{"id":19323,"date":"2017-10-27T08:50:28","date_gmt":"2017-10-27T08:50:28","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=10323\/"},"modified":"2018-03-15T15:23:06","modified_gmt":"2018-03-15T05:53:06","slug":"6-surefire-opuszczony-w%c3%b3zek-porady-dla-sprzedawc%c3%b3w-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/magento-pl-2\/6-surefire-opuszczony-w%c3%b3zek-porady-dla-sprzedawc%c3%b3w-ecommerce\/","title":{"rendered":"6 Surefire Opuszczony w\u00f3zek Porady dla sprzedawc\u00f3w eCommerce"},"content":{"rendered":"

Ilekro\u0107 sklep e-commerce trafia na porzucony koszyk, silnie demotuje sprzedawc\u00f3w. Wi\u0119kszo\u015b\u0107 sprzedawc\u00f3w chce lepiej wykorzysta\u0107 sklep internetowy, zwi\u0119kszaj\u0105c sprzeda\u017c swoich produkt\u00f3w. W tym wysi\u0142ku mo\u017ce by\u0107 mo\u017cliwe, \u017ce niekt\u00f3rzy klienci mog\u0105 nie poczu\u0107 si\u0119 tak samo dla sprzedawc\u00f3w i zrezygnowa\u0107 z koszyka, ale je\u015bli stopa porzuconego koszyka wzro\u015bnie do pewnej kwoty, to jest to kwestia niepokoju zar\u00f3wno dla sklepu internetowego, jak i dla sklepu internetowego. sprzedawc\u00f3w. Sytuacja wymaga natychmiastowych dzia\u0142a\u0144 i odpowiednich \u015brodk\u00f3w w celu rozwi\u0105zania problemu.<\/p>\n

Sklepy internetowe musz\u0105 pod\u0105\u017ca\u0107 za takimi klientami, aby pozna\u0107 dok\u0142adne powody i ulepszy\u0107 us\u0142ugi dla innych klient\u00f3w. W tym wysi\u0142ku sklep internetowy mo\u017ce korzysta\u0107 z Magento Abandoned Cart module<\/a> wy\u015bledzi\u0107 klient\u00f3w porzuconym w\u00f3zkiem. Problem porzuconego koszyka dotyczy nie tylko sprzedawcy w odniesieniu do konkretnego klienta, ale pomaga r\u00f3wnie\u017c w okre\u015bleniu og\u00f3lnego schematu, kt\u00f3ry nast\u0119puje po stronie klienta, co prowadzi do porzucenia koszyka. W ankiecie stwierdzono, \u017ce wska\u017anik porzuconego koszyka wynosi oko\u0142o 70%. Dlatego konieczne jest podj\u0119cie \u015brodk\u00f3w ostro\u017cno\u015bci.<\/p>\n

Sklepy internetowe zawsze mog\u0105 korzysta\u0107 z r\u00f3\u017cnych metod w celu zmniejszenia liczby porzuconych koszyk\u00f3w, ale wym\u00f3g wykonalno\u015bci opcji jest wa\u017cnym kryterium. Opcje musz\u0105 pom\u00f3c w zmniejszeniu porzuconego koszyka<\/p>\n

Let us discuss some of the surefire abandoned cart tips.<\/p>\n

1. Segmentowy marketing e-mailowy<\/strong><\/h2>\n

\"Segmentowy<\/a><\/p>\n

Wiadomo\u015bci e-mail maj\u0105 wska\u017anik skuteczno\u015bci 12%. Cho\u0107 mog\u0105 wydawa\u0107 si\u0119 przestarza\u0142\u0105 form\u0105 marketingu, ale wci\u0105\u017c maj\u0105 najwy\u017cszy wska\u017anik odpowiedzi. Sklepy internetowe mog\u0105 lepiej wykorzysta\u0107 strategi\u0119 poczty e-mail w celu ograniczenia porzuconego koszyka. Lepszym pomys\u0142em b\u0119dzie zbieranie identyfikatora e-mailowego klient\u00f3w przed zakupem, poniewa\u017c po ich porzuceniu bardzo trudno jest je odzyska\u0107. Sklepy internetowe mog\u0105 r\u00f3wnie\u017c korzysta\u0107 z porzuconych e-maili w koszyku, gdy tylko opuszcz\u0105 koszyk. Pomaga on sklepowi internetowemu dotrze\u0107 do klient\u00f3w i pom\u00f3c im odzyska\u0107 ich porzucony koszyk.<\/p>\n

2. Wykorzystaj zni\u017cki w odpowiednim czasie<\/strong><\/h2>\n

\"Kupon<\/a><\/p>\n

The eCommerce store owners must make the timely use of the discounts. Most of the customers will abandon a cart only after they find the product missing some kind of discount on the products. Thus the web store can always come with timely discounts on the products such that the customers may feel good about making a purchase. Even if the customer has abandon the cart then the web store can reach out to them with the updated price of the products. With a fall in the price of the product the customers are more likely to make a purchase on the product.<\/p>\n

3. Prevent an out of stock crisis<\/strong><\/h2>\n

\"Wyprzedane\"<\/a><\/p>\n

The reason for the cart abandonment may be the shortage of the products with the seller. Therefore, the web store must make a serious note on the number of products that are available with the seller. As, the web store has sufficient number of products therefore the chance of cart abandonment due to the shortage of the products is reduced. With the sufficient number of the products available with the store the chances of customers receiving the product without having to wait is more convenient.<\/p>\n

4. Pomoc wysy\u0142kowa<\/strong><\/h2>\n

\"Pomoc<\/a><\/p>\n

A recent study shows that the actual rate of abandonment of the cart due to No shipping assistance is about 20%. Therefore, the web store must make proper arrangements in order to provide the delivery of the products to the customers. The assurance of a safe and timely delivery assures the customers about the web store services and they are less likely to abandon their carts in that case. Moreover, if the web store can provide free delivery to the customers in certain cases then the customers are very less likely to abandon the carts due to shipping assistance.<\/p>\n

5. Zamknij wyskakuj\u0105ce okienka<\/strong><\/h2>\n

\"Interactive<\/a><\/p>\n

Suppose a customer decides to abandon the cart then the web stress can come up with creative ideas to stop the customer from abandoning the cart. One of the better idea is to use the exit pop ups. Pop ups like Spin and win assure the customers with the special offers and prizes that are been given by the web store to the customers for the specific period of time. The creativity and the luring offers on the pop us are sure to make the customers complete their purchase and make a better purchase.<\/p>\n

6. Make them shop<\/strong><\/h2>\n

\"Sklep\"<\/a><\/p>\n

How about the web store doesn’t give a chance to the customers to abandon the cart? The web stores can make the products and the website too interacting that the customers feels like to shop from the web store. For starters the web store can provide timely gift vouchers to customers on making a purchase for particular amount. The abandoned cart mostly arises due to lack of the features provided by the web store. The inclusion of various features such as Social login, one page checkout and freebies will motivate the customers to keep shopping. Therefore, the web store must be open to all possibilities when it comes to reduce the number of abandoned carts.<\/p>\n

Do Ciebie<\/strong><\/h3>\n

Opuszczony w\u00f3zek jest powa\u017cnym problemem dla sprzedawc\u00f3w i sklepu internetowego. Aby utrzyma\u0107 numer pod kontrol\u0105, nale\u017cy przeprowadzi\u0107 r\u00f3\u017cne strategie, poniewa\u017c prowadz\u0105 one do utraty zdrowej kwoty przychod\u00f3w, kt\u00f3ra mog\u0142aby zosta\u0107 zebrana. Tak wi\u0119c, upewniaj\u0105c si\u0119, \u017ce web store check outs are optimized to gain maximum conversions<\/a>.<\/p>\n

To r\u00f3wnie\u017c Ci\u0119 zainteresuje:<\/strong><\/p>\n