{"id":806910,"date":"2020-06-10T06:59:40","date_gmt":"2020-06-10T06:59:40","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805545\/"},"modified":"2020-06-10T16:29:40","modified_gmt":"2020-06-10T06:59:40","slug":"augmentation-du-virage-du-commerce-%c3%a9lectronique-pendant-la-crise-du-covid-19","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/augmentation-du-virage-du-commerce-%c3%a9lectronique-pendant-la-crise-du-covid-19\/","title":{"rendered":"Augmentation du virage du commerce \u00e9lectronique pendant la crise du COVID-19"},"content":{"rendered":"<p>M\u00eame si les op\u00e9rations de commerce \u00e9lectronique pourraient ne pas se d\u00e9rouler aussi bien qu&#39;elles le seraient sans la pand\u00e9mie COVID-19, le verrouillage a conduit les magasins physiques \u00e0 se tourner vers la vente au d\u00e9tail en ligne. La crise actuelle a rendu difficile la survie de la plupart des entreprises, principalement les entreprises hors ligne. De nombreuses entreprises ont \u00e9t\u00e9 ferm\u00e9es d\u00e9finitivement tandis que certaines ont \u00e9t\u00e9 temporairement ferm\u00e9es. Cela \u00e9tait in\u00e9vitable car les gens ont \u00e9t\u00e9 invit\u00e9s \u00e0 rester \u00e0 l&#39;int\u00e9rieur. En fin de compte, cette pand\u00e9mie mondiale a acc\u00e9l\u00e9r\u00e9 la croissance de l&#39;industrie du commerce \u00e9lectronique. Le e-commerce prend d\u00e9sormais un essor rapide.<\/p>\n<p><strong>Tu peux aimer:<\/strong> <a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/why-offline-business-must-have-online-presence\/\" target=\"_blank\">7 raisons pour lesquelles votre entreprise hors ligne doit avoir une pr\u00e9sence en ligne<\/a><\/p>\n<p>Le COVID-19 a \u00e9galement eu un impact consid\u00e9rable sur les habitudes d&#39;achat des consommateurs et il restera inchang\u00e9 \u00e0 long terme. Des \u00e9tudes sugg\u00e8rent que depuis que le coronavirus est devenu une pand\u00e9mie mondiale, l&#39;achat en ligne a connu une augmentation de pr\u00e8s de 25 \u00e0 80% parmi les consommateurs qui ach\u00e8tent des produits \u00e0 50% ou plus en ligne. Et m\u00eame si la pand\u00e9mie se r\u00e9sorbe, 6 consommateurs sur 10 continueront probablement d&#39;acheter en ligne. Comme le verrouillage s&#39;est un peu att\u00e9nu\u00e9 dans de nombreux pays, la demande d&#39;articles non essentiels a touch\u00e9 le ciel. Jetons un coup d&#39;\u0153il au tweet du CTO de Shopify Jean-Michel Lemieux.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805546 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png\" alt=\"tweet par shopify cto\" width=\"600\" height=\"721\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss.png 600w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/twitter-ss-250x300.png 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Le nombre de marchands (nouveaux domaines) Shopify gagn\u00e9s sur leur plateforme au premier trimestre de cette ann\u00e9e vous surprendra. Pr\u00e8s de 70k nouveaux domaines ont \u00e9t\u00e9 enregistr\u00e9s sur Shopify au mois de f\u00e9vrier et mars, soit plus que l&#39;ensemble de 2018. Apr\u00e8s une enqu\u00eate aupr\u00e8s des consommateurs du Royaume-Uni, de France et d&#39;Allemagne; trois plus grands march\u00e9s de vente au d\u00e9tail en ligne en Europe, il a \u00e9t\u00e9 constat\u00e9 que si les d\u00e9taillants adoptent le mod\u00e8le de commerce \u00e9lectronique, ils ont une excellente occasion de rebondir apr\u00e8s la crise actuelle une fois que les gens se sont d\u00e9barrass\u00e9s de la pand\u00e9mie COVID-19. L&#39;enqu\u00eate a \u00e9galement indiqu\u00e9 qu&#39;environ 80% des consommateurs retourneront probablement faire des achats en ligne pour des produits non essentiels au cours du prochain semestre.<\/p>\n<h2>Changement du trafic e-commerce<\/h2>\n<p>Statista a partag\u00e9 un <a href=\"https:\/\/www.statista.com\/statistics\/1106866\/online-shopping-all-sector-change-in-traffic-corona-virus-france\/\" target=\"_blank\">rapport<\/a> du taux de trafic dans tous les secteurs du e-commerce apr\u00e8s l&#39;\u00e9pid\u00e9mie de Coronavirus en France. En mai 2016, le d\u00e9partement des voyages et du tourisme a enregistr\u00e9 la plus forte baisse, suivi de l&#39;industrie automobile. Les pharmacies en ligne connaissent la plus forte augmentation du trafic.<\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-805547 size-full\" src=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png\" alt=\"activit\u00e9 de d\u00e9veloppement de commerce \u00e9lectronique statista\" width=\"1209\" height=\"648\" srcset=\"https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista.png 1209w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-300x161.png 300w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-768x412.png 768w, https:\/\/www.knowband.com\/blog\/wp-content\/uploads\/2020\/06\/Statista-1024x549.png 1024w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><\/a><\/p>\n<p>Vous pouvez \u00e9galement consulter le taux de transaction pour la m\u00eame p\u00e9riode <a href=\"https:\/\/www.statista.com\/statistics\/1104108\/online-shopping-change-in-transaction-rate-traffic-corona-virus-france\/\" target=\"_blank\">ici<\/a>. SEMrush a \u00e9galement publi\u00e9 le volume de trafic de recherche d\u00e9taill\u00e9 dans lequel il a \u00e9t\u00e9 constat\u00e9 que &quot;Livres et Litt\u00e9rature&quot; \u00e9tait en t\u00eate du volume de recherche, suivi de &quot;Hobbies et loisirs&quot;, &quot;Personnes et soci\u00e9t\u00e9&quot; et ainsi de suite. Parmi les produits, le volume de recherche de papier toilette a atteint un sommet. Dans les cat\u00e9gories de produits eBay, les coupons de cartes-cadeaux ont g\u00e9n\u00e9r\u00e9 le volume de recherche le plus \u00e9lev\u00e9.<\/p>\n<p><strong>Lisez aussi:<\/strong><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/covid-19-impact-ecommerce-businesses\/\" target=\"_blank\">COVID-19 et son impact sur les entreprises de commerce \u00e9lectronique<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/how-covid-19-affected-online-shopping-behaviour-ecommerce-sales\/\" target=\"_blank\">Comment COVID-19 a affect\u00e9 le comportement d&#39;achat en ligne et les ventes de commerce \u00e9lectronique?<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/email-marketing-covid-19\/\" target=\"_blank\">5 conseils de marketing par courriel pendant la pand\u00e9mie de COVID-19<\/a><\/p>\n<p><a href=\"https:\/\/www.knowband.com\/blog\/ecommerce-blog\/retain-customers-amid-coronavirus-outbreak\/\" target=\"_blank\">Comment conserver vos clients au milieu de l&#39;\u00e9closion de coronavirus?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00eame si les op\u00e9rations de commerce \u00e9lectronique pourraient ne pas se d\u00e9rouler aussi bien qu&#39;elles le seraient sans la pand\u00e9mie COVID-19, le verrouillage a conduit les magasins physiques \u00e0 se tourner vers la vente au d\u00e9tail en ligne. La crise actuelle a rendu difficile la survie de la plupart des entreprises, principalement les entreprises hors [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":805548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[2298],"class_list":["post-806910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmentation du virage du commerce \u00e9lectronique pendant la crise du COVID-19 - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/augmentation-du-virage-du-commerce-\u00e9lectronique-pendant-la-crise-du-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmentation du virage du commerce \u00e9lectronique pendant la crise du COVID-19 - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"M\u00eame si les op\u00e9rations de commerce \u00e9lectronique pourraient ne pas se d\u00e9rouler aussi bien qu&#039;elles le seraient sans la pand\u00e9mie COVID-19, le verrouillage a conduit les magasins physiques \u00e0 se tourner vers la vente au d\u00e9tail en ligne. 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