{"id":818564,"date":"2022-11-23T06:00:43","date_gmt":"2022-11-23T06:00:43","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=818551\/"},"modified":"2022-11-23T06:01:21","modified_gmt":"2022-11-23T06:01:21","slug":"comment-configurer-ga4-google-analytics-4-avec-shopify-store","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/comment-configurer-ga4-google-analytics-4-avec-shopify-store\/","title":{"rendered":"Comment configurer GA4 – Google Analytics 4 avec Shopify Store ?"},"content":{"rendered":"

<\/head>Google a r\u00e9cemment annonc\u00e9 que le bien-aim\u00e9 Google Analytics <\/a><\/strong>La version Universal Analytics ne sera plus en service d’ici juin 2023. De plus, les amateurs d’UA trouvent la nouvelle choquante car Google a partag\u00e9 une mise \u00e0 jour. Comme vous ne pourrez pas d\u00e9placer vos donn\u00e9es Universal Analytics vers la version 4 de Google Analytics.Ainsi, il devient n\u00e9cessaire de comprendre le flux de travail de GA4 en priorit\u00e9 et de commencer \u00e0 collecter de nouvelles donn\u00e9es pour votre entreprise. Bien que GA4 soit consid\u00e9r\u00e9 comme une \u00e9norme mise \u00e0 jour par Google, la question est de savoir quelles sont les nouvelles fonctionnalit\u00e9s que vous trouverez dans GA4 ?<\/span><\/p>\n

Ainsi, dans l’article mentionn\u00e9 ci-dessous, nous avons essay\u00e9 de couvrir la bataille GA4 contre UA ainsi que le guide \u00e9tape par \u00e9tape pour connecter GA4 \u00e0 votre boutique Shopify. Commen\u00e7ons par le<\/span> avantages de GA4 par rapport \u00e0 Google Universal Analytics.<\/p>\n

Avantages de GA4 par rapport \u00e0 Google Universal Analytics<\/b><\/h2>\n

\"avantages<\/p>\n

Diff\u00e9rence d’interface :<\/h3>\n

Si vous \u00eates familier avec GA3 (Universal Analytics), vous pouvez remarquer diverses modifications dans l’interface GA4. La plupart des options sont remplac\u00e9es ou supprim\u00e9es dans la derni\u00e8re mise \u00e0 jour de Google Analytics.\"ga4-interface-event\"<\/a><\/p>\n

De plus, dans Google Analytics version 4<\/a><\/strong> les rapports sont g\u00e9n\u00e9r\u00e9s uniquement lorsque vous d\u00e9finissez un \u00e9v\u00e9nement de suivi<\/a><\/strong> pour le m\u00eame. Une autre raison de la diff\u00e9rence d’interface et de rapport avec UA est que le GA4 est d\u00e9velopp\u00e9 sur Firebase Analytics.<\/span><\/p>\n

Configuration du flux de donn\u00e9es :<\/h3>\n

L’une des principales diff\u00e9rences qui diff\u00e9rencient GA4 de la version Universal Analytics est que les utilisateurs n’auront pas la possibilit\u00e9 de cr\u00e9er des vues dans la version 4 de Google Analytics.<\/span><\/p>\n

Dans la version actuelle GA3, les utilisateurs d’Analytics ont la possibilit\u00e9 de cr\u00e9er des vues pour analyser les comportements des clients.<\/span><\/p>\n

En outre, l’une des principales fonctionnalit\u00e9s ajout\u00e9es par Google dans la mise \u00e0 jour GA4 est que vous pourrez d\u00e9sormais cr\u00e9er des flux de donn\u00e9es sur vos applications et sites Web.<\/span><\/p>\n

Suivi des \u00e9v\u00e9nements :<\/strong><\/h3>\n

Dans le cas du suivi des \u00e9v\u00e9nements, Google Analytics 4 offre plus de flexibilit\u00e9 qu’Universal Analytics. Dans les versions GA3, les utilisateurs avaient la possibilit\u00e9 de cr\u00e9er des \u00e9v\u00e9nements au format cat\u00e9gorie-actions-\u00e9tiquette-valeur.<\/span><\/p>\n

D’autre part, dans la r\u00e9cente mise \u00e0 jour, les utilisateurs de GA4 pourront cr\u00e9er des \u00e9v\u00e9nements avec uniquement des noms d’\u00e9v\u00e9nements et des param\u00e8tres d’\u00e9v\u00e9nement.<\/span><\/p>\n

Interface d’\u00e9v\u00e9nement GA4 :<\/strong><\/h2>\n

\"ga4-event-interface\"<\/a><\/p>\n

Aussi, les Google Analytics<\/a><\/strong> fournit des options pour suivre les collectes automatiques, les \u00e9v\u00e9nements de mesure am\u00e9lior\u00e9s, les \u00e9v\u00e9nements recommand\u00e9s et les \u00e9v\u00e9nements personnalis\u00e9s. De plus, si vous souhaitez v\u00e9rifier l’\u00e9v\u00e9nement de mesure automatiquement collect\u00e9 et am\u00e9lior\u00e9, vous n’aurez m\u00eame pas besoin de toucher vos codes. Comme les d\u00e9tails suivants sont r\u00e9cup\u00e9r\u00e9s automatiquement.<\/span><\/p>\n

La seule condition qui n\u00e9cessite d’\u00eatre l\u00e0 pour le travail est que vous devez avoir install\u00e9 gtag.js impl\u00e9ment\u00e9 \u00e0 partir de Google Tag Manager ou directement. <\/span>Ce sont quelques <\/span>des diff\u00e9rences que vous remarquez dans la version GA4. De plus, on consid\u00e8re que les utilisateurs trouveront de nouveaux flux de donn\u00e9es et de convivialit\u00e9 \u00e0 l’aide de la version GA4.<\/span><\/p>\n

Notre prochain point de discussion concerne la mani\u00e8re d’int\u00e9grer GA4 \u00e0 Shopify. Avant d’initialiser l’int\u00e9gration, il y a quelques points \u00e0 consid\u00e9rer. Par exemple, l’ensemble de votre processus d’int\u00e9gration d\u00e9pendra de la version de Shopify que vous utilisez de votre c\u00f4t\u00e9.<\/span><\/p>\n

Par exemple, les vendeurs Shopify Plus ont la possibilit\u00e9 d’inclure Google Tag Manager sur toutes les pages du site Web. Y compris la page de paiement du site Web. D’autre part, si vous n’utilisez pas la version Shopify Plus, vous pouvez ajouter le code de suivi sur toutes les pages sauf la page de paiement du site Web.<\/span><\/p>\n

Ainsi, pour int\u00e9grer Google Analytics 4 \u00e0 votre boutique en ligne Shopify standard, vous devrez suivre les \u00e9tapes mentionn\u00e9es ci-dessous.<\/span><\/p>\n

\u00c9tape 1 : <\/span>Collez le code de suivi dans le theme.liquid :<\/span><\/h3>\n

Pour la toute premi\u00e8re \u00e9tape, dirigez-vous vers la boutique en ligne. Dans toutes les options apparues, choisissez Th\u00e8mes. Vous y trouverez les th\u00e8mes. Fichier liquide. Tout ce que vous avez \u00e0 faire est de coller votre code de suivi entre les balises principales. En outre, vous devrez modifier les instances G-Example avec votre ID de mesure (trouvez la m\u00eame chose dans le flux de donn\u00e9es GA4).<\/span><\/p>\n

\"\u00e9tape-1-int\u00e9grer-google-analytics-4-avec-votre-boutique-en-ligne-shopify-standard\"<\/a><\/p>\n

\u00c9tape 2 : <\/span>Ajoutez le code \u00e0 votre page de confirmation de commande :<\/span><\/h3>\n

Apr\u00e8s avoir termin\u00e9 la premi\u00e8re \u00e9tape, voici la suivante. Pour l’\u00e9tape suivante, vous devrez visiter le chemin ci-dessous dans votre boutique Shopify. Param\u00e8tres>> Paiement>> Page d’\u00e9tat de la commande>> Scripts suppl\u00e9mentaires.<\/span><\/p>\n

\"\u00e9tape-2-int\u00e9grer-google-analytics-4-avec-votre-boutique-en-ligne-shopify-standard\"<\/a><\/p>\n

\u00c9tape 3<\/span>: Supprimer Shopify en tant que r\u00e9f\u00e9rence dans GA4 :<\/span><\/h3>\n

Apr\u00e8s avoir suivi les premi\u00e8re et deuxi\u00e8me \u00e9tapes, vous trouverez le travail effectu\u00e9. De plus, si vous ne souhaitez pas afficher les pages de paiement Shopify en tant que r\u00e9f\u00e9rence dans vos rapports, vous devrez les d\u00e9sactiver.<\/span><\/p>\n

Pour l’option suivante, vous aurez besoin d’une visite GA4. Sur votre tableau de bord Google Analytics 4. Dirigez-vous vers le flux de donn\u00e9es>>Plus de param\u00e8tres de marquage>>Liste des r\u00e9f\u00e9rences ind\u00e9sirables.<\/span><\/p>\n

Sur la page qui appara\u00eet, tout ce que vous avez \u00e0 faire est d’entrer myshopify.com.<\/span><\/p>\n

\u00c0 la fin,<\/span><\/h2>\n

Lors de l’ajout de GA4 \u00e0 votre site Web \u00e0 l’aide du code partag\u00e9 ci-dessus, vous devrez modifier le mot-cl\u00e9 G-EXAMPLE avec votre ID de mesure. De plus, si vous utilisez UA pour votre site Web et que vous pr\u00e9voyez de passer \u00e0 GA4, le moment est venu.<\/span><\/p>\n

Non seulement parce que les services sont moins compliqu\u00e9s, mais aussi parce que vous ne pourrez pas transf\u00e9rer vos donn\u00e9es UA vers GA4.<\/span>De plus, si vous souhaitez que nous nous occupions du processus, vous pouvez nous envoyer un e-mail \u00e0 notre \u00c9quipe Knowband<\/a><\/strong> \u00e0 support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google a r\u00e9cemment annonc\u00e9 que le bien-aim\u00e9 Google Analytics La version Universal Analytics ne sera plus en service d’ici juin 2023. De plus, les amateurs d’UA trouvent la nouvelle choquante car Google a partag\u00e9 une mise \u00e0 jour. Comme vous ne pourrez pas d\u00e9placer vos donn\u00e9es Universal Analytics vers la version 4 de Google Analytics.Ainsi, […]<\/p>\n","protected":false},"author":2,"featured_media":818559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[30386,30402,30387,30400,30389,30391,30399,30401],"class_list":["post-818564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-ga4","tag-ga4-contre-ua","tag-google-analytics-4","tag-google-analytics-universelle","tag-google-analytics-version-4","tag-google-tag-manager","tag-id-de-mesure","tag-modle-ga4"],"acf":[],"yoast_head":"\nComment configurer GA4 - Google Analytics 4 avec Shopify Store ? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/comment-configurer-ga4-google-analytics-4-avec-shopify-store\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment configurer GA4 - Google Analytics 4 avec Shopify Store ? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Google a r\u00e9cemment annonc\u00e9 que le bien-aim\u00e9 Google Analytics La version Universal Analytics ne sera plus en service d’ici juin 2023. De plus, les amateurs d’UA trouvent la nouvelle choquante car Google a partag\u00e9 une mise \u00e0 jour. 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