{"id":19373,"date":"2017-12-13T13:18:49","date_gmt":"2017-12-13T13:18:49","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11627\/"},"modified":"2026-08-10T10:33:39","modified_gmt":"2026-08-10T10:33:39","slug":"2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/","title":{"rendered":"2018 Alert &#8211; Przysz\u0142o\u015b\u0107 marketingu e-mailowego"},"content":{"rendered":"<p style=\"text-align: justify;\">Nie tylko poczta elektroniczna jest jednym z najbardziej op\u0142acalnych sposob\u00f3w docierania do docelowych odbiorc\u00f3w, jest to \u015brodek promocyjny, kt\u00f3ry nawet klienci preferuj\u0105. <a href=\"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow\">Wiadomo\u015bci e-mail s\u0105 40 razy bardziej efektywne, je\u015bli chodzi o pozyskiwanie nowych klient\u00f3w w por\u00f3wnaniu do r\u00f3\u017cnych platform medi\u00f3w spo\u0142eczno\u015bciowych<\/a>. W roku 2018 oczekuje si\u0119 wzrostu o 3%. W 2018 oczekuje si\u0119, \u017ce du\u017ce zbiory danych b\u0119d\u0105 jeszcze wi\u0119ksze. E-marketerzy b\u0119d\u0105 gromadzi\u0107 wi\u0119cej danych przed utworzeniem kampanii e-mailowych.<\/p>\n<p style=\"text-align: justify;\">Poniewa\u017c jeste\u015bmy na koniec 3rd kwarta\u0142u roku, oto niekt\u00f3re z Takeaways na e-mail marketingu:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/go.demandwave.com\/rs\/306-MLQ-910\/images\/2016-State-of-B2B-Digital-Marketing.pdf\" target=\"_blank\" rel=\"nofollow\">75% profesjonalist\u00f3w zgadza si\u0119<\/a> \u017ce e-mail marketing wci\u0105\u017c jest numerem jeden w narz\u0119dziu marketingowym.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/mapp.com\/fileadmin\/user_upload\/Resource_center\/downloads\/Mapp_The_marketers_roadmap_for_success_in_2017_Infographic_EN.pdf\" target=\"_blank\" rel=\"nofollow\">60% konsumenta<\/a> zaakceptuj, \u017ce e-maile promocyjne wp\u0142ywaj\u0105 na ich decyzj\u0119 o zakupie.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/litmus.com\/lp\/state-of-email-2017\" target=\"_blank\" rel=\"nofollow\">54% wiadomo\u015bci e-mail zosta\u0142o otwartych na urz\u0105dzeniach mobilnych w tym roku<\/a>.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"nofollow\">Z wsp\u00f3\u0142czynnikiem klikalno\u015bci 100.95%<\/a> w por\u00f3wnaniu z list\u0105 niesegmentowan\u0105 segmentacja list jest najlepsz\u0105 strategi\u0105, je\u015bli chodzi o zwi\u0119kszenie otwartej stawki kampanii e-mailowej.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Bior\u0105c pod uwag\u0119 wspomniane powy\u017cej statystyki, oto niekt\u00f3re z tendencji, kt\u00f3re powinny zmieni\u0107 rynek w nadchodz\u0105cym roku.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\">Zoptymalizowany e-mail dla urz\u0105dze\u0144 mobilnych<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11632\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" alt=\"Zoptymalizowany na kom\u00f3rki | Witryna internetowa Knowband\" width=\"510\" height=\"320\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg 2070w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-300x188.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-768x482.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-1024x643.jpg 1024w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">U\u017cytkownicy mobilni od d\u0142u\u017cszego czasu wzrastaj\u0105. W tym roku zaobserwowano niewielki wzrost liczby u\u017cytkownik\u00f3w mobilnych. Nie trzeba dodawa\u0107, \u017ce urz\u0105dzenia mobilne wkr\u00f3tce nad komputerem stacjonarnym. Reaguj\u0105cy projekt nie b\u0119dzie ju\u017c dodatkow\u0105 korzy\u015bci\u0105. Oto kilka wskaz\u00f3wek, kt\u00f3re mo\u017cesz rozwa\u017cy\u0107 w tym zakresie.<\/p>\n<ul>\n<li style=\"text-align: justify;\">To w rzeczywisto\u015bci musi. Konsumenci b\u0119d\u0105 przyci\u0105ga\u0107 uwag\u0119 atrakcyjnymi zdj\u0119ciami nawet w przysz\u0142o\u015bci. Ponadto drugie op\u00f3\u017anienie 1 w czasie \u0142adowania prowadzi do 7% spadku konwersji.<\/li>\n<li style=\"text-align: justify;\">Najlepszym sposobem radzenia sobie z t\u0105 sytuacj\u0105 jest zmniejszenie rozmiaru pliku bez obni\u017cenia jako\u015bci.<\/li>\n<li style=\"text-align: justify;\">Zwi\u0119ksz rozmiar link\u00f3w i przycisk\u00f3w wezwania do dzia\u0142ania.<\/li>\n<li style=\"text-align: justify;\">Przejd\u017a do elastycznych szablon\u00f3w wiadomo\u015bci e-mail.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Tre\u015b\u0107 dynamiczna<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11631\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" alt=\"Tre\u015b\u0107 dynamiczna\" width=\"509\" height=\"333\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png 823w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-300x196.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-768x503.png 768w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Sztuczna inteligencja (AI) i technologie uczenia maszynowego to przysz\u0142o\u015b\u0107 e-marketingu. Jest to z pewno\u015bci\u0105 czynnik, kt\u00f3ry pozwala znale\u017a\u0107 przewag\u0119 w kampanii e-mail marketingowej. Adobe jest jedn\u0105 z firm, kt\u00f3ra ju\u017c opracowa\u0142a futurystyczn\u0105 technologi\u0119. Najwy\u017cszy czas, aby przygotowa\u0107 e-marketer\u00f3w do zag\u0142\u0119biania si\u0119 w AI. Wraz z tym tre\u015b\u0107 pozostaje kr\u00f3lem rok do roku. Bez dynamicznej zawarto\u015bci nie mo\u017cna przekona\u0107 klient\u00f3w do podj\u0119cia rozwi\u0105za\u0144. Wykorzystanie film\u00f3w w kampanii e-mail marketingowej zajmuje czo\u0142owe miejsce, je\u015bli chodzi o zapewnienie konwersji. Osadzanie film\u00f3w i innych animacji pozwala m\u00f3wi\u0107 wiele o Twojej marce. Odgrywalne linki to dobry spos\u00f3b na po\u0142\u0105czenie tre\u015bci e-maila z witryn\u0105 lub kana\u0142em YouTube. Tak wi\u0119c subtelna promocja mo\u017ce zwi\u0119kszy\u0107 ruch w Twojej witrynie.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Wykorzystanie pot\u0119gi medi\u00f3w spo\u0142eczno\u015bciowych<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11630\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" alt=\"Media spo\u0142eczno\u015bciowe\" width=\"542\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg 1000w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-300x166.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-768x425.jpg 768w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Podczas gdy media spo\u0142eczno\u015bciowe wywar\u0142y wp\u0142yw na ka\u017cdy aspekt eCommerce, marketing e-mailowy nie jest niczym innym. Jest to jeden z najnowszych post\u0119p\u00f3w w tym aspekcie. Dobry marketingowiec nie powinien zostawia\u0107 \u017cadnych szans na zwi\u0119kszenie liczby obserwator\u00f3w medi\u00f3w spo\u0142eczno\u015bciowych. Zintegruj opcje udost\u0119pniania spo\u0142eczno\u015bciowego w wiadomo\u015bciach e-mail. To daje kolejn\u0105 platform\u0119 do zaanga\u017cowania docelowych odbiorc\u00f3w i zwi\u0119kszenia popularno\u015bci witryny na platformie spo\u0142eczno\u015bciowej. Wymienione s\u0105 niekt\u00f3re z rzeczy, kt\u00f3re mo\u017cesz zrobi\u0107 w tym zakresie:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Dodaj ikony udost\u0119pniania spo\u0142eczno\u015bciowego w e-mailu, aby klienci mogli bezpo\u015brednio polubi\u0107 Twoje strony zamiast szuka\u0107 ich na Twitterze, Facebooku i innych.<\/li>\n<li style=\"text-align: justify;\">Zapro\u015b ich do po\u0142\u0105czenia si\u0119 z Tob\u0105, naciskaj\u0105c przycisk subskrypcji.<\/li>\n<li style=\"text-align: justify;\">Zapewnij im zach\u0119ty w zamian za Like, Share, Retweet i inne.<\/li>\n<li style=\"text-align: justify;\">Dzi\u0119ki wprowadzeniu sztucznej inteligencji w e-marketingu inteligentniejsza skrzynka odbiorcza mo\u017ce by\u0107 bli\u017cej. W rzeczywisto\u015bci oprogramowanie jest ju\u017c poza tymi analizami.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\">Poziomowanie interakcji z gamifikacj\u0105<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11629\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" alt=\"Mobile App Gamification\" width=\"434\" height=\"289\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg 1050w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-768x512.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Grywalizacja stron internetowych doprowadzi\u0142a do wyr\u00f3wnania zaanga\u017cowania w\u0142a\u015bcicieli sklep\u00f3w eCommerce pod wzgl\u0119dem utrzymania klient\u00f3w i wi\u0119kszego zaanga\u017cowania. Nawet interaktywny <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/black-friday-and-cyber-monday-throw-back-lessons-you-can-learn-from-2016\/\" target=\"_blank\">wyskakuj\u0105ce okna subskrypcji e-mail<\/a> okaza\u0142o si\u0119 dobrodziejstwem w zwi\u0119kszaniu subskrypcji stron. Interaktywny projekt i funkcja pomog\u0105 e-marketerom zwi\u0119kszy\u0107 zaanga\u017cowanie w\u015br\u00f3d klient\u00f3w i zwi\u0119kszy\u0107 liczb\u0119 potencjalnych klient\u00f3w. Oto niekt\u00f3re z innowacji, kt\u00f3re mo\u017cesz uwzgl\u0119dni\u0107 w kampanii e-mail marketingowej.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Liczniki odliczaj\u0105ce mog\u0105 stworzy\u0107 wra\u017cenie nag\u0142ej potrzeby i motywowa\u0107 do kupowania impuls\u00f3w.<\/li>\n<li style=\"text-align: justify;\">Zapro\u015b klient\u00f3w do udzia\u0142u w ankietach, quizach i ankietach. Oferuje im zni\u017cki w zamian. To sprawi\u0142oby im wra\u017cenie trafienia w uk\u0142ad. Mo\u017ce to zwi\u0119kszy\u0107 liczb\u0119 konwersji.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Uwa\u017caj na spam<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11628\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" alt=\"spam\" width=\"603\" height=\"264\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-300x131.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-768x336.jpg 768w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">2018 zwi\u0119kszy ochron\u0119 przed spamem. E-marketerzy b\u0119d\u0105 musieli upewni\u0107 si\u0119, \u017ce odbiorcy zdecydowali si\u0119 na otrzymywanie wiadomo\u015bci e-mail. W przeciwnym razie b\u0119d\u0105 wi\u0119ksze szanse na SPAM zgodny. Najlepszym sposobem, aby upewni\u0107 si\u0119, \u017ce wiadomo\u015bci e-mail trafi\u0105 do skrzynki odbiorczej odbiorcy, jest wys\u0142anie ich do os\u00f3b, kt\u00f3re poprosi\u0142y o wiadomo\u015b\u0107 od Ciebie. Nie rujnuj swojej reputacji, wysy\u0142aj\u0105c e-maile do os\u00f3b, kt\u00f3re nie poprosi\u0142y Ci\u0119 o wiadomo\u015b\u0107. Wysy\u0142anie e-maili do odbiorc\u00f3w, kt\u00f3rzy oczekuj\u0105 na otrzymanie, zwi\u0119ksza szanse na umieszczenie swojej domeny na bia\u0142ej li\u015bcie. Poniewa\u017c Google stale zmienia algorytm, e-marketerzy musz\u0105 by\u0107 na bie\u017c\u0105co z nimi i odpowiednio zarz\u0105dza\u0107 kampani\u0105.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Podsumowanie s\u0142\u00f3w<\/strong><\/h2>\n<p style=\"text-align: justify;\">Nawet w roku 2018 marketing e-mailowy nadal b\u0119dzie w centrum biznesu dla komunikacji konsumenckiej. Mimo \u017ce jest to uwa\u017cane za konwencjonalne, e-maile promocyjne b\u0119d\u0105 nadal przyczynia\u0107 si\u0119 do konwersji witryn eCommerce. Wraz z rosn\u0105c\u0105 popularno\u015bci\u0105 rosn\u0105 r\u00f3wnie\u017c technologie w tej dziedzinie. The <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-mailchimp-automation\" target=\"_blank\">Modu\u0142 automatyzacji MailChimp<\/a> i takie narz\u0119dzia mog\u0105 pom\u00f3c w osi\u0105gni\u0119ciu cel\u00f3w przy minimalnym wysi\u0142ku. Jednak trzymanie si\u0119 narz\u0119dzi marketingowych to za ma\u0142o. Spraw, by wyzwalacze e-mail by\u0142y interaktywne i dodaj troch\u0119 innowacji. Testuj dalej, je\u015bli <a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/promotional-emails-good-5-reasons-can-certain\/\" target=\"_blank\">e-maile s\u0105 dobre<\/a> do waszej konwersji. Zmieniaj swoj\u0105 strategi\u0119 e-mailow\u0105 zgodnie ze zmieniaj\u0105cymi si\u0119 trendami, a wyniki b\u0119d\u0105 kontynuowane.<\/p>\n<p style=\"text-align: justify;\"><strong>Powi\u0105zane historie:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/7-email-marketing-software-small-businesses\/\" target=\"_blank\">Oprogramowanie marketingowe e-mail 7 dla ma\u0142ych firm<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-drive-ecommerce-conversions-through-email-marketing\/\" target=\"_blank\">Jak prowadzi\u0107 konwersje e-commerce za po\u015brednictwem e-mail marketingu?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/know-email-marketing-dont-know\/\" target=\"_blank\">Co wiemy o marketingu e-mailowym i czego nie wiemy<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.008s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nie tylko poczta elektroniczna jest jednym z najbardziej op\u0142acalnych sposob\u00f3w docierania do docelowych odbiorc\u00f3w, jest to \u015brodek promocyjny, kt\u00f3ry nawet klienci preferuj\u0105. Wiadomo\u015bci e-mail s\u0105 40 razy bardziej efektywne, je\u015bli chodzi o pozyskiwanie nowych klient\u00f3w w por\u00f3wnaniu do r\u00f3\u017cnych platform medi\u00f3w spo\u0142eczno\u015bciowych. W roku 2018 oczekuje si\u0119 wzrostu o 3%. W 2018 oczekuje si\u0119, \u017ce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[4770,4184],"class_list":["post-19373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl","tag-alert-ecommerce-2018","tag-e-mail-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Alert - Przysz\u0142o\u015b\u0107 marketingu e-mailowego - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz\u0142o\u015b\u0107-marketingu-e-mailowego\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Alert - Przysz\u0142o\u015b\u0107 marketingu e-mailowego - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Nie tylko poczta elektroniczna jest jednym z najbardziej op\u0142acalnych sposob\u00f3w docierania do docelowych odbiorc\u00f3w, jest to \u015brodek promocyjny, kt\u00f3ry nawet klienci preferuj\u0105. Wiadomo\u015bci e-mail s\u0105 40 razy bardziej efektywne, je\u015bli chodzi o pozyskiwanie nowych klient\u00f3w w por\u00f3wnaniu do r\u00f3\u017cnych platform medi\u00f3w spo\u0142eczno\u015bciowych. W roku 2018 oczekuje si\u0119 wzrostu o 3%. W 2018 oczekuje si\u0119, \u017ce [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz\u0142o\u015b\u0107-marketingu-e-mailowego\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-13T13:18:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T10:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Future-of-Email-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"2018 Alert &#8211; Przysz\u0142o\u015b\u0107 marketingu e-mailowego\",\"datePublished\":\"2017-12-13T13:18:49+00:00\",\"dateModified\":\"2026-08-10T10:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/\"},\"wordCount\":1039,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Future-of-Email-Marketing.png\",\"keywords\":[\"Alert eCommerce 2018\",\"E-mail marketing\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/\",\"name\":\"2018 Alert - Przysz\u0142o\u015b\u0107 marketingu e-mailowego - Knowband Blog | Ecommerce Modules\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Future-of-Email-Marketing.png\",\"datePublished\":\"2017-12-13T13:18:49+00:00\",\"dateModified\":\"2026-08-10T10:33:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Future-of-Email-Marketing.png\",\"contentUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Future-of-Email-Marketing.png\",\"width\":760,\"height\":300,\"caption\":\"Future of Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2018 Alert &#8211; Przysz\u0142o\u015b\u0107 marketingu e-mailowego\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/\",\"name\":\"Knowband Blog | Ecommerce Modules\",\"description\":\"Magento, Prestashop, Opencart, Shopify\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\",\"name\":\"Knowband Blog | Ecommerce Modules\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/cropped-knowband_logo-v2.png\",\"contentUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/cropped-knowband_logo-v2.png\",\"width\":153,\"height\":61,\"caption\":\"Knowband Blog | Ecommerce Modules\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Knowband\",\"https:\\\/\\\/x.com\\\/KnowbandPlugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\",\"name\":\"Joe Parker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/plugins\\\/wp-user-avatar\\\/deprecated\\\/wp-user-avatar\\\/images\\\/wpua-96x96.png\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/plugins\\\/wp-user-avatar\\\/deprecated\\\/wp-user-avatar\\\/images\\\/wpua-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/plugins\\\/wp-user-avatar\\\/deprecated\\\/wp-user-avatar\\\/images\\\/wpua-96x96.png\",\"caption\":\"Joe Parker\"},\"description\":\"We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/author\\\/joe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2018 Alert - Przysz\u0142o\u015b\u0107 marketingu e-mailowego - Knowband Blog | Ecommerce Modules","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz\u0142o\u015b\u0107-marketingu-e-mailowego\/","og_locale":"pl_PL","og_type":"article","og_title":"2018 Alert - Przysz\u0142o\u015b\u0107 marketingu e-mailowego - Knowband Blog | Ecommerce Modules","og_description":"Nie tylko poczta elektroniczna jest jednym z najbardziej op\u0142acalnych sposob\u00f3w docierania do docelowych odbiorc\u00f3w, jest to \u015brodek promocyjny, kt\u00f3ry nawet klienci preferuj\u0105. Wiadomo\u015bci e-mail s\u0105 40 razy bardziej efektywne, je\u015bli chodzi o pozyskiwanie nowych klient\u00f3w w por\u00f3wnaniu do r\u00f3\u017cnych platform medi\u00f3w spo\u0142eczno\u015bciowych. W roku 2018 oczekuje si\u0119 wzrostu o 3%. W 2018 oczekuje si\u0119, \u017ce [&hellip;]","og_url":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz\u0142o\u015b\u0107-marketingu-e-mailowego\/","og_site_name":"Knowband Blog | Ecommerce Modules","article_publisher":"https:\/\/www.facebook.com\/Knowband","article_published_time":"2017-12-13T13:18:49+00:00","article_modified_time":"2026-08-10T10:33:39+00:00","og_image":[{"width":760,"height":300,"url":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Future-of-Email-Marketing.png","type":"image\/png"}],"author":"Joe Parker","twitter_card":"summary_large_image","twitter_creator":"@KnowbandPlugin","twitter_site":"@KnowbandPlugin","twitter_misc":{"Written by":"Joe Parker","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#article","isPartOf":{"@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/"},"author":{"name":"Joe Parker","@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/person\/3d766b60ef5a1c9338ff341a544f27a8"},"headline":"2018 Alert &#8211; Przysz\u0142o\u015b\u0107 marketingu e-mailowego","datePublished":"2017-12-13T13:18:49+00:00","dateModified":"2026-08-10T10:33:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/"},"wordCount":1039,"publisher":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#organization"},"image":{"@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Future-of-Email-Marketing.png","keywords":["Alert eCommerce 2018","E-mail marketing"],"articleSection":["Ecommerce"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/","url":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/","name":"2018 Alert - Przysz\u0142o\u015b\u0107 marketingu e-mailowego - Knowband Blog | Ecommerce Modules","isPartOf":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#primaryimage"},"image":{"@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Future-of-Email-Marketing.png","datePublished":"2017-12-13T13:18:49+00:00","dateModified":"2026-08-10T10:33:39+00:00","breadcrumb":{"@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#primaryimage","url":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Future-of-Email-Marketing.png","contentUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Future-of-Email-Marketing.png","width":760,"height":300,"caption":"Future of Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/2018-alert-przysz%c5%82o%c5%9b%c4%87-marketingu-e-mailowego\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.knowband.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"2018 Alert &#8211; Przysz\u0142o\u015b\u0107 marketingu e-mailowego"}]},{"@type":"WebSite","@id":"https:\/\/www.knowband.com\/blog\/fr\/#website","url":"https:\/\/www.knowband.com\/blog\/fr\/","name":"Knowband Blog | Ecommerce Modules","description":"Magento, Prestashop, Opencart, Shopify","publisher":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.knowband.com\/blog\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.knowband.com\/blog\/fr\/#organization","name":"Knowband Blog | Ecommerce Modules","url":"https:\/\/www.knowband.com\/blog\/fr\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/09\/cropped-knowband_logo-v2.png","contentUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/09\/cropped-knowband_logo-v2.png","width":153,"height":61,"caption":"Knowband Blog | Ecommerce Modules"},"image":{"@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Knowband","https:\/\/x.com\/KnowbandPlugin"]},{"@type":"Person","@id":"https:\/\/www.knowband.com\/blog\/fr\/#\/schema\/person\/3d766b60ef5a1c9338ff341a544f27a8","name":"Joe Parker","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.knowband.com\/blog\/wp-content\/plugins\/wp-user-avatar\/deprecated\/wp-user-avatar\/images\/wpua-96x96.png","url":"https:\/\/www.knowband.com\/blog\/wp-content\/plugins\/wp-user-avatar\/deprecated\/wp-user-avatar\/images\/wpua-96x96.png","contentUrl":"https:\/\/www.knowband.com\/blog\/wp-content\/plugins\/wp-user-avatar\/deprecated\/wp-user-avatar\/images\/wpua-96x96.png","caption":"Joe Parker"},"description":"We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..","url":"https:\/\/www.knowband.com\/blog\/pl\/author\/joe\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/19373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=19373"}],"version-history":[{"count":1,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/19373\/revisions"}],"predecessor-version":[{"id":837795,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/19373\/revisions\/837795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/media\/11634"}],"wp:attachment":[{"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=19373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=19373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knowband.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=19373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}