Quelle est l'importance d'un programme de fid\u00e9lit\u00e9 eCommerce pour une boutique eCommerce ? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/quelle-est-limportance-dun-programme-de-fid\u00e9lit\u00e9-ecommerce-pour-une-boutique-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est l'importance d'un programme de fid\u00e9lit\u00e9 eCommerce pour une boutique eCommerce ? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Vous voulez encourager les clients \u00e0 acheter dans votre magasin ? Le programme de fid\u00e9lit\u00e9 eCommerce le fait pour vous. 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{"id":815145,"date":"2022-01-25T14:24:46","date_gmt":"2022-01-25T14:24:46","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=815134\/"},"modified":"2026-08-10T13:05:59","modified_gmt":"2026-08-10T13:05:59","slug":"quelle-est-limportance-dun-programme-de-fid%c3%a9lit%c3%a9-ecommerce-pour-une-boutique-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/quelle-est-limportance-dun-programme-de-fid%c3%a9lit%c3%a9-ecommerce-pour-une-boutique-ecommerce\/","title":{"rendered":"Quelle est l’importance d’un programme de fid\u00e9lit\u00e9 eCommerce pour une boutique eCommerce ?"},"content":{"rendered":"

<\/head>Vous voulez encourager les clients \u00e0 acheter dans votre magasin ? Le programme de fid\u00e9lit\u00e9 eCommerce le fait pour vous. Un programme de fid\u00e9lit\u00e9 de commerce \u00e9lectronique aide \u00e0 motiver les clients \u00e0 effectuer des achats r\u00e9p\u00e9t\u00e9s dans votre boutique en ligne en les r\u00e9compensant. Freebies, remises, coupons ou cashback, toutes ces choses peuvent \u00eatre utilis\u00e9es comme r\u00e9compenses. L’un des meilleurs exemples d’un programme de fid\u00e9lit\u00e9 de commerce \u00e9lectronique est le programme de r\u00e9compenses Starbucks qui permet aux clients de gagner des \u00e9toiles et pour chaque dollar d\u00e9pens\u00e9, l’acheteur peut gagner une \u00e9toile. Apr\u00e8s 60 \u00e9toiles, les clients recevront une boisson gratuite ou une part de g\u00e2teau gratuite. <\/span><\/p>\n

Dans ce blog, nous essaierons de comprendre ce qui rend ce programme important et les avantages qu’il offre.<\/span><\/p>\n

Fid\u00e9lisation de la client\u00e8le – qu’est-ce qui la rend si importante ?<\/span><\/strong><\/h2>\n
Les petites entreprises devraient-elles se concentrer sur l’attraction de nouveaux clients ? ou devraient-ils se concentrer sur ceux qui existent d\u00e9j\u00e0 et s’assurer qu’ils reviennent encore et encore ? Ce sont quelques-unes des questions qui peuvent rendre confus les propri\u00e9taires d’entreprise en herbe. Si vous \u00eates l’un de ces propri\u00e9taires de commerce \u00e9lectronique en herbe et que vous ne savez pas si vous devez vous concentrer sur l’acquisition ou la fid\u00e9lisation, voici pourquoi les deux types d’acheteurs – les acheteurs existants et les acheteurs fid\u00e8les sont importants.<\/span><\/p>\n
$\"Programme$ <\/a><\/p>\n
La fid\u00e9lisation est un moyen efficace de d\u00e9velopper votre entreprise et la fid\u00e9lisation de la client\u00e8le en est un \u00e9l\u00e9ment majeur. Selon des \u00e9tudes, 75 % des clients ont chang\u00e9 de marque pour un meilleur programme de fid\u00e9lit\u00e9, tandis que 52 % des clients privil\u00e9gieront et ach\u00e8teront des marques qui ont des points et des r\u00e9compenses dans leur compte.<\/span><\/p>\n
Dans quelle mesure le programme de fid\u00e9lit\u00e9 eCommerce est-il avantageux ?<\/span><\/strong><\/h2>\n
Le programme de fid\u00e9lit\u00e9 eCommerce est livr\u00e9 avec<\/span> ,war<\/span><\/strong>des avantages significatifs qui aident votre boutique en ligne \u00e0 se d\u00e9velopper. Voici les avantages du programme.<\/span><\/p>\n
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Les r\u00e9sultats du programme de fid\u00e9lit\u00e9 eCommerce stimulent la fid\u00e9lisation des clients<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
L’une des principales raisons d’utiliser le programme de fid\u00e9lit\u00e9 eCommerce est qu’il stimule la fid\u00e9lisation des clients. Les clients existants aiment \u00eatre r\u00e9compens\u00e9s pour plus d’achats. De plus, parmi les entreprises qui g\u00e8rent des programmes de fid\u00e9lit\u00e9 sur les magasins de commerce \u00e9lectronique, 81 % des acheteurs restent fid\u00e8les \u00e0 ces accompagnements selon des \u00e9tudes. D’autre part, 69 % des acheteurs d\u00e9clarent choisir des d\u00e9taillants en fonction de la fid\u00e9lit\u00e9 de leurs clients et des r\u00e9compenses qu’ils ont gagn\u00e9es.<\/span><\/p>\n
Par cons\u00e9quent, de telles \u00e9tudes ont prouv\u00e9 que les programmes de fid\u00e9lit\u00e9 aiment la possibilit\u00e9 de recevoir des r\u00e9compenses et peuvent r\u00e9aliser des conversions fr\u00e9quentes. De plus, ils sont plus susceptibles de rester dans votre entreprise et d’\u00e9viter de passer \u00e0 des concurrents une fois que les clients gagnent des points et montent de niveau.<\/span><\/p>\n
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Optez pour le programme de fid\u00e9lit\u00e9 eCommerce si vous recherchez des ventes plus \u00e9lev\u00e9es<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Le programme de fid\u00e9lit\u00e9 eCommerce est recommand\u00e9 pour les commer\u00e7ants qui recherchent des ventes plus \u00e9lev\u00e9es. Fid\u00e9liser la client\u00e8le est tr\u00e8s simple. De plus, ce programme permet m\u00eame aux propri\u00e9taires de magasins de r\u00e9compenser leurs clients de longue date en restant fid\u00e8les \u00e0 leur entreprise. Plus vous conserverez de clients, plus votre entreprise se d\u00e9veloppera.<\/span><\/p>\n
Une augmentation de 5 % de la fid\u00e9lisation de la client\u00e8le peut augmenter les b\u00e9n\u00e9fices d’une entreprise de 25 % \u00e0 125 % selon une \u00e9tude int\u00e9ressante. De plus, 81% des acheteurs pensent que le programme de fid\u00e9lit\u00e9 est plus susceptible de continuer \u00e0 acheter sous la marque. 62 % des acheteurs mobiles am\u00e9ricains d\u00e9clarent que le programme de fid\u00e9lit\u00e9 augmentera les visites en magasin.<\/span><\/p>\n
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Les programmes de fid\u00e9lit\u00e9 eCommerce offrent une strat\u00e9gie de vente et de marketing \u00e9conomique<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
Les programmes de fid\u00e9lit\u00e9 eCommerce offrent des ventes \u00e9conomiques ainsi qu’une strat\u00e9gie marketing efficace. De plus, si nous comparons l’acquisition de clients et la fid\u00e9lisation des clients existants, l’acquisition de clients co\u00fbte environ cinq fois plus cher que la fid\u00e9lisation des clients existants. Alors, pour attirer instantan\u00e9ment les clients existants, utilisez les programmes de fid\u00e9lit\u00e9. Avec un logiciel de r\u00e9compense de fid\u00e9lit\u00e9 appropri\u00e9 et un contenu optimis\u00e9, il est \u00e9galement tr\u00e8s facile \u00e0 g\u00e9rer.<\/span><\/p>\n
$\"6-rabais-740x740\"$ <\/a><\/p>\n
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Aide \u00e0 fid\u00e9liser les clients existants <\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n
En moyenne, les consommateurs fid\u00e8les d\u00e9pensent 67 % de plus que les nouveaux consommateurs. C’est une statistique non n\u00e9gligeable. Dans le m\u00eame temps, l’acquisition de clients peut co\u00fbter au moins cinq fois plus cher que la fid\u00e9lisation des clients existants. Alors pour avoir un impact positif sur votre entreprise, vous pouvez appliquer cette id\u00e9e. De plus, les membres du programme de fid\u00e9lit\u00e9 peuvent apporter plus de valeur \u00e0 votre entreprise pendant les p\u00e9riodes difficiles.<\/span><\/p>\n
Pourquoi choisir les modules Knowband ?<\/span><\/h2>\n
Knowband est c\u00e9l\u00e8bre pour offrir certains des meilleurs plugins pour les syst\u00e8mes de commerce \u00e9lectronique. Avec des ann\u00e9es d’exp\u00e9rience avec les sites Web de commerce \u00e9lectronique, Knowband sait ce qui fonctionne le mieux pour les commer\u00e7ants et ce qui ne fonctionne pas. Outre des plugins efficaces pour diff\u00e9rentes plates-formes de commerce \u00e9lectronique telles que Opencart, Prestashop, Magento et Magento 2, Knowband offre le support apr\u00e8s-vente le plus efficace.<\/span><\/p>\n
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Module de points de fid\u00e9lit\u00e9 PrestaShop<\/a> ,war<\/span><\/li>\n
Extension des points de fid\u00e9lit\u00e9 Opencart <\/span><\/a><\/li>\n
Extension des points de fid\u00e9lit\u00e9 Magento<\/span><\/a><\/li>\n
Extension de points de fid\u00e9lit\u00e9 Magento 2<\/span><\/a><\/li>\n<\/ul>\n
Module de points de fid\u00e9lit\u00e9 PrestaShop <\/span><\/strong><\/h3>\n
Le module est avantageux pour les propri\u00e9taires de magasins Prestashop car il permet \u00e0 l’administrateur de fournir le cr\u00e9dit du magasin aux clients pour certaines actions. Certaines actions incluent- Nouvelle commande, Inscription sur le magasin, etc.<\/span><\/p>\n
$\"2-historique-des-points-fidele-740x740\"$ <\/a><\/span><\/p>\n
Extension des points de fid\u00e9lit\u00e9 Opencart <\/span><\/strong><\/h3>\n
Permettant aux administrateurs de fournir des points de fid\u00e9lit\u00e9 ou des cr\u00e9dits de magasin \u00e0 leurs clients, Knowband propose l’extension Opencart Loyalty Points Extension. De plus, cette extension permet aux clients de profiter de leur prochain achat en magasin sous forme de remise.<\/span><\/p>\n
$\"r\u00e8gle-des-points-de-fid\u00e9lit\u00e9-740x740\"$ <\/a><\/p>\n
Extension des points de fid\u00e9lit\u00e9 Magento<\/span><\/strong><\/h3>\n
Magento Loyalty Points Extension permet aux marchands en ligne de fournir des points de fid\u00e9lit\u00e9 sur des \u00e9v\u00e9nements sp\u00e9cifiques. Les \u00e9v\u00e9nements sp\u00e9cifiques incluent la nouvelle inscription, la premi\u00e8re commande, la commande d’un produit sp\u00e9cifique ou de produits d’un montant sp\u00e9cifique.<\/span><\/p>\n
$\"3-section-compte-interface-front-end-740x740\"$ <\/a><\/p>\n
Extension de points de fid\u00e9lit\u00e9 Magento 2<\/span><\/strong><\/h3>\n
L’extension Magento 2 Loyalty Points permet \u00e0 l’administrateur en ligne de fournir des points de fid\u00e9lit\u00e9 aux acheteurs en ligne. Des points de fid\u00e9lit\u00e9 peuvent \u00eatre offerts aux acheteurs en ligne lors de diff\u00e9rents \u00e9v\u00e9nements. Par exemple, une nouvelle inscription, une premi\u00e8re commande, l’achat d’un produit sp\u00e9cifique, la commande d’un produit d’une cat\u00e9gorie sp\u00e9cifique et la passation de commandes d’un montant sp\u00e9cifique ou plus.<\/span><\/p>\n
$\"1-points-de-fid\u00e9lit\u00e9-interface-frontale-740x740\"$ <\/a><\/p>\n
Note finale:<\/span><\/strong><\/h2>\n
Lorsque les programmes de fid\u00e9lit\u00e9 offrent de nombreux avantages, il serait donc formidable d’en cr\u00e9er un pour votre entreprise d\u00e8s aujourd’hui. Avec l’aide des modules Knowband, vous pouvez faciliter ce processus et faire passer votre entreprise au niveau sup\u00e9rieur.<\/span><\/p>\n
Comme Knowband offre un support apr\u00e8s-vente efficace aux clients, n’h\u00e9sitez pas \u00e0 nous \u00e9crire \u00e0 support@knowband.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Vous voulez encourager les clients \u00e0 acheter dans votre magasin ? Le programme de fid\u00e9lit\u00e9 eCommerce le fait pour vous. Un programme de fid\u00e9lit\u00e9 de commerce \u00e9lectronique aide \u00e0 motiver les clients \u00e0 effectuer des achats r\u00e9p\u00e9t\u00e9s dans votre boutique en ligne en les r\u00e9compensant. Freebies, remises, coupons ou cashback, toutes ces choses peuvent \u00eatre utilis\u00e9es […]<\/p>\n","protected":false},"author":34,"featured_media":815142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[20425,19133,26158,26160,26159],"class_list":["post-815145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-extension-de-points-de-fidlit-magento-2","tag-extension-de-points-de-fidlit-opencart","tag-extension-des-points-de-fidlit-magento","tag-module-de-points-de-fidlit-prestashop","tag-programme-de-fidlit-e-commerce"],"acf":[],"yoast_head":"\nQuelle est l'importance d'un programme de fid\u00e9lit\u00e9 eCommerce pour une boutique eCommerce ? - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/quelle-est-limportance-dun-programme-de-fid\u00e9lit\u00e9-ecommerce-pour-une-boutique-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est l'importance d'un programme de fid\u00e9lit\u00e9 eCommerce pour une boutique eCommerce ? - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Vous voulez encourager les clients \u00e0 acheter dans votre magasin ? 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