{"id":833861,"date":"2025-12-17T10:46:41","date_gmt":"2025-12-17T10:46:41","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=833838\/"},"modified":"2025-12-22T09:29:05","modified_gmt":"2025-12-22T09:29:05","slug":"lebrun-prestashop-mobile-app-success-story","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/prestashop-blog-fr\/lebrun-prestashop-mobile-app-success-story\/","title":{"rendered":"Lancement de l&#8217;application mobile de Lebrun&nbsp;: du concept \u00e0 la r\u00e9alit\u00e9 en quelques semaines"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lebrun, fournisseur fran\u00e7ais de premier plan d&#8217;articles de cuisine, de verrerie, d&#8217;arts de la table et de mat\u00e9riel professionnel haut de gamme, est un partenaire de confiance pour les restaurants, les h\u00f4tels et les traiteurs \u00e0 travers la France. Proposant une large gamme de produits, de la verrerie et des couverts \u00e9l\u00e9gants aux ustensiles et accessoires de cuisine essentiels, Lebrun s&#8217;enorgueillit d&#8217;offrir des solutions durables, fiables et de qualit\u00e9 professionnelle, parfaitement adapt\u00e9es aux besoins du secteur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour r\u00e9pondre \u00e0 la demande croissante d&#8217;accessibilit\u00e9 et simplifier le processus d&#8217;achat pour ses clients, Lebrun s&#8217;est associ\u00e9 \u00e0 Knowband pour d\u00e9velopper une application mobile utilisant <\/span><a href=\"https:\/\/addons.prestashop.com\/en\/mobile-app-builder\/29188-knowband-android-and-ios-mobile-app-builder.html\"><span style=\"font-weight: 400;\">Prestashop Mobile App Builder<\/span><\/a><span style=\"font-weight: 400;\">L&#8217;application mobile permet aux clients de consulter facilement les produits, de passer des commandes et de g\u00e9rer les stocks, gr\u00e2ce \u00e0 un acc\u00e8s rapide au catalogue, des mises \u00e0 jour des stocks en temps r\u00e9el et une exp\u00e9rience de commande fluide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette collaboration illustre comment un d\u00e9veloppeur d&#8217;applications mobiles a aid\u00e9 Lebrun \u00e0 fonctionner plus efficacement.<\/span><\/p>\n<h2><b>Les premiers d\u00e9fis auxquels Lebrun a \u00e9t\u00e9 confront\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Au fil du temps, Lebrun a constat\u00e9 une baisse des interactions clients sur sa boutique en ligne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De plus en plus d&#8217;utilisateurs acc\u00e9daient au site web via smartphones et tablettes. Bien que fonctionnel, le site ne r\u00e9pondait pas pleinement aux attentes des utilisateurs professionnels qui exigeaient rapidit\u00e9, simplicit\u00e9, facilit\u00e9 d&#8217;acc\u00e8s et efficacit\u00e9.<\/span><\/p>\n<h2><b>Principaux d\u00e9fis:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un nombre croissant d&#8217;utilisateurs mobiles avec des taux de conversion inf\u00e9rieurs \u00e0 ceux des utilisateurs d&#8217;ordinateurs de bureau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La n\u00e9cessit\u00e9 d&#8217;une exp\u00e9rience d&#8217;achat plus rapide et plus intuitive pour les commandes r\u00e9p\u00e9t\u00e9es\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capacit\u00e9 limit\u00e9e \u00e0 interagir directement avec les clients via les canaux de communication privil\u00e9giant le mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficult\u00e9 \u00e0 encourager les commandes fr\u00e9quentes de clients professionnels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La volont\u00e9 de renforcer leur pr\u00e9sence de marque et la fid\u00e9lit\u00e9 de leurs clients existants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De nos jours, la plupart des clients pr\u00e9f\u00e8rent utiliser une application mobile plut\u00f4t qu&#8217;un site web.<\/span><\/li>\n<\/ul>\n<h2><b>Partenariat avec Knowband<\/b><\/h2>\n<p data-start=\"128\" data-end=\"381\">Pour relever ces d\u00e9fis, Lebrun s&#8217;est associ\u00e9 \u00e0 Knowband afin d&#8217;acc\u00e9l\u00e9rer le lancement de son application mobile. Nous avons ainsi propos\u00e9 Prestashop Mobile App Builder, une solution con\u00e7ue pour simplifier et optimiser le commerce mobile pour les propri\u00e9taires de boutiques Prestashop.<\/p>\n<p data-start=\"383\" data-end=\"582\">L\u2019objectif principal \u00e9tait de transformer le magasin Lebrun existant en une application mobile performante et enti\u00e8rement fonctionnelle, tout en maintenant une int\u00e9gration transparente avec le magasin.<\/p>\n<p class=\"gt-block\" data-start=\"584\" data-end=\"907\">Pour y parvenir, le <a href=\"https:\/\/www.knowband.com\/fr\/prestashop-mobile-app-builder\">Module compl\u00e9mentaire Prestashop Mobile App Builder<\/a> Cela a permis \u00e0 Lebrun de lancer une application mobile native gr\u00e2ce \u00e0 une synchronisation directe avec son back-office Prestashop. Ainsi, les informations relatives aux produits, aux prix, \u00e0 la disponibilit\u00e9 des stocks et aux comptes clients sont mises \u00e0 jour en temps r\u00e9el, les donn\u00e9es du site web \u00e9tant synchronis\u00e9es de mani\u00e8re fluide entre l&#8217;application mobile et l&#8217;application web.<\/p>\n<div class=\"mceTemp\"><\/div>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-833839 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-2.jpg\" alt=\"L'application mobile d'achat Lebrun a \u00e9t\u00e9 lanc\u00e9e \u00e0 l'aide de Knowband Prestashop Mobile App Builder, illustrant une transition rapide du concept \u00e0 l'application mobile op\u00e9rationnelle.\" width=\"760\" height=\"550\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-2.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-2-300x217.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p data-start=\"909\" data-end=\"1175\">De plus, le processus global de cr\u00e9ation et de lancement de l&#8217;application mobile s&#8217;est av\u00e9r\u00e9 extr\u00eamement simple. Lebrun a tout d&#8217;abord install\u00e9 le module Mobile App Creator depuis l&#8217;interface d&#8217;administration de PrestaShop. Imm\u00e9diatement apr\u00e8s l&#8217;installation, des applications de d\u00e9monstration \u00e9taient disponibles \u00e0 des fins de test.<\/p>\n<p class=\"gt-block\" data-start=\"128\" data-end=\"381\"><b>L&#8217;impact de l&#8217;application mobile de KnowBand sur les entreprises du Brunei<\/b><\/p>\n<p><b>Applications natives iOS et Android<\/b><span style=\"font-weight: 400;\"> pour le magasin de Lebrun, afin que les clients puissent faire leurs achats facilement sur n&#8217;importe quel appareil.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Synchronisation en temps r\u00e9el<\/b><span style=\"font-weight: 400;\"> avec le magasin existant, en veillant \u00e0 ce que les produits, les prix et les stocks soient toujours \u00e0 jour.<\/span><\/p>\n<p><b>Connexion s\u00e9curis\u00e9e et acc\u00e8s au compte<\/b><span style=\"font-weight: 400;\"> pour les clients B2B et B2C.<\/span><\/p>\n<p><b>Recherche de produits rapide<\/b><span style=\"font-weight: 400;\"> et une navigation facile, m\u00eame avec un catalogue d&#8217;articles volumineux.<\/span><\/p>\n<p><b>Processus de paiement simplifi\u00e9 et fluide<\/b><span style=\"font-weight: 400;\">, tout comme le site web.<\/span><\/p>\n<p><b>Synchronisation automatique de tous les modes d&#8217;exp\u00e9dition et de paiement<\/b><span style=\"font-weight: 400;\">, pour que rien ne soit oubli\u00e9.<\/span><\/p>\n<p><b>Les notifications push<\/b><span style=\"font-weight: 400;\"> pour les mises \u00e0 jour de commandes, les promotions et les annonces importantes.<\/span><\/p>\n<p><b>Image de marque et conception<\/b><span style=\"font-weight: 400;\"> a permis de conserver une image coh\u00e9rente avec l&#8217;identit\u00e9 professionnelle de Lebrun.<\/span><\/p>\n<p><b>Mise en \u0153uvre facile et efficace<\/b><span style=\"font-weight: 400;\">, permettant ainsi une mise en service rapide de l&#8217;application sans modifications techniques majeures ni travaux de d\u00e9veloppement suppl\u00e9mentaires.<\/span><\/p>\n<div class=\"module_in_content_container\">\n<div class=\"module_content\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"module_image\" src=\"https:\/\/cdn.knowband.com\/image\/cache\/data\/plugin_logo\/mobile-app-opencart-plugin-500-x-500-740x740.webp\" alt=\"Int\u00e9grez d\u00e8s aujourd'hui le chatbot IA de PrestaShop !\" width=\"100\" height=\"100\" \/><\/p>\n<div class=\"module_content_part\">\n<h3 class=\"title\">Vous souhaitez lancer votre application mobile ?<\/h3>\n<p>D\u00e9couvrez le g\u00e9n\u00e9rateur d&#8217;applications mobiles Opencart et mettez votre application en ligne en une semaine seulement\u00a0! Cr\u00e9ez, personnalisez et lancez votre boutique mobile en toute simplicit\u00e9.<\/p>\n<p><a class=\"link_2_to_module\" style=\"display: inline-block; color: #f36!important;\" href=\"https:\/\/www.knowband.com\/fr\/opencart-mobile-app-builder\" target=\"_blank\" rel=\"noopener\"><span class=\"read-more\">Int\u00e9grez-vous d\u00e8s aujourd&#8217;hui\u00a0!<\/span><br \/>\n<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2><b>Mise en \u0153uvre et lancement de l&#8217;application Lebrun<\/b><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-833840 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-3.jpg\" alt=\"Lancement de l'application mobile de Lebrun\u00a0: du concept \u00e0 la r\u00e9alit\u00e9 en quelques semaines avec Knowband\" width=\"760\" height=\"550\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-3.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2025\/12\/Lebruns-Mobile-App-Launch_-From-Concept-to-Reality-in-Weeks-3-300x217.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;application mobile a \u00e9t\u00e9 con\u00e7ue pour compl\u00e9ter la boutique en ligne existante de Lebrun. Les clients peuvent ainsi se connecter avec leurs identifiants habituels, acc\u00e9der \u00e0 des prix personnalis\u00e9s et passer commande en toute simplicit\u00e9. Gr\u00e2ce \u00e0 l&#8217;outil de cr\u00e9ation d&#8217;applications mobiles de Knowband, la conception optimis\u00e9e de l&#8217;application mobile a permis de r\u00e9duire consid\u00e9rablement les temps de chargement par rapport \u00e0 la version web mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les notifications push ont \u00e9t\u00e9 introduites comme un nouveau canal de communication, permettant \u00e0 Lebrun d&#8217;informer ses clients des confirmations de commande, des mises \u00e0 jour de livraison, des offres sp\u00e9ciales et des nouveaux produits disponibles.\u00a0<\/span><\/p>\n<h2><b>Comment KnowBand a g\u00e9n\u00e9r\u00e9 un v\u00e9ritable impact commercial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s le lancement des applications mobiles Android et iOS, Lebrun a constat\u00e9 des am\u00e9liorations notables dans des domaines de performance cl\u00e9s\u00a0:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9lioration du taux de conversion mobile pour les clients\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fid\u00e9lisation accrue de la client\u00e8le, notamment parmi les clients qui passent fr\u00e9quemment des commandes r\u00e9p\u00e9t\u00e9es.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Augmentation de la fr\u00e9quence des commandes, le r\u00e9approvisionnement \u00e9tant devenu plus rapide et plus pratique.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un engagement client renforc\u00e9 gr\u00e2ce \u00e0 des notifications push opportunes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enfin, et surtout, une visibilit\u00e9 accrue de la marque, l&#8217;application mobile de Lebrun devenant une application permanente sur leurs appareils mobiles.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">D&#8217;o\u00f9 le <\/span><a href=\"https:\/\/www.knowband.com\/blog\/user-manual\/prestashop-mobile-app-builder\/\"><span style=\"font-weight: 400;\">Application mobile Prestashop pour Android et iOS <\/span><\/a><span style=\"font-weight: 400;\">est devenu un moteur cl\u00e9 des conversions, s&#8217;int\u00e9grant parfaitement \u00e0 la boutique en ligne existante et soutenant les objectifs de croissance B2B de Lebrun.<\/span><\/p>\n<p><b>\u00ab Gr\u00e2ce \u00e0 l\u2019outil de cr\u00e9ation d\u2019applications mobiles PrestaShop, nous pouvons d\u00e9sormais offrir une exp\u00e9rience de commande mobile plus rapide et plus pratique. L\u2019application mobile s\u2019int\u00e8gre parfaitement \u00e0 notre boutique et renforce notre relation avec nos clients \u00bb, a d\u00e9clar\u00e9 l\u2019\u00e9quipe Lebrun.<\/b><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>En tirant parti du module PrestaShop Mobile App Builder de KnowBand, Lebrun a transform\u00e9 avec succ\u00e8s son site web professionnel en une application mobile performante. Cette application a non seulement am\u00e9lior\u00e9 les performances globales, mais a \u00e9galement renforc\u00e9 la fid\u00e9lit\u00e9 des clients et r\u00e9pondu efficacement aux besoins changeants des acheteurs B2B. Si vous g\u00e9rez une entreprise et souhaitez \u00e9tendre votre site web avec une application mobile, nous pouvons vous accompagner, que votre boutique utilise OpenCart, PrestaShop, WooCommerce ou Magento 2.<\/p>\n<p><b>Commencer aujourd&#8217;hui:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explorez notre <\/span><a href=\"https:\/\/www.knowband.com\/mobile-app\/\"><span style=\"font-weight: 400;\">cr\u00e9ateurs d&#8217;applications mobiles<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approcher <\/span><a href=\"mailto:support@knowband.com\"><b>support@knowband.com<\/b><\/a><span style=\"font-weight: 400;\">Notre \u00e9quipe est pr\u00eate \u00e0 vous aider.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jetez un coup d&#8217;\u0153il au <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.lebrun.androidapp&amp;hl=en_IN\"><b>L&#8217;application Lebrun<\/b> <\/a><span style=\"font-weight: 400;\">Et imaginez que la prochaine r\u00e9ussite soit la v\u00f4tre !<\/span><\/p>\n<p><strong>En savoir plus<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"sTDBUUqzJb\"><p><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/gear-up-2026-with-next-gen-ai-content-generator-plugin\/\">Gear Up for 2026 with the Next-Gen Knowband AI Content Generator Plugin<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Gear Up for 2026 with the Next-Gen Knowband AI Content Generator Plugin&#8221; &#8212; Knowband Blog | Ecommerce Modules\" src=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/gear-up-2026-with-next-gen-ai-content-generator-plugin\/embed\/#?secret=hY3oP5kH9m#?secret=sTDBUUqzJb\" data-secret=\"sTDBUUqzJb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lebrun, fournisseur fran\u00e7ais de premier plan d&#8217;articles de cuisine, de verrerie, d&#8217;arts de la table et de mat\u00e9riel professionnel haut de gamme, est un partenaire de confiance pour les restaurants, les h\u00f4tels et les traiteurs \u00e0 travers la France. Proposant une large gamme de produits, de la verrerie et des couverts \u00e9l\u00e9gants aux ustensiles et [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":833941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[1120,860,354],"tags":[41582,27867,38019,38018,32163,9247,33138,41583,32164,38022,33183,33182,33134,38020,38021,33625,33135,33136,33137,8743,757],"class_list":["post-833861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-fr","category-mobile-app-fr","category-prestashop-blog-fr","tag-application-mobile-de-commerce-electronique-prestashop","tag-application-mobile-de-commerce-lectronique-prestashop","tag-application-mobile-gratuite-prestashop-pour-android","tag-application-mobile-gratuite-prestashop-pour-ios","tag-application-mobile-pour-prestashop","tag-application-mobile-prestashop","tag-crateur-dapplications-android-et-ios-pour-prestashop","tag-createur-dapplications-mobiles-prestashop","tag-crateur-dapplications-mobiles-prestashop","tag-crateur-dapplications-mobiles-prestashop-gratuit-pour-ios","tag-crateur-dapplications-prestashop","tag-crateur-dapplications-prestashop-ios","tag-gnrateur-dapplications-android-prestashop","tag-gnrateur-dapplications-mobiles-gratuites-prestashop-pour-android","tag-gnrateur-dapplications-prestashop-ios","tag-module-complmentaire-de-cration-dapplications-mobiles-prestashop-android-et-ios","tag-module-complmentaire-prestashop-android-et-ios-mobile-app-builder","tag-module-complmentaire-prestashop-android-et-ios-mobile-app-maker","tag-module-de-cration-dapplications-mobiles-prestashop-android-et-ios","tag-prestashop-mobile-app","tag-prestashop-mobile-app-builder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parcours de l\u2019application mobile de Lebrun avec Prestashop Mobile App Builder<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le Prestashop Mobile App Builder de Knowband a aid\u00e9 Lebrun, un fournisseur fran\u00e7ais de mat\u00e9riel de cuisine de premier plan, \u00e0 augmenter les conversions mobiles et l\u2019engagement client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/prestashop-blog-fr\/lebrun-prestashop-mobile-app-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parcours de l\u2019application mobile de Lebrun avec Prestashop Mobile App Builder\" \/>\n<meta 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