{"id":818768,"date":"2022-12-21T10:45:11","date_gmt":"2022-12-21T10:45:11","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818754\/"},"modified":"2026-08-10T13:21:31","modified_gmt":"2026-08-10T13:21:31","slug":"problemi-comuni-che-ogni-azienda-di-e-commerce-deve-affrontare","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/problemi-comuni-che-ogni-azienda-di-e-commerce-deve-affrontare\/","title":{"rendered":"Problemi comuni che ogni azienda di e-commerce deve affrontare"},"content":{"rendered":"

<\/head>Ogni attivit\u00e0 online affronta alti e bassi prima del viaggio verso il successo. Pertanto, sin dal primo giorno, diventa piuttosto un compito per gli amministratori dei negozi di e-commerce assicurarsi un posto nel mercato.\ufffdInoltre, a causa dell’elevato tasso di concorrenza e dell’enorme numero di commercianti. Alcuni problemi comuni derivano dal viaggio durante l’avvio di un’attivit\u00e0 di e-commerce.<\/span><\/p>\n

<\/iframe><\/p>\nNel seguente articolo, abbiamo cercato di restringere alcuni problemi comuni insieme alle soluzioni per aiutare la nostra comunit\u00e0 di commercianti di e-commerce. Ma prima di iniziare con lo stesso, parliamo dei motivi che causano questi problemi.<\/span><\/p>\n<h2>Motivi che influenzano la crescita di un e-commerce<\/strong><\/h2>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818760 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg\" alt=\"motivi-che-influenzano-il-business-online\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\nSe parliamo dei motivi che diventano ostacoli al commercio online, ce ne sono molti. O un’azienda pu\u00f2 affrontare una crescita vertiginosa a causa della SEO, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-ui\/\">esperienza del sito web<\/a><\/strong>, o qualsiasi altra cosa. Ma la causa principale che impedisce ai clienti di ordinare dal tuo negozio di e-commerce \u00e8 la concorrenza del mercato.<\/span><\/p>\nAl giorno d’oggi, quasi tutte le attivit\u00e0 offline stanno iniziando online. Per lo stesso motivo, ora i clienti dispongono di un’ampia variet\u00e0 di siti Web online tra cui scegliere i prodotti.<\/span><\/p>\nInoltre, rischi che la tua azienda di e-commerce venga coinvolta nella corsa al successo per lo stesso motivo. Quindi, iniziamo con alcuni dei problemi e delle soluzioni comuni che possono aiutare la tua azienda a distinguersi dalla concorrenza del mercato e crescere.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818759 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce.jpg\" alt=\"motivi-che-influenzano-la-crescita-di-un-e-commerce\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Reasons-that-impact-the-Growth-of-an-eCommerce-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3>Meno traffico clienti:<\/h3>\nUno dei problemi principali che impediscono le vendite \u00e8 avere meno visitatori di quanto ti aspettavi per la tua attivit\u00e0 su Internet. Ora ci possono essere vari motivi dietro lo stesso. O non hai un buon posizionamento sui motori di ricerca o non utilizzi abbastanza piattaforme per pubblicizzare la tua azienda.<\/span><\/p>\nPertanto, per ottenere pi\u00f9 clienti sul sito Web, puoi potenziare il SEO del tuo negozio di e-commerce. Insieme allo stesso, se stai cercando un altro modo organico degno, puoi anche sfruttare il social media marketing.<\/span><\/p>\nInoltre, se sei disposto a spendere qualche dollaro, puoi anche utilizzare il marketing a pagamento.<\/span><\/p>\nInoltre, se sei un venditore online PrestaShop, il <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/affiliate-referral-program-helps-online-businesses\/\">Componente aggiuntivo di affiliazione e referral<\/a><\/strong> di Knowband \u00e8 uno dei modi migliori per ottenere pi\u00f9 clienti con l’aiuto di quelli esistenti.<\/span><\/p>\n<h3>I visitatori non vengono convertiti in clienti:<\/strong><\/h3>\nIl secondo problema che quasi tutti i business online devono affrontare \u00e8 che i visitatori accedono al sito Web ma non procedono all’ordine. Potrebbe accadere perch\u00e9 il tuo sito Web di e-commerce non \u00e8 in grado di impressionare i visitatori o stai affrontando un lungo processo.<\/span><\/p>\nPertanto, per difendere la seguente causa, puoi migliorare l’esperienza del sito Web del tuo negozio PrestaShop o eCommerce con i plug-in Knowband. Ad esempio, puoi mostrare a <a href=\"https:\/\/www.knowband.com\/it\/prestashop-spin-and-win\">pop-up Spin and Win gamificato<\/a><\/strong> ai visitatori del tuo negozio sulla home page.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-816662 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png\" alt=\"recensione gira e vinci\" width=\"800\" height=\"2086\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module.png 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-115x300.png 115w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-768x2003.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/11\/Clients-Feedback-for-Spin-and-Win-Wheel-Module-393x1024.png 393w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\nInoltre, puoi sorprendentemente migliorare l’esperienza di checkout nel tuo negozio PrestaShop fornendo tutti gli elementi essenziali per il checkout in un’unica pagina.<\/span><\/p>\nPertanto, \u00e8 un must offrire ai visitatori un’esperienza del sito Web pertinente e ricca.<\/span>\u00ef \u00bf\u00bd<\/span><\/p>\n<h3>Carrelli abbandonati:<\/strong><\/h3>\nQuando un cliente aggiunge qualcosa al carrello e lascia il sito Web prima di confermare l’ordine, il termine si chiama abbandono del carrello. Inoltre, l’abbandono del carrello \u00e8 uno dei motivi che riducono drasticamente le vendite.<\/span><\/p>\nAi clienti devono essere forniti promemoria di follow-up per risolvere il seguente problema. In Knowband, offriamo il plug-in di promemoria del carrello abbandonato per OpenCart e <a href=\"https:\/\/www.knowband.com\/it\/prestashop-abandoned-cart\">PrestaShop <\/a><\/strong>Piattaforme di eCommerce.<\/span><\/p>\n<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818761\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg\" alt=\"caratteristiche-del-carrello-abbandonato-di-Knowband\" width=\"1200\" height=\"1392\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-259x300.jpg 259w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-768x891.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/12\/Abandoned-Cart-883x1024.jpg 883w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\nA parte questo, se hai gi\u00e0 lanciato il tuo<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reasons-why-your-ecommerce-business-needs-a-mobile-app\/\"> App per dispositivi mobili Android e iOS<\/a><\/strong>, puoi anche avvalerti delle notifiche push per coinvolgere i tuoi clienti.<\/span><\/p>\n<h3>Basso RCR (tasso cliente restituito):<\/strong><\/h3>\nA volte, i clienti ordinano da un sito web per la prima volta e non procedono con altri ordini.\ufffd<\/span>Questo \u00e8 uno dei problemi che incidono drasticamente sulle vendite. Pertanto, trasformare i clienti occasionali in clienti abituali \u00e8 importante quanto acquisire nuovi clienti.<\/span><\/p>\nPer gli stessi commercianti di eCommerce usano varie tattiche per attirare i clienti esistenti. <\/span>Inoltre, altri importanti attori come Amazon e Flipkart offrono punti fedelt\u00e0 ai clienti in base ai loro acquisti. I punti fedelt\u00e0 non solo attirano i clienti ad acquistare di nuovo, ma li motivano anche a controllare regolarmente il sito Web per offerte interessanti.<\/span><\/p>\nPertanto, se sei un amministratore del negozio OpenCart, PrestaShop o Magento 2, puoi anche dare un’occhiata al <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-customer-loyalty-programs\/\">Estensione Punti Fedelt\u00e0<\/a><\/strong> offerto da Knowband.<\/span><\/p>\n<h2>Alla fine,<\/strong><\/h2>\nSebbene avviare un’attivit\u00e0 online sia un po ‘difficile da decifrare, ma solo se non si pianifica in modo efficace. Inoltre, con l’aiuto di solide strategie e lavoro, si pu\u00f2 facilmente riuscire a elencare la propria attivit\u00e0 di e-commerce sul mercato. Pertanto, nel seguente articolo, abbiamo cercato di coprire alcuni dei problemi comuni insieme alle soluzioni.<\/span><\/p>\nSe hai domande o suggerimenti, non esitare a trovarci all’indirizzo support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Ogni attivit\u00e0 online affronta alti e bassi prima del viaggio verso il successo. Pertanto, sin dal primo giorno, diventa piuttosto un compito per gli amministratori dei negozi di e-commerce assicurarsi un posto nel mercato.\ufffdInoltre, a causa dell’elevato tasso di concorrenza e dell’enorme numero di commercianti. Alcuni problemi comuni derivano dal viaggio durante l’avvio di un’attivit\u00e0 […]<\/p>\n","protected":false},"author":2,"featured_media":818757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[12771,30719,21760,30718,30717,3759],"class_list":["post-818768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-carrello-di-abbandono","tag-commercianti-di-e-commerce","tag-commercio-elettronico","tag-estensione-punti-fedelt","tag-negozio-di-e-commerce","tag-piattaforme-ecommerce"],"acf":[],"yoast_head":"\n<title>Problemi comuni che ogni azienda di e-commerce deve affrontare - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/problemi-comuni-che-ogni-azienda-di-e-commerce-deve-affrontare\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Problemi comuni che ogni azienda di e-commerce deve affrontare - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Ogni attivit\u00e0 online affronta alti e bassi prima del viaggio verso il successo. Pertanto, sin dal primo giorno, diventa piuttosto un compito per gli amministratori dei negozi di e-commerce assicurarsi un posto nel mercato.\ufffdInoltre, a causa dell’elevato tasso di concorrenza e dell’enorme numero di commercianti. 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