{"id":814601,"date":"2021-09-07T08:15:57","date_gmt":"2021-09-07T08:15:57","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=814575\/"},"modified":"2026-08-10T13:00:37","modified_gmt":"2026-08-10T13:00:37","slug":"why-do-businesses-need-a-private-shop","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/why-do-businesses-need-a-private-shop\/","title":{"rendered":"Why Do Businesses need a &#8216;Private Shop&#8217;?"},"content":{"rendered":"<p><html lang=\"it\"><head><meta charset=\"utf-8\"><\/head><body><span style=\"font-weight: 400;\">Hai mai sentito la parola &#8220;negozio privato&#8221;? Ci sono alcune aziende che ti permettono di vedere i loro prodotti solo quando ti registri. Il contenuto del sito web pu\u00f2 essere accessibile dopo la registrazione. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante l&#8217;esplorazione di articoli e documenti di ricerca, i siti Web di solito <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/knowband-spin-win-popup-feedback\/\">mostra un popup<\/a> e richiedi la registrazione per accedere all&#8217;intero contenuto. Ti mostrano contenuti limitati per aumentare la curiosit\u00e0 e per maggiori dettagli, non hai altra scelta che registrarti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quei siti web sono stati privatizzati e lo stesso pu\u00f2 essere fatto per il tuo negozio di e-commerce. Puoi rendere privato il tuo negozio Opencart, PrestaShop o Magento utilizzando i moduli &#8220;Negozio privato&#8221;. Perch\u00e9 hai bisogno di un negozio privato? Vai avanti e scopri perch\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questo articolo \u00e8 una raccolta di 101 di &#8220;Negozio privato&#8221; per aziende B2B e altre imprese<\/span><\/p>\n<h1><b>Cos&#8217;\u00e8 un negozio privato?<\/b><\/h1>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/09\/Screenshot.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-814591\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/09\/Screenshot.gif\" alt=\"Negozio-privato-eCommerce-sito-online\" width=\"800\" height=\"353\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Quando un negozio \u00e8 accessibile solo ai clienti registrati, il negozio rientra nella categoria &#8220;Negozio privato&#8221;. Rendere privato un negozio online ti consente di regolare facilmente le vendite del negozio. In questo modo, l&#8217;amministratore del negozio online pu\u00f2 impedire ai clienti di visualizzare il negozio, le merci o le categorie senza prima accedere o registrarsi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 possibile creare un gruppo di clienti privati \u200b\u200be assegnare numerosi gruppi privati \u200b\u200ba ciascun prodotto\/categoria, ognuno dei quali \u00e8 accessibile solo da un determinato gruppo di consumatori. Invia e-mail a un gruppo specifico di clienti su nuove offerte, sconti, collezioni e cos\u00ec via.<\/span><\/p>\n<h1><b>Perch\u00e9 le aziende hanno bisogno di un negozio privato?<\/b><\/h1>\n<p>Se hai prodotti sia per B2B che per B2C sul tuo sito eCommerce, dovrai creare un ambiente privato per ciascuno, ed \u00e8 qui che entra in gioco l&#8217;opzione Negozio privato.<\/p>\n<ul>\n<li>\n<h2><b>Le aziende B2B richiedono piattaforme private<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il gruppo all&#8217;ingrosso pu\u00f2 ottenere l&#8217;accesso completo al negozio, mentre il gruppo generale \u00e8 limitato a un singolo prodotto o categoria. \u00c8 possibile creare pagine Web e categorie completamente funzionali per consumatori e utenti con restrizioni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;attivit\u00e0 funziona in modo sistematico e dare accesso ai rivenditori per i prezzi all&#8217;ingrosso influenzer\u00e0 la loro attivit\u00e0. Un &#8220;Negozio privato&#8221; garantisce la privacy alle aziende B2B.<\/span><\/p>\n<ul>\n<li>\n<h2><b>Aumento della registrazione e degli abbonati e-mail<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anche un &#8220;negozio privato&#8221; pu\u00f2 avvantaggiare le aziende B2C. Se pubblichi campagne e dici ai tuoi clienti che stai eseguendo sconti sul tuo negozio, lo far\u00e0 <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/customers-buyer-motivation\/\">influenzali<\/a> per registrarti con il tuo marchio e ottenere l&#8217;accesso a quei prodotti scontati. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In un certo senso, li stai costringendo a registrarsi per accedere al tuo negozio. Ci\u00f2 aumenta la registrazione sul tuo negozio e costruisce la tua lista di e-mail.<\/span><\/p>\n<ul>\n<li>\n<h2><b>Accesso anticipato ai clienti registrati per prodotti di fascia alta: <\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Molte aziende che vendono prodotti di lusso o merce che hanno edizioni limitate dovrebbero optare per un &#8220;negozio privato&#8221;. Se hai un piccolo gruppo di pubblico per il tuo marchio che acquista prodotti di fascia alta, sicuramente non vuoi che tutti vi accedano.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questo pu\u00f2 essere notificato a un gruppo limitato di persone. Di conseguenza si sentono privilegiati e sarai in grado di fornire un&#8217;esperienza cliente soddisfacente.<\/span><\/p>\n<h1><b>Come convertire il tuo negozio in Negozio Privato?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Ti mancano solo tre passaggi per convertire il tuo negozio in un Negozio Privato.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acquista il modulo e decomprimi i file e fai riferimento al manuale dell&#8217;utente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Installa il modulo sul tuo rispettivo sito web con il codice sorgente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Configura le impostazioni del Negozio Privato e inizia!<\/span><\/li>\n<\/ol>\n<h2><b>Caratteristiche che dovresti considerare prima di acquistare un modulo negozio privato<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il proprietario del negozio ha la possibilit\u00e0 di costruire un negozio completamente privato<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crea gruppi segreti con indirizzi IP e consenti solo alcuni client<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I visitatori non potranno vedere prodotti o categorie privati<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inoltre, funziona come estensione delle autorizzazioni per i cataloghi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad ogni prodotto\/categoria possono essere assegnati pi\u00f9 gruppi dall&#8217;amministratore<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I clienti possono visualizzare i propri prodotti\/categorie personali da un gruppo privato<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consenti a Google di eseguire la scansione delle pagine private del tuo sito web<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ogni prodotto\/categoria pu\u00f2 essere reso privato dall&#8217;amministratore<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inoltre, l&#8217;amministratore dovrebbe avere la possibilit\u00e0 di inviare e-mail ai membri di un gruppo privato<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L&#8217;etichetta del prodotto\/l&#8217;immagine dell&#8217;etichetta del prodotto pu\u00f2 essere modificata dall&#8217;amministratore<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avere una vetrina personalizzata con un modulo di registrazione che consente di cambiare lo sfondo<\/span><\/li>\n<\/ul>\n<h1><b>Demo dal vivo per i moduli del Negozio Privato<\/b><\/h1>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/it\/prestashop-private-shop\">Clicca qui<\/a> per vedere la demo di PrestaShop<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puoi controllare la demo live per OpenCart <a href=\"https:\/\/www.knowband.com\/opencart-private-shop\">qui<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Controlla la demo live per Magento da <a href=\"https:\/\/www.knowband.com\/magento-private-shop\">qui<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hai mai sentito la parola &#8220;negozio privato&#8221;? Ci sono alcune aziende che ti permettono di vedere i loro prodotti solo quando ti registri. Il contenuto del sito web pu\u00f2 essere accessibile dopo la registrazione. Durante l&#8217;esplorazione di articoli e documenti di ricerca, i siti Web di solito mostra un popup e richiedi la registrazione per [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":814592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[25471,25473,25472],"class_list":["post-814601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-componente-aggiuntivo-del-negozio-privato-prestashop","tag-creare-un-negozio-privato-per-ecommerce","tag-negozio-privato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Do Businesses need a &#039;Private Shop&#039;? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/why-do-businesses-need-a-private-shop\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do Businesses need a &#039;Private Shop&#039;? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Hai mai sentito la parola &#8220;negozio privato&#8221;? Ci sono alcune aziende che ti permettono di vedere i loro prodotti solo quando ti registri. Il contenuto del sito web pu\u00f2 essere accessibile dopo la registrazione. Durante l&#8217;esplorazione di articoli e documenti di ricerca, i siti Web di solito mostra un popup e richiedi la registrazione per [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/why-do-businesses-need-a-private-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T08:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T13:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/09\/Why-Do-Businesses-need-aPrivate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishakha Nathani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishakha Nathani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/why-do-businesses-need-a-private-shop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/why-do-businesses-need-a-private-shop\\\/\"},\"author\":{\"name\":\"Vishakha Nathani\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/01d659ead37f3e6a5c3b134ee8b48c21\"},\"headline\":\"Why Do Businesses need a &#8216;Private Shop&#8217;?\",\"datePublished\":\"2021-09-07T08:15:57+00:00\",\"dateModified\":\"2026-08-10T13:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/why-do-businesses-need-a-private-shop\\\/\"},\"wordCount\":751,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/why-do-businesses-need-a-private-shop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Why-Do-Businesses-need-aPrivate.png\",\"keywords\":[\"Componente aggiuntivo del negozio privato Prestashop\",\"creare un negozio privato per eCommerce\",\"Negozio privato\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/why-do-businesses-need-a-private-shop\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/why-do-businesses-need-a-private-shop\\\/\",\"name\":\"Why Do Businesses need a 'Private Shop'? 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