{"id":821943,"date":"2024-04-05T11:47:31","date_gmt":"2024-04-05T11:47:31","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=821934\/"},"modified":"2024-04-24T09:51:13","modified_gmt":"2024-04-24T09:51:13","slug":"avviso-importante-universal-analytics-verr%c3%a0-gradualmente-eliminato-da-google","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/non-categorizzato\/avviso-importante-universal-analytics-verr%c3%a0-gradualmente-eliminato-da-google\/","title":{"rendered":"Avviso importante di Knowband: Universal Analytics verr\u00e0 gradualmente eliminato da Google!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google invita gli utenti a passare rapidamente a Google Analytics 4 (GA4) per evitare di perdere dati preziosi. Con l&#8217;evolversi del panorama digitale, Google ha annunciato il suo piano per interrompere tutti i servizi Universal Analytics (UA) e le interfacce di programmazione delle applicazioni (API) entro il 1 luglio. Inoltre, questa mossa significa uno spostamento fondamentale verso <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\"><span style=\"font-weight: 400;\">Google Analytics 4 (GA4)<\/span><\/a><span style=\"font-weight: 400;\">, segnando la fine dell&#8217;accesso alle propriet\u00e0 UA tramite l&#8217;interfaccia di Google Analytics e le sue API a partire da luglio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per gli utenti che non hanno ancora adottato GA4, Google sottolinea l&#8217;urgenza della migrazione.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La transizione non \u00e8 solo una necessit\u00e0 tecnica, ma un\u2019opportunit\u00e0 per sfruttare le capacit\u00e0 di analisi pi\u00f9 sofisticate offerte da GA4. A differenza del suo predecessore, GA4 si concentra sulla raccolta dati conforme alla privacy e offre un&#8217;interfaccia utente pi\u00f9 intuitiva, modelli di machine learning avanzati e funzionalit\u00e0 di tracciamento multipiattaforma. Inoltre, queste funzionalit\u00e0 sono progettate per fornire informazioni pi\u00f9 approfondite sul comportamento degli utenti e migliorare l\u2019accuratezza delle decisioni basate sui dati.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Perch\u00e9 \u00e8 essenziale un&#8217;azione immediata!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I dati sono una delle risorse pi\u00f9 importanti per un sito web online. Per lo stesso motivo diventa fondamentale tutelarlo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ritardare il processo di migrazione comporta un rischio significativo di perdita di dati, che potrebbe avere un impatto irreversibile sull\u2019efficacia delle strategie di marketing e sulle prestazioni delle campagne. Pertanto, per facilitare una transizione senza intoppi, Google ha reso disponibile una guida completa alla migrazione che descrive le istruzioni dettagliate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tecniche di conservazione dei dati!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La conservazione dei dati storici \u00e8 fondamentale. <\/span><a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=14090456\"><span style=\"font-weight: 400;\">Centro assistenza di Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> descrive in dettaglio diverse metodologie per l&#8217;esportazione dei dati dalle propriet\u00e0 UA. Per coloro che possiedono propriet\u00e0 Universal Analytics 360 e desiderano esportare dati storici tramite BigQuery, \u00e8 fondamentale avviare immediatamente questo processo. Dopo la transizione, i dati esportati continueranno a essere accessibili all&#8217;interno di BigQuery, garantendo la continuit\u00e0 dell&#8217;analisi e del reporting dei dati.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Comprendere le modifiche:<\/span><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-821937 size-full\" title=\"Comprendere i cambiamenti in Google Analytics 4 | Knowband\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\" alt=\"Comprendere i cambiamenti in Google Analytics 4 | Knowband\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Monitoraggio delle conversioni: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L&#8217;interruzione di UA interromper\u00e0 il tracciamento delle nuove conversioni. Ci\u00f2 potrebbe influire in modo significativo sull&#8217;ottimizzazione delle campagne pubblicitarie, in particolare per quelle che utilizzano le strategie Smart Bidding di Google.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Elenchi del pubblico:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con la chiusura di Universal Analytics, gli elenchi di segmenti di pubblico personalizzati utilizzati per il targeting nelle campagne pubblicitarie non saranno pi\u00f9 disponibili, diminuendo potenzialmente l&#8217;efficacia della campagna. Tuttavia, puoi accedere a funzionalit\u00e0 pi\u00f9 avanzate con GA4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integrazione API:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dopo l&#8217;UA, le richieste API relative a Universal Analytics non verranno elaborate. Ci\u00f2 include le richieste di eliminazione dei dati tramite l&#8217;API di eliminazione degli utenti, che influiscono sulla funzionalit\u00e0 di strumenti analitici come Looker Studio.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analisi di attribuzione:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La scomparsa dei progetti di attribuzione in Google Analytics evidenzia la necessit\u00e0 per i professionisti del marketing di adattare i propri modelli di attribuzione in GA4. Garantir\u00e0 la comprensione continua dei punti di contatto dei clienti e dei percorsi di conversione.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Alla fine!<\/span><\/h2>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611?hl=en\"><span style=\"font-weight: 400;\">Transizione a GA4<\/span><\/a><span style=\"font-weight: 400;\"> non \u00e8 solo un cambiamento obbligatorio, ma un\u2019opportunit\u00e0 per sfruttare l\u2019analisi avanzata che pu\u00f2 guidare decisioni di marketing pi\u00f9 sfumate ed efficaci. Le funzionalit\u00e0 complete di GA4, progettate per soddisfare le esigenze di un ambiente digitale incentrato sulla privacy, offrono alle aziende gli strumenti per prosperare in uno spazio online sempre pi\u00f9 competitivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ef \u00bf\u00bd<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google invita gli utenti a passare rapidamente a Google Analytics 4 (GA4) per evitare di perdere dati preziosi. Con l&#8217;evolversi del panorama digitale, Google ha annunciato il suo piano per interrompere tutti i servizi Universal Analytics (UA) e le interfacce di programmazione delle applicazioni (API) entro il 1 luglio. Inoltre, questa mossa significa uno spostamento [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":821993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[32851],"tags":[30386,620,30387,33780,3766,33781,33779,30410],"class_list":["post-821943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","tag-ga4","tag-google-analytics","tag-google-analytics-4","tag-migrazione-dei-dati","tag-statistiche-di-google","tag-transizione-analitica","tag-universali-analytics","tag-versione-ga4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avviso importante di Knowband: Universal Analytics verr\u00e0 gradualmente eliminato da Google! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/non-categorizzato\/avviso-importante-universal-analytics-verr\u00e0-gradualmente-eliminato-da-google\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avviso importante di Knowband: Universal Analytics verr\u00e0 gradualmente eliminato da Google! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google invita gli utenti a passare rapidamente a Google Analytics 4 (GA4) per evitare di perdere dati preziosi. 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