{"id":806876,"date":"2020-06-04T07:02:22","date_gmt":"2020-06-04T07:02:22","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805438\/"},"modified":"2026-08-10T12:12:19","modified_gmt":"2026-08-10T12:12:19","slug":"role-of-voice-search-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/role-of-voice-search-in-ecommerce\/","title":{"rendered":"Role of Voice Search in eCommerce"},"content":{"rendered":"<p><html lang=\"it\"><head><meta charset=\"utf-8\"><\/head><body>Con i progressi della tecnologia giorno per giorno, lo shopping online \u00e8 diventato troppo conveniente. La ricerca vocale \u00e8 diventata la prossima grande novit\u00e0 del settore. Con la popolarit\u00e0 di software vocali come Siri di Apple, Google Assistant, Amazon Echo e Alexa e Cortona, la ricerca vocale ha segnato una tendenza. Le persone si sono adattate alla ricerca vocale e hanno acquisito familiarit\u00e0 con essa. I marchi hanno colto questa opportunit\u00e0 anche per offrire ai consumatori un&#8217;esperienza di acquisto senza sforzo.<\/p>\n<h2>Statistiche di ricerca vocale<\/h2>\n<p><a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/The-Future-of-Voice-From-Smartphones-to-Smart-Speakers-to-Smart-Homes\" target=\"_blank\" rel=\"nofollow\">Comscore<\/a> riferisce che entro il 2020 quasi il 50% delle ricerche saranno ricerche vocali. Google ha anche affermato che 2 ricerche su 10 vengono effettuate tramite voce e il numero dovrebbe crescere nei prossimi anni. Anche i rapporti lo hanno suggerito <a href=\" https:\/\/www.comparehare.co.uk\/voice-shopping-set-to-jump-to-40-billion-by-2022-rising-from-2-billion-today\/ \" target=\"_blank\" rel=\"nofollow\">Si stima che lo shopping vocale raggiunga $ 40 miliardi entro il 2022<\/a>.<\/p>\n<h2>Impatto della ricerca vocale nell&#8217;e-commerce<\/h2>\n<p>La ricerca vocale ha incoraggiato la funzionalit\u00e0 di ricerca rapida ed \u00e8 per questo che le persone utilizzano i comandi vocali molto spesso per eseguire ricerche su desktop, cellulari e tablet. Parlano e l&#8217;assistente vocale li aiuta con la loro query di ricerca. Non \u00e8 sorprendente? Non \u00e8 necessario aprire il sito Web o l&#8217;app, digitare il nome del prodotto e quindi cercare. Puoi semplicemente far sapere all&#8217;assistente cosa stai cercando e ti presenter\u00e0 i risultati di ricerca desiderati. Molti siti Web di e-commerce hanno abilitato anche l&#8217;opzione di ricerca vocale nella barra di ricerca, consentendo quindi agli acquirenti di cercare prodotti o categorie nel sito Web dando un comando vocale. Se vuoi aggiungere anche un&#8217;opzione di ricerca vocale sul tuo sito web, puoi dare un&#8217;occhiata al nostro <strong>Modulo di ricerca vocale<\/strong> che posiziona un microfono nella casella di ricerca, offrendo alle persone la possibilit\u00e0 di eseguire una ricerca vocale. Il modulo \u00e8 attualmente disponibile per <a href=\"https:\/\/www.knowband.com\/it\/prestashop-voice-search-and-typing\" target=\"_blank\">PrestaShop<\/a> e sar\u00e0 presto disponibile per <a href=\"https:\/\/www.knowband.com\/magento-voice-search-and-typing\" target=\"_blank\">Magento<\/a> come pure.<\/p>\n<h2>Come ottimizzare il tuo sito eCommerce per la ricerca vocale?<\/h2>\n<p>Per assicurarti che il motore di ricerca del tuo sito web fornisca risultati pertinenti alle ricerche vocali e che l&#8217;esperienza di acquisto dei consumatori non sia ostacolata, considera i seguenti punti chiave.<\/p>\n<h3>1. Parole chiave a coda lunga<\/h3>\n<p>La ricerca vocale non dovrebbe essere ottimizzata solo per piccole parole chiave; deve considerare anche le parole chiave a coda lunga. La ricerca vocale \u00e8 diversa dalla ricerca per tipo. Quando le persone utilizzano i comandi vocali, generalmente tendono a utilizzare parole chiave a coda lunga per ottenere risultati accurati. Quindi, tienilo a mente per renderlo efficace. Ma per questo, \u00e8 importante comprendere le abitudini dei consumatori rispetto al modo in cui cercano.<\/p>\n<h3>2. Domande<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805440 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1.png\" alt=\"domande\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Questions-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>L&#8217;uso pi\u00f9 comune della ricerca vocale \u00e8 per porre domande. Le persone iniziano la loro query di ricerca con perch\u00e9, cosa, dove, quale quando usano i comandi vocali, che non \u00e8 cos\u00ec comune quando lo digitano. Ad esempio, se un utente desidera cercare smartphone con meno di $ 200, cercher\u00e0 semplicemente digitando &#8220;smartphone con meno di $ 200&#8221;, mentre per la stessa ricerca utilizzando i comandi vocali, l&#8217;utente chieder\u00e0: &#8220;Quali sono i migliori smartphone con meno di $ 200?&#8221; Vedi la differenza nell&#8217;approccio? Si suggerisce di ottimizzare il tuo sito per le domande. Questo tipo di query di ricerca vocale \u00e8 salito alle stelle negli ultimi tempi.<\/p>\n<h3>3. Linguaggio naturale<\/h3>\n<p>Il tuo sito eCommerce dovrebbe essere ottimizzato per comprendere ed elaborare l&#8217;inglese semplice e chiaro utilizzato dalle persone. Aggiungi alcuni termini comuni, titoli di prodotti in linguaggio naturale che le persone usano durante la ricerca vocale in modo che il motore di ricerca possa capire facilmente cosa intendeva l&#8217;utente.<\/p>\n<h3>4. Ricerca locale<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805441 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1.png\" alt=\"local-search\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Local-Search-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Le ricerche vocali vengono fatte principalmente per trovare cose nelle vicinanze, come i migliori ospedali per il cuore vicino a me, i migliori ristoranti vicino a me, i migliori negozi AC vicino a me, ecc. Assicurati che la tua attivit\u00e0 sia elencata su Google e ottimizzata per la ricerca vocale in modo che possa essere visualizzata localmente nei risultati di ricerca ogni volta che viene eseguita una ricerca correlata.<\/p>\n<h2>Considerazioni finali<\/h2>\n<p>La ricerca vocale \u00e8 il futuro dell&#8217;e-commerce. Le persone trovano pi\u00f9 confortante interagire con i motori di ricerca usando la propria voce e non digitando. L&#8217;intelligenza artificiale \u00e8 stata cos\u00ec avanzata che nei prossimi anni il livello di precisione della ricerca vocale sar\u00e0 molto alto e dominer\u00e0 pesantemente su qualsiasi altro. Cambier\u00e0 completamente il modo in cui viene effettuato lo shopping online. Oltre alla ricerca vocale, dovresti concentrarti anche sulla ricerca di immagini. Aggiungi un&#8217;opzione di ricerca di immagini sul tuo sito Web in modo che se le persone non conoscono il nome del prodotto e desiderano un articolo simile, possono trovare i risultati correlati, se presenti, caricando l&#8217;immagine. Ci\u00f2 pu\u00f2 essere reso possibile tramite il nostro modulo di ricerca di immagini disponibile per <a href=\"https:\/\/www.knowband.com\/it\/prestashop-image-search\" target=\"_blank\">PrestaShop<\/a> e <a href=\"https:\/\/www.knowband.com\/opencart-image-search\" target=\"_blank\">OpenCart<\/a>. Quindi, se stai cercando di aggiungere anche la funzionalit\u00e0 di ricerca di immagini sul tuo sito web, puoi prendere in considerazione l&#8217;idea di utilizzare questo modulo. Per qualsiasi assistenza relativa al modulo, puoi contattarci all&#8217;indirizzo <a href=\"mailto:support@knowband.com\">support@knowband.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con i progressi della tecnologia giorno per giorno, lo shopping online \u00e8 diventato troppo conveniente. La ricerca vocale \u00e8 diventata la prossima grande novit\u00e0 del settore. Con la popolarit\u00e0 di software vocali come Siri di Apple, Google Assistant, Amazon Echo e Alexa e Cortona, la ricerca vocale ha segnato una tendenza. Le persone si sono [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":805439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[2298],"class_list":["post-806876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Role of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/role-of-voice-search-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Con i progressi della tecnologia giorno per giorno, lo shopping online \u00e8 diventato troppo conveniente. La ricerca vocale \u00e8 diventata la prossima grande novit\u00e0 del settore. Con la popolarit\u00e0 di software vocali come Siri di Apple, Google Assistant, Amazon Echo e Alexa e Cortona, la ricerca vocale ha segnato una tendenza. 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