{"id":18773,"date":"2018-06-07T13:50:11","date_gmt":"2018-06-07T13:50:11","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=16215\/"},"modified":"2026-08-10T10:42:55","modified_gmt":"2026-08-10T10:42:55","slug":"facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\/","title":{"rendered":"Facebook sta estendendo gli annunci di utenti e marchi al Marketplace"},"content":{"rendered":"<p style=\"text-align: justify;\" class=\"gt-block\">Facebook ha lanciato il Marketplace nell&#39;anno 2016, l&#39;obiettivo principale del Marketplace di Facebook era consentire agli utenti di acquistare e vendere localmente. Per promuovere il mercato, Facebook ha iniziato a mostrarlo nella barra di navigazione principale. Il Marketplace di Facebook consente agli utenti di consultare i prodotti e i servizi delle persone nelle loro localit\u00e0. Come pubblicato sul <a href=\"https:\/\/www.facebook.com\/business\/news\/reach-people-where-theyre-already-shopping-with-ads-in-marketplace\" target=\"_blank\">Pagina aziendale di Facebook<\/a> &quot;Negli ultimi mesi, abbiamo consentito alle aziende di elencare una variet\u00e0 di offerte in Marketplace come <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/10\/marketplace-adds-more-options-for-us-car-shoppers\">veicoli usati<\/a>, affitti di case, <a href=\"https:\/\/newsroom.fb.com\/news\/2018\/05\/marketplace-services\" target=\"_blank\">servizi domestici<\/a> e posti di lavoro. E ora, le aziende possono fare pubblicit\u00e0 nel Marketplace per raggiungere le persone in cui stanno attivamente facendo acquisti.<\/p>\n<p style=\"text-align: justify;\">Gli annunci pubblicitari vengono visualizzati insieme ad altri prodotti e servizi nel Marketplace e l&#39;estensione degli annunci al Marketplace \u00e8 semplice. Selezionando Posizionamenti automatici, i tuoi annunci possono essere visualizzati tra le varie opzioni di posizionamento come Feed di notizie, Instagram, Messenger, Rete di pubblico e ora, Marketplace. La pubblicit\u00e0 attraverso le nostre piattaforme ti consente di raggiungere il tuo pubblico di destinazione ovunque passi il tempo, offrendoti maggiori opportunit\u00e0 di entrare in contatto con persone che potrebbero essere interessate alle tue offerte.<\/p>\n<p style=\"text-align: justify;\">Le aziende stanno gi\u00e0 vedendo i risultati utilizzando gli annunci nel Marketplace. Thread Wallets, un&#39;azienda di accessori, ha generato pi\u00f9 acquisti di 300 incrementando il ritorno anno su anno della spesa pubblicitaria di 41% dopo aver aggiunto Marketplace come posizionamento per le sue campagne di conversioni.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Marketplace_Ads-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16216\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Marketplace_Ads-1.gif\" alt=\"facebook_marketplace_ads-1\" width=\"298\" height=\"608\" \/><\/a><\/p>\n<p>Nelle prossime settimane, tutti gli inserzionisti che indirizzano il pubblico negli Stati Uniti, in Canada, in Australia e in Nuova Zelanda potranno pubblicare annunci nel Marketplace utilizzando traffico, conversioni, catalogo prodotti, visualizzazioni di video e obiettivi di raggiungimento. &quot;<\/p>\n<h3><strong>Utilizza Facebook Shop per far crescere la tua attivit\u00e0 pi\u00f9 velocemente<\/strong><\/h3>\n<p style=\"text-align: justify;\">Facebook fornisce un&#39;interfaccia agli utenti e ai marchi per mostrare i loro prodotti e servizi sulla loro pagina. Facebook Shop ti consente di visualizzare i prodotti dal tuo negozio su Facebook. Aiuta i venditori a raggiungere pi\u00f9 pubblico, al fine di ridurre gli sforzi aggiuntivi di elencare i prodotti uno per uno Facebook ha anche rilasciato l&#39;API Shop per automatizzare il processo di elencazione dei prodotti su Facebook Shop. Utilizzando lo Shop di Facebook, puoi consentire ai clienti di navigare e scoprire i prodotti con facilit\u00e0.<\/p>\n<p style=\"text-align: justify;\">Knowband offre il modulo FB Store per i proprietari dei negozi Prestashop per rendere il processo di creazione del negozio Facebook senza problemi per i proprietari dei negozi Prestashop.<\/p>\n<p>Vantaggi dell&#39;utilizzo del modulo FB Shop sviluppato da Knowband:<\/p>\n<h4><strong>1) Banner interattivo per promuovere il tuo marchio:<\/strong><\/h4>\n<p style=\"text-align: justify;\">Per le aziende, \u00e8 importante conquistare la fiducia dei clienti. Il banner sul tuo negozio di Facebook ti consente di mostrare la visione e lo scopo, i tuoi valori fondamentali, la tua cultura e il tuo comportamento. Visualizzando un banner della home page attraente \u00e8 possibile creare il valore del marchio.<\/p>\n<h4><strong>2) Contenuto della pagina iniziale:<\/strong><\/h4>\n<p>In questa sezione puoi spiegare il prodotto e i servizi che offri.<\/p>\n<h4><strong>3) Menu di navigazione:<\/strong><\/h4>\n<p style=\"text-align: justify;\">Puoi visualizzare il menu di navigazione nel negozio di Facebook ed evidenziare le categorie principali del tuo negozio Prestashop nella pagina del negozio di Facebook.<\/p>\n<p><strong>4) Categorie in primo piano e prodotti in primo piano:<\/strong><\/p>\n<p style=\"text-align: justify;\">Questa sezione ti consente di visualizzare le categorie e i prodotti presenti nella pagina del negozio di Facebook.<\/p>\n<p style=\"text-align: justify;\">Si prega di fare riferimento allo screenshot allegato della pagina del negozio di Facebook demo:<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16220\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop.jpg\" alt=\"facebook_shop\" width=\"816\" height=\"1877\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop.jpg 816w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop-130x300.jpg 130w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop-768x1767.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Shop-445x1024.jpg 445w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Ottenere il <a href=\"https:\/\/www.knowband.com\/it\/prestashop-fb-store\" target=\"_blank\">Modulo di Facebook Shop<\/a> per il tuo negozio Prestashop. Knowband offre estensioni di social media per le diverse piattaforme di eCommerce come <a href=\"https:\/\/www.knowband.com\/magento-social-networks\">Magento<\/a>,  <a href=\"https:\/\/www.knowband.com\/opencart-social-networks\">OpenCart<\/a> e <a href=\"https:\/\/www.knowband.com\/prestashop-plugins\/prestashop-social-networks\">Prestashop<\/a>.<script data-cfasync=\"false\" src=\"https:\/\/tdns2.gtranslate.net\/tdn-bin\/queue.js\"><\/script><!-- Yandex.Metrika counter for GTranslate --><script data-cfasync=\"false\">(function (d, w, c) { (w[c] = w[c] || []).push(function() { try { w.yaCounter36618640 = new Ya.Metrika({ id:36618640, clickmap:true, trackLinks:true, accurateTrackBounce:true, ut:\"noindex\" }); } catch(e) { } }); var n = d.getElementsByTagName(\"script\")[0], s = d.createElement(\"script\"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = \"text\/javascript\"; s.async = true; s.src = \"https:\/\/mc.yandex.ru\/metrika\/watch.js\"; if (w.opera == \"[object Opera]\") { d.addEventListener(\"DOMContentLoaded\", f, false); } else { f(); } })(document, window, \"yandex_metrika_callbacks\"); <\/script> <noscript><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/mc.yandex.ru\/watch\/36618640?ut=noindex\" style=\"position:absolute; left:-9999px;\" alt=\"\" \/><\/div>\n<p><\/noscript><br \/>\n<!-- delivered by GTranslate v4.8.8 in 29ms visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ha lanciato il Marketplace nell&#39;anno 2016, l&#39;obiettivo principale del Marketplace di Facebook era consentire agli utenti di acquistare e vendere localmente. Per promuovere il mercato, Facebook ha iniziato a mostrarlo nella barra di navigazione principale. Il Marketplace di Facebook consente agli utenti di consultare i prodotti e i servizi delle persone nelle loro localit\u00e0. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[75,86,4053,13058,16412,109,47],"class_list":["post-18773","post","type-post","status-publish","format-standard","hentry","category-ecommerce-blog","tag-facebook","tag-magento","tag-negozio-di-facebook","tag-opencart","tag-prestashop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook sta estendendo gli annunci di utenti e marchi al Marketplace - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook sta estendendo gli annunci di utenti e marchi al Marketplace - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Facebook ha lanciato il Marketplace nell&#039;anno 2016, l&#039;obiettivo principale del Marketplace di Facebook era consentire agli utenti di acquistare e vendere localmente. Per promuovere il mercato, Facebook ha iniziato a mostrarlo nella barra di navigazione principale. Il Marketplace di Facebook consente agli utenti di consultare i prodotti e i servizi delle persone nelle loro localit\u00e0. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T13:50:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T10:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2018\/06\/Facebook_Marketplace_Ads-1-502x1024.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"502\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Facebook sta estendendo gli annunci di utenti e marchi al Marketplace\",\"datePublished\":\"2018-06-07T13:50:11+00:00\",\"dateModified\":\"2026-08-10T10:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\\\/\"},\"wordCount\":596,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Facebook_Marketplace_Ads-1.gif\",\"keywords\":[\"Facebook\",\"magento\",\"negozio di facebook\",\"negozio di facebook\",\"negozio di facebook\",\"OpenCart\",\"prestashop\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/it\\\/ecommerce-blog\\\/facebook-sta-estendendo-gli-annunci-di-utenti-e-marchi-al-marketplace\\\/\",\"name\":\"Facebook sta estendendo gli annunci di utenti e marchi al Marketplace - 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