{"id":18504,"date":"2017-02-02T13:22:42","date_gmt":"2017-02-02T13:22:42","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=3128"},"modified":"2017-10-11T22:39:47","modified_gmt":"2017-10-11T13:09:47","slug":"metodi-con-cui-puoi-ridurre-al-minimo-labbandono-del-carrello-nel-tuo-negozio","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/metodi-con-cui-puoi-ridurre-al-minimo-labbandono-del-carrello-nel-tuo-negozio\/","title":{"rendered":"Metodi con cui puoi ridurre al minimo l&#39;abbandono del carrello nel tuo negozio"},"content":{"rendered":"<p>L&#39;abbandono del carrello \u00e8 un grosso problema che infesta la maggior parte del sito eCommerce. In realt\u00e0, il tasso medio di abbandono del carrello \u00e8 ben al di sopra del 50% per la maggior parte del sito. Il problema \u00e8 lo stesso, ma il modo in cui lo affronta fa la differenza. Una strategia efficace di abbandono delle carte \u00e8 ci\u00f2 che pu\u00f2 cambiare il gioco per te. Qui daremo un&#39;occhiata a quelle strategie e analizzeremo come funzionano nel ridurre la percentuale del tuo abbandono del carrello.<\/p>\n<h2>Suggerimenti per ridurre l&#39;abbandono del carrello: &#8211;<\/h2>\n<p>Ora esamineremo le varie strategie che possono essere adottate per affrontare il problema <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/abandon-cart-customers-perspective-cart-abandonment\/\" target=\"_blank\">problema dell&#39;abbandono del carrello<\/a>. [Caption id = &quot;attachment_3130&quot; align = &quot;width alignCenter&quot; = &quot;564&quot;]<a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/02\/Strategies-to-minimize-cart-abandonment.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3130\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/02\/Strategies-to-minimize-cart-abandonment.png\" alt=\"strategie-minimizzare-carrello-abbandono | KnowBand\" width=\"564\" height=\"332\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/02\/Strategies-to-minimize-cart-abandonment.png 564w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/02\/Strategies-to-minimize-cart-abandonment-300x177.png 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/a> Le entrate in gioco sul carrello di abbandono sono enormi, il che non pu\u00f2 essere trascurato. [\/ Caption]<\/p>\n<p><strong>1. Fornire pi\u00f9 metodi di pagamento:<\/strong> Limitare il cliente a una modalit\u00e0 di pagamento specifica \u00e8 stata la ragione pi\u00f9 significativa dietro l&#39;abbandono del carrello. Consentire al cliente di usufruire dei vantaggi <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/tips-to-improve-sales-on-your-ecommerce-stores\/\" target=\"_blank\">vari metodi di pagamento<\/a> piace <a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"nofollow\">Paypal<\/a>, Google Wallet, <a href=\"https:\/\/paytm.com\/\" target=\"_blank\" rel=\"nofollow\">Paytm<\/a>,  <a href=\"https:\/\/www.mobikwik.com\/\" target=\"_blank\" rel=\"nofollow\">Mobikwik<\/a> ecc. ha una buona possibilit\u00e0 di trasformare un carrello di abbandono in una potenziale vendita.<\/p>\n<p><strong>2. Sii chiaro sulla tua politica:<\/strong> Chiaramente, spiega la tua politica di restituzione e spedizione nella parte dei contenuti del tuo sito web. Ci\u00f2 arricchir\u00e0 la fiducia del cliente e lo spinger\u00e0 ad acquistare il prodotto poich\u00e9, lui \/ lei sapr\u00e0 chiaramente cosa fare in caso di ritorno o <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/a-road-map-for-a-highly-accessible-ecommerce-website\/\" target=\"_blank\">problema di consegna<\/a>.<\/p>\n<p><strong>3. Evitare le spese di spedizione:<\/strong> Cerca di evitare le spese di spedizione il pi\u00f9 lontano possibile. Al cliente non piacciono davvero le spese da pagare per la consegna dei loro prodotti. Se inevitabile, cerca di attirare il cliente fornendo sconti o cash back equivalenti.<\/p>\n<p><strong>4. Fornire la registrazione di accesso social:<\/strong> Consenti al cliente di entrare e acquistare dal tuo sito web canalizzando le sue credenziali di accesso ai social network. Limitare i clienti per uno specifico processo di registrazione si comporta come un grande spegnimento. <a href=\"https:\/\/www.knowband.com\/magento-social-loginizer\" target=\"_blank\">Login sociale<\/a> consente agli utenti di acquistare da un nuovo sito Web senza necessariamente creare un account l\u00ec. L&#39;utente pu\u00f2 utilizzare i propri account social per registrarsi on-the-go in pochi clic.<\/p>\n<p><strong>5. Fornire alcune analisi:<\/strong> Fornire alcuni fatti, analisi, dati e recensioni per quanto riguarda ogni prodotto. Ci\u00f2 consentir\u00e0 al cliente di ottenere un&#39;immagine olistica e prendere una decisione informata. Pi\u00f9 informi i tuoi clienti, pi\u00f9 si fidano del tuo marchio.<\/p>\n<p><strong>6. Utilizza la potenza della spedizione:<\/strong> Utilizza innovazioni efficaci per mantenere il cliente personalizzando la tua carta di abbandono. \u00c8 possibile creare una mail di carrello di abbandono efficace e attraente utilizzando alcuni buoni strumenti basati sulla piattaforma CMS. <a href=\"https:\/\/www.knowband.com\/magento-abandonedcart\" target=\"_blank\">Estensione del carrello di abbandonamento di Magento<\/a> \u00e8 uno di questi strumenti per il sito web basato su Magento.<\/p>\n<p><strong>Conclusione<\/strong><\/p>\n<p>L&#39;abbandono del carrello \u00e8 un problema che la maggior parte del sito Web eCommerce sta affrontando. Le entrate in gioco per abbandonare i carrelli sono enormi e nessuno vuole mancare a questo grande pezzo di torta. Tuttavia, il vincitore \u00e8 colui che adotta strategie efficaci per contrastare questo problema. Tenendo presente il livello di concorrenza nell&#39;eCommerce arena, l&#39;adozione della tecnica sopra descritta pu\u00f2 rivelarsi utile per il tuo sito web.<\/p>\n<p><strong>Questo mi piaceva? Ti piaceranno anche questi<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-checkout-optimization-can-reduce-abandoned-carts-boost-sales\/\" target=\"_blank\">Ottimizzazione di 5 Checkout in grado di ridurre i carrelli abbandonati e aumentare le vendite<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/5-tips-to-avoid-abandoned-carts-and-win-conversions-through-emails\/\" target=\"_blank\">Suggerimenti 5 per evitare i carrelli abbandonati e vincere le conversioni tramite e-mail<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-to-avoid-cart-abandonment-on-an-ecommerce-store\/\" target=\"_blank\">Come evitare l&#39;abbandono del carrello in un negozio e-commerce?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/use-google-analytics-tracking-shopping-cart-abandonment\/\" target=\"_blank\">Come utilizzare Google Analytics per tracciare l&#39;abbandono del carrello degli acquisti?<\/a><\/li>\n<li><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/write-abandoned-cart-email-bounced-customers\/\" target=\"_blank\">Come scrivere una email di carrello abbandonata ai clienti rimbalzati?<\/a><\/li>\n<\/ul>\n<p><!-- delivered by GTranslate v4.8.4 in 0.007s visit https:\/\/gtranslate.io --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#39;abbandono del carrello \u00e8 un grosso problema che infesta la maggior parte del sito eCommerce. In realt\u00e0, il tasso medio di abbandono del carrello \u00e8 ben al di sopra del 50% per la maggior parte del sito. Il problema \u00e8 lo stesso, ma il modo in cui lo affronta fa la differenza. Una strategia efficace [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-18504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metodi con cui puoi ridurre al minimo l&#039;abbandono del carrello nel tuo negozio - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/it\/ecommerce-blog\/metodi-con-cui-puoi-ridurre-al-minimo-labbandono-del-carrello-nel-tuo-negozio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodi con cui puoi ridurre al minimo l&#039;abbandono del carrello nel tuo negozio - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"L&#039;abbandono del carrello \u00e8 un grosso problema che infesta la maggior parte del sito eCommerce. 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