{"id":782704,"date":"2020-05-21T05:21:52","date_gmt":"2020-05-21T05:21:52","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=782503\/"},"modified":"2026-08-10T12:09:46","modified_gmt":"2026-08-10T12:09:46","slug":"mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/aktualnosci\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\/","title":{"rendered":"Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online"},"content":{"rendered":"<p>Facebook jest jedn\u0105 z ulubionych platform medi\u00f3w spo\u0142eczno\u015bciowych dla marek, kt\u00f3re promuj\u0105 swoje produkty i zwi\u0119kszaj\u0105 \u015bwiadomo\u015b\u0107 marki. Teraz dzi\u0119ki sklepom na Facebooku gigant medi\u00f3w spo\u0142eczno\u015bciowych wkracza w nowy eCommerce. Z powodu <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-covid-19-affected-online-shopping-behaviour-ecommerce-sales\/\" target=\"_blank\">Covid-19<\/a> pandemia, wiele lokalnych sklep\u00f3w zosta\u0142o zamkni\u0119tych. Niekt\u00f3re firmy zosta\u0142y zamkni\u0119te na sta\u0142e, a niekt\u00f3re tymczasowo przesta\u0142y dzia\u0142a\u0107, a je\u015bli obecny kryzys b\u0119dzie si\u0119 utrzymywa\u0142, znacznie wi\u0119cej firm upadnie. Dlatego przede wszystkim, aby pom\u00f3c ma\u0142ym firmom, <strong>CEO Mark Zuckerberg<\/strong> og\u0142osi\u0142 <strong>Sklepy na Facebooku<\/strong> we wtorek. W swoim strumieniu na \u017cywo powiedzia\u0142, \u017ce wa\u017cne jest odbudowanie gospodarki, dop\u00f3ki pandemia b\u0119dzie trwa\u0142a.<\/p>\n<blockquote><p><em>\u201eJe\u015bli nie mo\u017cesz fizycznie otworzy\u0107 sklepu lub restauracji, nadal mo\u017cesz przyjmowa\u0107 zam\u00f3wienia przez Internet i wysy\u0142a\u0107 je do ludzi. Widzimy wiele ma\u0142ych firm, kt\u00f3re nigdy wcze\u015bniej nie mia\u0142y dost\u0119pu do Internetu po raz pierwszy\u201d <\/em>powiedzia\u0142 Zuckerberg.<\/p><\/blockquote>\n<p>Wspomnia\u0142 tak\u017ce, \u017ce ma\u0142e firmy stanowi\u0105 ogromn\u0105 wi\u0119kszo\u015b\u0107 ponad 8 milion\u00f3w reklamodawc\u00f3w na Facebooku.<\/p>\n<h2>Wszystko, co musisz wiedzie\u0107 o sklepach na Facebooku<\/h2>\n<p>Sklepy na Facebooku u\u0142atwiaj\u0105 firmom za\u0142o\u017cenie jednego sklepu internetowego na Facebooku i Instagramie. Ze swojego uchwytu na Twitterze Facebook og\u0142osi\u0142 r\u00f3wnie\u017c, \u017ce obiekt b\u0119dzie wkr\u00f3tce dost\u0119pny r\u00f3wnie\u017c dla WhatsApp i Messenger. Utworzenie sklepu na Facebooku jest naprawd\u0119 proste i nie wi\u0105\u017ce si\u0119 z \u017cadnymi kosztami. Mark wyja\u015bni\u0142 to, m\u00f3wi\u0105c:<\/p>\n<blockquote><p>\u201eNaszym modelem biznesowym s\u0105 reklamy, wi\u0119c zamiast obci\u0105\u017ca\u0107 firmy za sklepy, wiemy, \u017ce je\u015bli sklepy s\u0105 cenne dla firm, to na og\u00f3\u0142 chc\u0105 licytowa\u0107 wi\u0119cej za reklamy. W ko\u0144cu b\u0119dziemy w ten spos\u00f3b zarabia\u0107\u201d.<\/p><\/blockquote>\n<p>Chocia\u017c firma wcze\u015bniej zezwoli\u0142a firmom na wystawianie swoich produkt\u00f3w na Facebooku i Instagramie, sklepy Facebooka przenios\u0142y zakupy online na wy\u017cszy poziom. Pozwala to firmom przes\u0142a\u0107 swoje katalogi raz, a nast\u0119pnie mog\u0105 wybra\u0107 produkty, kt\u00f3re chc\u0105 poleci\u0107 ze swojego katalogu. Wygl\u0105d sklepu mo\u017cna r\u00f3wnie\u017c dostosowa\u0107; marki mog\u0105 ustawi\u0107 obraz ok\u0142adki i wybra\u0107 kolory dla swojego sklepu, kt\u00f3re odzwierciedlaj\u0105 mark\u0119. Ludzie mog\u0105 odwiedza\u0107 sklepy na stronie marki na Facebooku lub konto na Instagramie lub wyszukiwa\u0107 je poprzez historie lub reklamy. Stamt\u0105d mog\u0105 przegl\u0105da\u0107 ca\u0142\u0105 kolekcj\u0119 marki, zapisywa\u0107 produkty i realizowa\u0107 transakcje. Zam\u00f3wienie mo\u017cna z\u0142o\u017cy\u0107 bezpo\u015brednio z Facebooka, w przeciwnym razie klienci zostan\u0105 przekierowani na stron\u0119 internetow\u0105 firmy. Bezpo\u015brednie wymeldowanie b\u0119dzie dozwolone tylko dla firm uczestnicz\u0105cych w us\u0142udze Facebook Checkout. Facebook pobiera niewielk\u0105 op\u0142at\u0119 za kas\u0119 dokonan\u0105 za po\u015brednictwem ich platformy. W sklepach na Facebooku u\u017cytkownicy b\u0119d\u0105 mogli uzyska\u0107 wsparcie, wysy\u0142aj\u0105c wiadomo\u015b\u0107 do marki za po\u015brednictwem WhatsApp, Messenger lub Instagram Direct. Stamt\u0105d mog\u0105 r\u00f3wnie\u017c \u015bledzi\u0107 dostaw\u0119 zam\u00f3wie\u0144. Firma wsp\u00f3\u0142pracuje z Shopify, BigCommerce i innymi platformami w celu wspierania ma\u0142ych firm.<\/p>\n<h2>Facebook zaprezentuje sklep Instagram Shop tego lata<\/h2>\n<p>Kolejny tweet Facebooka ujawni\u0142, \u017ce tego lata wprowadz\u0105 sklep Instagram Shop w USA. W tym roku dodadz\u0105 tak\u017ce zak\u0142adk\u0119 \u201eSklep\u201d na pasku nawigacyjnym. B\u0119dzie to zupe\u0142nie nowy spos\u00f3b dla u\u017cytkownik\u00f3w Instagrama na odkrywanie i kupowanie produkt\u00f3w. Marka lub wp\u0142ywowi u\u017cywaj\u0105 transmisji na \u017cywo do prezentacji lub promocji produktu. Teraz Facebook u\u0142atwia kupowanie produkt\u00f3w w czasie rzeczywistym. Wkr\u00f3tce firmy b\u0119d\u0105 mog\u0142y oznacza\u0107 produkty ze swojego sklepu na Facebooku, zanim zaczn\u0105 dzia\u0142a\u0107, a te oznaczone produkty b\u0119d\u0105 wy\u015bwietlane na dole filmu, dzi\u0119ki czemu u\u017cytkownicy b\u0119d\u0105 mogli \u0142atwo dotkn\u0105\u0107 produktu i dokona\u0107 zakupu.<\/p>\n<blockquote><p><em>Chcesz zintegrowa\u0107 swoj\u0105 stron\u0119 biznesow\u0105 na Facebooku ze swoj\u0105 witryn\u0105? Wypr\u00f3buj nasz modu\u0142 FB Store dost\u0119pny dla <\/em><a href=\"https:\/\/www.knowband.com\/pl\/prestashop-fb-store\" target=\"_blank\"><em>PrestaShop<\/em><\/a><em> i <\/em><a href=\"https:\/\/www.knowband.com\/magento-fb-store\" target=\"_blank\"><em>Magento<\/em><\/a><em> kt\u00f3ra pozwala wystawi\u0107 list\u0119 produkt\u00f3w w sklepie na Facebooku i zapewnia r\u00f3\u017cne opcje dostosowywania.<\/em><\/p><\/blockquote>\n<p><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 2ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook jest jedn\u0105 z ulubionych platform medi\u00f3w spo\u0142eczno\u015bciowych dla marek, kt\u00f3re promuj\u0105 swoje produkty i zwi\u0119kszaj\u0105 \u015bwiadomo\u015b\u0107 marki. Teraz dzi\u0119ki sklepom na Facebooku gigant medi\u00f3w spo\u0142eczno\u015bciowych wkracza w nowy eCommerce. Z powodu Covid-19 pandemia, wiele lokalnych sklep\u00f3w zosta\u0142o zamkni\u0119tych. Niekt\u00f3re firmy zosta\u0142y zamkni\u0119te na sta\u0142e, a niekt\u00f3re tymczasowo przesta\u0142y dzia\u0142a\u0107, a je\u015bli obecny kryzys b\u0119dzie [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":782575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3255],"tags":[22681,22804,22802,22803],"class_list":["post-782704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","tag-facebooka","tag-mark-zuckerberg","tag-sklepy-na-facebooku","tag-sklepy-na-instagramie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/aktualnosci\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom\u00f3c-ma\u0142ym-firmom-w-sprzeda\u017cy-online\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook jest jedn\u0105 z ulubionych platform medi\u00f3w spo\u0142eczno\u015bciowych dla marek, kt\u00f3re promuj\u0105 swoje produkty i zwi\u0119kszaj\u0105 \u015bwiadomo\u015b\u0107 marki. Teraz dzi\u0119ki sklepom na Facebooku gigant medi\u00f3w spo\u0142eczno\u015bciowych wkracza w nowy eCommerce. Z powodu Covid-19 pandemia, wiele lokalnych sklep\u00f3w zosta\u0142o zamkni\u0119tych. Niekt\u00f3re firmy zosta\u0142y zamkni\u0119te na sta\u0142e, a niekt\u00f3re tymczasowo przesta\u0142y dzia\u0142a\u0107, a je\u015bli obecny kryzys b\u0119dzie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/aktualnosci\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom\u00f3c-ma\u0142ym-firmom-w-sprzeda\u017cy-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-21T05:21:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T12:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/05\/Mark-Zuckerberg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online\",\"datePublished\":\"2020-05-21T05:21:52+00:00\",\"dateModified\":\"2026-08-10T12:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\\\/\"},\"wordCount\":672,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Mark-Zuckerberg.jpg\",\"keywords\":[\"Facebooka\",\"Mark Zuckerberg\",\"Sklepy na Facebooku\",\"Sklepy na Instagramie\"],\"articleSection\":[\"Aktualno\u015bci\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/aktualnosci\\\/mark-zuckerberg-przedstawia-sklepy-na-facebooku-aby-pom%c3%b3c-ma%c5%82ym-firmom-w-sprzeda%c5%bcy-online\\\/\",\"name\":\"Mark Zuckerberg przedstawia sklepy na Facebooku, aby pom\u00f3c ma\u0142ym firmom w sprzeda\u017cy online - 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