{"id":19383,"date":"2017-12-22T12:48:47","date_gmt":"2017-12-22T12:48:47","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11808\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-12-22T22:53:10","slug":"is-ecommerce-conversion-your-problem","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/is-ecommerce-conversion-your-problem\/","title":{"rendered":"Is eCommerce Conversion your Problem?"},"content":{"rendered":"<p style=\"text-align: justify;\">Dzi\u0119ki odpowiedniej strategii SEO i optymalizacji witryny, przeniesienie ruchu na stron\u0119 staje si\u0119 \u0142atwiejsze. Nawet zadanie znalezienia w\u0142a\u015bciwych odbiorc\u00f3w docelowych jest mo\u017cliwe. Jednak wi\u0119kszo\u015b\u0107 firm eCommerce skar\u017cy si\u0119 na nisk\u0105 konwersj\u0119. Je\u015bli uzyskujesz po\u017c\u0105dany ruch, ale u\u017cytkownicy nie dokonuj\u0105 konwersji, twoja podstawa ucierpi na pewno.<\/p>\n<p style=\"text-align: justify;\">Czy Tw\u00f3j sklep internetowy cierpi z powodu takiego problemu? Pierwszym krokiem do rozwi\u0105zania tego problemu, aby znale\u017a\u0107 g\u0142\u00f3wn\u0105 przyczyn\u0119.<\/p>\n<p style=\"text-align: justify;\">Z zewn\u0105trz CRO mo\u017ce wygl\u0105da\u0107 na zniech\u0119caj\u0105ce zadanie, ale to samo generuje przychody przez 2% lub 3%. S\u0105 obszary na twojej stronie, kt\u00f3re wymagaj\u0105 rekomendacji ekspert\u00f3w i ulepsze\u0144, i to w\u0142a\u015bnie tam <a href=\"https:\/\/www.velsof.com\/seo-smo\/search-engine-optimization\" target=\"_blank\">Us\u0142ugi SEO w zakresie e-commerce<\/a> wej\u015b\u0107.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Zainwestuj w obrazy o wysokiej rozdzielczo\u015bci<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11815\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images.png\" alt=\"Obraz wysokiej rozdzielczo\u015bci\" width=\"414\" height=\"305\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images.png 506w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/high-resolution-images-300x221.png 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Wiemy, co wszyscy m\u00f3wi\u0105 &#8211; zdj\u0119cie mo\u017ce powiedzie\u0107 tysi\u0105c s\u0142\u00f3w. C\u00f3\u017c, nie s\u0105 w b\u0142\u0119dzie. Kiedy inwestujesz w takie praktyki, jak optymalizacja medi\u00f3w spo\u0142eczno\u015bciowych za pomoc\u0105 blog\u00f3w i bogatych tre\u015bci, warto przyjrze\u0107 si\u0119 inwestycjom w obrazy o wysokiej rozdzielczo\u015bci. Nie tylko w tre\u015bci, ale obrazy produkt\u00f3w u\u017cywane na stronach produkt\u00f3w powinny by\u0107 wysokiej jako\u015bci. W ko\u0144cu klienci nie b\u0119d\u0105 w stanie dotkn\u0105\u0107 tego, co sprzedajecie, wi\u0119c musz\u0105 poczu\u0107 to na w\u0142asne oczy. Zgodnie z opisem produktu dost\u0119pnym na tej samej stronie obraz powinien by\u0107 postrzegany jako warto\u015bciowy produkt do zakupu. W zale\u017cno\u015bci od szczeg\u00f3\u0142\u00f3w, do kt\u00f3rych klienci maj\u0105 dotrze\u0107, upewnij si\u0119, \u017ce rozdzielczo\u015b\u0107 obrazu jest wysoka.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Bezp\u0142atna wysy\u0142ka to klucz<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11814 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key.png\" alt=\"Darmowa dostawa\" width=\"500\" height=\"293\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key.png 500w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Free-shipping-is-the-key-300x176.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Kto nie lubi darmowych rzeczy? Ka\u017cdy klient ma. Ka\u017cdy kupuj\u0105cy online ma oko na kilka rzeczy, a bezp\u0142atna dostawa jest jedn\u0105 z nich. Gdy zachowujesz takie zasady (dostawa, zwrot, dostawa i inne) zgodnie z tym, co kupuj\u0105cy lubi\u0105, mo\u017cesz liczy\u0107 na wysok\u0105 konwersj\u0119. Mo\u017cna znale\u017a\u0107 jaki\u015b sklep oferuj\u0105cy darmow\u0105 wysy\u0142k\u0119 na &quot;zam\u00f3wieniu x lub wi\u0119cej&quot;, podczas gdy; s\u0105 te, kt\u00f3re r\u00f3wnie\u017c nie maj\u0105 odpowiedniej kwoty. Kiedy oferujesz darmow\u0105 wysy\u0142k\u0119 do swoich klient\u00f3w, istnieje mniejsze prawdopodobie\u0144stwo, \u017ce klienci odskocz\u0105, wycofuj\u0105c si\u0119 z koszyka.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Kody kupon\u00f3w czyni\u0105 cuda<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11813 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles.png\" alt=\"Kod kuponu\" width=\"477\" height=\"177\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles.png 477w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/miracles-300x111.png 300w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Jak my\u015blisz, dlaczego firmy kuponowe zarabiaj\u0105 tak dobrze? Poniewa\u017c oferuj\u0105 zni\u017cki ze wszystkich du\u017cych sklep\u00f3w internetowych. Je\u015bli spojrzysz na obrazek poni\u017cej, zobaczysz, \u017ce sklep z odzie\u017c\u0105 damsk\u0105 oferuje sekcj\u0119, w kt\u00f3rej mo\u017cesz zastosowa\u0107 kod kuponu, a klient otrzyma spor\u0105 zni\u017ck\u0119. A kiedy m\u00f3wisz o rabatach &#8211; jest to jeden z najlepszych sposob\u00f3w, aby zadowoli\u0107 kupuj\u0105cych i zach\u0119ci\u0107 odwiedzaj\u0105cego do konwersji na klienta.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Dostosuj ceny do w\u0142asnych potrzeb<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11812 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1.png\" alt=\"Dostosuj ceny\" width=\"554\" height=\"255\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1.png 554w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Tailor-make-the-prices-1-300x138.png 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">W sklepie takim jak Amazon, kt\u00f3ry oferuje gam\u0119 marek pod jednym dachem, musia\u0142by\u015b obni\u017cy\u0107 ceny lub przynajmniej dostosowa\u0107 go tak, aby by\u0142 widoczny dla klienta. W dzisiejszych czasach wiesz, jak konkurencja mi\u0119dzy sklepami jest i \u015bwiadomo\u015b\u0107 w\u015br\u00f3d kupuj\u0105cych dokona\u0142a, daj\u0105c im swobod\u0119 por\u00f3wnywania cen we wszystkich sklepach w celu uzyskania najlepszego zakupu. Nie utrzymuj okre\u015blonej ceny przez ca\u0142y czas. Zmieniaj si\u0119 w granicach limitu, a tak\u017ce kontroluj sklepy konkurencji. To sprawi\u0142oby, \u017ce Tw\u00f3j sklep internetowy by\u0142by wiarygodny, co skutkowa\u0142oby rozwi\u0105zaniem problemu z konwersj\u0105.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Zmodyfikuj proces realizacji transakcji<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11810\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process.png\" alt=\"Proces realizacji transakcji\" width=\"546\" height=\"322\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process.png 600w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Modify-your-checkout-process-300x177.png 300w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Or<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11809\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process.png\" alt=\"proces kasowy\" width=\"516\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process.png 554w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/checkout-process-300x174.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/a><\/p>\n<p><strong>\u0179r\u00f3d\u0142o obrazu: Przebud\u017acie si\u0119<\/strong><\/p>\n<p style=\"text-align: justify;\">Min\u0119\u0142y ju\u017c czasy, w kt\u00f3rych dawa\u0142by\u015b d\u0142ugie formularze do wype\u0142nienia klientom przed dokonaniem p\u0142atno\u015bci za zakup. Teraz, je\u015bli skorzystasz z takich praktyk, Twoja stawka porzuconego koszyka wzro\u015bnie o jeden poziom. Nadszed\u0142 czas, aby zmodyfikowa\u0107 stron\u0119 kasy i przyj\u0105\u0107 jeden modu\u0142 kasowania strony, aby pobra\u0107 podstawowe informacje, kt\u00f3rych potrzebujesz od klienta i sk\u0142oni\u0107 ich do dokonania p\u0142atno\u015bci bez marnowania czasu. Jest to krok, w kt\u00f3rym mo\u017cna szuka\u0107 lepszej opcji z <a href=\"https:\/\/www.mockingfish.com\/blog\/6-reasons-ab-testing-is-a-must-for-the-ecommerce-sites\/\" target=\"_blank\">zalety testowania A \/ B<\/a> lub dowoln\u0105 inn\u0105 metod\u0105, kt\u00f3ra pozwala lepiej pozna\u0107 twoich go\u015bci.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>W\u0142\u0105cz opuszczone narz\u0119dzie koszyka<\/strong><\/h2>\n<p style=\"text-align: justify;\">Niskie konwersje wyst\u0119puj\u0105, gdy u\u017cytkownik nie dokona\u0142 konwersji. Niezale\u017cnie od tego, czy pozostawiaj\u0105c rzeczy w koszyku, czy nie wype\u0142niaj\u0105c szczeg\u00f3\u0142\u00f3w na stronie kasy lub w jakikolwiek inny spos\u00f3b, wynikiem jest wysoki wsp\u00f3\u0142czynnik odrzuce\u0144. Teraz, m\u00f3wi\u0105c konkretnie o porzuconych w\u00f3zkach &#8211; dzieje si\u0119 tak, gdy klient wyl\u0105duje na Twojej stronie, dodaje produkty do koszyka, a nast\u0119pnie pozostawia bez konwersji Wysy\u0142anie powiadomie\u0144 do klienta o przedmiotach w koszyku z opcjami dostarczania im specjalnego kuponu do kupuj produkt, kt\u00f3rego zapomnia\u0142e\u015b w koszyku.<\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8286218770786366\"\n     data-ad-slot=\"5961993148\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>U\u017cyj chatbota<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11816 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots.png\" alt=\"u\u017cyj-chatbots\" width=\"540\" height=\"279\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots.png 540w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Use-chatbots-300x155.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Chatboty to jeden z najbardziej obiecuj\u0105cych sposob\u00f3w na utrzymanie klient\u00f3w w sklepie. Niezale\u017cnie od tego, czy chodzi o zapewnienie pomocy w wyszukiwaniu, czy o podanie po\u017c\u0105danej opcji na podstawie ich upodoba\u0144, chatboty s\u0105 bardzo przydatne w <a href=\"https:\/\/www.velsof.com\/seo-smo\" target=\"_blank\">SEO e-commerce<\/a>. Dost\u0119pno\u015b\u0107, gdy klient potrzebuje, zapewnia poczucie wiarygodno\u015bci wobec Twojego sklepu i w\u0142a\u015bnie tam dostajesz punkt bonusowy od klienta.<\/p>\n<p style=\"text-align: justify;\">Je\u015bli jeste\u015b przygotowany z kim\u015b lub kim\u015b innym, aby by\u0107 dost\u0119pnym do obs\u0142ugi pyta\u0144, kt\u00f3re pojawiaj\u0105 si\u0119 od klienta, ten modu\u0142 mo\u017ce ci pom\u00f3c w d\u0142u\u017cszej perspektywie.<\/p>\n<p style=\"text-align: justify;\">W ten spos\u00f3b mo\u017cesz przekszta\u0142ci\u0107 niski wsp\u00f3\u0142czynnik konwersji w wysoki wsp\u00f3\u0142czynnik konwersji.<\/p>\n<p style=\"text-align: justify;\"><strong>Powi\u0105zane historie:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/shopify\/5-ways-exit-popup-can-help-boost-ecommerce-conversions\/\" target=\"_blank\">5 Ways Exit Popup mo\u017ce pom\u00f3c Wesprze\u0107 konwersje eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-can-you-boost-ecommerce-conversions-with-your-site-deals\/\" target=\"_blank\">W jaki spos\u00f3b mo\u017cesz zwi\u0119kszy\u0107 liczb\u0119 konwersji eCommerce dzi\u0119ki umowom z witryn\u0105?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-drive-ecommerce-conversions-through-email-marketing\/\" target=\"_blank\">Jak prowadzi\u0107 konwersje e-commerce za po\u015brednictwem e-mail marketingu?<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.007s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dzi\u0119ki odpowiedniej strategii SEO i optymalizacji witryny, przeniesienie ruchu na stron\u0119 staje si\u0119 \u0142atwiejsze. Nawet zadanie znalezienia w\u0142a\u015bciwych odbiorc\u00f3w docelowych jest mo\u017cliwe. Jednak wi\u0119kszo\u015b\u0107 firm eCommerce skar\u017cy si\u0119 na nisk\u0105 konwersj\u0119. Je\u015bli uzyskujesz po\u017c\u0105dany ruch, ale u\u017cytkownicy nie dokonuj\u0105 konwersji, twoja podstawa ucierpi na pewno. Czy Tw\u00f3j sklep internetowy cierpi z powodu takiego problemu? Pierwszym [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[4185,4740,4783],"class_list":["post-19383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-konwersje-e-commerce","tag-usugi-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is eCommerce Conversion your Problem? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/is-ecommerce-conversion-your-problem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is eCommerce Conversion your Problem? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Dzi\u0119ki odpowiedniej strategii SEO i optymalizacji witryny, przeniesienie ruchu na stron\u0119 staje si\u0119 \u0142atwiejsze. Nawet zadanie znalezienia w\u0142a\u015bciwych odbiorc\u00f3w docelowych jest mo\u017cliwe. Jednak wi\u0119kszo\u015b\u0107 firm eCommerce skar\u017cy si\u0119 na nisk\u0105 konwersj\u0119. Je\u015bli uzyskujesz po\u017c\u0105dany ruch, ale u\u017cytkownicy nie dokonuj\u0105 konwersji, twoja podstawa ucierpi na pewno. Czy Tw\u00f3j sklep internetowy cierpi z powodu takiego problemu? 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