{"id":27505,"date":"2019-06-21T07:33:30","date_gmt":"2019-06-21T07:33:30","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=27274\/"},"modified":"2020-04-10T18:00:08","modified_gmt":"2019-06-21T07:37:52","slug":"benefits-of-google-amp-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/benefits-of-google-amp-for-ecommerce\/","title":{"rendered":"Vantaggi di Google Accelerated Mobile Pages (AMP) per l&#39;eCommerce"},"content":{"rendered":"<p>Il mondo ha visto un enorme aumento del numero di utenti mobili negli ultimi anni. Secondo <a href=\"https:\/\/www.statista.com\/statistics\/274774\/forecast-of-mobile-phone-users-worldwide\/\" target=\"_blank\" rel=\"nofollow\">S<\/a>, il numero di utenti di telefonia mobile in tutto il mondo dovrebbe superare i 5 miliardi entro il 2020, il che rappresenta una stima del 65% della popolazione mondiale totale (7.8 miliardi entro marzo 2020) che ha accesso ai telefoni cellulari. Parlando di utenti di Internet, il 56.1% della popolazione mondiale ha accesso a Internet, ad aprile 2019. (Fonte: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Global_Internet_usage\" target=\"_blank\" rel=\"nofollow\">wikipedia<\/a>) Con una stragrande maggioranza delle persone che hanno accesso ai dispositivi mobili e a Internet, non lascia dubbi sul fatto che Google dia priorit\u00e0 al caricamento pi\u00f9 veloce delle pagine Web sui telefoni cellulari. La ricerca afferma che il 40% degli utenti mobili abbandona il sito Web o la pagina Web se il caricamento richiede pi\u00f9 di 3 secondi.<\/p>\n<h2>Cosa sono esattamente le pagine mobili accelerate?<\/h2>\n<p>AMP \u00e8 un&#39;iniziativa open-source di Google che si concentra principalmente sul caricamento pi\u00f9 veloce delle pagine Web sui dispositivi mobili per offrire agli utenti mobili un&#39;esperienza di navigazione migliorata e fluida senza interrompere la visualizzazione del desktop. Che tu sia un&#39;azienda di e-commerce, un editore o un inserzionista, AMP oggi \u00e8 la necessit\u00e0 di migliorare l&#39;esperienza degli utenti mobili sul Web. Le pagine abilitate per AMP mostrano un simbolo di un fulmine proprio accanto all&#39;URL della pagina.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27275 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband.png\" alt=\"Pagine mobili accelerate\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/knowband-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2>Google AMP per eCommerce<\/h2>\n<p>Poich\u00e9 la maggior parte degli acquirenti online utilizza i telefoni cellulari per fare acquisti, la velocit\u00e0 di caricamento della pagina ha quindi un valore estremo. Secondo il <a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\" target=\"_blank\" rel=\"nofollow\">stats<\/a> raccolto da Statista, <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/mobile-commerce\/\" target=\"_blank\">mobile commerce<\/a> hanno rappresentato il 63.5% delle vendite totali in tutto il mondo nel 2018. M-commerce ha gi\u00e0 superato l&#39;eCommerce nel 2016 e il conteggio delle vendite dovrebbe raggiungere quasi il 73% entro il 2021. La percentuale riflette il cambiamento nella tendenza dello shopping online e in che modo m-commerce domina continuamente eCommerce anno su anno. L&#39;introduzione di Pagine mobili accelerate ha aiutato le aziende di eCommerce ad aumentare le loro conversioni migliorando le prestazioni e la visibilit\u00e0 nelle ricerche su dispositivi mobili. Proviamo ora a comprendere i vantaggi di Google AMP per l&#39;eCommerce<\/p>\n<h2>Benefici di<\/h2>\n<h3>1. Aumenta la velocit\u00e0 di caricamento della pagina<\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27279 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store.png\" alt=\"AMP aumenta la velocit\u00e0 di caricamento della pagina\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/Speeds-up-the-load-time-of-your-store-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Le pagine mobili accelerate migliorano la velocit\u00e0 di caricamento della pagina Web o riducono il tempo di caricamento della pagina del tuo sito Web. Evita elementi ingombranti che potrebbero rallentare la velocit\u00e0 del tuo sito e abilita la funzione di navigazione rapida su dispositivi mobili. Il tuo sito web potrebbe essere fantastico ma se c&#39;\u00e8 un ritardo nel caricamento o se non \u00e8 ottimizzato per i dispositivi mobili, gli utenti lo lasceranno immediatamente. Migliore la velocit\u00e0 del sito, migliore il tasso di conversione.<\/p>\n<h3>2. Riduce la frequenza di rimbalzo<\/h3>\n<p>Poich\u00e9 AMP offre un caricamento rapido, pone fine alla problematica esperienza che gli utenti devono affrontare a causa del caricamento lento della pagina. L&#39;aumento della velocit\u00e0 di carico porta a una frequenza di rimbalzo ridotta, pi\u00f9 alta <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/increase-user-engagement\/\" target=\"_blank\">coinvolgimento dell&#39;utente<\/a> e aumenta il tempo medio del sito.<\/p>\n<h3>3. Aumento delle classifiche dei motori di ricerca mobile<\/h3>\n<p>Il caricamento rapido offerto da Google AMP migliora le classifiche mobili nelle pagine dei risultati dei motori di ricerca (SERP). Le tue pagine web potrebbero non essere posizionate bene sul motore di ricerca quando navighi da un desktop, abilitare AMP sul tuo sito web di e-commerce pu\u00f2 migliorare le possibilit\u00e0 di classificare quelle pagine in una posizione migliore quando navighi tramite dispositivi mobili, anche se non \u00e8 garantito come le classifiche dipendono da cos\u00ec tanti fattori.<\/p>\n<h3>4. Le pagine mobili accelerate migliorano le prestazioni del sito Web<\/h3>\n<p>Le pagine mobili accelerate creano una versione ricca e ottimizzata per i dispositivi mobili del tuo sito Web di e-commerce e offrono elevate percentuali di clic e le pagine AMP possono essere regolate per pi\u00f9 browser. Inoltre, non \u00e8 necessario creare una sitemap XML per le pagine AMP. Google crea automaticamente le sitemap per le tue pagine AMP.<\/p>\n<h3>5. AMP pu\u00f2 essere implementato su varie pagine del tuo sito Web<\/h3>\n<p>Puoi implementare Google AMP su pi\u00f9 pagine del tuo sito web e-commerce e rendere pi\u00f9 semplice per i tuoi visitatori mobili la navigazione dei contenuti del tuo negozio senza problemi.<\/p>\n<h2>Modulo per pagine mobili accelerato di Knowband<\/h2>\n<p>Il modulo AMP di<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/prestashop-accelerated-mobile-pages?search=Accelerated\" target=\"_blank\">Accelerated Mobile Pages (AMP) &#8211; Addon Prestashop<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/opencart-accelerated-mobile-pages?search=Accelerated\" target=\"_blank\">Accelerated Mobile Pages (AMP) &#8211; estensione OpenCart<\/a><\/p>\n<h3>Funzionalit\u00e0 principali<\/h3>\n<p>Il modulo AMP offre alcune straordinarie funzionalit\u00e0: 1. Genera AMP nella tua Home Page Pagina della categoria Pagina del prodotto Pagine CMS 2. Visualizza un video di YouTube, post su Instagram e Twitter, ecc. Sul tuo sito Web abilitato per AMP. 3. L&#39;estensione AMP consente all&#39;amministratore del negozio di personalizzare l&#39;aspetto del proprio sito Web di e-commerce su dispositivi portatili. Oltre a questo, ottieni molte altre funzionalit\u00e0 per migliorare l&#39;esperienza dei tuoi utenti mobili.<\/p>\n<p><strong>Note:<\/strong> Perch\u00e9 il modulo AMP funzioni, il tuo sito Web deve disporre di un protocollo HTTPS. AMP non funzioner\u00e0 con la versione HTTP.<\/p>\n<h2>ultima parola<\/h2>\n<p>AMP \u00e8 potente. Dovresti assolutamente prendere in considerazione l&#39;implementazione sul tuo sito e-commerce. Con cos\u00ec tanto da offrire, pu\u00f2 essere un potente strumento per portare il tuo business e-commerce a nuovi livelli. Se il tuo sito Web \u00e8 gi\u00e0 abilitato per AMP, fammi sapere quali cambiamenti ha portato alla tua attivit\u00e0 online.<\/p>\n<p><strong>Leggi anche:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/googles-amp-will-impact-ecommerce-businesses\/\" target=\"_blank\">Qual \u00e8 l&#39;AMP di Google e in che modo incider\u00e0 sulle attivit\u00e0 di e-commerce?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/opencart-blog\/opencart-amp-extension\/\" target=\"_blank\">Estensione AMP per OpenCart<\/a><script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:false, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 4ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il mondo ha visto un enorme aumento del numero di utenti mobili negli ultimi anni. Secondo S, il numero di utenti di telefonia mobile in tutto il mondo dovrebbe superare i 5 miliardi entro il 2020, il che rappresenta una stima del 65% della popolazione mondiale totale (7.8 miliardi entro marzo 2020) che ha accesso [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":27280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[2298,12442,15160,16474,5870,18225,18213,12441,21919,21918,9914,10508,18226,14808,21920],"class_list":["post-27505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-addon-delle-pagine-mobili-accelerate-prestashop","tag-tag-amp","tag-amp-per-ecommerce","tag-benefits-of-amp","tag-e-commerce-di-amp","tag-e-commerce-di-pagine-mobili-accelerate","tag-ecommerce-amp-di-google","tag-estensione-opencart-accelerated-mobile-pages","tag-google-amp","tag-google-amp-ecommerce","tag-pagine-mobili-accelerate","tag-vantaggi-delle-pagine-mobili-accelerate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vantaggi di Google Accelerated Mobile Pages (AMP) per l&#039;eCommerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/benefits-of-google-amp-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vantaggi di Google Accelerated Mobile Pages (AMP) per l&#039;eCommerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Il mondo ha visto un enorme aumento del numero di utenti mobili negli ultimi anni. Secondo S, il numero di utenti di telefonia mobile in tutto il mondo dovrebbe superare i 5 miliardi entro il 2020, il che rappresenta una stima del 65% della popolazione mondiale totale (7.8 miliardi entro marzo 2020) che ha accesso [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/benefits-of-google-amp-for-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T07:33:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-21T07:37:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2019\/06\/AMP-for-E-commerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manish Barthwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manish Barthwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/benefits-of-google-amp-for-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/benefits-of-google-amp-for-ecommerce\\\/\"},\"author\":{\"name\":\"Manish Barthwal\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/224835eb436630f63b36c7514bad31ce\"},\"headline\":\"Vantaggi di Google Accelerated Mobile Pages (AMP) per l&#39;eCommerce\",\"datePublished\":\"2019-06-21T07:33:30+00:00\",\"dateModified\":\"2019-06-21T07:37:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/benefits-of-google-amp-for-ecommerce\\\/\"},\"wordCount\":884,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/benefits-of-google-amp-for-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/AMP-for-E-commerce.png\",\"keywords\":[\"\",\"Addon delle pagine mobili accelerate Prestashop\",\"Addon delle pagine mobili accelerate Prestashop\",\"Addon delle pagine mobili accelerate Prestashop\",\"AMP\",\"AMP per eCommerce\",\"Benefits of AMP\",\"E-commerce di AMP\",\"E-commerce di pagine mobili accelerate\",\"ECommerce AMP di Google\",\"Estensione OpenCart Accelerated Mobile Pages\",\"Google AMP\",\"Google AMP eCommerce\",\"Pagine mobili accelerate\",\"Vantaggi delle pagine mobili accelerate\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/benefits-of-google-amp-for-ecommerce\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/benefits-of-google-amp-for-ecommerce\\\/\",\"name\":\"Vantaggi di Google Accelerated Mobile Pages (AMP) per l&#39;eCommerce - 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