{"id":8084,"date":"2017-08-24T12:31:42","date_gmt":"2017-08-24T12:31:42","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=8084\/"},"modified":"2022-08-13T12:01:14","modified_gmt":"2017-08-30T12:34:21","slug":"6-conseils-pour-prompt-creation-dune-campagne-de-promotion-efficace-sur-prestashop","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/prestashop-fr\/6-conseils-pour-prompt-creation-dune-campagne-de-promotion-efficace-sur-prestashop\/","title":{"rendered":"6 conseils pour Prompt Cr\u00e9ation d&#8217;une campagne de promotion efficace sur Prestashop"},"content":{"rendered":"<p style=\"text-align: justify;\">Avec la saison de vacances juste autour du coin, il est grand temps pour tout le magasin de commerce \u00e9lectronique pour \u00e9quipement avec leurs strat\u00e9gies de promotion et de marketing.\u00a0M\u00eame si l&#8217;entreprise ne d\u00e9pend pas uniquement des promotions de vente, il est un aspect essentiel de la construction de la relation client si n\u00e9cessaire.\u00a0Ce n&#8217;est pas seulement un moyen d&#8217;atteindre l&#8217;objectif de ventes annuelles, mais aussi un moyen de communiquer et de se connecter avec les clients potentiels.\u00a0Poss\u00e9dez-vous un magasin de commerce \u00e9lectronique Prestashop?\u00a0\u00cates-vous pr\u00eat pour la saison des ventes tr\u00e8s attendu de l&#8217;ann\u00e9e?\u00a0Avez-vous h\u00e2te de promotions efficaces sur la cr\u00e9ation de votre magasin?\u00a0Alors vous \u00eates au bon endroit.\u00a0Le blog fait na\u00eetre quelques-uns des trucs et astuces pour la construction de vos prochaines ventes ou campagne de marketing.<\/p>\n<p style=\"text-align: justify;\">Prenez les id\u00e9es mentionn\u00e9es ci-dessous qui ont travaill\u00e9 pour les propri\u00e9taires de magasin Prestashop dans le pass\u00e9 et les appliquer \u00e0 votre propre magasin.<\/p>\n<h2 style=\"text-align: justify;\">1. Concevoir la remise et offre<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8077 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3-300x113.png\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3-300x113.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture2-3.png 552w\" alt=\"Concevoir la remise et offre\" width=\"427\" height=\"161\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Les clients de Compelling d\u00e9barquez leur argent et des cartes est un processus lent.\u00a0s\u00e9duisante M\u00eame le client potentiel avec des offres et des rabais n&#8217;est pas une t\u00e2che facile.\u00a0Un peu plus t\u00f4t que le mot \u00ab Discount Flat \u00bb et \u00ab des cadeaux \u00bb attirerait beaucoup d&#8217;attention des visiteurs.\u00a0Cependant, ces jours-ci la cr\u00e9ation d&#8217;une promotion ou d&#8217;une campagne de vente implique beaucoup de consid\u00e9rations.\u00a0Voici quelques-uns des conseils pour cr\u00e9er une offre efficace.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Les r\u00e9ductions sont consid\u00e9r\u00e9s comme 10 \u00e0 20% sans int\u00e9r\u00eat.\u00a0L&#8217;offre doit \u00eatre suffisamment forte pour obliger les visiteurs \u00e0 faire l&#8217;achat.\u00a0En m\u00eame temps, il devrait garder votre entreprise d&#8217;encre rouge.<\/li>\n<li>Dans le\u00a0cas, vous offre des\u00a0rabais qui ne sont pas tr\u00e8s convaincants, alors, pr\u00e9senter d&#8217;une mani\u00e8re innovante.\u00a0Des choses comme \u00ab Faites tourner la roue \u00bb ou \u00ab coupons Scratch \u00bb sont amusants \u00e0 utiliser et peuvent attirer plus de\u00a0visiteurs ,\u00a0m\u00eame si la r\u00e9duction est faible.\u00a0Il y a diverses\u00a0<a href=\"https:\/\/www.knowband.com\/fr\/prestashop-plugins\">addons Prestashop<\/a>\u00a0qui peuvent faciliter votre campagne de vente.\u00a0Le\u00a0<a href=\"https:\/\/www.knowband.com\/fr\/prestashop-scratch-coupon\">coupon Scratch Prestashop<\/a>\u00a0est un tel plug &#8211;\u00a0in qui int\u00e8gre une interface coupon z\u00e9ro interactif sur le site.<\/li>\n<li>Le travail ne se\u00a0fait pas ,\u00a0m\u00eame apr\u00e8s la\u00a0conception d&#8217;\u00a0un accord parfait.\u00a0Utilisez des\u00a0mots de marketing puissant pour stimuler les ventes.\u00a0Selon\u00a0<a href=\"https:\/\/www.shopify.in\/blog\/7131764-4-magic-words-that-increase-sales\">Shopify<\/a>\u00a0, des\u00a0mots comme \u00ab You \u00bb, \u00ab Nouveau \u00bb, \u00ab Offre \u00bb, \u00ab garantie \u00bb sont quelques &#8211;\u00a0uns des mots d\u00e9clencheurs qui devraient \u00eatre utilis\u00e9s dans les phrases promotionnelles.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">2. Calendrier de communication<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8076 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1-300x145.jpg\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1-300x145.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture3-1.jpg 420w\" alt=\"Communication Horaire\" width=\"372\" height=\"180\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Image Source: blog.bufferapp.com\/<\/p>\n<p style=\"text-align: justify;\">Campagne de vente, en g\u00e9n\u00e9ral, tourne autour des \u00e9v\u00e9nements majeurs tels que les\u00a0jours f\u00e9ri\u00e9s.\u00a0Par cons\u00e9quent, les d\u00e9clencheurs promotionnels devraient \u00eatre programm\u00e9s \u00e0\u00a0bon escient.\u00a0Vous devez choisir votre moment pour lancer la campagne.\u00a0La campagne ne devrait pas se chevaucher semblables en\u00a0cours d&#8217;\u00a0ex\u00e9cution sur votre site.\u00a0D\u00e9finissez les ventes flash ou des\u00a0offres sp\u00e9ciales pour r\u00e9compenser les clients sur une base plus personnalis\u00e9e.\u00a0Si vous utilisez la\u00a0plate &#8211;\u00a0forme de m\u00e9dias sociaux pour la promotion, puis, utiliser le bon moment pour les affectations.\u00a0Selon une \u00e9tude,\u00a0<a href=\"https:\/\/blog.bufferapp.com\/social-media-stats-studies\">l&#8217;engagement sur les\u00a0m\u00e9dias sociaux est de\u00a032% plus \u00e9lev\u00e9 le week &#8211;\u00a0end<\/a>\u00a0, il est donc sans\u00a0aucun doute un bon moment.\u00a0Le meilleur moment de la\u00a0journ\u00e9e pour poster sur Facebook est de 13h00 pour obtenir le plus d&#8217;\u00a0actions, \u00e0 15h00 pour obtenir plus de\u00a0clics.\u00a0Sur Twitter, les taux de clics sont g\u00e9n\u00e9ralement plus \u00e9lev\u00e9s le week &#8211;\u00a0end, ainsi que la\u00a0mi-semaine, le mercredi.<\/p>\n<h2 style=\"text-align: justify;\">3. Ins\u00e9rez les blocs Promo<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8078 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2-300x178.png\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2-300x178.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture4-2.png 461w\" alt=\"blocs Promo\" width=\"351\" height=\"208\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Les blocs sont les entit\u00e9s d&#8217;un magasin de commerce \u00e9lectronique o\u00f9 les propri\u00e9taires de magasins placent et pr\u00e9senter leurs produits et annonces.\u00a0Prestashop blocs de\u00a0promotion sont utilis\u00e9s pour montrer les produits du magasin qui sont sur les\u00a0ventes.\u00a0Utilisez les blocs \u00e0\u00a0bon escient afin de promouvoir la campagne de vente.\u00a0Pour obtenir plus d&#8217;\u00a0exposition les placer dans des\u00a0blocs dans la\u00a0colonne de\u00a0gauche \/ droite.\u00a0Ou bien vous pouvez utiliser l&#8217;\u00a0<a href=\"https:\/\/www.mockingfish.com\/products\/heatmap\/\">outil de heatmap<\/a>\u00a0pour d\u00e9tecter l&#8217;endroit qui attire le\u00a0plus l&#8217;attention de l&#8217;utilisateur.\u00a0Cela vous donnera l&#8217;\u00a0aide au placement.<\/p>\n<h2 style=\"text-align: justify;\">4. Rappel panier abandonn\u00e9<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8079 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-300x116.jpg\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5-300x116.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture5.jpg 575w\" alt=\"Rappel panier abandonn\u00e9\" width=\"434\" height=\"168\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Remarketing vos produits aux visiteurs qui abandonnaient le panier est indispensable pour optimiser les ventes.\u00a0Utilisez les identifiants e &#8211;\u00a0mail des visiteurs qui ne se\u00a0transforment en fils en leur envoyant des\u00a0e &#8211;\u00a0mails promotionnels.\u00a0<a href=\"https:\/\/www.knowband.com\/fr\/prestashop-abandoned-cart\">Prestashop abandonn\u00e9 addon panier<\/a>\u00a0vous aider \u00e0\u00a0suivre tous les chariots abandonn\u00e9s sur le site.\u00a0Ce module peut vous aider \u00e0\u00a0conna\u00eetre une baisse dans le\u00a0taux d&#8217;abandon.\u00a0Vous pouvez envoyer le suivi et e &#8211;\u00a0mails promotionnels \u00e0 ces visiteurs.<\/p>\n<h2 style=\"text-align: justify;\">5. Promouvoir \u00e0 travers le canal<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8080 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1-300x150.jpg\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1-300x150.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1-768x384.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture6-1.jpg 1024w\" alt=\"canal social\" width=\"386\" height=\"193\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Pousser votre campagne de promotion par le biais de multiples canaux peut vous aider \u00e0 maximiser l&#8217;impact.\u00a0Utilisez diff\u00e9rents canaux de communication et d&#8217;adapter le message aux divers sortie, qui est, votre site Web, par courrier \u00e9lectronique, sur les diff\u00e9rentes plates-formes de m\u00e9dias sociaux, ainsi que les m\u00e9dias traditionnels tels que la t\u00e9l\u00e9vision et les journaux.\u00a0Faire une vid\u00e9o de vacances intelligent et le partager sur YouTube et d&#8217;autres plates-formes.\u00a0Amazon est un tel nom qui a r\u00e9colt\u00e9 beaucoup de r\u00e9ponse positive de leurs vid\u00e9os.\u00a0Il contribue \u00e0 cr\u00e9er un lien affectif avec les utilisateurs finaux.\u00a0Vous avez besoin d&#8217;investir pas un budget lourd pour ces vid\u00e9os pour obtenir des vues.\u00a0Il suffit de se concentrer sur le message que vous essayez de transmettre ainsi la pertinence de votre auditoire, et la vid\u00e9o vous donnera le r\u00e9sultat souhait\u00e9.<\/p>\n<h2 style=\"text-align: justify;\">6. Piste et improvise<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8081 aligncenter\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-300x183.jpg\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-300x183.jpg 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7-768x469.jpg 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2017\/08\/Picture7.jpg 806w\" alt=\"Site Web test A \/ B\" width=\"369\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Exploitez les outils tels que\u00a0Google Analytics ou des\u00a0<a href=\"https:\/\/www.mockingfish.com\/products\/ab-testing\/\">tests A \/ B<\/a>\u00a0, afin d&#8217;obtenir un aper\u00e7u du r\u00e9sultat de la campagne.\u00a0Peu importe la force de\u00a0votre strat\u00e9gie, vous devez avoir une sauvegarde pour compenser les pi\u00e8ges et les\u00a0revers.\u00a0Comparer les donn\u00e9es actuelles avec ce que vous aviez pr\u00e9vu et faire improvisions n\u00e9cessaires.\u00a0Les essais et les\u00a0changements devraient \u00eatre un processus continu.\u00a0Continuez \u00e0\u00a0v\u00e9rifier l&#8217;impact sur le temps et le\u00a0suivi des donn\u00e9es r\u00e9guli\u00e8rement.\u00a0Analyser la r\u00e9ponse des visiteurs en fonction des taux de conversion.\u00a0Sur la\u00a0base de cela ,\u00a0vous pouvez apporter des\u00a0modifications n\u00e9cessaires et mettre en\u00a0\u0153uvre une strat\u00e9gie transparente sur votre site.<\/p>\n<h3 style=\"text-align: justify;\">Commencer<\/h3>\n<p style=\"text-align: justify;\">eCommerce est \u00e9norme, et est donc la concurrence dans ce secteur.\u00a0Survivre dans la chaleur de cette comp\u00e9tition est pas un lit de roses.\u00a0Vous avez besoin d&#8217;acqu\u00e9rir et de\u00a0retenir les clients dans votre base de\u00a0donn\u00e9es.\u00a0Pour cela, vous devez avoir une campagne de marketing et de\u00a0vente efficace.\u00a0Votre Prestashop magasin de commerce \u00e9lectronique n&#8217;a pas besoin d&#8217;\u00a0un gros budget pour rivaliser avec les grands acteurs du march\u00e9.\u00a0Tout ce qu&#8217;il a\u00a0besoin est un peu d&#8217;innovation des\u00a0<a href=\"https:\/\/www.knowband.com\/blog\/fr\/commerce-electronique\/7-idees-de-commerce-electronique-impressionnant-pour-2017\/\">id\u00e9es de commerce \u00e9lectronique<\/a>\u00a0et une analyse d\u00e9taill\u00e9e du comportement du march\u00e9 ainsi que les clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la saison de vacances juste autour du coin, il est grand temps pour tout le magasin de commerce \u00e9lectronique pour \u00e9quipement avec leurs strat\u00e9gies de promotion et de marketing.\u00a0M\u00eame si l&#8217;entreprise ne d\u00e9pend pas uniquement des promotions de vente, il est un aspect essentiel de la construction de la relation client si n\u00e9cessaire.\u00a0Ce n&#8217;est [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[307,354],"tags":[675,676,361],"class_list":["post-8084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prestashop-fr","category-prestashop-blog-fr","tag-campagne-de-promotion","tag-campagne-de-promotion-sur-prestashop","tag-prestashop-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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