{"id":27511,"date":"2019-06-19T12:20:46","date_gmt":"2019-06-19T12:20:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=27260\/"},"modified":"2026-08-10T11:04:06","modified_gmt":"2026-08-10T11:04:06","slug":"notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\/","title":{"rendered":"Notifiche push Web: best practice 5 per aumentare le conversioni e-commerce"},"content":{"rendered":"<p>La notifica push Web \u00e8 un metodo ampiamente adottato utilizzato dai commercianti di eCommerce per raggiungere le prospettive e favorire pi\u00f9 conversioni.<\/p>\n<h2>Cosa sono le notifiche push Web?<\/h2>\n<p>Notifiche push Web, note anche come Notifiche browser o Notifiche push browser Web sono messaggi che vengono visualizzati sul dispositivo di un abbonato anche se non \u00e8 presente sul tuo sito Web. Web Push Notification \u00e8 una strategia di marketing intelligente per interagire con il tuo pubblico (abbonati) e aumentare le conversioni senza essere un fastidio. I browser che attualmente supportano le notifiche push Web sono Chrome, Firefox, Opera e Safari. Queste notifiche possono essere inviate su telefoni cellulari e desktop.<\/p>\n<h2>Come funzionano le notifiche push Web?<\/h2>\n<p>Per<\/p>\n<h2>Notifiche push Web: best practice per aumentare le conversioni<\/h2>\n<p>Hai un sito web di e-commerce?<\/p>\n<h3>1. Annuncio di una vendita a tempo limitato<\/h3>\n<p>Gli acquirenti online si eccitano un po &#39;quando sentono parlare di una vendita flash, soprattutto da un negozio da cui fanno acquisti regolarmente. Puoi utilizzarlo a tuo vantaggio e annunciare una vendita a tempo limitato non appena la vendita diventa attiva. Puoi creare urgenza per l&#39;acquisto menzionando quanto durer\u00e0 la vendita, nelle tue notifiche. Aumenta il tasso di apertura e massimizza le possibilit\u00e0 di conversione.<\/p>\n<h3>2. Annuncio di nuovi arrivi<\/h3>\n<p>Un&#39;altra delle migliori pratiche per le notifiche push sul Web sarebbe quella di rendere il pubblico abbonato consapevole dei prodotti appena introdotti. Non solo fornisce marketing gratuito, ma genera anche curiosit\u00e0 negli acquirenti online per scoprire le novit\u00e0 del negozio. Ad esempio, se hai a che fare con dispositivi elettronici o gadget mobili, puoi inviare notifiche push Web relative all&#39;arrivo di nuovi smartphone sul tuo negozio.<\/p>\n<h3>3. Fai sapere ai clienti quando un prodotto \u00e8 di nuovo disponibile<\/h3>\n<p>I clienti fedeli attendono pazientemente che il prodotto sia nuovamente disponibile nel negozio. E nulla d\u00e0 loro pi\u00f9 felicit\u00e0 di vedere il prodotto che era esaurito prima, di nuovo disponibile. Anche se c&#39;\u00e8 un senso di eccitazione nel vedere l&#39;opzione &quot;Acquista ora&quot;, c&#39;\u00e8 anche la paura di perdere l&#39;acquisto. Non si sa mai quando un prodotto non sar\u00e0 pi\u00f9 disponibile. Le notifiche push del sito Web assicurano che i tuoi clienti non perdano il prodotto che desideravano acquistare e vengono informati non appena \u00e8 di nuovo disponibile. Ci\u00f2 spinge il cliente a effettuare un acquisto rapido, migliorando il tasso di conversione.<\/p>\n<h3>4. Recupera i carrelli abbandonati<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27262\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push.jpg\" alt=\"spinta del carrello abbandonata\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Abandoned-Cart-Push-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>L&#39;aggiunta all&#39;elenco delle migliori pratiche per le notifiche push Web sta inviando avvisi agli utenti del carrello abbandonati. Molte volte, un utente aggiunge semplicemente un articolo al carrello ma non lo acquista. Questo porta all&#39;abbandono del carrello. Sebbene ci possano essere pi\u00f9<a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/ecommerce-mistakes-cart-abandonment\/\" target=\"_blank\">ragioni per l&#39;abbandono del carrello<\/a>, puoi fare un follow-up chiedendo agli utenti del carrello abbandonati di completare l&#39;acquisto inviando notifiche relative agli articoli in sospeso nel carrello. Le notifiche push Web del carrello abbandonate sono un ottimo modo per recuperare le vendite perse e aumentare le conversioni.<\/p>\n<p><strong>Correlata:<\/strong> <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-shopping-cart-abandonment\/\" target=\"_blank\">12 modi per ridurre l&#39;abbandono del carrello<\/a><\/p>\n<h3>5. Informa gli acquirenti quando si verifica un calo dei prezzi<\/h3>\n<p>I clienti hanno la possibilit\u00e0 di negoziare il prezzo del prodotto in un negozio di mattoni e malta. Sfortunatamente, tale opzione non \u00e8 disponibile per un negozio online. Questo \u00e8 il motivo per cui i clienti si rallegrano quando assistono a un calo dei prezzi durante gli acquisti online. Tramite le notifiche push del browser, \u00e8 possibile informare i potenziali clienti non appena il prezzo scende al di sotto di quello che era durante la loro ultima visita. Questi tipi di notifiche sono molto efficaci <a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/trigger-impulse-buying-prestashop-exit-popup\/\" target=\"_blank\">innescare l&#39;acquisto di impulso<\/a>, incoraggiando i clienti ad acquistare il prodotto desiderato a un prezzo inferiore al prezzo originale. Porta a pi\u00f9 conversioni e crea vendite pi\u00f9 elevate.<\/p>\n<h2>The Bottom Line<\/h2>\n<p>Le notifiche push Web creano un maggiore coinvolgimento e questo \u00e8 il motivo per cui sono anche note come notifiche push coinvolgenti. Sono efficaci e ti offrono eccellenti opportunit\u00e0 per sfruttarlo al meglio per aumentare le conversioni nel tuo sito web di e-commerce. Stai cercando di aggiungere la funzionalit\u00e0 Notifiche push Web sul tuo sito web? Check-out <strong>Knowband di<\/strong>?<strong>Notifica push Web <\/strong>modulo<\/p>\n<blockquote><p>Notifiche di vendita Flash Notifiche di avviso di prezzo del prodotto Prodotto di nuovo in stock Notifiche di avviso Notifiche di promemoria carrello abbandonato Notifiche di aggiornamento dello stato dell&#39;ordine<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-636665 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module.png\" alt=\"Modulo di notifica push Web\" width=\"782\" height=\"319\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module.png 782w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module-300x122.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/web-push-notification-module-768x313.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/a><\/p>\n<p>Oltre a questo, \u00e8 possibile creare pi\u00f9 modelli di notifica push Web di propria scelta. Hai anche la possibilit\u00e0 di inviare una notifica immediatamente o ad un orario fisso. KnowBand attualmente offre questo modulo alle piattaforme Prestashop, Magento e Magento 2. Dai un&#39;occhiata per conoscerne le caratteristiche e i vantaggi completi:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/it\/prestashop-web-push-notifications\" target=\"_blank\">Notifica push Web di PrestaShop<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-web-push-notification\" target=\"_blank\">Magento<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/magento-2-web-push-notifications\" target=\"_blank\">Notifica push Web per Magento 2<\/a><\/p>\n<p>Spero ti sia piaciuto conoscere le &quot;Best practice per le notifiche push Web per aumentare le conversioni&quot; e avere un&#39;idea dei diversi tipi di notifiche push web che puoi utilizzare per il tuo sito web.<\/p>\n<p><strong>Leggi anche:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/benefits-web-push-notifications\/\" target=\"_blank\">7 principali vantaggi dell&#39;utilizzo delle notifiche push Web nell&#39;e-commerce<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/checkout-page-optimization\/\" target=\"_blank\">11 Pratiche di ottimizzazione della pagina di checkout per aumentare le conversioni<\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 4ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La notifica push Web \u00e8 un metodo ampiamente adottato utilizzato dai commercianti di eCommerce per raggiungere le prospettive e favorire pi\u00f9 conversioni. Cosa sono le notifiche push Web? Notifiche push Web, note anche come Notifiche browser o Notifiche push browser Web sono messaggi che vengono visualizzati sul dispositivo di un abbonato anche se non \u00e8 [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":27265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[11303,18182,12441,11299,11301,11300,11302,11304,14464,15154,16396,18967,21310,10503],"class_list":["post-27511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-abbandona-il-carrello","tag-best-practice-notifiche-push-web","tag-e-commerce-di-amp","tag-le-notifiche-push","tag-notifica-push-di-magento-web","tag-notifica-push-web","tag-notifica-push-web-magento-2","tag-notifiche-del-browser","tag-notifiche-push-del-browser","tag-notifiche-push-del-sito-web","tag-prestashop-web-push-notification"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notifiche push Web: best practice 5 per aumentare le conversioni e-commerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notifiche push Web: best practice 5 per aumentare le conversioni e-commerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"La notifica push Web \u00e8 un metodo ampiamente adottato utilizzato dai commercianti di eCommerce per raggiungere le prospettive e favorire pi\u00f9 conversioni. Cosa sono le notifiche push Web? Notifiche push Web, note anche come Notifiche browser o Notifiche push browser Web sono messaggi che vengono visualizzati sul dispositivo di un abbonato anche se non \u00e8 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T12:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T11:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/How-to-boost-E-ecommerce-conversions-with-Web-Push-Notifications.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Notifiche push Web: best practice 5 per aumentare le conversioni e-commerce\",\"datePublished\":\"2019-06-19T12:20:46+00:00\",\"dateModified\":\"2026-08-10T11:04:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\\\/\"},\"wordCount\":842,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/How-to-boost-E-ecommerce-conversions-with-Web-Push-Notifications.png\",\"keywords\":[\"Abbandona il carrello\",\"Best practice Notifiche push Web\",\"E-commerce di AMP\",\"Le notifiche push\",\"Notifica push di Magento Web\",\"Notifica push Web\",\"Notifica push Web Magento 2\",\"Notifiche del browser\",\"Notifiche del browser\",\"Notifiche del browser\",\"Notifiche del browser\",\"Notifiche push del browser\",\"Notifiche push del sito Web\",\"Prestashop Web Push Notification\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/notifiche-push-web-best-practice-5-per-aumentare-le-conversioni-e-commerce\\\/\",\"name\":\"Notifiche push Web: best practice 5 per aumentare le conversioni e-commerce - 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