{"id":818600,"date":"2022-11-29T04:52:09","date_gmt":"2022-11-29T04:52:09","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818579\/"},"modified":"2026-08-10T13:18:31","modified_gmt":"2026-08-10T13:18:31","slug":"composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\/","title":{"rendered":"Composants qui font le succ\u00e8s du march\u00e9 du commerce \u00e9lectronique"},"content":{"rendered":"

<\/head>Alors que les grandes entreprises se d\u00e9placent en ligne, la concurrence sur les plateformes en ligne est f\u00e9roce. Dans une telle atmosph\u00e8re concurrentielle, il n’est pas possible de se d\u00e9marquer de vos concurrents simplement en ayant votre entreprise en ligne. Divers composants sont responsables du succ\u00e8s des places de march\u00e9.<\/span>Vous devez conna\u00eetre les \u00e9l\u00e9ments qui font une diff\u00e9rence significative et fournissent une traction significative pour r\u00e9ussir. En plus d’avoir les outils appropri\u00e9s \u00e0 vos c\u00f4t\u00e9s, vous devez conna\u00eetre les composants qui affectent le succ\u00e8s du march\u00e9.<\/span><\/p>\n

<\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Naturellement, votre mod\u00e8le d’entreprise et votre rentabilit\u00e9 devraient \u00eatre des priorit\u00e9s absolues lorsque vous examinez les facteurs affectant les activit\u00e9s en ligne. En plus de ceux-ci, quels autres \u00e9l\u00e9ments existe-t-il et comment vous aident-ils \u00e0 g\u00e9rer efficacement votre boutique en ligne ? Nous allons maintenant les aborder dans cet article.<\/span><\/p>\n<h2><strong>Composants responsables du succ\u00e8s de la place de march\u00e9 du commerce \u00e9lectronique :<\/strong><\/h2>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mthod.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818592 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mthod.png\" alt=\"Composants responsables du succ\u00e8s de la place de march\u00e9 du commerce \u00e9lectronique\" width=\"760\" height=\"410\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mthod.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mthod-300x162.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><b>Page d’accueil\ufffd<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lorsqu’un client arrive sur la page d’accueil d’un site Web, la premi\u00e8re impression qu’il obtient le pousse \u00e0 rester ou \u00e0 quitter le site Web. Pour rendre le site Web plus captivant, des effets de d\u00e9coration de site Web sont l\u00e0. L’utilisation de ces effets encouragera les clients \u00e0 rester un peu plus longtemps sur le site, car ces effets rendent le site attrayant. Les effets de d\u00e9coration du site Web permettent \u00e0 l’administrateur d’avoir la d\u00e9coration li\u00e9e \u00e0 un \u00e9v\u00e9nement \u00e0 venir. Les d\u00e9corations peuvent \u00eatre fix\u00e9es pour divers \u00e9v\u00e9nements tels que No\u00ebl, le Nouvel An, Halloween, Thanksgiving et de nombreux autres \u00e9v\u00e9nements.<\/span><\/p>\n<h3><b>M\u00e9thodes d’expedition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C’est tr\u00e8s pratique pour les clients s’ils peuvent s\u00e9lectionner l’heure \u00e0 laquelle ils recevront leur commande. Le d\u00e9lai de livraison pr\u00e9f\u00e9r\u00e9 peut \u00eatre d\u00e9fini par le client avec divers plugins de commerce \u00e9lectronique. Le confort du client doit \u00eatre une priorit\u00e9. Une exp\u00e9dition qui facilite la commodit\u00e9 des clients sera utile pour les utilisateurs. L’option de livraison gratuite est \u00e9galement fournie par certains march\u00e9s utilisant <strong><a href=\"https:\/\/www.knowband.com\/fr\/prestashop-free-shipping-manager\">gestionnaires de livraison gratuite <\/a><\/strong>utilis\u00e9 par de nombreuses entreprises en ligne.<\/span><\/p>\n<h3><b>Applications mobiles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les applications mobiles contribuent de mani\u00e8re significative \u00e0 l’expansion du commerce \u00e9lectronique, qui est actuellement en demande. De nos jours, le principal moyen d’effectuer des achats sur Internet consiste \u00e0 utiliser des applications pour smartphone. Les applications mobiles sont simples \u00e0 utiliser et \u00e0 comprendre du point de vue de l’utilisateur. Contrairement \u00e0 l’utilisation d’une application, la visite d’un site Web a moins de chances de conduire \u00e0 un achat aupr\u00e8s d’un client.<\/span><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818597\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1.jpg\" alt=\"Applications mobiles-commentaires\" width=\"760\" height=\"710\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1.jpg 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Mobile-app-Fedback-1-300x280.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.knowband.com\/page\/en\/mobile-app-builder\">Applications mobiles<\/a><\/strong> sont largement utilis\u00e9s dans le monde entier. Il ressort du taux d’utilisateurs que les applications mobiles sont favorables aux entreprises Internet. De plus, les entreprises qui ont des applications mobiles pour elles sont assez rentables. Les clients pr\u00e9f\u00e8rent les appareils mobiles aux sites Web pour leurs achats, car ils sont plus pratiques \u00e0 utiliser. L’exp\u00e9rience utilisateur mobile est plus facile \u00e0 utiliser que celle du site Web, ce qui facilite les achats de l’utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avant de cr\u00e9er une application mobile pour le site Web, le site Web doit d\u00e9j\u00e0 \u00eatre adapt\u00e9 aux mobiles. La meilleure m\u00e9thode pour d\u00e9velopper une entreprise de commerce \u00e9lectronique consiste \u00e0 utiliser une application mobile. L’utilisation d’applications mobiles dans les initiatives de marketing et pour informer les utilisateurs sur les \u00e9v\u00e9nements promotionnels est b\u00e9n\u00e9fique.<\/span><\/p>\n<h3><b>\u00c9cran de paiement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L’int\u00e9gration de paiement doit fonctionner correctement pour qu’une boutique en ligne fonctionne correctement. L’agacement des clients d\u00e9coule des processus de paiement traditionnels et interminables. Les clients devraient trouver qu’il est facile de terminer le processus de paiement et de s’y d\u00e9placer confortablement. Pour finaliser rapidement et facilement leurs achats, les clients peuvent utiliser notre module de paiement en une page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec tout sur une seule page, le <strong><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/one-page-checkout-ecommerce-stores-one-stop-solution-issues\/\">Module de paiement en une seule \u00e9tape<\/a><\/strong> rationalise la proc\u00e9dure de paiement pour l’utilisateur. Le processus de paiement ne devrait pas obliger l’utilisateur \u00e0 parcourir de nombreuses \u00e9tapes, car cela est ennuyeux. Les proc\u00e9dures de paiement longues et interminables ne plaisent pas aux clients et provoquent l’abandon du panier. Selon les avis de nos clients, notre paiement en une page a \u00e9t\u00e9 efficace pour \u00e9viter de tels probl\u00e8mes.<\/span><\/p>\n<h3><b>Avis de disponibilit\u00e9 du produit<\/b><\/h3>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Product-Availability-Notification.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-818591 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Product-Availability-Notification.png\" alt=\"notification de disponibilit\u00e9 du produit\" width=\"760\" height=\"300\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Product-Availability-Notification.png 760w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Product-Availability-Notification-300x118.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pendant la saison des f\u00eates, les visiteurs du site Web n’obtiendront parfois pas le produit qu’ils cherchaient \u00e0 acheter car il n’est pas disponible. En outre, le client recherchera probablement le produit sur d’autres sites Web. Cela entra\u00eene une perte si les clients entrent dans le magasin mais effectuent leurs achats plus tard en utilisant une plateforme diff\u00e9rente. Actuellement, un abonnement \u00e0 un produit sur des sites Web indique “<strong><a href=\"https:\/\/www.knowband.com\/blog\/prestashop-blog\/prestashop-back-stock-module\/\">de retour en stock.<\/a><\/strong>“<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parfois, le client souhaite acheter un article en rupture de stock mais qui n’est pas l\u00e0 lors de sa visite pour effectuer son achat. De plus, les utilisateurs peuvent s’abonner \u00e0 l’aide des notifications “de retour en stock” pour recevoir des notifications lorsque les produits sont disponibles. Les utilisateurs sont \u00e9galement avertis lorsque le produit est de nouveau en stock suite \u00e0 l’abonnement.<\/span><\/p>\n<h2><b>C’est dans la poche<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dans cet article, nous avons discut\u00e9 des diff\u00e9rents \u00e9l\u00e9ments importants pour la croissance du march\u00e9. Pour toute assistance concernant nos modules et les probl\u00e8mes qui y sont li\u00e9s, vous pouvez nous contacter \u00e0 <\/span><span style=\"font-weight: 400;\">support@knowband.com<\/span><span style=\"font-weight: 400;\">. Nous aidons \u00e9galement au d\u00e9veloppement personnalis\u00e9 selon les besoins commerciaux des clients. Veuillez nous faire savoir si vous avez besoin de notre aide avec nos modules ou avec tout autre projet ou pr\u00e9occupation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les grandes entreprises se d\u00e9placent en ligne, la concurrence sur les plateformes en ligne est f\u00e9roce. Dans une telle atmosph\u00e8re concurrentielle, il n’est pas possible de se d\u00e9marquer de vos concurrents simplement en ayant votre entreprise en ligne. Divers composants sont responsables du succ\u00e8s des places de march\u00e9.Vous devez conna\u00eetre les \u00e9l\u00e9ments qui […]<\/p>\n","protected":false},"author":2,"featured_media":818590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[30472,30473,24270,30475,30474],"class_list":["post-818600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-composants-de-la-place-de-march-du-commerce-lectronique","tag-lments-du-march-du-commerce-lectronique","tag-entreprise-de-commerce-lectronique","tag-mobile-sensible","tag-plates-formes-en-ligne"],"acf":[],"yoast_head":"\n<title>Composants qui font le succ\u00e8s du march\u00e9 du commerce \u00e9lectronique - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/composants-qui-font-le-succ\u00e8s-du-march\u00e9-du-commerce-\u00e9lectronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Composants qui font le succ\u00e8s du march\u00e9 du commerce \u00e9lectronique - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Alors que les grandes entreprises se d\u00e9placent en ligne, la concurrence sur les plateformes en ligne est f\u00e9roce. Dans une telle atmosph\u00e8re concurrentielle, il n’est pas possible de se d\u00e9marquer de vos concurrents simplement en ayant votre entreprise en ligne. Divers composants sont responsables du succ\u00e8s des places de march\u00e9.Vous devez conna\u00eetre les \u00e9l\u00e9ments qui […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/composants-qui-font-le-succ\u00e8s-du-march\u00e9-du-commerce-\u00e9lectronique\/\" \/>\n<meta property=\"og:site_name\" content=\"Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knowband\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T04:52:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T13:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2022\/11\/Components-That-Make-the-E-Commerce-Marketplace-Successful.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:site\" content=\"@KnowbandPlugin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\\\/\"},\"author\":{\"name\":\"Joe Parker\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/3d766b60ef5a1c9338ff341a544f27a8\"},\"headline\":\"Composants qui font le succ\u00e8s du march\u00e9 du commerce \u00e9lectronique\",\"datePublished\":\"2022-11-29T04:52:09+00:00\",\"dateModified\":\"2026-08-10T13:18:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\\\/\"},\"wordCount\":991,\"publisher\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Components-That-Make-the-E-Commerce-Marketplace-Successful.png\",\"keywords\":[\"Composants de la place de march\u00e9 du commerce \u00e9lectronique\",\"\u00c9l\u00e9ments du march\u00e9 du commerce \u00e9lectronique\",\"Entreprise de commerce \u00e9lectronique\",\"mobile sensible\",\"plates-formes en ligne\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\\\/\",\"url\":\"https:\\\/\\\/www.knowband.com\\\/blog\\\/fr\\\/non-classifiee\\\/composants-qui-font-le-succ%c3%a8s-du-march%c3%a9-du-commerce-%c3%a9lectronique\\\/\",\"name\":\"Composants qui font le succ\u00e8s du march\u00e9 du commerce \u00e9lectronique - 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