{"id":806241,"date":"2020-08-24T10:53:30","date_gmt":"2020-08-24T10:53:30","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=806229\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2021-08-05T12:51:15","slug":"giving-customer-personalisation-experience-can-boost-sales","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/giving-customer-personalisation-experience-can-boost-sales\/","title":{"rendered":"Giving Customers a Personalized Shopping Experience can Boost Online Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When exploring your Instagram or Facebook, you always see feeds that are of interest.\u00a0 Google\u2019s discover feed also shows you the content which you like and would like to spend time on.\u00a0 Naturally, this makes you feel exclusive, and you spend more time without keeping the time track.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you give the same experience to your customers while shopping? Ecommerce brands like Myntra or Amazon try to target their inactive leads with personalized email marketing. Giving your customer a personalized shopping experience in this competitive environment could be the right plan to survive in a long race. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understand the shopping journey of buyers with data and use it well for customer experience personalization. With that, customers who get exclusive treatment will do word-of-mouth marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an eCommerce store owner, you might have given thought to this. But, you may struggle with How to do it?\u00a0<\/span><\/p>\n<h1><b>Know your customer personally<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">When you are spending a lot of time and money on focused target marketing, you just don&#8217;t need a customer who will make a one-time purchase but your business demands a loyal one. For target marketing, you can consider gathering demographic and psychographic details from a customer. The demographic information can be collected from registration forms but for psychographic information you need more data. To get the details like the interests, values, profession, and lifestyle, you can add custom fields to your registration page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proving your customer with loyalty points or rewards at every step of the form filling process will encourage them to fill it. This way, you can <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-marketing-strategies\/\">get more relevant information for future marketing <\/a>and product personalization.<\/span><\/p>\n<p><strong>You can always ask for:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Their first name\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Birthday\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">products they\u2019re interested in<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">A preferred channel of communication<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some might like receiving emails but in a limited number while other millennials prefer receiving an SMS just after the purchase is made. It is good to ask the preferred channel of communication for targeted marketing. You can even ask for their interests and genre if a person is buying a book from your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A large number of people have no issues if a company spoof into the customer\u2019s information which can provide them with a wow experience. From a report, it has been found that <\/span><a href=\"https:\/\/smarterhq.com\/assets\/Millennials_Report.pdf\"><b>76% of customers<\/b><\/a><span style=\"font-weight: 400;\"> expect companies to understand their demands and requirements. So, people like getting a personalized experience, and it is now a trend that can be followed by an eCommerce store owner to compete with others in the market. Personalization can lead to impulsive buying.<\/span><\/p>\n<h1><b>Better to communicate with your customers<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Remind your customers about the products they liked to buy or visited but did not make the purchase. You can send a push notification for back-in-stock products. You can ask them to look into their wishlist to reduce the abandoned cart.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/10\/utilizing-video-communication-to-master-employee-engagement.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9675 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/10\/utilizing-video-communication-to-master-employee-engagement.png\" alt=\"Prestashop Product Video Module, Boosting Conversion\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/10\/utilizing-video-communication-to-master-employee-engagement.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/10\/utilizing-video-communication-to-master-employee-engagement-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/grow.segment.com\/Segment-2017-Personalization-Report.pdf\"><b>It has been found that 95% of millennials do shopping while doing other things<\/b><\/a><span style=\"font-weight: 400;\">. Most of them shopped while watching TV or chatting with a friend. Half of the people bought when they are bored with waiting for someone, and some do it when they are traveling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is crucial to choose the right means of communication for interacting with your customer. The selection of a communication channel should be based on the data you have collected. Customers often receive promotional emails and notifications which grab their attention and make them shop more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Putting efforts in the right direction can help you boost conversion rates and customer retention. Millennials prefer texting overcall. You can use a <\/span><b>chat app<\/b><span style=\"font-weight: 400;\"> to provide a solution to their queries. This will be a great deal to give them more customer experience personalization.<\/span><\/p>\n<h1><b>Effective use of data for persona<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">You have the data in your system and what a waste if you are not using it well. Your system knows your customer better than you do.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Have you ever been in a situation when you called a person with the wrong name? This happened to me once, and I never want that to happen again. It instantly loses trust in a relationship. Send emails or greet them in-store by calling their name. This builds up an interactive connection between you and your customer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">You can take the help of segment email marketing by categorizing your customers according to their psychographic data<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">You can enhance the customer experience by offering them products related to their last purchase. A study says, <\/span><b><a href=\"https:\/\/grow.segment.com\/Segment-2017-Personalization-Report.pdf\">44% of the customers intended to buy from the same brand or company after getting a personalized shopping experience.<\/a><\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Understand the need of your customer as per their geographic location. Implement geolocation-based marketing strategies. Add a store locator to your website. In-store shopping is still a trend in millennials.<\/span><\/li>\n<\/ul>\n<h1><b>PrestaShop modules you should not miss on<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Do you know that you can enhance the personalized customer experience by adding extensions to it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is challenging to keep your customers at a checkout page or the product page when they are doing two things at a time. You must have some striking, captivating website features which will keep them attentive and focused on their purchase. Why not with personalized features that you can add with these modules?<\/span><\/p>\n<h2><b>Collect more information<\/b><\/h2>\n<p><b><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-custom-registration-field\">With PrestaShop Custom Registration Fields<\/a>,<\/b><span style=\"font-weight: 400;\"> the owner of the PrestaShop store will collect information about the customer by adding custom fields to the registration form of the website. <\/span><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-additional-order-field-manager?Limit=100\"><b>Additional Order Forms\/Field Manager addon<\/b><\/a><span style=\"font-weight: 400;\"> for PrestaShop is another module that can help you gather more information. Custom fields on the order form can be generated with this PrestaShop Additional Order Forms Manager without making any adjustments to the code on the web page.<\/span><\/p>\n<h3><b>How to use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can ask your customer to fill up the details which can be optional. You can add this field to the registration form. This way you can collect information about birthdays, anniversaries, or any of the interests which can help you promote your products. You can send a personalized message on their birthday with a greeting or any discount coupon. Store owners can use additional information to develop their services and eventually make more profit from their company.<\/span><\/p>\n<h2><b>Celebrate birthdays or anniversaries<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can give discount vouchers or coupons to your customers on their Birthday. <a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-birthday-coupon?Limit=100\"><strong>Birthday Coupon -PrestaShop addon<\/strong><\/a> is a module that can inspire your customers to shop from your store on their birthdays.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Summer-Marketing-Idea-3-VIP-Customer-Coupons.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-805933 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Summer-Marketing-Idea-3-VIP-Customer-Coupons.png\" alt=\"summer-marketing-idea-3-vip-customer-coupons\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Summer-Marketing-Idea-3-VIP-Customer-Coupons.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/07\/Summer-Marketing-Idea-3-VIP-Customer-Coupons-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>How to use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can send an email with a personalized message on their special day. This email will include the birthday coupon or discount voucher. The voucher sent through the mail will be valid for a limited time. The addon comes with multiple default templates. You can use it for various occasions.<\/span><\/p>\n<h2><b>Make them loyal customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is a dream for brands to have loyal customers. From research, it is found that about 30% of people like to buy the same brand and around 40% choose the same brand if they are offering personalized products.\u00a0 For customer retention and conversions, you can give loyalty points or reward points to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-reward-points?Limit=100\"><b>PrestaShop Reward Points addon<\/b><\/a><span style=\"font-weight: 400;\"> incorporates the reward points feature into your PrestaShop store and allows the admin to offer the rewards point to online shoppers every time they purchase items.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806234 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-5.png\" alt=\"2020-08-20-5\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-5.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-5-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>How to use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Store owners can give reward points to the customer after every purchase they do. This comes with a set of terms and conditions. The module helps the admin to add multiple rules for redeeming those points. Customers can redeem those points at some point of purchase which will keep them engaged in your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another extension that can help you with customer retention and customer conversion is <\/span><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-loyalty-points?Limit=100\"><b>PrestaShop Loyalty Point Module<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806236 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-7.png\" alt=\"2020-08-20-7\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-7.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-7-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>How to use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are some rules like Cart Rule, Product Rule, and Behaviour rule for loyalty points. Store owners can offer loyalty points on a specific cart amount, product quantity, based on the payment method, particular product or category, shipping services, etc. It can be given to new customers while placing their first order.<\/span><\/p>\n<h2><b>Display recently viewed items<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-automatic-related-product?Limit=100\"><b>Automatic Related Products addon<\/b><\/a><span style=\"font-weight: 400;\"> for the PrestaShop store can help you show the relevant products to your customers. This feature can be added to multiple pages of your eCommerce store.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806237 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20.png\" alt=\"2020-08-20\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>How to use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The feature will show related products to your customers, and this will motivate them to see more and more on your eCommerce store. If they are not satisfied with the one product, they can see more until they get the one.<\/span><\/p>\n<h2><b>Add more product details<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Admin can add n number of details for a product with <a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-advance-product-attribute?Limit=100\"><strong>Advance Product Attribute\/Field &#8211; PrestaShop Addon<\/strong><\/a>. This module allows you to show descriptive information about the product.<\/span><a href=\"https:\/\/www.knowband.com\/prestashop-plugins\/prestashop-advance-product-attribute?limit=100\">\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806230 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-1.png\" alt=\"2020-08-20-1\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-1.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-1-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a>\u00a0<\/span><\/p>\n<h3><b>How to Use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It has a simple configuration, and the admin can ask customers to provide more information about the product. If they like the product or not? If they need any modifications?\u00a0 By collecting additional customer details, the sellers can better represent them. As a result, online shoppers will have the same user experience with this PrestaShop Additional Field Module on the Product tab.<\/span><\/p>\n<h2><b>Attractive email subscription module<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-spin-and-win?Limit=100\"><strong>Spin And Win &#8211; Entry, Exit, and Email Subscription Popup<\/strong><\/a> by PrestaShop have a gamified interactive look. It attracts the buyer&#8217;s attention and allows them to win offers like discount coupons or free shipping. This is one of the best sellers of PrestaShop and a fantastic module to collect the email addresses of your customer.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806233 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-4.png\" alt=\"2020-08-20-4\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-4.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-4-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>How to use it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can Get Personal in Email Marketing and send personalized Emails using the information which is provided by the customers. The emails should be sent based on customer behavior. You can go for a personal recommendation to offer a personalized customer experience to your customer. Try to re-engage your leads with promotional messages or pop-up notifications. Email marketing is a free and reliable option to give a customer personalization experience to users.<\/span><\/p>\n<h2><b>Greet your customer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Greetings are most valuable when you are building a relationship. Customer-trader relationship is most important when it comes to business. You can use<\/span>\u00a0a\u00a0<strong>Better thank you page<\/strong><span style=\"font-weight: 400;\"><strong> module<\/strong> for your PrestaShop store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806231 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-2.png\" alt=\"2020-08-20-2\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-2.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/08\/2020-08-20-2-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a>\u00a0<\/span><\/p>\n<h3><b>How to use it?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Add a\u00a0<\/span><a href=\"https:\/\/www.knowband.com\/PrestaShop-plugins\/PrestaShop-better-thank-you-page?Limit=100\"><b>Better thank you page<\/b><\/a><span style=\"font-weight: 400;\"> module to your PrestaShop store and use it to show a pop-up when the customer is leaving your store or after the successful purchase. Also, you can add customized banners or discount coupons for their next purchase. This way, it can help you boost customer retention and make your customer satisfied.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Increase your sale by providing a personalized\u00a0shopping experience to your customers. In this era of millennials, Personalisation is the only way to attract a loyal customer base to your store. Create Special Campaigns Based on user behavior and make them feel unique. They don\u2019t like to be treated as a number but an individual. So, It\u2019s time to boost your sales with a customer experience by providing personalization.\u00a0<\/span><\/p>\n<p>Recommended Reads:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/simplify-shopping-experience\/\">How to Simplify the Online Shopping Experience of Customers?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/give-best-infiniteendless-scrolling-experience-ecommerce-customers\/\">Give Best Infinite\/Endless Scrolling Experience to Your eCommerce Customers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When exploring your Instagram or Facebook, you always see feeds that are of interest.\u00a0 Google\u2019s discover feed also shows you the content which you like and would like to spend time on.\u00a0 Naturally, this makes you feel exclusive, and you spend more time without keeping the time track.\u00a0 Can you give the same experience to [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":806297,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[3339,23207,3725,23208,23209,23210,3816],"class_list":["post-806241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-addon-di-prestashop","tag-customer-experience-it","tag-e-commerce","tag-ecommerce-customization-it","tag-ecommerce-extensions-it","tag-reward-points-module-it","tag-spin-e-win-module"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalized Shopping Experience can Boost Sales<\/title>\n<meta name=\"description\" content=\"Giving your customer a personalized shopping experience in this competitive environment of eCommerce could be the right plan to 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