{"id":806912,"date":"2020-06-10T06:59:40","date_gmt":"2020-06-10T06:59:40","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805545\/"},"modified":"2020-06-10T16:29:40","modified_gmt":"2020-06-10T06:59:40","slug":"aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\/","title":{"rendered":"Aumento del passaggio all&#39;e-commerce durante la crisi di COVID-19"},"content":{"rendered":"<p>Anche se le operazioni di e-commerce potrebbero non funzionare correttamente come avrebbero fatto se non fosse stato per la pandemia COVID-19, il blocco ha portato i negozi fisici a passare alla vendita al dettaglio online. La crisi attuale ha reso difficile la sopravvivenza della maggior parte delle aziende, principalmente quelle offline. Molte attivit\u00e0 sono state chiuse definitivamente mentre alcune sono state chiuse temporaneamente. Questo doveva accadere perch\u00e9 alle persone \u00e8 stato chiesto di rimanere in casa. In definitiva, questa pandemia globale ha accelerato la crescita nel settore dell&#39;e-commerce. L&#39;e-commerce sta decollando rapidamente.<\/p>\n<p><strong>Ti potrebbe piacere:<\/strong> <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/why-offline-business-must-have-online-presence\/\" target=\"_blank\">7 motivi per cui la tua attivit\u00e0 offline deve avere una presenza online<\/a><\/p>\n<p>COVID-19 ha avuto un impatto drammatico anche sulle abitudini di acquisto dei consumatori e rimarr\u00e0 invariato a lungo termine. Gli studi suggeriscono che da quando il Coronavirus si \u00e8 trasformato in una pandemia globale, l&#39;acquisto online ha visto un aumento di quasi il 25-80% tra i consumatori che acquistano il 50% o pi\u00f9 di prodotti che acquistano online. E anche se la pandemia dovesse risolversi, \u00e8 probabile che ogni 6 consumatori su 10 continuer\u00e0 ad acquistare online. Poich\u00e9 il blocco si \u00e8 leggermente allentato in molti paesi, la domanda di articoli non essenziali ha toccato il cielo. Diamo un&#39;occhiata al tweet del CTO di Shopify Jean-Michel Lemieux.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805546 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" alt=\"tweet di shopify cto\" width=\"600\" height=\"721\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png 600w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss-250x300.png 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Il numero di commercianti (nuovi domini) che Shopify ha guadagnato sulla loro piattaforma nel primo trimestre di quest&#39;anno ti sorprender\u00e0. Quasi 70k nuovi domini sono stati registrati su Shopify nel mese di febbraio e marzo, pi\u00f9 dell&#39;intero 2018. Dopo che \u00e8 stato condotto un sondaggio tra i consumatori di Regno Unito, Francia e Germania; tre pi\u00f9 grandi mercati al dettaglio online in Europa, si \u00e8 scoperto che se i rivenditori adottano il modello di e-commerce, hanno un&#39;eccellente opportunit\u00e0 per riprendersi dalla crisi attuale una volta che le persone si saranno liberate della pandemia COVID-19. Il sondaggio ha anche indicato che circa l&#39;80% dei consumatori probabilmente torner\u00e0 a fare acquisti online di prodotti non essenziali nella prossima met\u00e0 dell&#39;anno.<\/p>\n<h2>Cambiamento nel traffico e-commerce<\/h2>\n<p>Statista ha condiviso a <a href=\"https:\/\/www.statista.com\/statistics\/1106866\/online-shopping-all-sector-change-in-traffic-corona-virus-france\/\" target=\"_blank\">rapporto<\/a> del tasso di traffico in tutti i settori dell&#39;eCommerce dopo lo scoppio del Coronavirus in Francia. A maggio 2016, il dipartimento viaggi e turismo ha mostrato la caduta pi\u00f9 alta seguita dall&#39;industria automobilistica. Le farmacie online assistono al pi\u00f9 alto aumento del traffico.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805547 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" alt=\"attivit\u00e0 di sviluppo ecommerce di statista\" width=\"1209\" height=\"648\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png 1209w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-300x161.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-768x412.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-1024x549.png 1024w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><\/a><\/p>\n<p>Puoi anche dare un&#39;occhiata al tasso di transazione per lo stesso periodo <a href=\"https:\/\/www.statista.com\/statistics\/1104108\/online-shopping-change-in-transaction-rate-traffic-corona-virus-france\/\" target=\"_blank\">qui<\/a>. SEMrush ha anche pubblicato il volume di traffico di ricerca dettagliato in cui si \u00e8 riscontrato che &quot;Libri e letteratura&quot; era in cima al volume di ricerca, seguito da &quot;Hobby e tempo libero&quot;, &quot;Persone e societ\u00e0&quot; e cos\u00ec via. Tra i prodotti, il volume di ricerca per la carta igienica era al massimo. Nelle categorie di prodotti eBay, i coupon di buoni regalo avevano il volume di ricerca pi\u00f9 elevato.<\/p>\n<p><strong>Leggi anche:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/covid-19-impact-ecommerce-businesses\/\" target=\"_blank\">COVID-19 e il suo impatto sulle attivit\u00e0 di e-commerce<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-covid-19-affected-online-shopping-behaviour-ecommerce-sales\/\" target=\"_blank\">In che modo COVID-19 ha influenzato il comportamento dello shopping online e le vendite di e-commerce?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/email-marketing-covid-19\/\" target=\"_blank\">5 suggerimenti per l&#39;email marketing durante la pandemia COVID-19<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/retain-customers-amid-coronavirus-outbreak\/\" target=\"_blank\">Come fidelizzare i propri clienti durante l&#39;epidemia di coronavirus?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anche se le operazioni di e-commerce potrebbero non funzionare correttamente come avrebbero fatto se non fosse stato per la pandemia COVID-19, il blocco ha portato i negozi fisici a passare alla vendita al dettaglio online. La crisi attuale ha reso difficile la sopravvivenza della maggior parte delle aziende, principalmente quelle offline. Molte attivit\u00e0 sono state [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":805548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[2298],"class_list":["post-806912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumento del passaggio all&#039;e-commerce durante la crisi di COVID-19 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumento del passaggio all&#039;e-commerce durante la crisi di COVID-19 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Anche se le operazioni di e-commerce potrebbero non funzionare correttamente come avrebbero fatto se non fosse stato per la pandemia COVID-19, il blocco ha portato i negozi fisici a passare alla vendita al dettaglio online. La crisi attuale ha reso difficile la sopravvivenza della maggior parte delle aziende, principalmente quelle offline. Molte attivit\u00e0 sono state [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T06:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Increase-in-the-eCommerce-shift-during-COVID-19-crisis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Aumento del passaggio all&#39;e-commerce durante la crisi di COVID-19\",\"datePublished\":\"2020-06-10T06:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\\\/\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Increase-in-the-eCommerce-shift-during-COVID-19-crisis.png\",\"keywords\":[\"\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/aumento-del-passaggio-alle-commerce-durante-la-crisi-di-covid-19\\\/\",\"name\":\"Aumento del passaggio all&#39;e-commerce durante la crisi di COVID-19 - 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