{"id":806874,"date":"2020-06-04T07:02:22","date_gmt":"2020-06-04T07:02:22","guid":{"rendered":"https:\/\/www.knowband.com\/blog\/?p=805438\/"},"modified":"2026-08-10T12:12:07","modified_gmt":"2026-08-10T12:12:07","slug":"role-of-voice-search-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/role-of-voice-search-in-ecommerce\/","title":{"rendered":"Role of Voice Search in eCommerce"},"content":{"rendered":"

<\/head>Avec les progr\u00e8s technologiques quotidiens, les achats en ligne sont devenus beaucoup trop pratiques. La recherche vocale est devenue la prochaine grande nouveaut\u00e9 de l’industrie. Avec la popularit\u00e9 des logiciels vocaux tels que Siri d’Apple, Google Assistant, Amazon Echo et Alexa, et Cortona, la recherche vocale a cr\u00e9\u00e9 une tendance. Les gens se sont adapt\u00e9s \u00e0 la recherche vocale et s’y sont familiaris\u00e9s. Les marques ont \u00e9galement saisi cette opportunit\u00e9 pour offrir une exp\u00e9rience d’achat sans effort aux consommateurs.<\/p>\n

Statistiques de la recherche vocale<\/h2>\n

Comscore<\/a> rapporte que d’ici 2020, pr\u00e8s de 50% des recherches seront des recherches vocales. Google a \u00e9galement d\u00e9clar\u00e9 que 2 recherches sur 10 sont effectu\u00e9es par la voix et que ce nombre devrait augmenter dans les ann\u00e9es \u00e0 venir. Des rapports sugg\u00e8rent \u00e9galement que on estime que les achats vocaux rapporteront 40 milliards de dollars d’ici 2022<\/a>.<\/p>\n

Impact de la recherche vocale dans le commerce \u00e9lectronique<\/h2>\n

La recherche vocale a encourag\u00e9 la fonctionnalit\u00e9 de recherche rapide, et c’est pourquoi les gens utilisent tr\u00e8s souvent les commandes vocales pour rechercher sur les ordinateurs de bureau, les mobiles et les tablettes. Ils parlent simplement et l’assistant vocal les aide dans leur requ\u00eate de recherche. N’est-ce pas incroyable? Vous n’avez pas besoin d’ouvrir le site Web ou l’application, tapez le nom du produit, puis effectuez une recherche. Vous pouvez simplement indiquer \u00e0 l’assistant ce que vous recherchez et il vous pr\u00e9sentera les r\u00e9sultats de recherche souhait\u00e9s. De nombreux sites Web de commerce \u00e9lectronique ont \u00e9galement activ\u00e9 l’option de recherche vocale dans leur barre de recherche, permettant ainsi aux acheteurs de rechercher des produits ou des cat\u00e9gories sur le site Web en donnant une commande vocale. Si vous souhaitez \u00e9galement ajouter une option de recherche vocale sur votre site Web, vous pouvez consulter notre Module de recherche vocale<\/strong> qui place un microphone dans votre champ de recherche, donnant aux utilisateurs la possibilit\u00e9 d’effectuer une recherche vocale. Le module est actuellement disponible pour PrestaShop<\/a> et sera bient\u00f4t disponible pour Magento<\/a> \u00e9galement.<\/p>\n

Comment optimiser votre site de commerce \u00e9lectronique pour la recherche vocale?<\/h2>\n

Pour vous assurer que le moteur de recherche de votre site Web fournit des r\u00e9sultats pertinents sur les recherches vocales et que l’exp\u00e9rience d’achat des consommateurs n’est pas entrav\u00e9e, tenez compte des points cl\u00e9s suivants.<\/p>\n

1. Mots cl\u00e9s \u00e0 longue tra\u00eene<\/h3>\n

La recherche vocale ne doit pas \u00eatre optimis\u00e9e uniquement pour les petits mots cl\u00e9s; il doit \u00e9galement prendre en compte les mots-cl\u00e9s \u00e0 longue tra\u00eene. La recherche vocale est diff\u00e9rente de la recherche par type. Lorsque les gens utilisent des commandes vocales, ils ont g\u00e9n\u00e9ralement tendance \u00e0 utiliser des mots-cl\u00e9s \u00e0 longue tra\u00eene pour obtenir des r\u00e9sultats pr\u00e9cis. Alors, gardez cela \u00e0 l’esprit pour le rendre efficace. Mais pour cela, il est important de comprendre les habitudes des consommateurs vis-\u00e0-vis de leur recherche.<\/p>\n

2. Questions<\/h3>\n

\"les<\/a><\/p>\n

L’utilisation la plus courante de la recherche vocale est de poser des questions. Les gens commencent leur requ\u00eate de recherche avec pourquoi, quoi, o\u00f9, lesquels lorsqu’ils utilisent des commandes vocales, ce qui n’est pas si courant lorsqu’ils les tapent. Par exemple, si un utilisateur souhaite rechercher des smartphones de moins de 200 $, il cherchera simplement en tapant \u00absmartphones de moins de 200 $\u00bb, tandis que pour la m\u00eame recherche \u00e0 l’aide de commandes vocales, l’utilisateur demandera: \u00abQuels sont les meilleurs smartphones de moins de 200 $?\u00bb Vous voyez la diff\u00e9rence d’approche? Il est sugg\u00e9r\u00e9 d’optimiser votre site pour les questions. Ces types de requ\u00eates de recherche vocale ont explos\u00e9 ces derniers temps.<\/p>\n

3. Langage naturel<\/h3>\n

Votre site Web de commerce \u00e9lectronique doit \u00eatre optimis\u00e9 pour comprendre et traiter un anglais simple et clair utilis\u00e9 par les gens. Ajoutez des termes courants, des titres de produits en langage naturel que les gens utilisent lors de la recherche vocale afin que le moteur de recherche puisse facilement comprendre ce que l’utilisateur voulait dire.<\/p>\n

4. Recherche locale<\/h3>\n

\"recherche<\/a><\/p>\n

Les recherches vocales sont principalement faites pour d\u00e9couvrir des choses \u00e0 proximit\u00e9, comme les meilleurs h\u00f4pitaux cardiaques \u00e0 proximit\u00e9, les meilleurs restaurants \u00e0 proximit\u00e9, les meilleurs magasins de climatisation \u00e0 proximit\u00e9, etc. Assurez-vous que votre entreprise est r\u00e9pertori\u00e9e sur Google et optimis\u00e9e pour la recherche vocale afin qu’elle puisse \u00eatre affich\u00e9e localement dans les r\u00e9sultats de recherche chaque fois qu’une recherche associ\u00e9e est effectu\u00e9e.<\/p>\n

Final Thoughts<\/h2>\n

La recherche vocale est l’avenir du commerce \u00e9lectronique. Les gens trouvent plus r\u00e9confortant d’interagir avec les moteurs de recherche en utilisant leur voix et non en tapant. L’intelligence artificielle a \u00e9t\u00e9 si avanc\u00e9e que dans les ann\u00e9es \u00e0 venir, le niveau de pr\u00e9cision de la recherche vocale sera tr\u00e8s \u00e9lev\u00e9 et il dominera largement sur tout autre. Cela va compl\u00e8tement changer la fa\u00e7on dont les achats en ligne sont effectu\u00e9s. Outre la recherche vocale, vous devez \u00e9galement vous concentrer sur la recherche d’images. Ajoutez une option de recherche d’image sur votre site Web afin que si les gens ne connaissent pas le nom du produit et souhaitent un article similaire, ils puissent trouver les r\u00e9sultats associ\u00e9s, le cas \u00e9ch\u00e9ant, en t\u00e9l\u00e9chargeant l’image. Cela peut \u00eatre rendu possible gr\u00e2ce \u00e0 notre module de recherche d’images qui est disponible pour PrestaShop<\/a> pour OpenCart<\/a>. Donc, si vous cherchez \u00e0 ajouter \u00e9galement la fonctionnalit\u00e9 de recherche d’images sur votre site Web, vous pouvez envisager de prendre l’aide de ce module. Pour toute assistance concernant le module, vous pouvez nous contacter au support@knowband.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec les progr\u00e8s technologiques quotidiens, les achats en ligne sont devenus beaucoup trop pratiques. La recherche vocale est devenue la prochaine grande nouveaut\u00e9 de l’industrie. Avec la popularit\u00e9 des logiciels vocaux tels que Siri d’Apple, Google Assistant, Amazon Echo et Alexa, et Cortona, la recherche vocale a cr\u00e9\u00e9 une tendance. Les gens se sont adapt\u00e9s […]<\/p>\n","protected":false},"author":26,"featured_media":805439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kbui_enabled":"","footnotes":""},"categories":[148],"tags":[2298],"class_list":["post-806874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nRole of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowband.com\/blog\/fr\/non-classifiee\/role-of-voice-search-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of Voice Search in eCommerce - Knowband Blog | Ecommerce Modules\" \/>\n<meta property=\"og:description\" content=\"Avec les progr\u00e8s technologiques quotidiens, les achats en ligne sont devenus beaucoup trop pratiques. La recherche vocale est devenue la prochaine grande nouveaut\u00e9 de l’industrie. Avec la popularit\u00e9 des logiciels vocaux tels que Siri d’Apple, Google Assistant, Amazon Echo et Alexa, et Cortona, la recherche vocale a cr\u00e9\u00e9 une tendance. 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