{"id":821941,"date":"2024-04-05T11:47:31","date_gmt":"2024-04-05T11:47:31","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=821934\/"},"modified":"2024-04-24T09:48:47","modified_gmt":"2024-04-24T09:48:47","slug":"alerte-importante-universal-analytics-sera-progressivement-supprim%c3%a9-par-google","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/alerte-importante-universal-analytics-sera-progressivement-supprim%c3%a9-par-google\/","title":{"rendered":"Alerte importante par Knowband: Universal Analytics sera progressivement supprim\u00e9 par Google&nbsp;!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google appelle les utilisateurs \u00e0 passer rapidement \u00e0 Google Analytics 4 (GA4) pour \u00e9viter de perdre des donn\u00e9es pr\u00e9cieuses. \u00c0 mesure que le paysage num\u00e9rique \u00e9volue, Google a annonc\u00e9 son intention d&#8217;interrompre tous les services Universal Analytics (UA) et les interfaces de programmation d&#8217;applications (API) d&#8217;ici le 1er juillet. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=en\"><span style=\"font-weight: 400;\">Google Analytics\u00a04 (GA4)<\/span><\/a><span style=\"font-weight: 400;\">, marquant la fin de l&#8217;acc\u00e8s aux propri\u00e9t\u00e9s UA via l&#8217;interface Google Analytics et ses API \u00e0 partir de juillet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les utilisateurs qui n\u2019ont pas encore adopt\u00e9 GA4, Google souligne l\u2019urgence de migrer.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La transition n&#8217;est pas seulement une n\u00e9cessit\u00e9 technique mais une opportunit\u00e9 d&#8217;exploiter les capacit\u00e9s d&#8217;analyse plus sophistiqu\u00e9es offertes par GA4. Contrairement \u00e0 son pr\u00e9d\u00e9cesseur, GA4 se concentre sur la collecte de donn\u00e9es respectueuse de la confidentialit\u00e9 et offre une interface utilisateur plus intuitive, des mod\u00e8les d&#8217;apprentissage automatique am\u00e9lior\u00e9s et des capacit\u00e9s de suivi multiplateforme. De plus, ces fonctionnalit\u00e9s sont con\u00e7ues pour fournir des informations plus approfondies sur le comportement des utilisateurs et am\u00e9liorer la pr\u00e9cision des d\u00e9cisions bas\u00e9es sur les donn\u00e9es.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pourquoi une action imm\u00e9diate est essentielle\u00a0!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les donn\u00e9es sont l\u2019un des atouts les plus importants pour un site Web en ligne. Pour la m\u00eame raison, il devient essentiel de les prot\u00e9ger.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Retarder le processus de migration pr\u00e9sente un risque important de perte de donn\u00e9es, ce qui pourrait avoir un impact irr\u00e9versible sur l&#8217;efficacit\u00e9 des strat\u00e9gies marketing et les performances des campagnes. Ainsi, pour faciliter une transition en douceur, Google a mis \u00e0 disposition un guide de migration complet qui d\u00e9crit les instructions \u00e9tape par \u00e9tape.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Techniques de pr\u00e9servation des donn\u00e9es\u00a0!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La pr\u00e9servation des donn\u00e9es historiques est cruciale. <\/span><a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=14090456\"><span style=\"font-weight: 400;\">Centre d&#8217;aide Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> d\u00e9taille plusieurs m\u00e9thodologies pour exporter des donn\u00e9es \u00e0 partir de propri\u00e9t\u00e9s UA. Pour ceux qui disposent de propri\u00e9t\u00e9s Universal Analytics\u00a0360 et qui souhaitent exporter des donn\u00e9es historiques via BigQuery, il est imp\u00e9ratif de commencer ce processus imm\u00e9diatement. Apr\u00e8s la transition, les donn\u00e9es export\u00e9es continueront d&#8217;\u00eatre accessibles dans BigQuery, garantissant ainsi la continuit\u00e9 de l&#8217;analyse des donn\u00e9es et des rapports.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Comprendre les changements\u00a0:<\/span><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-821937 size-full\" title=\"Comprendre les changements dans Google Analytics 4 | Knowband\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg\" alt=\"Comprendre les changements dans Google Analytics 4 | Knowband\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2024\/04\/Understanding-the-Changes-1-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Suivi des conversions\u00a0: <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L&#8217;arr\u00eat de l&#8217;UA mettra fin au suivi des nouvelles conversions. Cela pourrait affecter consid\u00e9rablement l&#8217;optimisation des campagnes publicitaires, en particulier pour celles qui utilisent les strat\u00e9gies Smart Bidding de Google.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Listes d&#8217;audience\u00a0:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avec la fermeture d&#8217;Universal Analytics, les listes d&#8217;audience personnalis\u00e9es utilis\u00e9es pour le ciblage des campagnes publicitaires deviendront indisponibles, ce qui pourrait diminuer l&#8217;efficacit\u00e9 des campagnes. Cependant, vous pouvez acc\u00e9der \u00e0 des fonctionnalit\u00e9s plus avanc\u00e9es avec GA4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Int\u00e9gration API\u00a0:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s l&#8217;UA, les demandes d&#8217;API li\u00e9es \u00e0 Universal Analytics ne seront pas trait\u00e9es. Cela inclut les demandes de suppression de donn\u00e9es via l&#8217;API de suppression d&#8217;utilisateur, affectant la fonctionnalit\u00e9 des outils analytiques tels que Looker Studio.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyse d&#8217;attribution\u00a0:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La disparition des projets d&#8217;attribution au sein de Google Analytics met en \u00e9vidence la n\u00e9cessit\u00e9 pour les sp\u00e9cialistes du marketing d&#8217;adapter leur mod\u00e9lisation d&#8217;attribution dans GA4. Cela garantira la compr\u00e9hension continue des points de contact client et des chemins de conversion.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c0 la fin!<\/span><\/h2>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/12938611?hl=en\"><span style=\"font-weight: 400;\">Transition vers GA4<\/span><\/a><span style=\"font-weight: 400;\"> n\u2019est pas seulement un changement obligatoire, mais une opportunit\u00e9 de tirer parti d\u2019analyses avanc\u00e9es qui peuvent conduire \u00e0 des d\u00e9cisions marketing plus nuanc\u00e9es et plus efficaces. Les fonctionnalit\u00e9s compl\u00e8tes de GA4, con\u00e7ues pour r\u00e9pondre aux exigences d&#8217;un environnement num\u00e9rique ax\u00e9 sur la confidentialit\u00e9, offrent aux entreprises les outils n\u00e9cessaires pour prosp\u00e9rer dans un espace en ligne de plus en plus comp\u00e9titif.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> ,war<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google appelle les utilisateurs \u00e0 passer rapidement \u00e0 Google Analytics 4 (GA4) pour \u00e9viter de perdre des donn\u00e9es pr\u00e9cieuses. \u00c0 mesure que le paysage num\u00e9rique \u00e9volue, Google a annonc\u00e9 son intention d&#8217;interrompre tous les services Universal Analytics (UA) et les interfaces de programmation d&#8217;applications (API) d&#8217;ici le 1er juillet. Google Analytics\u00a04 (GA4), marquant la fin [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":821988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[33773,30386,620,30387,33774,30401,33775],"class_list":["post-821941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-analytics-universal","tag-ga4","tag-google-analytics","tag-google-analytics-4","tag-migration-de-donnes","tag-modle-ga4","tag-transition-analytique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alerte importante par Knowband: Universal Analytics sera progressivement supprim\u00e9 par Google&nbsp;! - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/alerte-importante-universal-analytics-sera-progressivement-supprim\u00e9-par-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerte importante par Knowband: Universal Analytics sera progressivement supprim\u00e9 par Google&nbsp;! - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google appelle les utilisateurs \u00e0 passer rapidement \u00e0 Google Analytics 4 (GA4) pour \u00e9viter de perdre des donn\u00e9es pr\u00e9cieuses. \u00c0 mesure que le paysage num\u00e9rique \u00e9volue, Google a annonc\u00e9 son intention d&#8217;interrompre tous les services Universal Analytics (UA) et les interfaces de programmation d&#8217;applications (API) d&#8217;ici le 1er juillet. 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