Quanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/quanto-\u00e8-importante-un-programma-fedelt\u00e0-ecommerce-per-un-negozio-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Vuoi incoraggiare i clienti ad acquistare dal tuo negozio? Il programma fedelt\u00e0 eCommerce lo fa per te. Un programma fedelt\u00e0 eCommerce aiuta a motivare i clienti a fare acquisti ripetuti nel tuo negozio online premiandoli. Omaggi, sconti, coupon o cashback, tutte queste cose possono essere utilizzate come premi. Uno dei migliori esempi di un programma […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/quanto-\u00e8-importante-un-programma-fedelt\u00e0-ecommerce-per-un-negozio-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T14:24:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T13:06:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/01\/How-important-is-eCommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayushi Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayushi Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\\\/\"},\"author\":{\"name\":\"Ayushi Sharma\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/d3152996d950df7d0802ef4fb836e184\"},\"headline\":\"Quanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce?\",\"datePublished\":\"2022-01-25T14:24:46+00:00\",\"dateModified\":\"2026-08-10T13:06:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\\\/\"},\"wordCount\":993,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/How-important-is-eCommerce.jpg\",\"keywords\":[\"Estensione punti fedelt\u00e0 Magento\",\"Estensione Punti Fedelt\u00e0 Magento 2\",\"Estensione punti fedelt\u00e0 OpenCart\",\"Modulo punti fedelt\u00e0 PrestaShop\",\"Programma fedelt\u00e0 e-commerce\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\\\/\",\"name\":\"Quanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce? 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{"id":815146,"date":"2022-01-25T14:24:46","date_gmt":"2022-01-25T14:24:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=815134\/"},"modified":"2026-08-10T13:06:03","modified_gmt":"2026-08-10T13:06:03","slug":"quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/quanto-%c3%a8-importante-un-programma-fedelt%c3%a0-ecommerce-per-un-negozio-ecommerce\/","title":{"rendered":"Quanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce?"},"content":{"rendered":"

<\/head>Vuoi incoraggiare i clienti ad acquistare dal tuo negozio? Il programma fedelt\u00e0 eCommerce lo fa per te. Un programma fedelt\u00e0 eCommerce aiuta a motivare i clienti a fare acquisti ripetuti nel tuo negozio online premiandoli. Omaggi, sconti, coupon o cashback, tutte queste cose possono essere utilizzate come premi. Uno dei migliori esempi di un programma fedelt\u00e0 eCommerce \u00e8 il programma Starbucks Rewards che consente ai clienti di guadagnare stelle e per ogni dollaro speso, l’acquirente pu\u00f2 guadagnare una stella. Dopo 60 stelle, i clienti riceveranno un drink o una fetta di torta in omaggio.\ufffd\ufffd<\/span><\/p>\n

In questo blog cercheremo di capire cosa rende importante questo programma e quali vantaggi offre.<\/span><\/p>\n

Fidelizzazione dei clienti: cosa lo rende cos\u00ec importante?<\/span><\/strong><\/h2>\n
Le piccole imprese dovrebbero concentrarsi sull’attrazione di nuovi clienti? o dovrebbero concentrarsi su quelli esistenti e assicurarsi che tornino ancora e ancora? Queste sono alcune delle domande che possono confondere gli imprenditori in erba. Nel caso in cui tu sia uno di quei proprietari di eCommerce in erba e non sei sicuro di concentrarti sull’acquisizione o sulla fidelizzazione, ecco perch\u00e9 entrambi i tipi di acquirenti, quelli esistenti e quelli fedeli, sono importanti.\ufffd<\/span><\/p>\n
$\"Programma$ <\/a><\/p>\n
La fidelizzazione \u00e8 un modo efficace per far crescere la tua attivit\u00e0 e la fidelizzazione dei clienti ne \u00e8 una parte importante. Secondo gli studi, il 75% dei clienti ha cambiato marchio per un migliore programma fedelt\u00e0, mentre il 52% dei clienti dar\u00e0 la priorit\u00e0 e acquister\u00e0 da marchi in cui hanno punti e premi nel proprio account.<\/span><\/p>\n
Quanto \u00e8 vantaggioso il programma fedelt\u00e0 eCommerce?<\/span><\/strong><\/h2>\n
Viene fornito il programma fedelt\u00e0 eCommerce<\/span>\u00ef \u00bf\u00bd<\/span><\/strong>vantaggi significativi che aiutano il tuo negozio eCommerce a crescere. Di seguito sono riportati i vantaggi del programma.<\/span><\/p>\n
\n
\n
I risultati del programma fedelt\u00e0 eCommerce aumentano la fidelizzazione dei clienti<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Uno dei motivi principali per utilizzare il programma fedelt\u00e0 eCommerce \u00e8 che aumenta la fidelizzazione dei clienti. I clienti esistenti amano essere ricompensati per pi\u00f9 acquisti. Inoltre, secondo gli studi, delle aziende che gestiscono programmi fedelt\u00e0 sui negozi di eCommerce, l’81% degli acquirenti rimane fedele a tali accompagnamenti. D’altra parte, il 69% degli acquirenti afferma di scegliere i rivenditori in base alla fedelt\u00e0 dei clienti e ai premi guadagnati.<\/span><\/p>\n
Pertanto, tali studi hanno dimostrato che i programmi fedelt\u00e0 amano l’opportunit\u00e0 di ricevere premi e possono ottenere conversioni frequenti. Inoltre, \u00e8 pi\u00f9 probabile che rimangano nella tua attivit\u00e0 ed evitino di passare alla concorrenza una volta che i clienti guadagnano punti e salgono di livello.<\/span><\/p>\n
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Opta per il programma fedelt\u00e0 eCommerce se cerchi vendite pi\u00f9 elevate<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Il programma fedelt\u00e0 eCommerce \u00e8 consigliabile per i commercianti che cercano vendite pi\u00f9 elevate. Aumentare la fedelt\u00e0 dei clienti \u00e8 molto semplice. Inoltre, questo programma consente anche ai proprietari di negozi di premiare i loro clienti per tutta la vita rimanendo fedeli alla loro attivit\u00e0. Pi\u00f9 clienti mantieni, pi\u00f9 la tua attivit\u00e0 crescer\u00e0.\ufffd<\/span><\/p>\n
\ufffdUn aumento del 5% della fidelizzazione dei clienti pu\u00f2 aumentare i profitti di un’azienda dal 25% al \u200b\u200b125% secondo uno studio interessante. Inoltre, l’81% degli acquirenti ritiene che il programma fedelt\u00e0 abbia maggiori probabilit\u00e0 di continuare a fare acquisti con il marchio. Il 62% degli acquirenti mobili statunitensi afferma che il programma fedelt\u00e0 aumenter\u00e0 le visite in negozio.<\/span><\/p>\n
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I programmi fedelt\u00e0 eCommerce offrono strategie di vendita e marketing convenienti<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
I programmi fedelt\u00e0 eCommerce offrono vendite convenienti e un’efficiente strategia di marketing. Inoltre, se confrontiamo l’acquisizione di clienti e la fidelizzazione dei clienti esistenti, l’acquisizione di clienti \u00e8 circa cinque volte pi\u00f9 costosa rispetto alla fidelizzazione dei clienti esistenti. Quindi per attirare i clienti esistenti utilizza immediatamente i programmi fedelt\u00e0. Con un software di ricompensa fedelt\u00e0 adeguato e contenuti ottimizzati, \u00e8 anche molto facile da gestire.<\/span><\/p>\n
$\"6-sconto-740x740\"$ <\/a><\/p>\n
\n
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Aiuta a fidelizzare i clienti esistenti\ufffd<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
In media, i consumatori fedeli spendono il 67% in pi\u00f9 rispetto ai nuovi consumatori. Questa \u00e8 una statistica non trascurabile. Allo stesso tempo, acquisire clienti pu\u00f2 costare almeno cinque volte di pi\u00f9 rispetto a mantenere i clienti esistenti. Quindi, per avere un impatto positivo sulla tua attivit\u00e0, puoi applicare questa idea. Inoltre, i membri del programma fedelt\u00e0 possono apportare pi\u00f9 valore alla tua attivit\u00e0 nei momenti difficili.\ufffd<\/span><\/p>\n
Perch\u00e9 scegliere i moduli Knowband?<\/span><\/h2>\n
Knowband \u00e8 famoso per offrire alcuni dei migliori plugin per i sistemi di eCommerce. Con anni di esperienza con i siti Web di e-commerce, Knowband sa cosa funziona meglio per i commercianti e cosa no. Insieme a plug-in efficienti per diverse piattaforme di eCommerce come Opencart, Prestashop, Magento e Magento 2, Knowband offre il supporto post-vendita pi\u00f9 efficiente.<\/span><\/p>\n
\n
Modulo punti fedelt\u00e0 PrestaShop<\/a>\u00ef \u00bf\u00bd<\/span><\/li>\n
Estensione punti fedelt\u00e0 Opencart\ufffd<\/span><\/a><\/li>\n
Estensione punti fedelt\u00e0 Magento<\/span><\/a><\/li>\n
Estensione Punti Fedelt\u00e0 Magento 2<\/span><\/a><\/li>\n<\/ul>\n
Modulo Punti Fedelt\u00e0 PrestaShop\ufffd<\/span><\/strong><\/h3>\n
Il modulo \u00e8 vantaggioso per i proprietari di negozi Prestashop in quanto consente all’amministratore di fornire il credito del negozio ai clienti per determinate azioni. Alcune azioni includono: Nuovo ordine, Registrazione nel negozio, ecc.<\/span><\/p>\n
$\"2-punti-fedelt\u00e0-storia-740x740\"$ <\/a><\/span><\/p>\n
Estensione punti fedelt\u00e0 Opencart\ufffd<\/span><\/strong><\/h3>\n
Consentendo all’amministratore di fornire punti fedelt\u00e0 o negozi di crediti ai propri clienti, Knowband offre l’estensione dei punti fedelt\u00e0 Opencart. Inoltre, questa estensione consente ai clienti di utilizzare il loro prossimo acquisto in negozio sotto forma di sconto.<\/span><\/p>\n
$\"regole-punto-fidelizzazione-740x740\"$ <\/a><\/p>\n
Estensione punti fedelt\u00e0 Magento<\/span><\/strong><\/h3>\n
L’estensione dei punti fedelt\u00e0 Magento consente ai commercianti online di fornire punti fedelt\u00e0 su eventi specifici. Gli eventi specifici includono la nuova registrazione, il primo ordine, l’ordinazione di qualsiasi prodotto specifico o prodotti di qualsiasi importo specifico.<\/span><\/p>\n
$\"3-sezione-account-interfaccia-front-end-740x740\"$ <\/a><\/p>\n
Estensione Punti Fedelt\u00e0 Magento 2<\/span><\/strong><\/h3>\n
L’estensione dei punti fedelt\u00e0 Magento 2 consente all’amministratore online di fornire punti fedelt\u00e0 agli acquirenti online. I punti fedelt\u00e0 possono essere offerti agli acquirenti online in occasione di diversi eventi. Ad esempio, nuova registrazione, primo ordine, acquisto di un prodotto specifico, ordine di un prodotto da una categoria specifica e ordini di un importo specifico o pi\u00f9.\ufffd<\/span><\/p>\n
$\"1-punti-fedelt\u00e0-interfaccia-front-end-740x740\"$ <\/a><\/p>\n
Nota finale:<\/span><\/strong><\/h2>\n
Quando i programmi fedelt\u00e0 offrono cos\u00ec tanti vantaggi, sarebbe fantastico avviarne uno per la tua attivit\u00e0 oggi. Con l’assistenza dei moduli Knowband, puoi semplificare questo processo e portare la tua attivit\u00e0 al livello successivo.<\/span><\/p>\n
Poich\u00e9 Knowband offre un efficiente supporto post-vendita ai clienti, non esitare a scriverci all’indirizzo support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Vuoi incoraggiare i clienti ad acquistare dal tuo negozio? Il programma fedelt\u00e0 eCommerce lo fa per te. Un programma fedelt\u00e0 eCommerce aiuta a motivare i clienti a fare acquisti ripetuti nel tuo negozio online premiandoli. Omaggi, sconti, coupon o cashback, tutte queste cose possono essere utilizzate come premi. Uno dei migliori esempi di un programma […]<\/p>\n","protected":false},"author":34,"featured_media":815142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[26161,26162,19137,26164,26163],"class_list":["post-815146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-estensione-punti-fedelt-magento","tag-estensione-punti-fedelt-magento-2","tag-estensione-punti-fedelt-opencart","tag-modulo-punti-fedelt-prestashop","tag-programma-fedelt-e-commerce"],"acf":[],"yoast_head":"\nQuanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/quanto-\u00e8-importante-un-programma-fedelt\u00e0-ecommerce-per-un-negozio-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quanto \u00e8 importante un programma fedelt\u00e0 eCommerce per un negozio eCommerce? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Vuoi incoraggiare i clienti ad acquistare dal tuo negozio? 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