{"id":18867,"date":"2016-02-23T00:00:00","date_gmt":"2016-02-23T00:00:00","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=244"},"modified":"2026-08-10T09:07:55","modified_gmt":"2026-08-10T09:07:55","slug":"elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\/","title":{"rendered":"Elementy strony 5, kt\u00f3re mog\u0105 rozczarowa\u0107 klient\u00f3w e-commerce"},"content":{"rendered":"<p style=\"text-align: justify;\">Istnieje wiele witryn eCommerce, ale nie wszyscy odnosz\u0105 znacz\u0105ce korzy\u015bci pod wzgl\u0119dem sprzeda\u017cy produkt\u00f3w, ruchu w witrynie i wsp\u00f3\u0142czynnik\u00f3w konwersji. By\u0107 mo\u017ce zastanawia\u0142e\u015b si\u0119, dlaczego istnieje ogromna r\u00f3\u017cnica, poniewa\u017c niekt\u00f3re sklepy e-commerce, takie jak Amazon, eBay, Alibaba, Flipkart i inne, zarabiaj\u0105 miliardy dolar\u00f3w, podczas gdy inne ci\u0119\u017cko walcz\u0105 o sprzeda\u017c i generuj\u0105 zyski. Zdecydowanie jest co\u015b, czego mog\u0105 brakowa\u0107 lub nie dzia\u0142a\u0107 w\u0142a\u015bciwie, aby ich obecno\u015b\u0107 by\u0142a odczuwalna w mi\u0119dzynarodowym scenariuszu biznesowym. Rzu\u0107my nieco \u015bwiat\u0142a na te elementy witryny 5, kt\u00f3re mog\u0105 by\u0107 g\u0142\u00f3wnym &quot;wy\u0142\u0105czeniem&quot;<\/p>\n<h3 style=\"text-align: justify;\">1. Brak logicznego i atrakcyjnego nag\u0142\u00f3wka<\/h3>\n<p style=\"text-align: justify;\">Nag\u0142\u00f3wki s\u0105 pierwszym elementem, kt\u00f3ry przyci\u0105ga natychmiastow\u0105 uwag\u0119 docelowych klient\u00f3w, dlatego musz\u0105 przyci\u0105ga\u0107 uwag\u0119 i anga\u017cowa\u0107. Je\u015bli Tw\u00f3j nag\u0142\u00f3wek wydaje si\u0119 interesuj\u0105cy dla Twoich docelowych klient\u00f3w, z pewno\u015bci\u0105 przyci\u0105gnie ich uwag\u0119 i pomo\u017ce Ci w poprawie Twojej pozycji <a href=\"https:\/\/www.mockingfish.com\/resources\/ecommerce-conversion-optimization\" target=\"_blank\">Wsp\u00f3\u0142czynniki konwersji e-commerce<\/a> znacz\u0105co. Musisz zrozumie\u0107, \u017ce &quot;Co si\u0119 dobrze zaczyna, co si\u0119 dobrze ko\u0144czy&quot;<\/p>\n<h3 style=\"text-align: justify;\">2. Nieodpowiednie marginesy produktu-<\/h3>\n<p style=\"text-align: justify;\">Podmioty gospodarcze dzia\u0142aj\u0105 wy\u0142\u0105cznie w celu osi\u0105gni\u0119cia maksymalnej sprzeda\u017cy i mar\u017cy zysku, aby pozosta\u0107 aktywnym w tym kluczowym \u015brodowisku konkurencyjnym. Dokonaj szczeg\u00f3\u0142owej analizy swoich koszt\u00f3w operacyjnych i innych powi\u0105zanych wydatk\u00f3w, aby skutecznie wyceni\u0107 sw\u00f3j produkt, aby uzyska\u0107 znacz\u0105ce mar\u017ce zysku. Je\u015bli nie mo\u017cesz skutecznie wyceni\u0107 swojego produktu, nie mo\u017cesz wygra\u0107 decyduj\u0105cej bitwy o wsp\u00f3\u0142czynniki konwersji i sprzeda\u017cy produkt\u00f3w w\u015br\u00f3d swoich docelowych klient\u00f3w. Co wi\u0119cej, s\u0105 <a href=\"https:\/\/www.knowband.com\/\" target=\"_blank\">Rozszerzenia eCommerce<\/a> jak kupon na Magento Scratch, <a href=\"https:\/\/www.knowband.com\/magento-master-deal\" target=\"_blank\">Magento Master Deal<\/a>, Alert cenowy PrestaShop, OpenCart Z\u0142\u00f3\u017c ofert\u0119, zach\u0119ta do OpenCart Review, promocj\u0119 OpenCart Push Cart, program OpenCart Deal Timer i inne produkty ze sklepu Knowband, kt\u00f3re mog\u0105 pom\u00f3c w poprawie sprzeda\u017cy Twoich produkt\u00f3w, mar\u017cy zysku i wsp\u00f3\u0142czynnik\u00f3w konwersji.<\/p>\n<h3 style=\"text-align: justify;\">3. Stosujesz wszystko na g\u00f3rze strony-<\/h3>\n<p style=\"text-align: justify;\">Twoja strona g\u0142\u00f3wna nie jest twoj\u0105 &quot;poligonem do\u015bwiadczalnym&quot; <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\" target=\"_blank\">PrestaShop<\/a>?like PrestaShop Custom CSS and JS, PrestaShop Maintenance page customizer and others that can help in effective organization and maintenance of your eCommerce store.<\/p>\n<h3 style=\"text-align: justify;\">4. Obecno\u015b\u0107 wielu opcji-<\/h3>\n<p style=\"text-align: justify;\">S\u0142usznie m\u00f3wi si\u0119, \u017ce &quot;Zbyt wielu kucharzy psuje ros\u00f3\u0142&quot; <a href=\"https:\/\/www.knowband.com\/pl\/prestashop-supercheckout-additional-fee-addon\" target=\"_blank\">opcje p\u0142atno\u015bci<\/a> oraz czas dostawy i inne takie czynniki, aby przyci\u0105gn\u0105\u0107 klient\u00f3w i nie rozprasza\u0107 ich. W wielu badaniach przypadku i raportach analitycznych wykazano, \u017ce zbyt wiele opcji jest jedn\u0105 z g\u0142\u00f3wnych przyczyn niskiej konwersji i sprzeda\u017cy, poniewa\u017c nie pozwalaj\u0105 one odwiedzaj\u0105cym na podejmowanie wymaganych dzia\u0142a\u0144.<\/p>\n<h3 style=\"text-align: justify;\">5. Lekcewa\u017cysz atrakcyjne obrazy produkt\u00f3w i filmy wideo<\/h3>\n<p style=\"text-align: justify;\">Proste, proste teksty nie s\u0105 atrakcyjne dla wszystkich i wielu ludzi chce wi\u0119cej w postaci atrakcyjnych zdj\u0119\u0107 i film\u00f3w informacyjnych. W\u0142a\u015bciciele sklep\u00f3w mog\u0105 generowa\u0107 du\u017c\u0105 sprzeda\u017c i ruch, je\u015bli wykorzystuj\u0105 przyci\u0105gaj\u0105ce wzrok obrazy i filmy, kt\u00f3re s\u0105 zoptymalizowane i nie spowalniaj\u0105 dzia\u0142ania Twojego sklepu. Opr\u00f3cz tego mo\u017cesz skorzysta\u0107 z pomocy skutecznej <a href=\"https:\/\/www.velsof.com\/ecommerce-services\/opencart\/opencart-module\" target=\"_blank\">Us\u0142ugi rozwoju modu\u0142\u00f3w e-commerce<\/a>?that can help in improving the worth and appeal of your site content through numerous wonderful plugins.<\/p>\n<p style=\"text-align: justify;\">Nie ma znaczenia, czy jeste\u015b nowicjuszem, czy do\u015bwiadczonym graczem w tym segmencie eCommerce, wszystkie te elementy strony mog\u0105 w du\u017cym stopniu wp\u0142yn\u0105\u0107 na twoje biznesy eCommerce. Aby mie\u0107 silny wp\u0142yw na segment biznesowy, musisz wprowadzi\u0107 drastyczne ulepszenia w nast\u0119puj\u0105cych obszarach na najwy\u017cszym poziomie.<\/p>\n<p><strong>Lubi\u0142em to? Spodoba ci si\u0119 to<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/a-road-map-for-a-highly-accessible-ecommerce-website\/\" target=\"_blank\">Mapa drogowa dla wysoce dost\u0119pnej witryny e-commerce<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/e-commerce-apps-that-are-a-must-in-this-demonetization-scenario\/\" target=\"_blank\">Aplikacje e-commerce, kt\u00f3re s\u0105 konieczno\u015bci\u0105 w tym scenariuszu demonetyzacji<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/e-commerce-rebuild-is-it-always-a-good-idea\/\" target=\"_blank\">Rebuild e-commerce &#8211; czy to zawsze dobry pomys\u0142?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/what-information-does-add-to-cart-rates-reveal-about-your-ecommerce-store\/\" target=\"_blank\">Jakie informacje na temat stawek dodatkowych od koszyka ujawniaj\u0105 w Twoim sklepie e-commerce?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/some-key-things-to-consider-while-considering-the-transition-towards-an-ecommerce-platform\/\" target=\"_blank\">Niekt\u00f3re kluczowe kwestie do rozwa\u017cenia przy rozwa\u017caniu przej\u015bcia na platform\u0119 handlu elektronicznego<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.009s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istnieje wiele witryn eCommerce, ale nie wszyscy odnosz\u0105 znacz\u0105ce korzy\u015bci pod wzgl\u0119dem sprzeda\u017cy produkt\u00f3w, ruchu w witrynie i wsp\u00f3\u0142czynnik\u00f3w konwersji. By\u0107 mo\u017ce zastanawia\u0142e\u015b si\u0119, dlaczego istnieje ogromna r\u00f3\u017cnica, poniewa\u017c niekt\u00f3re sklepy e-commerce, takie jak Amazon, eBay, Alibaba, Flipkart i inne, zarabiaj\u0105 miliardy dolar\u00f3w, podczas gdy inne ci\u0119\u017cko walcz\u0105 o sprzeda\u017c i generuj\u0105 zyski. Zdecydowanie jest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3231],"tags":[],"class_list":["post-18867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-pl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elementy strony 5, kt\u00f3re mog\u0105 rozczarowa\u0107 klient\u00f3w e-commerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/elementy-strony-5-kt\u00f3re-mog\u0105-rozczarowa\u0107-klient\u00f3w-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elementy strony 5, kt\u00f3re mog\u0105 rozczarowa\u0107 klient\u00f3w e-commerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Istnieje wiele witryn eCommerce, ale nie wszyscy odnosz\u0105 znacz\u0105ce korzy\u015bci pod wzgl\u0119dem sprzeda\u017cy produkt\u00f3w, ruchu w witrynie i wsp\u00f3\u0142czynnik\u00f3w konwersji. By\u0107 mo\u017ce zastanawia\u0142e\u015b si\u0119, dlaczego istnieje ogromna r\u00f3\u017cnica, poniewa\u017c niekt\u00f3re sklepy e-commerce, takie jak Amazon, eBay, Alibaba, Flipkart i inne, zarabiaj\u0105 miliardy dolar\u00f3w, podczas gdy inne ci\u0119\u017cko walcz\u0105 o sprzeda\u017c i generuj\u0105 zyski. Zdecydowanie jest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/pl\/ecommerce-pl\/elementy-strony-5-kt\u00f3re-mog\u0105-rozczarowa\u0107-klient\u00f3w-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T09:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2016\/09\/5-Site-elements-that-can-disappoint-your-eCommerce-customers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"611\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/81a9f6410791bd28706e8027b984012b\"},\"headline\":\"Elementy strony 5, kt\u00f3re mog\u0105 rozczarowa\u0107 klient\u00f3w e-commerce\",\"datePublished\":\"2016-02-23T00:00:00+00:00\",\"dateModified\":\"2026-08-10T09:07:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\\\/\"},\"wordCount\":664,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/5-Site-elements-that-can-disappoint-your-eCommerce-customers.jpg\",\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/pl\\\/ecommerce-pl\\\/elementy-strony-5-kt%c3%b3re-mog%c4%85-rozczarowa%c4%87-klient%c3%b3w-e-commerce\\\/\",\"name\":\"Elementy strony 5, kt\u00f3re mog\u0105 rozczarowa\u0107 klient\u00f3w e-commerce - 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