liczby milenialsi s\u0105 bardziej otwarci na akceptacj\u0119 i ch\u0119tniej uczestnicz\u0105 w nich na urz\u0105dzeniach mobilnych ni\u017c ich starsi odpowiednicy. Klienci, kt\u00f3rzy robi\u0105 zakupy na smartfonach i tabletach, maj\u0105 mniej czasu ni\u017c na komputerach stacjonarnych. Przyciski musz\u0105 by\u0107 wi\u0119ksze i \u0142atwiej dost\u0119pne, pola kszta\u0142tu musz\u0105 by\u0107 zminimalizowane, aby przyspieszy\u0107 proces p\u0142atno\u015bci, a etykiety i tekst musz\u0105 by\u0107 wyra\u017anie widoczne. Wa\u017cne jest, aby upewni\u0107 si\u0119, \u017ce proces p\u0142atno\u015bci jest przeznaczony dla klient\u00f3w mobilnych. Mo\u017cesz straci\u0107 wiele, je\u015bli Twoja witryna nie dzia\u0142a dobrze na urz\u0105dzeniach mobilnych.<\/p>\n

7.???? Extra Shipping and Hidden Costs:<\/h1>\n

Imaging, kupujesz co\u015b online. Produkt kosztuje 20 USD, a nast\u0119pnie przechodzisz do strony kasy, na kt\u00f3rej widzisz koszt podniesiony o 5 USD. To by\u0142 koszt, kt\u00f3ry pobierali jako podatek. Zniech\u0119cisz si\u0119 i mo\u017cesz natychmiast opu\u015bci\u0107 proces p\u0142atno\u015bci. Je\u015bli nie ujawnisz z g\u00f3ry wszystkich wydatk\u00f3w, odsuwasz klient\u00f3w. 23 procent klient\u00f3w anuluje zakupy, poniewa\u017c nie zdaj\u0105 sobie z g\u00f3ry dodatkowych koszt\u00f3w. Dlatego upewnij si\u0119, \u017ce wy\u015bwietlasz wszystkie koszty bezpo\u015brednio na stronie produktu, aby u\u0142atwi\u0107 klientom obs\u0142ug\u0119. Je\u015bli pobierasz dodatkow\u0105 op\u0142at\u0119 za wysy\u0142k\u0119, pami\u0119taj, aby zaznaczy\u0107 to kosztem produktu na stronie produktu. Mo\u017ce to zabi\u0107 konwersj\u0119 i doda kolejne zam\u00f3wienie do Twojego porzucony w\u00f3zek<\/a> lista.<\/p>\n

8.???? Not enough Product reviews:<\/h1>\n

Recenzje produkt\u00f3w s\u0105 istotn\u0105 cz\u0119\u015bci\u0105 budowania marki i marketingu sklepu internetowego. Pomagaj\u0105 budowa\u0107 zaufanie i lojalno\u015b\u0107, a tak\u017ce zwykle okre\u015blaj\u0105, co odr\u00f3\u017cnia towar od innych. Recenzje pomagaj\u0105 Twojemu sklepowi zwi\u0119kszy\u0107 sprzeda\u017c i mo\u017cesz przekona\u0107 klient\u00f3w, aby zostawili ich wi\u0119cej. Gdy komentarze oka\u017c\u0105 si\u0119 wiarygodne i poprawne, z pewno\u015bci\u0105 ich wys\u0142uchaj\u0105.<\/p>\n

9.???? Website isn’t Secure:<\/h1>\n

\"witryna-nie<\/a><\/p>\n

Klienci nie zawsze lubi\u0105 u\u017cywa\u0107 swoich kart kredytowych online, wi\u0119c mo\u017ce to by\u0107 jeszcze trudniejsze, je\u015bli jeste\u015b now\u0105 ma\u0142\u0105 firm\u0105, kt\u00f3ra wci\u0105\u017c buduje zaufanie odbiorc\u00f3w. Jako sprzedawca online musisz sprawi\u0107, by klienci czuli si\u0119 komfortowo, je\u015bli chodzi o bezpiecze\u0144stwo Twojego procesu p\u0142atno\u015bci. Zalet\u0105 w\u0142\u0105czenia PayPal Checkout jest to, \u017ce PayPal jest uznan\u0105 na ca\u0142ym \u015bwiecie mark\u0105 p\u0142atnicz\u0105. Prosta wzmianka o bezpiecznej p\u0142atno\u015bci w sekcji p\u0142atno\u015bci zapewni kupuj\u0105cych, \u017ce nie dojdzie do \u017cadnej nielegalnej gry.<\/p>\n

Ko\u0144cowe my\u015bli:<\/h1>\n

Aby zapobiec porzucaniu koszyka, mo\u017cesz zainstalowa\u0107 modu\u0142 kasy w swoim sklepie eCommerce, kt\u00f3ry zostanie zintegrowany ze wszystkimi wa\u017cnymi bramami p\u0142atniczymi, konfigurowalnymi polami, opcjami logowania spo\u0142eczno\u015bciowego i wieloma innymi. Poprzez dodanie Dodatek do One Page Checkout<\/strong> do swojego sklepu mo\u017cesz pozby\u0107 si\u0119 tych wszystkich zab\u00f3jc\u00f3w konwersji. Knowband oferuje modu\u0142y One Page Checkout dla sklep\u00f3w PrestaShop, OpenCart i Magento.<\/p>\n

Kasa na jednej stronie – Dodatki PrestaShop<\/a><\/p>\n

One Page Checkout Pro – Rozszerzenia OpenCart<\/a><\/p>\n

Zam\u00f3wienie jednej strony – Magento <\/a><\/p>\n

Zam\u00f3wienie jednej strony – Magento 2 <\/a><\/p>\n

Czy mo\u017cesz pomy\u015ble\u0107 o innych zab\u00f3jcach kasowych, kt\u00f3rzy mog\u0105 odstraszy\u0107 konsument\u00f3w? Daj mi zna\u0107 w komentarzach poni\u017cej. Mo\u017cesz przeczyta\u0107:<\/p>\n

Korzy\u015bci z posiadania wielu opcji p\u0142atno\u015bci na stronie kasy<\/a><\/p>\n

10 wskaz\u00f3wek, jak podwoi\u0107 liczb\u0119 konwersji w handlu elektronicznym w 2020 r<\/a><\/p>\n

Zam\u00f3wienie jednej strony dla sklep\u00f3w eCommerce, czy jest to rozwi\u0105zanie kompleksowe dla wszystkich problem\u00f3w?<\/a><\/p>\n

Wszystko, co musisz wiedzie\u0107 o PrestaShop Advanced One Page Checkout<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

W\u0142a\u015bciciel sklepu eCommerce obserwuje maksymalne porzucenie koszyka, gdy kupuj\u0105cy dotrze do strony kasy. Jakie czynniki s\u0105 odpowiedzialne za porzucanie koszyka i zabijanie konwersji? M\u00f3wi\u0105c o statystykach, zaobserwowano, \u017ce sze\u015b\u0107dziesi\u0105t dziewi\u0119\u0107 na sto os\u00f3b porzuci\u0142o sw\u00f3j w\u00f3zek na stronie kasy. Twoje posty na blogu lub strony produkt\u00f3w mog\u0105 by\u0107 odwiedzane przez wielu u\u017cytkownik\u00f3w. Ale czy daj\u0105 […]<\/p>\n","protected":false},"author":31,"featured_media":806187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[2298,23191,23192,12888,4104],"class_list":["post-806195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-cart-abandonment-pl","tag-checkout-conversion-pl","tag-errorbody-width35emmargin0-autofont-familytahoma-verdana-arial-sans-serifforbiddentoo-many-requests-from-ip-178-62-17-26faithfully-yours-gtranslate-translation-proxy-httpsgtranslate","tag-jedna-strona-kasy"],"acf":[],"yoast_head":"\n9 zab\u00f3jc\u00f3w konwersji do kasy, kt\u00f3re odstraszaj\u0105 kupuj\u0105cych - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"description\" content=\"Below are 9 most common checkout conversion killers that drive your customers away.1. 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