{"id":19430,"date":"2018-06-07T13:50:11","date_gmt":"2018-06-07T13:50:11","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=16215\/"},"modified":"2026-08-10T10:42:57","modified_gmt":"2026-08-10T10:42:57","slug":"facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\/","title":{"rendered":"Facebook rozszerza reklamy od u\u017cytkownik\u00f3w i marek na Marketplace"},"content":{"rendered":"<p style=\"text-align: justify;\" class=\"gt-block\">Facebook uruchomi\u0142 Marketplace w roku 2016, g\u0142\u00f3wnym celem Facebook Marketplace by\u0142o umo\u017cliwienie u\u017cytkownikom kupowania i sprzeda\u017cy lokalnie. Aby promowa\u0107 rynek, Facebook zacz\u0105\u0142 go wy\u015bwietla\u0107 na g\u0142\u00f3wnym pasku nawigacyjnym. Facebook Marketplace pozwala u\u017cytkownikom przegl\u0105da\u0107 produkty i us\u0142ugi od os\u00f3b w ich miejscowo\u015bciach. Jak opublikowano na stronie <a href=\"https:\/\/www.facebook.com\/business\/news\/reach-people-where-theyre-already-shopping-with-ads-in-marketplace\" target=\"_blank\">Strona firmowa na Facebooku<\/a> \u201eW ci\u0105gu ostatnich kilku miesi\u0119cy udost\u0119pnili\u015bmy firmom list\u0119 r\u00f3\u017cnych ofert w Marketplace, takich jak <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/10\/marketplace-adds-more-options-for-us-car-shoppers\">u\u017cywane pojazdy<\/a>, wynajem domu, <a href=\"https:\/\/newsroom.fb.com\/news\/2018\/05\/marketplace-services\" target=\"_blank\">us\u0142ugi domowe<\/a> i pracy. Teraz firmy mog\u0105 reklamowa\u0107 si\u0119 w Marketplace, aby dotrze\u0107 do os\u00f3b, w kt\u00f3rych aktywnie robi\u0105 zakupy.<\/p>\n<p style=\"text-align: justify;\">Reklamy firm pojawiaj\u0105 si\u0119 obok innych produkt\u00f3w i us\u0142ug w Marketplace, a rozszerzenie reklam na Marketplace jest \u0142atwe. Wybieraj\u0105c Automatyczne miejsca docelowe, reklamy mog\u0105 by\u0107 wy\u015bwietlane w r\u00f3\u017cnych opcjach miejsc docelowych, takich jak Kana\u0142 wiadomo\u015bci, Instagram, Messenger, Sie\u0107 odbiorc\u00f3w, a teraz Rynek. Reklama na naszych platformach umo\u017cliwia dotarcie do grupy docelowej niezale\u017cnie od tego, gdzie sp\u0119dzaj\u0105 czas, co daje wi\u0119cej mo\u017cliwo\u015bci nawi\u0105zania kontaktu z osobami, kt\u00f3re mog\u0105 by\u0107 zainteresowane Twoj\u0105 ofert\u0105.<\/p>\n<p style=\"text-align: justify;\">Firmy ju\u017c widz\u0105 wyniki za pomoc\u0105 reklam w Marketplace. Thread Wallets, firma zajmuj\u0105ca si\u0119 akcesoriami, wygenerowa\u0142a wi\u0119cej ni\u017c 300 zakup\u00f3w, zwi\u0119kszaj\u0105c jednocze\u015bnie sw\u00f3j roczny zwrot z wydatk\u00f3w na reklam\u0119 41% po dodaniu Marketplace jako miejsca docelowego dla kampanii konwersji.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Marketplace_Ads-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16216\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Marketplace_Ads-1.gif\" alt=\"facebook_marketplace_ads-1\" width=\"298\" height=\"608\" \/><\/a><\/p>\n<p>W ci\u0105gu najbli\u017cszych kilku tygodni wszyscy reklamodawcy kierowani do odbiorc\u00f3w w USA, Kanadzie, Australii i Nowej Zelandii b\u0119d\u0105 mogli wy\u015bwietla\u0107 reklamy w Marketplace, wykorzystuj\u0105c ruch, konwersje, katalog produkt\u00f3w, widoki wideo i osi\u0105gn\u0105\u0107 cele \u201d.<\/p>\n<h3><strong>U\u017cyj Facebook Shop, aby szybciej rozwija\u0107 sw\u00f3j biznes<\/strong><\/h3>\n<p style=\"text-align: justify;\">Facebook zapewnia interfejs u\u017cytkownikom i markom, aby pokaza\u0107 swoje produkty i us\u0142ugi na swojej stronie. Facebook Shop umo\u017cliwia wy\u015bwietlanie produkt\u00f3w ze sklepu na Facebooku. Pomaga sprzedawcom dotrze\u0107 do wi\u0119kszej liczby odbiorc\u00f3w, aby zmniejszy\u0107 dodatkowe wysi\u0142ki zwi\u0105zane z wystawianiem produkt\u00f3w pojedynczo. Facebook wyda\u0142 tak\u017ce API Shop, aby zautomatyzowa\u0107 proces wystawiania produkt\u00f3w na Facebooku Shop. Korzystaj\u0105c ze sklepu Facebook, mo\u017cesz pozwoli\u0107 klientom na \u0142atwe przegl\u0105danie i odkrywanie produkt\u00f3w.<\/p>\n<p style=\"text-align: justify;\">Knowband oferuje modu\u0142 sklepu FB dla w\u0142a\u015bcicieli sklep\u00f3w Prestashop, aby proces tworzenia sklepu Facebook by\u0142 bezproblemowy dla w\u0142a\u015bcicieli sklep\u00f3w Prestashop.<\/p>\n<p>Korzy\u015bci z zastosowania modu\u0142u FB Shop opracowanego przez Knowband:<\/p>\n<h4><strong>1) Interaktywny baner promuj\u0105cy Twoj\u0105 mark\u0119:<\/strong><\/h4>\n<p style=\"text-align: justify;\">Dla firm wa\u017cne jest zdobycie zaufania klient\u00f3w. Baner w Twoim sklepie na Facebooku pozwala pokaza\u0107 wizj\u0119 i cel, podstawowe warto\u015bci, kultur\u0119 i zachowanie. Wy\u015bwietlaj\u0105c atrakcyjny baner strony g\u0142\u00f3wnej, mo\u017cesz stworzy\u0107 warto\u015b\u0107 swojej marki.<\/p>\n<h4><strong>2) Zawarto\u015b\u0107 strony g\u0142\u00f3wnej:<\/strong><\/h4>\n<p>W tej sekcji mo\u017cesz wyja\u015bni\u0107 oferowany produkt i us\u0142ugi.<\/p>\n<h4><strong>3) Menu nawigacji:<\/strong><\/h4>\n<p style=\"text-align: justify;\">Mo\u017cesz wy\u015bwietli\u0107 menu nawigacji w sklepie Facebook i wyr\u00f3\u017cni\u0107 najlepsze kategorie sklepu Prestashop na stronie sklepu Facebook.<\/p>\n<p><strong>4) Polecane kategorie i polecane produkty:<\/strong><\/p>\n<p style=\"text-align: justify;\">Ta sekcja umo\u017cliwia wy\u015bwietlanie polecanych kategorii i produkt\u00f3w na stronie sklepu Facebook.<\/p>\n<p style=\"text-align: justify;\">Prosz\u0119 odnie\u015b\u0107 si\u0119 do za\u0142\u0105czonego zrzutu ekranu strony demonstracyjnej sklepu Facebook:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16220\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop.jpg\" alt=\"facebook_shop\" width=\"816\" height=\"1877\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop.jpg 816w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop-130x300.jpg 130w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop-768x1767.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop-445x1024.jpg 445w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Pobierz <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-fb-store\" target=\"_blank\">Modu\u0142 sklepu Facebook<\/a> dla twojego sklepu Prestashop. Knowband oferuje rozszerzenia Social Media dla r\u00f3\u017cnych platform eCommerce, takich jak <a href=\"https:\/\/www.knowband.com\/magento-social-networks\">Magento<\/a>,  <a href=\"https:\/\/www.knowband.com\/opencart-social-networks\">OpenCart<\/a> i <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\/prestashop-social-networks\">prestashop<\/a>.<script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:true, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 29ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook uruchomi\u0142 Marketplace w roku 2016, g\u0142\u00f3wnym celem Facebook Marketplace by\u0142o umo\u017cliwienie u\u017cytkownikom kupowania i sprzeda\u017cy lokalnie. Aby promowa\u0107 rynek, Facebook zacz\u0105\u0142 go wy\u015bwietla\u0107 na g\u0142\u00f3wnym pasku nawigacyjnym. Facebook Marketplace pozwala u\u017cytkownikom przegl\u0105da\u0107 produkty i us\u0142ugi od os\u00f3b w ich miejscowo\u015bciach. Jak opublikowano na stronie Strona firmowa na Facebooku \u201eW ci\u0105gu ostatnich kilku miesi\u0119cy udost\u0119pnili\u015bmy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[75,4898,86,109,47,13059,16541],"class_list":["post-19430","post","type-post","status-publish","format-standard","hentry","category-ecommerce-pl","tag-facebook","tag-facebook-shop","tag-magento","tag-opencart","tag-prestashop","tag-sklep-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook rozszerza reklamy od u\u017cytkownik\u00f3w i marek na Marketplace - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/facebook-rozszerza-reklamy-od-u\u017cytkownik\u00f3w-i-marek-na-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook rozszerza reklamy od u\u017cytkownik\u00f3w i marek na Marketplace - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook uruchomi\u0142 Marketplace w roku 2016, g\u0142\u00f3wnym celem Facebook Marketplace by\u0142o umo\u017cliwienie u\u017cytkownikom kupowania i sprzeda\u017cy lokalnie. 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Jak opublikowano na stronie Strona firmowa na Facebooku \u201eW ci\u0105gu ostatnich kilku miesi\u0119cy udost\u0119pnili\u015bmy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/facebook-rozszerza-reklamy-od-u\u017cytkownik\u00f3w-i-marek-na-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T13:50:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T10:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Marketplace_Ads-1-502x1024.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"502\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Facebook rozszerza reklamy od u\u017cytkownik\u00f3w i marek na Marketplace\",\"datePublished\":\"2018-06-07T13:50:11+00:00\",\"dateModified\":\"2026-08-10T10:42:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\\\/\"},\"wordCount\":560,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Facebook_Marketplace_Ads-1.gif\",\"keywords\":[\"Facebook\",\"facebook shop\",\"magento\",\"OpenCart\",\"prestashop\",\"sklep facebook\",\"sklep facebook\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/facebook-rozszerza-reklamy-od-u%c5%bcytkownik%c3%b3w-i-marek-na-marketplace\\\/\",\"name\":\"Facebook rozszerza reklamy od u\u017cytkownik\u00f3w i marek na Marketplace - 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