{"id":819219,"date":"2023-02-10T06:49:02","date_gmt":"2023-02-10T06:49:02","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=819200\/"},"modified":"2026-08-10T13:24:42","modified_gmt":"2026-08-10T13:24:42","slug":"abandon-de-panier-causes-et-strat%c3%a9gies-pour-r%c3%a9duire-labandon-de-panier","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/abandon-de-panier-causes-et-strat%c3%a9gies-pour-r%c3%a9duire-labandon-de-panier\/","title":{"rendered":"Abandon de panier : Causes et strat\u00e9gies pour r\u00e9duire l&#8217;abandon de panier"},"content":{"rendered":"<p><html lang=\"fr\"><head><meta charset=\"utf-8\"><\/head><body><span style=\"font-weight: 400;\">Si vous \u00eates dans la communaut\u00e9 des affaires du commerce \u00e9lectronique, vous avez probablement entendu parler du terme <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/reduce-cart-abandonment\/\">abandon de panier<\/a><\/strong>. L&#8217;abandon de panier est l&#8217;un des plus grands cauchemars pour une boutique en ligne. Non seulement l&#8217;abandon du panier entra\u00eene une baisse drastique des ventes, mais augmente \u00e9galement les taux de rebond du site Web pour une entreprise.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Plusieurs raisons expliquent l&#8217;abandon du panier. Par exemple, surtout le <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/boosting-customer-engagement-and-sales-by-encouraging-reviews-and-opinions\/\">taux d&#8217;engagement client<\/a><\/strong> avec un site Web d\u00e9pend de l&#8217;exp\u00e9rience globale du site Web.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1lEAIYbWnbY\" title=\"Opencart Abandoned Cart\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\"> De m\u00eame, des facteurs tels que la conception de la page d&#8217;accueil, la convivialit\u00e9 et le processus de paiement jouent un r\u00f4le important dans le maintien de l&#8217;engagement des clients. Ainsi, dans l&#8217;article suivant, nous allons couvrir certains des principaux aspects qui provoquent l&#8217;abandon du panier. Mais avant de donner les raisons, il est important de conna\u00eetre l&#8217;abandon de panier.<\/span><\/p>\n<h2><strong>Qu&#8217;est-ce que l&#8217;abandon du panier?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819208 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment.jpg\" alt=\"Qu'est-ce que l'abandon de panier\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-is-Cart-Abandonment-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Consid\u00e9rez un client qui visite votre site Web, aime un produit, ajoute le m\u00eame dans le panier et c&#8217;est tout. Il n&#8217;a pas termin\u00e9 les commandes et a laiss\u00e9 le chariot tel quel. C&#8217;est ce qu&#8217;on appelle l&#8217;abandon de panier.<\/span><span style=\"font-weight: 400;\">Dans le terme technique, un processus lorsqu&#8217;un client laisse la commande incompl\u00e8te apr\u00e8s avoir ajout\u00e9 quelque chose au panier est appel\u00e9 abandon de panier.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">De plus, plus de la moiti\u00e9 des abandons de cartes se produisent en raison d&#8217;une exp\u00e9rience de site Web collante. Cependant, il peut aussi y avoir d&#8217;autres raisons. Nous avons r\u00e9duit certaines des causes d&#8217;abandon de panier. En travaillant sur la m\u00eame chose, vous pouvez non seulement am\u00e9liorer votre site Web de commerce \u00e9lectronique, mais \u00e9galement r\u00e9duire le taux d&#8217;abandon de panier pour votre entreprise.<\/span><\/p>\n<h2><strong>Qu&#8217;est-ce qui cause l&#8217;abandon de panier&nbsp;?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-819207 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment.jpg\" alt=\"Quelles sont les causes de l'abandon du panier\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/What-causes-Cart-Abandonment-300x118.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>1. Processus de paiement long&nbsp;:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">L&#8217;une des principales raisons derri\u00e8re les paniers abandonn\u00e9s est le processus de paiement d\u00e9routant. Bien que l&#8217;obtention de confirmations de commande n\u00e9cessite diverses \u00e9tapes telles que la v\u00e9rification de l&#8217;adresse, la page de code de coupon, la page de paiement, etc., quelque part entre les clients se sentent un peu confus et perdent leur int\u00e9r\u00eat pour la commande.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ainsi, pour l&#8217;aspect suivant, vous pouvez essayer de mettre tous les d\u00e9tails de la commande requis tels que l&#8217;adresse de livraison, les options de paiement, les codes de r\u00e9duction et la page du panier sur une seule page. Cela ne va pas seulement vous aider \u00e0 garder vos clients engag\u00e9s. Mais aussi, am\u00e9liorera l&#8217;apparence de votre PrestaShop <strong>Page de paiement du site de commerce \u00e9lectronique.<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">De plus, si vous \u00eates un vendeur en ligne bas\u00e9 sur OpenCart ou PrestaShop, vous pouvez donner <strong><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-one-page-supercheckout\">Le module de superpaiement de Knowband<\/a><\/strong> depuis.<\/span><span style=\"font-weight: 400;\"> ,war<\/span><\/p>\n<h3><strong>2. Frais d&#8217;exp\u00e9dition :<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les frais de port sont l&#8217;autre raison qui permet le buzz d&#8217;abandon de panier chez les clients. La raison en est que le client consid\u00e8re les frais d&#8217;exp\u00e9dition comme des frais suppl\u00e9mentaires. Ce qui le distrait de terminer la commande.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ainsi, facturer des frais de port \u00e9lev\u00e9s peut \u00e9galement conduire vos clients PrestaShop \u00e0 abandonner leur panier. De plus, si vous souhaitez g\u00e9rer les frais d&#8217;exp\u00e9dition de mani\u00e8re plus avanc\u00e9e, vous pouvez consulter Knowband <strong><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-shipping-cost-by-zipcode\">Frais de port par code postal<\/a><\/strong> Ajouter. En utilisant la m\u00eame chose, en tant qu&#8217;administrateur de boutique en ligne, vous pouvez ajouter des crit\u00e8res de gestion des frais d&#8217;exp\u00e9dition en fonction des codes postaux saisis par les clients.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><strong>3.&nbsp;Politique de retour et de remboursement&nbsp;:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Lors de la finalisation d&#8217;une commande, la premi\u00e8re chose que le client remarque est la politique de retour et de remboursement propos\u00e9e par une marque. Ainsi, il est plus important pour une entreprise d&#8217;avoir une politique de retour solide pour les produits. Pour gagner la confiance du client.<\/span><\/p>\n<p><span class=\"alignnone\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819210\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager.jpg\" alt=\"gestionnaire de retour de bande de connaissances\" width=\"1200\" height=\"919\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager.jpg 1200w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager-300x230.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager-768x588.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Return-Manager-1024x784.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/span><span style=\"font-weight: 400;\">Cependant, les chances de retour du produit sont aussi faibles que z\u00e9ro. Pourtant, il est toujours consid\u00e9r\u00e9 comme une bonne id\u00e9e de fournir \u00e0 vos clients une politique de s\u00e9curit\u00e9 pertinente.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">De plus, si vous souhaitez g\u00e9rer les retours de commandes de mani\u00e8re professionnelle, vous pouvez profiter de Knowband <strong><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-return-manager\">Gestionnaire de retours PrestaShop<\/a><\/strong>.<\/span><\/p>\n<h3><strong>4. Site Web stable et vitesse d&#8217;application&nbsp;:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Les utilisateurs modernes visitent n&#8217;importe quel site Web avec une dur\u00e9e d&#8217;attention tr\u00e8s courte. Non seulement ils pr\u00e9f\u00e8rent les sites Web \u00e0 chargement rapide et les applications mobiles Android et iOS. Mais aussi, essaie de terminer leurs commandes aussi vite que possible. Ainsi, la m\u00eame raison augmente le besoin d&#8217;avoir des sites Web et des applications mobiles plus rapides pour vos entreprises de commerce \u00e9lectronique.<\/span><\/p>\n<p><span class=\"alignnone\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-819211\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3.jpg\" alt=\"Application mobile Android-iOS\" width=\"760\" height=\"710\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-app-Fedback-3-300x280.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><br \/>\n<\/span><span style=\"font-weight: 400;\">Bien que la vitesse de chargement du site Web et de l&#8217;application d\u00e9pende principalement du fournisseur d&#8217;h\u00e9bergement. Pourtant, les technologies derri\u00e8re le site Web et le d\u00e9veloppement Android et iOS comptent toujours beaucoup.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ainsi, si vous voulez avoir votre Flutter-Based<strong><a href=\"https:\/\/www.knowband.com\/blog\/mobile-app\/android-and-ios-app-development\/\"> Applications mobiles Android et iOS<\/a><\/strong> pour votre boutique en ligne. Vous pouvez v\u00e9rifier <strong><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\">Cr\u00e9ateur d&#8217;applications mobiles Knowband <\/a><\/strong>pour plus d&#8217;information.<\/span><\/p>\n<h2><strong>\u00c0 la fin,<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dans l&#8217;article suivant, nous avons essay\u00e9 de couvrir certaines des raisons fondamentales qui provoquent l&#8217;abandon du panier. D&#8217;ailleurs, ce n&#8217;est pas tout. Parfois, l&#8217;abandon de panier se produit pour diverses raisons telles qu&#8217;une mauvaise connexion r\u00e9seau, des difficult\u00e9s techniques, etc. taux.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates dans la communaut\u00e9 des affaires du commerce \u00e9lectronique, vous avez probablement entendu parler du terme abandon de panier. L&#8217;abandon de panier est l&#8217;un des plus grands cauchemars pour une boutique en ligne. Non seulement l&#8217;abandon du panier entra\u00eene une baisse drastique des ventes, mais augmente \u00e9galement les taux de rebond du site [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":819206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[12764,31236,30064,31235,31237],"class_list":["post-819219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-abandon-du-panier","tag-buzz-dabandon-de-panier","tag-site-de-commerce-lectronique","tag-taux-dabandon-de-panier","tag-taux-dengagement-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abandon de panier : Causes et strat\u00e9gies pour r\u00e9duire l&#039;abandon de panier - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/abandon-de-panier-causes-et-strat\u00e9gies-pour-r\u00e9duire-labandon-de-panier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abandon de panier : Causes et strat\u00e9gies pour r\u00e9duire l&#039;abandon de panier - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Si vous \u00eates dans la communaut\u00e9 des affaires du commerce \u00e9lectronique, vous avez probablement entendu parler du terme abandon de panier. 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