{"id":813268,"date":"2021-06-23T13:32:39","date_gmt":"2021-06-23T13:32:39","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=813258\/"},"modified":"2026-08-10T12:52:31","modified_gmt":"2026-08-10T12:52:31","slug":"facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/notizia\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\/","title":{"rendered":"Facebook sta introducendo i negozi su WhatsApp e altri aggiornamenti commerciali"},"content":{"rendered":"<p><html lang=\"it\"><head><meta charset=\"utf-8\"><\/head><body>Facebook sta implementando la funzione &#8220;Acquista&#8221; nell&#8217;app di messaggistica WhatsApp e nel Marketplace di Facebook. In un recente post su Facebook, Mark Zukerberg ha menzionato nuovi strumenti di commercio in arrivo. Gli ultimi aggiornamenti sono per Facebook, Instagram e WhatsApp che aiuteranno le aziende a rendere pi\u00f9 conveniente l&#8217;acquisto. Abbiamo coperto tutte le funzionalit\u00e0 imminenti delle piattaforme di social media pi\u00f9 utilizzate. Dagli una lettura!<\/p>\n<h3>Funzionalit\u00e0 Negozio WhatsApp<\/h3>\n<p>Presto potrai visualizzare un Negozio su WhatsApp e interagire con un&#8217;attivit\u00e0 prima di effettuare un acquisto.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813259\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg\" alt=\"whatsapp-shops-facebook-news\" width=\"890\" height=\"816\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-300x275.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/WhatsApp-Shops-768x704.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<h3>Negozi su Marketplace<\/h3>\n<p>Negli Stati Uniti, il colosso dei social media consentir\u00e0 di aggiungere i prodotti Shops a Marketplace. Questa sar\u00e0 un&#8217;opportunit\u00e0 in quanto Facebook ha pi\u00f9 di 1 miliardo di persone visitate ogni mese. Stanno pianificando di rinunciare alle commissioni per i venditori aziendali entro giugno 2022. Un grande annuncio per le piccole imprese!<\/p>\n<h3>Annunci personalizzati del negozio di Facebook<\/h3>\n<p>Facebook e Instagram sono diventati piattaforme di personal branding per creatori di contenuti e marketer digitali. Le persone stanno pubblicando annunci tra il pubblico di destinazione. Le aziende vogliono offrire esperienze di acquisto fluide e pertinenti e vogliono fornire un&#8217;esperienza di acquisto personalizzata come il tuo feed di notizie. Ecco perch\u00e9 Facebook sta lanciando la pubblicit\u00e0 dei negozi, che offre <strong>annuncio personalizzato<\/strong> <strong>esperienze<\/strong> in base alla cronologia degli acquisti delle persone.<\/p>\n<h3>La funzionalit\u00e0 di prova AR \u00e8 stata ampliata<\/h3>\n<p>Il commercio va di pari passo con la tecnologia. Con l&#8217;implementazione di AR e realt\u00e0 virtuale, il settore dell&#8217;eCommerce sta vedendo molte nuove aggiunte nello stile di marketing e branding. Facebook sta investendo in tecnologie immersive come la realt\u00e0 aumentata e l&#8217;intelligenza artificiale, che forniranno le basi per futuri acquisti online.<\/p>\n<h3>Piattaforma SaaS per un esperienza<\/h3>\n<p>Gli utenti che fanno acquisti sul sito di condivisione di foto dell&#8217;azienda Instagram potranno fare clic sulle merci e identificare prodotti comparabili nei negozi utilizzando una tecnica di intelligenza artificiale chiamata &#8220;ricerca visiva&#8221;, che verr\u00e0 testata nei prossimi mesi.<\/p>\n<ul>\n<li>Ricerca virtuale<\/li>\n<\/ul>\n<p>Secondo Zuckerberg, gli utenti potranno utilizzare questa ricerca dall&#8217;interno dell&#8217;app o dal proprio rullino fotografico. Con AR, aiuteranno gli utenti a immaginare i prodotti prima di effettuare l&#8217;acquisto. <a href=\"https:\/\/www.knowband.com\/it\/prestashop-image-search\">Ti chiedi come puoi aggiungere questa funzionalit\u00e0 al tuo negozio?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813260\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg\" alt=\"instagram-visual-search-facebook-new\" width=\"890\" height=\"593\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1.jpg 890w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Instagram-Visual-Search-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<ul>\n<li>Recensione e valutazione per Instagram Business<\/li>\n<\/ul>\n<p>Facebook aggiunger\u00e0 valutazioni e recensioni ai prodotti nei negozi su Instagram nei prossimi mesi.<\/p>\n<ul>\n<li>Un negozio per ogni piattaforma<\/li>\n<\/ul>\n<p>Le aziende devono semplicemente creare il loro negozio una volta per farlo funzionare su Facebook, Instagram e WhatsApp. Si prega di controllare i dettagli sulla piattaforma ufficiale &#8211; <a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\">Clicca qui<\/a>.<\/p>\n<p><strong>Moduli eCommerce per aumentare il coinvolgimento del cliente<\/strong><\/p>\n<p><strong>Crea un negozio sulla pagina fan di Facebook<\/strong><br \/>\nKnowband offre un modulo Negozio Facebook per <a href=\"https:\/\/www.knowband.com\/it\/prestashop-fb-store\">PrestaShop<\/a> &amp; Piattaforme Magento che consentono ai proprietari del negozio di sincronizzare i prodotti dal negozio al Negozio Facebook. I visitatori della pagina Facebook possono visualizzare i prodotti su Facebook. Questo modulo aiuta ad automatizzare l&#8217;elenco dei prodotti e ad aggiornare lo stato dell&#8217;inventario senza ulteriori sforzi.<\/p>\n<p><strong>Facebook Condividi e vinci uno sconto<\/strong><br \/>\nIncoraggia i clienti a condividere i prodotti su Facebook per vincere sconti speciali. Il codice del buono sconto pu\u00f2 essere utilizzato per effettuare un acquisto presso il negozio. Questo modulo \u00e8 disponibile per <a href=\"https:\/\/www.knowband.com\/it\/prestashop-facebook-share-and-win-discount\">PrestaShop<\/a>, <a href=\"https:\/\/www.knowband.com\/opencart-share-and-win-discount\">OpenCart<\/a> piattaforme.<\/p>\n<p><strong>Cerca per immagine:<\/strong><br \/>\nConsenti ai clienti di cercare i prodotti per immagine. La ricerca visiva aiuta i clienti a trovare facilmente i prodotti e migliora l&#8217;esperienza dell&#8217;utente. Il modulo di ricerca immagini \u00e8 disponibile per il <a href=\"https:\/\/www.knowband.com\/it\/prestashop-image-search\">PrestaShop<\/a>   <a href=\"https:\/\/www.knowband.com\/opencart-image-search\">OpenCart<\/a> piattaforme.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Questo potrebbe interessarti:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/add-manage-facebook-page-shop-expand-business\/\">Come aggiungere e gestire il negozio di pagine Facebook per espandere la tua attivit\u00e0?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/news\/mark-zuckerberg-introduces-facebook-shops-to-help-small-businesses-sell-online\/\">Mark Zuckerberg presenta i negozi di Facebook per aiutare le piccole imprese a vendere online<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increasing-followers-and-engagement-on-instagram\/\">Una guida per ottenere pi\u00f9 follower e aumentare il coinvolgimento su Instagram<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/tutorials\/use-instagram-reels-business-marketing\/\">Come utilizzare i reels Instagram appena lanciati per il marketing aziendale<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook sta implementando la funzione &#8220;Acquista&#8221; nell&#8217;app di messaggistica WhatsApp e nel Marketplace di Facebook. In un recente post su Facebook, Mark Zukerberg ha menzionato nuovi strumenti di commercio in arrivo. Gli ultimi aggiornamenti sono per Facebook, Instagram e WhatsApp che aiuteranno le aziende a rendere pi\u00f9 conveniente l&#8217;acquisto. Abbiamo coperto tutte le funzionalit\u00e0 imminenti [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":813261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[3238],"tags":[],"class_list":["post-813268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook sta introducendo i negozi su WhatsApp e altri aggiornamenti commerciali - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/notizia\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook sta introducendo i negozi su WhatsApp e altri aggiornamenti commerciali - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook sta implementando la funzione &#8220;Acquista&#8221; nell&#8217;app di messaggistica WhatsApp e nel Marketplace di Facebook. In un recente post su Facebook, Mark Zukerberg ha menzionato nuovi strumenti di commercio in arrivo. Gli ultimi aggiornamenti sono per Facebook, Instagram e WhatsApp che aiuteranno le aziende a rendere pi\u00f9 conveniente l&#8217;acquisto. Abbiamo coperto tutte le funzionalit\u00e0 imminenti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/notizia\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T13:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T12:52:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2021\/06\/Facebook-is-expanding-to-WhatsApp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vishakha Nathani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vishakha Nathani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/notizia\\\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/notizia\\\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\\\/\"},\"author\":{\"name\":\"Vishakha Nathani\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/01d659ead37f3e6a5c3b134ee8b48c21\"},\"headline\":\"Facebook sta introducendo i negozi su WhatsApp e altri aggiornamenti commerciali\",\"datePublished\":\"2021-06-23T13:32:39+00:00\",\"dateModified\":\"2026-08-10T12:52:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/notizia\\\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\\\/\"},\"wordCount\":644,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/notizia\\\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Facebook-is-expanding-to-WhatsApp.png\",\"articleSection\":[\"Notizia\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/notizia\\\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/notizia\\\/facebook-sta-introducendo-i-negozi-su-whatsapp-e-altri-aggiornamenti-commerciali\\\/\",\"name\":\"Facebook sta introducendo i negozi su WhatsApp e altri aggiornamenti commerciali - 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