{"id":19129,"date":"2017-01-10T09:56:21","date_gmt":"2017-01-10T09:56:21","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=2909"},"modified":"2017-10-11T22:37:56","modified_gmt":"2017-10-11T13:07:56","slug":"jak-napisa%c4%87-porzucon%c4%85-wiadomo%c5%9b%c4%87-e-mail-dotycz%c4%85c%c4%85-koszyka-aby-odes%c5%82a%c4%87-klient%c3%b3w","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-napisa%c4%87-porzucon%c4%85-wiadomo%c5%9b%c4%87-e-mail-dotycz%c4%85c%c4%85-koszyka-aby-odes%c5%82a%c4%87-klient%c3%b3w\/","title":{"rendered":"Jak napisa\u0107 porzucon\u0105 wiadomo\u015b\u0107 e-mail dotycz\u0105c\u0105 koszyka, aby odes\u0142a\u0107 klient\u00f3w?"},"content":{"rendered":"<p>Firmy internetowe zazwyczaj rozwijaj\u0105 si\u0119 z przyzwoitymi wsp\u00f3\u0142czynnikami konwersji na stronie internetowej. Dla ka\u017cdej witryny eCommerce, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-avoid-cart-abandonment-on-an-ecommerce-store\/\" target=\"_blank\">zerwanie koszyka<\/a> stanowi powa\u017cne zagro\u017cenie dla regularnej wydajno\u015bci strony internetowej. Sezonowe spadki w sprzeda\u017cy mog\u0142yby zosta\u0107 zignorowane jako zwyk\u0142e dr\u017cenie w sprzeda\u017cy, ale nie mo\u017cna po prostu odrzuci\u0107 rosn\u0105cej liczby porzuconych koszyk\u00f3w na jego stronie eCommerce. Aby poradzi\u0107 sobie z porzucaniem koszyka, firmy wdra\u017caj\u0105 r\u00f3\u017cne opuszczone modu\u0142y koszy i rozszerzenia, kt\u00f3re pomagaj\u0105 w\u0142a\u015bcicielowi witryny odzyska\u0107 utracon\u0105 sprzeda\u017c. Te porzucone rozszerzenia koszyka dzia\u0142aj\u0105, \u015bledz\u0105c koszyki i klient\u00f3w, a nast\u0119pnie powiadamiaj\u0105c w\u0142a\u015bciciela witryny, gdy tylko koszyk zostanie porzucony przez u\u017cytkownik\u00f3w. Wiadomo\u015bci e-mail odgrywaj\u0105 du\u017c\u0105 rol\u0119 w dzia\u0142aniu takich porzuconych rozszerze\u0144 koszyk\u00f3w. E-maile wysy\u0142ane przez crona lub r\u0119cznie przez administratora strony pozwalaj\u0105 stronie internetowej komunikowa\u0107 si\u0119 z u\u017cytkownikami, a nast\u0119pnie je odzyska\u0107. Jednak nie mo\u017cna po prostu wys\u0142a\u0107 \u017cadnego rodzaju wiadomo\u015bci e-mail do klient\u00f3w. S\u0105 to konkretne wiadomo\u015bci e-mail, kt\u00f3rych konwersja jest bezpo\u015brednio zale\u017cna od zmniejszenia liczby porzuconych koszyk\u00f3w w Twoich sklepach. Te wiadomo\u015bci e-mail obejmuj\u0105:<\/p>\n<ul>\n<li>Potwierdzanie poczty do klient\u00f3w, gdy tylko konto zostanie utworzone.<\/li>\n<li>Powiadomienia poczt\u0105 do klient\u00f3w z powiadomieniem o procedurach wykonania okre\u015blonego zadania, na przyk\u0142ad, jak wykorzysta\u0107 kupon lub kupon.<\/li>\n<li>E-maile potwierdzaj\u0105ce na specjalne wydarzenie, takie jak sprzeda\u017c flash.<\/li>\n<li>Powiadamianie maili z list oczekuj\u0105cych.<\/li>\n<li>E-maile powiadamiaj\u0105ce o zapisanych wachlarzach na swoim koncie.<\/li>\n<li>Opuszczone wiadomo\u015bci z naszym koszykiem bez ofert i zni\u017cek.<\/li>\n<li>O wiele wi\u0119cej e-maili bezpo\u015brednio wp\u0142ywaj\u0105cych na wsp\u00f3\u0142czynniki konwersji.<\/li>\n<\/ul>\n<p>Je\u015bli m\u00f3wimy o porzucaniu koszyka na zakupy w twoim sklepie, wi\u0119kszo\u015b\u0107 witryn eCommerce skupia si\u0119 na porzuconych e-mailach od koszyka. Po prostu te e-maile zawieraj\u0105 odwo\u0142anie od witryny eCommerce, aby zrealizowa\u0107 zakup zainicjowany przez u\u017cytkownika. Aby u\u0142atwi\u0107 konwersj\u0119 tych e-maili, mo\u017cesz uwzgl\u0119dni\u0107 nieodzyskiwalne oferty lub rabaty za sfinalizowanie zakupu. Jednak skupienie si\u0119 na zwyk\u0142ym przekszta\u0142ceniu istniej\u0105cego porzuconego koszyka nie wystarczy, aby zapobiec przysz\u0142ym zaniechaniom.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2911 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2.png\" alt=\"how-to-write-an-abandoned-cart-email-to-bounce-clients2 | KnowBand\" width=\"527\" height=\"612\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2.png 527w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers2-258x300.png 258w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<p>Pisz\u0105c tego rodzaju wiadomo\u015bci, pami\u0119taj, aby pozosta\u0107 przy temacie i powiedzie\u0107 tylko to, co trzeba przekaza\u0107. Nie zapomnij spersonalizowa\u0107 wiadomo\u015bci, aby wiadomo\u015b\u0107 e-mail nie trafi\u0142a do folderu spamu. Na przyk\u0142ad wiadomo\u015b\u0107 e-mail sk\u0142adaj\u0105ca si\u0119 z powiadomienia o utworzeniu konta powinna sk\u0142ada\u0107 si\u0119 z danych klienta z informacjami o koncie i bezpo\u015brednim linkiem do konta u\u017cytkownika. Innym przyk\u0142adem jest zapisany adres e-mail w koszyku, kt\u00f3ry powinien zawiera\u0107 szczeg\u00f3\u0142y produktu z obrazem produktu, jasn\u0105 cen\u0105 i ilo\u015bci\u0105 produktu. <a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2910\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3.png\" alt=\"how-to-write-an-abandoned-cart-email-to-bounce-clients3 | KnowBand\" width=\"478\" height=\"509\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3.png 478w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers3-282x300.png 282w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/a> \u0141atwo dost\u0119pny, porzucony e-mail w koszyku sk\u0142ada si\u0119 z kilku podstawowych element\u00f3w [\/ caption] Pod\u0105\u017cy\u0142em za tymi wskaz\u00f3wkami w moim <a href=\"https:\/\/www.knowband.com\/opencart-abandoned-cart\" target=\"_blank\">OpenCart porzuci\u0142 e-maile od koszyka<\/a> i zawsze pracowali dla mnie. My\u015bl\u0119, \u017ce te wskaz\u00f3wki nie ograniczaj\u0105 si\u0119 do w\u00f3zk\u00f3w porzuconych przez OpenCart, ale mo\u017cna ich u\u017cywa\u0107 w dowolnej witrynie eCommerce.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Ostra linia tematyczna<\/strong><\/h2>\n<p>E-maile powinny by\u0107 wyra\u017anie oznaczone tematem, a u\u017cytkownik powinien by\u0107 w stanie odgadn\u0105\u0107 rodzaj wiadomo\u015bci e-mail za jednym spojrzeniem na temat.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Personalizacja i do punktu<\/strong><\/h2>\n<p>Ka\u017cda wiadomo\u015b\u0107 powinna jasno okre\u015bla\u0107 jej cel. Aby to zrobi\u0107, wiadomo\u015bci powinny pozosta\u0107 na temat i u\u017cywa\u0107 link\u00f3w podczas dostarczania nadmiernych szczeg\u00f3\u0142\u00f3w. E-mail wskazuj\u0105cy na konkretny cel klienta by\u0142by bardziej skuteczny.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Konkretny marketing<\/strong><\/h2>\n<p>Je\u015bli polegasz na kuponach lub kuponach, aby zwabi\u0107 klient\u00f3w, upewnij si\u0119, \u017ce kupony s\u0105 specjalnie wdro\u017cone dla okre\u015blonej grupy klient\u00f3w i produkt\u00f3w. Na przyk\u0142ad w moich e-mailach porzuconych przez koszyk OpenCart skupiam si\u0119 na klientach z okre\u015blonej grupy produkt\u00f3w i przypisuj\u0119 kupony tylko do tego konkretnego produktu. Dzi\u0119ki temu klient poczuje si\u0119 uhonorowany ekskluzywnym kuponem.<\/p>\n<h2 style=\"font-size: 14px;\"><strong>Oferta tylko wtedy, gdy jest to konieczne-<\/strong><\/h2>\n<p>Kiedy mam do czynienia z porzuconymi w\u00f3zkami OpenCart w mojej witrynie, nie traktuj\u0119 ka\u017cdego e-maila kuponem ani kuponem. Powinni\u015bmy zrozumie\u0107, \u017ce dla ka\u017cdego rodzaju witryny eCommerce si\u0142a przetargowa z klientami jest prawie zerowa. To sprawia, \u017ce \u200b\u200bTwoje mar\u017ce zysku s\u0105 maksymalne, nie uderzaj\u0105c w g\u0142ow\u0119 klient\u00f3w targuj\u0105cych si\u0119. Tak wi\u0119c, oferowanie ofert i rabat\u00f3w w ka\u017cdej innej korespondencji pozwoli klientom wiedzie\u0107, jak bardzo jeste\u015b zdesperowany. Ponadto obni\u017cy to warto\u015b\u0107 twoich ju\u017c udzielonych rabat\u00f3w. Tak wi\u0119c lepiej jest skupi\u0107 si\u0119 na potrzebie kupon\u00f3w tylko wtedy, gdy jest to konieczne.<\/p>\n<p><strong>Lubi\u0142em to? Spodoba ci si\u0119 to<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-checkout-optimization-can-reduce-abandoned-carts-boost-sales\/\" target=\"_blank\">Optymalizacja transakcji 5, kt\u00f3ra mo\u017ce zmniejszy\u0107 liczb\u0119 opuszczonych w\u00f3zk\u00f3w i zwi\u0119kszy\u0107 sprzeda\u017c<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-tips-to-avoid-abandoned-carts-and-win-conversions-through-emails\/\" target=\"_blank\">5 Wskaz\u00f3wki, jak unika\u0107 porzuconych koszyk\u00f3w i wygrywa\u0107 konwersje za po\u015brednictwem e-maili<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-avoid-cart-abandonment-on-an-ecommerce-store\/\" target=\"_blank\">Jak unikn\u0105\u0107 porzucania koszyka w sklepie eCommerce?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/use-google-analytics-tracking-shopping-cart-abandonment\/\" target=\"_blank\">Jak u\u017cywa\u0107 Google Analytics do \u015bledzenia porzucania koszyka?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/abandon-cart-customers-perspective-cart-abandonment\/\" target=\"_blank\">Dlaczego porzucaj\u0105 w\u00f3zek? Perspektywa klienta dotycz\u0105ca porzucenia koszyka<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.006s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firmy internetowe zazwyczaj rozwijaj\u0105 si\u0119 z przyzwoitymi wsp\u00f3\u0142czynnikami konwersji na stronie internetowej. Dla ka\u017cdej witryny eCommerce, zerwanie koszyka stanowi powa\u017cne zagro\u017cenie dla regularnej wydajno\u015bci strony internetowej. Sezonowe spadki w sprzeda\u017cy mog\u0142yby zosta\u0107 zignorowane jako zwyk\u0142e dr\u017cenie w sprzeda\u017cy, ale nie mo\u017cna po prostu odrzuci\u0107 rosn\u0105cej liczby porzuconych koszyk\u00f3w na jego stronie eCommerce. Aby poradzi\u0107 sobie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[],"class_list":["post-19129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak napisa\u0107 porzucon\u0105 wiadomo\u015b\u0107 e-mail dotycz\u0105c\u0105 koszyka, aby odes\u0142a\u0107 klient\u00f3w? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-napisa\u0107-porzucon\u0105-wiadomo\u015b\u0107-e-mail-dotycz\u0105c\u0105-koszyka-aby-odes\u0142a\u0107-klient\u00f3w\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak napisa\u0107 porzucon\u0105 wiadomo\u015b\u0107 e-mail dotycz\u0105c\u0105 koszyka, aby odes\u0142a\u0107 klient\u00f3w? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Firmy internetowe zazwyczaj rozwijaj\u0105 si\u0119 z przyzwoitymi wsp\u00f3\u0142czynnikami konwersji na stronie internetowej. Dla ka\u017cdej witryny eCommerce, zerwanie koszyka stanowi powa\u017cne zagro\u017cenie dla regularnej wydajno\u015bci strony internetowej. Sezonowe spadki w sprzeda\u017cy mog\u0142yby zosta\u0107 zignorowane jako zwyk\u0142e dr\u017cenie w sprzeda\u017cy, ale nie mo\u017cna po prostu odrzuci\u0107 rosn\u0105cej liczby porzuconych koszyk\u00f3w na jego stronie eCommerce. Aby poradzi\u0107 sobie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/jak-napisa\u0107-porzucon\u0105-wiadomo\u015b\u0107-e-mail-dotycz\u0105c\u0105-koszyka-aby-odes\u0142a\u0107-klient\u00f3w\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T09:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-11T13:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-write-an-abandoned-cart-email-to-bounced-customers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Parker\" 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