{"id":18716,"date":"2017-12-13T13:18:49","date_gmt":"2017-12-13T13:18:49","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=11627\/"},"modified":"2026-08-10T10:33:37","modified_gmt":"2026-08-10T10:33:37","slug":"2018-alert-il-futuro-delle-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/2018-alert-il-futuro-delle-mail-marketing\/","title":{"rendered":"2018 Alert: il futuro dell&#39;e-mail marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Non solo la posta elettronica \u00e8 uno dei modi pi\u00f9 convenienti per raggiungere il pubblico di destinazione, \u00e8 un mezzo promozionale che anche i clienti preferiscono. <a href=\"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow\">Le e-mail sono tempi 40 pi\u00f9 efficaci quando si tratta di acquisire nuovi clienti rispetto alle varie piattaforme di social media<\/a>. Nell&#39;anno 2018, \u00e8 prevista una crescita di 3%. In 2018, i big data dovrebbero diventare ancora pi\u00f9 grandi. Gli e-marketer raccoglieranno pi\u00f9 dati prima di creare le campagne e-mail.<\/p>\n<p style=\"text-align: justify;\">Dato che siamo alla fine del trimestre 3rd dell&#39;anno, ecco alcuni dei take-away per l&#39;email marketing:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/go.demandwave.com\/rs\/306-MLQ-910\/images\/2016-State-of-B2B-Digital-Marketing.pdf\" target=\"_blank\" rel=\"nofollow\">75% dei professionisti concorda<\/a> che l&#39;Email Marketing \u00e8 ancora il numero uno per lo strumento di marketing.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/mapp.com\/fileadmin\/user_upload\/Resource_center\/downloads\/Mapp_The_marketers_roadmap_for_success_in_2017_Infographic_EN.pdf\" target=\"_blank\" rel=\"nofollow\">60% del consumatore<\/a> accetta che le e-mail promozionali influenzino la loro decisione di acquisto.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/litmus.com\/lp\/state-of-email-2017\" target=\"_blank\" rel=\"nofollow\">54% delle e-mail sono state aperte su dispositivi mobili quest&#39;anno<\/a>.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"nofollow\">Con una percentuale di clic di 100.95%<\/a> rispetto alla lista non segmentata, la segmentazione delle liste \u00e8 la migliore strategia quando si tratta di aumentare il tasso di apertura della campagna email.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Con un occhio attento alle statistiche citate sopra, ecco alcune delle tendenze che dovrebbero essere il punto di svolta del gioco nel prossimo anno.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\">Email ottimizzata per dispositivi mobili<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11632\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg\" alt=\"Mobile ottimizzato | Sito Web | Knowband\" width=\"510\" height=\"320\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile.jpg 2070w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-300x188.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-768x482.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Optimized-email-for-mobile-1024x643.jpg 1024w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">I primi utenti di dispositivi mobili sono in aumento da un po &#39;di tempo. Quest&#39;anno ha osservato un aumento marginale degli utenti mobili. \u00c8 superfluo dire che presto i dispositivi mobili passeranno sui computer desktop. Il design reattivo non sar\u00e0 pi\u00f9 un vantaggio aggiuntivo. Ecco alcuni suggerimenti che puoi prendere in considerazione a questo proposito.<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u00c8, infatti, un must. I consumatori saranno attratti dai contenuti con immagini convincenti anche in futuro. Inoltre, il secondo ritardo di 1 nel tempo di caricamento porta a un calo di 7% nella conversione.<\/li>\n<li style=\"text-align: justify;\">Quindi, il modo migliore per gestire questa situazione \u00e8 ridurre le dimensioni del file senza comprometterne la qualit\u00e0.<\/li>\n<li style=\"text-align: justify;\">Aumenta le dimensioni dei link e i pulsanti di invito all&#39;azione.<\/li>\n<li style=\"text-align: justify;\">Scegli i modelli di email reattivi.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Contenuto dinamico<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11631\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png\" alt=\"Contenuto dinamico\" width=\"509\" height=\"333\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content.png 823w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-300x196.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Dynamic-content-768x503.png 768w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">L&#39;intelligenza artificiale (AI) e le tecnologie di apprendimento automatico sono il futuro dell&#39;e-marketing. \u00c8 sicuramente un fattore per trovare un vantaggio per la tua campagna di email marketing. Adobe \u00e8 una delle aziende che si \u00e8 gi\u00e0 preparata per la tecnologia futuristica. \u00c8 tempo di prepararsi per gli e-marketer per approfondire l&#39;intelligenza artificiale. Insieme a questo, il contenuto rimane il re anno dopo anno. Senza un contenuto dinamico, non puoi convincere i tuoi clienti a prendere le tue soluzioni. L&#39;uso dei video nella campagna di email marketing occupa un posto di primo piano quando si tratta di garantire le conversioni. Incorporare video e altre animazioni pu\u00f2 parlare del tuo marchio. I collegamenti riproducibili sono un ottimo modo per collegare il contenuto dell&#39;email al sito web o al tuo canale YouTube. Pertanto, la promozione sottile pu\u00f2 aumentare il traffico del tuo sito.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Sfruttare il potere dei social media<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11630\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg\" alt=\"Social Media\" width=\"542\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media.jpg 1000w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-300x166.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/Leveraging-the-power-of-social-media-768x425.jpg 768w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Mentre i social media hanno avuto un impatto in ogni aspetto dell&#39;eCommerce, l&#39;email marketing non \u00e8 diverso. Questa \u00e8 una delle ultime novit\u00e0 in questo aspetto. Il buon marketer non dovrebbe lasciare alcuna possibilit\u00e0 di aumentare i follower dei social media. Integrare le opzioni di condivisione sociale nelle e-mail. Questo ti offre un&#39;altra piattaforma per coinvolgere il tuo pubblico di destinazione e aumentare la popolarit\u00e0 del tuo sito sulla piattaforma social. Elencati sono alcune delle cose che puoi fare a questo proposito:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Aggiungi le icone di condivisione sociale nell&#39;e-mail, in modo che i clienti possano apprezzare direttamente le tue pagine invece di cercarle su Twitter, Facebook e altre.<\/li>\n<li style=\"text-align: justify;\">Invitali a connettersi con te premendo il pulsante di iscrizione.<\/li>\n<li style=\"text-align: justify;\">Fornire loro incentivi in \u200b\u200bcambio di Mi piace, Condividi, Retweet e altri.<\/li>\n<li style=\"text-align: justify;\">Con l&#39;introduzione dell&#39;intelligenza artificiale nell&#39;e-marketing, una casella di posta pi\u00f9 intelligente potrebbe essere pi\u00f9 vicina. In effetti, i software sono gi\u00e0 fuori analisi.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\">Livellando l&#39;interazione con la gamification<\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11629\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg\" alt=\"Gamification delle app mobili\" width=\"434\" height=\"289\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification.jpg 1050w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-300x200.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-768x512.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/mobile_app_gamification-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La gamification dei siti Web ha permesso di migliorare il coinvolgimento dei proprietari dei negozi eCommerce in termini di fidelizzazione dei clienti e coinvolgimento. Anche l&#39;interattivo <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/black-friday-and-cyber-monday-throw-back-lessons-you-can-learn-from-2016\/\" target=\"_blank\">popup di iscrizione all&#39;email<\/a> ha dimostrato un vantaggio nell&#39;aumentare la sottoscrizione dei siti. Il design e la funzione interattiva aiuteranno gli e-marketer a stimolare l&#39;impegno tra i clienti e ad aumentare i lead. Ecco alcune delle innovazioni che puoi includere nella campagna di email marketing.<\/p>\n<ul>\n<li style=\"text-align: justify;\">I timer per il conto alla rovescia possono creare un&#39;impressione di urgenza e motivare gli acquisti d&#39;impulso.<\/li>\n<li style=\"text-align: justify;\">Invita i clienti a partecipare a sondaggi, quiz e sondaggi. Offre loro sconti in cambio. Ci\u00f2 darebbe loro l&#39;impressione di raggiungere un accordo. Questo pu\u00f2 aumentare ulteriormente le conversioni.<\/li>\n<\/ul>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Fai attenzione allo spam<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11628\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg\" alt=\"Spam\" width=\"603\" height=\"264\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350.jpg 800w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-300x131.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/12\/email_spam_image-800x350-768x336.jpg 768w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">2018 vedr\u00e0 un aumento della protezione antispam. Gli e-marketer dovranno assicurarsi che i destinatari abbiano scelto di ricevere le e-mail. In caso contrario, ci saranno maggiori possibilit\u00e0 di conformit\u00e0 con SPAM. Il modo migliore per assicurarti che le e-mail stiano andando nella casella di posta in arrivo del destinatario \u00e8 di inviarle a persone che hanno chiesto di sentirti. Non offuscare la tua reputazione inviando le mail a persone che non hanno chiesto di sentirti. Inviando le e-mail al pubblico che non vedono l&#39;ora di ricevere, aumenta le probabilit\u00e0 di ottenere il tuo dominio nell&#39;elenco dei bianchi. Dato che Google modifica costantemente l&#39;algoritmo, gli e-marketer devono stare al passo con loro e gestire la loro campagna di conseguenza.<\/p>\n<h2 style=\"font-size: 22px; margin-bottom: 15px; text-align: justify;\"><strong>Parole conclusive<\/strong><\/h2>\n<p style=\"text-align: justify;\">Anche nell&#39;anno 2018, l&#39;email marketing continuer\u00e0 a essere al centro del business per le comunicazioni dei consumatori. Anche se \u00e8 considerato convenzionale, le e-mail promozionali continueranno a contribuire alla conversione dei siti eCommerce. Insieme alla crescente popolarit\u00e0, anche le tecnologie in questo campo stanno aumentando. Il <a href=\"https:\/\/www.knowband.com\/it\/prestashop-mailchimp-automation\" target=\"_blank\">Modulo di automazione MailChimp<\/a> e strumenti come questo possono aiutarti a raggiungere i tuoi obiettivi con il minimo sforzo. Tuttavia, limitarsi agli strumenti di marketing non \u00e8 sufficiente. Rendi interattivi i trigger delle email e aggiungi un pizzico di innovazione. Continui a provare se il <a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/promotional-emails-good-5-reasons-can-certain\/\" target=\"_blank\">le e-mail sono buone<\/a> per la tua conversione. Rinnova la tua strategia di email secondo le tendenze in evoluzione e i risultati continueranno a scorrere.<\/p>\n<p style=\"text-align: justify;\"><strong>Storie correlate:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/7-email-marketing-software-small-businesses\/\" target=\"_blank\">7 software di email marketing per piccole imprese<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-drive-ecommerce-conversions-through-email-marketing\/\" target=\"_blank\">Come guidare le conversioni eCommerce tramite l&#39;email marketing?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/know-email-marketing-dont-know\/\" target=\"_blank\">Cosa sappiamo dell&#39;email marketing e cosa non sappiamo<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.01s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non solo la posta elettronica \u00e8 uno dei modi pi\u00f9 convenienti per raggiungere il pubblico di destinazione, \u00e8 un mezzo promozionale che anche i clienti preferiscono. Le e-mail sono tempi 40 pi\u00f9 efficaci quando si tratta di acquisire nuovi clienti rispetto alle varie piattaforme di social media. Nell&#39;anno 2018, \u00e8 prevista una crescita di 3%. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[3921,57],"class_list":["post-18716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog","tag-avviso-ecommerce-2018","tag-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Alert: il futuro dell&#039;e-mail marketing - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/2018-alert-il-futuro-delle-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Alert: il futuro dell&#039;e-mail marketing - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Non solo la posta elettronica \u00e8 uno dei modi pi\u00f9 convenienti per raggiungere il pubblico di destinazione, \u00e8 un mezzo promozionale che anche i clienti preferiscono. 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