{"id":27506,"date":"2019-06-21T07:33:30","date_gmt":"2019-06-21T07:33:30","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=27274\/"},"modified":"2020-04-10T18:10:39","modified_gmt":"2019-06-21T07:37:52","slug":"benefits-of-google-amp-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/benefits-of-google-amp-for-ecommerce\/","title":{"rendered":"Korzy\u015bci z Google Accelerated Mobile Pages (AMP) dla eCommerce"},"content":{"rendered":"<p>\u015awiat by\u0142 \u015bwiadkiem ogromnego wzrostu liczby u\u017cytkownik\u00f3w mobilnych w ci\u0105gu ostatnich kilku lat. Wed\u0142ug <a href=\"https:\/\/www.statista.com\/statistics\/274774\/forecast-of-mobile-phone-users-worldwide\/\" target=\"_blank\" rel=\"nofollow\">Statista<\/a>, oczekuje si\u0119, \u017ce liczba u\u017cytkownik\u00f3w telefon\u00f3w kom\u00f3rkowych na ca\u0142ym \u015bwiecie przekroczy poziom 5 miliard\u00f3w do 2020 r., co szacuje, \u017ce 65% ca\u0142kowitej \u015bwiatowej populacji (7.8 miliarda do marca 2020 r.) ma dost\u0119p do telefon\u00f3w kom\u00f3rkowych. M\u00f3wi\u0105c o u\u017cytkownikach Internetu, 56.1% \u015bwiatowej populacji ma dost\u0119p do Internetu od kwietnia 2019 r. (\u0179r\u00f3d\u0142o: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Global_Internet_usage\" target=\"_blank\" rel=\"nofollow\">Wikipedia<\/a>) Poniewa\u017c tak ogromna wi\u0119kszo\u015b\u0107 os\u00f3b ma dost\u0119p do urz\u0105dze\u0144 mobilnych i Internetu, nie ma w\u0105tpliwo\u015bci, dlaczego Google przywi\u0105zuje du\u017c\u0105 wag\u0119 do szybszego \u0142adowania stron internetowych na telefony kom\u00f3rkowe. Badania wskazuj\u0105, \u017ce 40% u\u017cytkownik\u00f3w mobilnych opuszcza witryn\u0119 lub stron\u0119 internetow\u0105, je\u015bli \u0142adowanie trwa d\u0142u\u017cej ni\u017c 3 sekundy.<\/p>\n<h2>Czym dok\u0142adnie s\u0105 Przyspieszone strony mobilne?<\/h2>\n<p>AMP to inicjatywa Google typu open source, kt\u00f3ra koncentruje si\u0119 przede wszystkim na szybszym \u0142adowaniu stron internetowych na urz\u0105dzenia mobilne, aby zapewni\u0107 u\u017cytkownikom mobilnym ulepszone i p\u0142ynne przegl\u0105danie bez przerywania widoku pulpitu. Niezale\u017cnie od tego, czy jeste\u015b firm\u0105 zajmuj\u0105c\u0105 si\u0119 handlem elektronicznym, wydawc\u0105 czy reklamodawc\u0105, AMP jest dzisiaj potrzebne, aby poprawi\u0107 wra\u017cenia u\u017cytkownik\u00f3w mobilnych w Internecie. Strony obs\u0142uguj\u0105ce AMP pokazuj\u0105 symbol b\u0142yskawicy tu\u017c obok adresu URL strony.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27275 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband.png\" alt=\"Przyspieszone strony mobilne\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2>Google AMP dla eCommerce<\/h2>\n<p>Poniewa\u017c wi\u0119kszo\u015b\u0107 kupuj\u0105cych online korzysta z telefon\u00f3w kom\u00f3rkowych do robienia zakup\u00f3w, szybko\u015b\u0107 \u0142adowania strony ma zatem ogromn\u0105 warto\u015b\u0107. Zgodnie z <a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\" target=\"_blank\" rel=\"nofollow\">statystyki<\/a> zebrane przez Statista, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/mobile-commerce\/\" target=\"_blank\">handel mobilny<\/a> stanowi\u0142y 63.5% ca\u0142kowitej sprzeda\u017cy na ca\u0142ym \u015bwiecie w 2018 r. M-commerce przekroczy\u0142 ju\u017c eCommerce w 2016 r., a sprzeda\u017c ma osi\u0105gn\u0105\u0107 prawie 73% do 2021 r. Odsetek ten odzwierciedla zmian\u0119 trendu zakup\u00f3w online i tego, jak m-commerce z roku na rok dominuje w eCommerce. Wprowadzenie Przyspieszonych stron mobilnych pomog\u0142o firmom prowadz\u0105cym handel elektroniczny zwi\u0119kszy\u0107 skal\u0119 konwersji, poprawiaj\u0105c ich wydajno\u015b\u0107 i widoczno\u015b\u0107 podczas wyszukiwania na urz\u0105dzeniach mobilnych. Spr\u00f3bujmy teraz zrozumie\u0107 zalety Google AMP dla eCommerce<\/p>\n<h2>Korzy\u015bci<\/h2>\n<h3>1. Zwi\u0119ksza szybko\u015b\u0107 \u0142adowania strony<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27279 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store.png\" alt=\"AMP zwi\u0119ksza pr\u0119dko\u015b\u0107 \u0142adowania strony\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Przyspieszone strony mobilne poprawiaj\u0105 szybko\u015b\u0107 \u0142adowania strony internetowej lub, powiedzmy, skracaj\u0105 czas \u0142adowania strony w Twojej witrynie. Pozwala to unikn\u0105\u0107 niepor\u0119cznych element\u00f3w, kt\u00f3re mog\u0105 spowolni\u0107 pr\u0119dko\u015b\u0107 witryny i umo\u017cliwia szybkie przegl\u0105danie na urz\u0105dzeniach mobilnych. Twoja witryna mo\u017ce by\u0107 niesamowita, ale je\u015bli op\u00f3\u017anienie w \u0142adowaniu lub je\u015bli nie jest dostosowana do urz\u0105dze\u0144 mobilnych, u\u017cytkownicy natychmiast j\u0105 opuszcz\u0105. Lepsza pr\u0119dko\u015b\u0107 strony, lepszy wsp\u00f3\u0142czynnik konwersji.<\/p>\n<h3>2. Zmniejsza wsp\u00f3\u0142czynnik odrzuce\u0144<\/h3>\n<p>Poniewa\u017c AMP oferuje szybkie \u0142adowanie, k\u0142adzie kres k\u0142opotliwym do\u015bwiadczeniom, jakie napotykaj\u0105 u\u017cytkownicy z powodu wolnego \u0142adowania strony. Zwi\u0119kszona pr\u0119dko\u015b\u0107 \u0142adowania prowadzi do obni\u017conego wsp\u00f3\u0142czynnika odrzuce\u0144 <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increase-user-engagement\/\" target=\"_blank\">zaanga\u017cowanie u\u017cytkownika<\/a> i zwi\u0119ksza \u015bredni czas witryny.<\/p>\n<h3>3. Wzrost pozycji w wyszukiwarkach mobilnych<\/h3>\n<p>Szybkie \u0142adowanie oferowane przez Google AMP poprawia rankingi urz\u0105dze\u0144 mobilnych na stronach wynik\u00f3w wyszukiwania (SERP). Twoje strony internetowe mog\u0105 nie by\u0107 dobrze pozycjonowane w wyszukiwarce podczas przegl\u0105dania z komputera, w\u0142\u0105czenie AMP w witrynie e-commerce mo\u017ce zwi\u0119kszy\u0107 szanse na ranking tych stron w lepszej pozycji podczas przegl\u0105dania za pomoc\u0105 urz\u0105dze\u0144 mobilnych, chocia\u017c nie jest to gwarantowane jako rankingi zale\u017c\u0105 od wielu czynnik\u00f3w.<\/p>\n<h3>4. Przyspieszone strony mobilne poprawiaj\u0105 wydajno\u015b\u0107 witryny<\/h3>\n<p>Przyspieszone strony mobilne tworz\u0105 bogat\u0105 i przyjazn\u0105 dla urz\u0105dze\u0144 mobilnych wersj\u0119 witryny eCommerce i zapewniaj\u0105 wysoki wsp\u00f3\u0142czynnik klikalno\u015bci, a strony AMP mo\u017cna dostosowa\u0107 do wielu przegl\u0105darek. Poza tym nie trzeba tworzy\u0107 mapy witryny XML dla stron AMP. Google automatycznie tworzy mapy witryn dla stron AMP.<\/p>\n<h3>5. AMP mo\u017cna wdro\u017cy\u0107 na r\u00f3\u017cnych stronach witryny<\/h3>\n<p>Mo\u017cesz wdro\u017cy\u0107 Google AMP na wielu stronach swojej witryny eCommerce i u\u0142atwi\u0107 odwiedzaj\u0105cym mobilne przegl\u0105danie zawarto\u015bci sklepu bez \u017cadnych problem\u00f3w.<\/p>\n<h2>Modu\u0142 przyspieszonych stron mobilnych przez Knowband<\/h2>\n<p>Modu\u0142 AMP wg<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/prestashop-accelerated-mobile-pages?search=Accelerated\" target=\"_blank\">Przyspieszone strony mobilne (AMP) &#8211; dodatek Prestashop<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-accelerated-mobile-pages?search=Accelerated\" target=\"_blank\">Przyspieszone strony mobilne (AMP) &#8211; rozszerzenie OpenCart<\/a><\/p>\n<h3>Kluczowe cechy<\/h3>\n<p>Modu\u0142 AMP oferuje kilka niezwyk\u0142ych funkcji: 1. Wygeneruj AMP na swojej stronie g\u0142\u00f3wnej Kategoria Strona Strona produktu Strony CMS 2. Wy\u015bwietlaj filmy z YouTube&#39;a, posty na Instagramie i Twitterze itp. W swojej witrynie obs\u0142uguj\u0105cej AMP. 3. Rozszerzenie AMP pozwala administratorowi sklepu dostosowa\u0107 wygl\u0105d strony internetowej e-commerce na urz\u0105dzeniach przeno\u015bnych. Opr\u00f3cz tego masz wiele innych funkcji, kt\u00f3re zwi\u0119ksz\u0105 wygod\u0119 u\u017cytkownik\u00f3w mobilnych.<\/p>\n<p><strong>Uwaga:<\/strong> Aby modu\u0142 AMP dzia\u0142a\u0142, twoja strona musi mie\u0107 protok\u00f3\u0142 HTTPS. AMP nie b\u0119dzie dzia\u0142a\u0107 z wersj\u0105 HTTP.<\/p>\n<h2>Ostatnie s\u0142owo<\/h2>\n<p>AMP jest pot\u0119\u017cny. Zdecydowanie powiniene\u015b rozwa\u017cy\u0107 wdro\u017cenie go na swojej stronie eCommerce. Maj\u0105c tak wiele do zaoferowania, mo\u017ce by\u0107 pot\u0119\u017cnym narz\u0119dziem, kt\u00f3re przeniesie Tw\u00f3j biznes eCommerce na nowy poziom. Je\u015bli Twoja witryna obs\u0142uguje ju\u017c technologi\u0119 AMP, daj mi zna\u0107, jakie zmiany wprowadzi\u0142a w Twojej firmie online.<\/p>\n<p><strong>Przeczytaj tak\u017ce:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/googles-amp-will-impact-ecommerce-businesses\/\" target=\"_blank\">Czym jest Google AMP i jak wp\u0142ynie to na biznes e-commerce?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/opencart-blog\/opencart-amp-extension\/\" target=\"_blank\">Rozszerzenie AMP dla OpenCart<\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 5ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015awiat by\u0142 \u015bwiadkiem ogromnego wzrostu liczby u\u017cytkownik\u00f3w mobilnych w ci\u0105gu ostatnich kilku lat. Wed\u0142ug Statista, oczekuje si\u0119, \u017ce liczba u\u017cytkownik\u00f3w telefon\u00f3w kom\u00f3rkowych na ca\u0142ym \u015bwiecie przekroczy poziom 5 miliard\u00f3w do 2020 r., co szacuje, \u017ce 65% ca\u0142kowitej \u015bwiatowej populacji (7.8 miliarda do marca 2020 r.) ma dost\u0119p do telefon\u00f3w kom\u00f3rkowych. M\u00f3wi\u0105c o u\u017cytkownikach Internetu, 56.1% [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":27280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[2298,5870,18228,10509,18229,21921,15161,10508,18227,21922,9894,10510,11286,12443,16605,14810],"class_list":["post-27506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-tag-amp","tag-amp-dla-ecommerce","tag-amp-ecommerce","tag-ecommerce-google-amp","tag-ecommerce-przyspieszonych-stron-mobilnych","tag-errorbody-width35emmargin0-autofont-familytahoma-verdana-arial-sans-serifforbiddentoo-many-requests-from-ip-178-62-17-26faithfully-yours-gtranslate-translation-proxy-httpsgtranslate","tag-google-amp","tag-korzyci-z-amp","tag-korzyci-z-przyspieszonych-stron-mobilnych","tag-opencart-accelerated-mobile-pages-extension","tag-prestashop-accelerated-mobile-pages-addon","tag-przyspieszone-strony-mobilne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Korzy\u015bci z Google Accelerated Mobile Pages (AMP) dla eCommerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/benefits-of-google-amp-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korzy\u015bci z Google Accelerated Mobile Pages (AMP) dla eCommerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"\u015awiat by\u0142 \u015bwiadkiem ogromnego wzrostu liczby u\u017cytkownik\u00f3w mobilnych w ci\u0105gu ostatnich kilku lat. 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